Latest News
Parimatch named new Leicester City training wear partner and betting partner
Parimatch has been confirmed as Leicester City’s new Official First Team Training Wear Partner ahead of the 2020/21 Premier League campaign.
Parimatch, an international betting and technology company based in Cyprus, will see their branding appear on the training and warm-up wear of Leicester City’s First Team squad during all domestic and UEFA Europa League fixtures for the upcoming season.
The partnership will also see the company’s branding visible on pitch-side LED advertising boards at all home Premier League, Emirates FA Cup and Carabao Cup games, as well as on interview backdrops for all top-flight fixtures at the King Power Stadium and on the Club’s social media channels.
Harj Hir, Head of Partnerships at Leicester City, said: “We are really pleased to partner with Parimatch, an exciting international brand. We look forward to working together and helping to grow each other’s international profile.”
Parimatch connect traditional and emerging markets with an innovative betting platform and are one of the most popular operators within the CIS region, and are shortly launching a new site specifically created for customers in Great Britain.
The company prides itself on a reliable, and responsible, experience across an original mobile-orientated digital platform. Their betting products provide an exciting form of entertainment that enhances customers’ enjoyment of sport and gaming.
Sergey Portnov, CEO at Parimatch said: “This is a fitting and excellent partnership for Parimatch. Firstly, the Premier League is one of the greatest and most popular competitions in the world. Our brand belongs on this stage. Secondly, we see a lot of similarities between ourselves and Leicester City Football Club. Leicester are the great surprise story of the Premier League. Their title win in 2016 will be forever remembered around the world and they have since firmly established themselves amongst the Premier League’s elite. Yet, just over ten years ago they were playing in third tier of English football. Their meteoric rise is because of their shrewd management and drive to succeed. Parimatch are also underdogs in the international gaming industry. We have had to overcome many obstacles and continue to better ourselves to get to where we are today. Leicester’s indelible spirit will help ensure we remain on this exciting path.”
Ivan Liashenko, CMO at Parimatch added: “Leicester City will be forever known as the miracle makers because of their extraordinary Premier League title win. At Parimatch we believe that miracles can only be made through hard work and a fighting spirit. We are delighted that Leicester City have chosen Parimatch as their Training Wear Partner and as an Official Betting Partner. Working with Leicester City ensures that Parimatch is partnering with a club that embodies the same values we hold at the heart of our business.”
In July 2018, Parimatch became the official betting and wagering partner for the UFC in EMEA (Europe, the Middle East and Africa), while they are also the shirt sponsor of APOEL FC in the Cypriot First Division.
Furthermore, the Parimatch Foundation was launched in 2018 and has significantly invested in promoting health and wellbeing through empowering education and community participation in sports.
Powered by WPeMatico
eSports
The World of Esports Unites: 136 Nations Registered for 2025 Season
The International Esports Federation (IESF) is thrilled to announce a major milestone as 136 nations have officially registered for the National Qualifiers of the 2025 esports season. This record-breaking level of participation underscores the remarkable growth and global appeal of esports, uniting athletes and fans from every corner of the world under one shared passion.
The National Qualifiers, which commenced on January 15, 2025, mark the start of an exciting journey for millions of athletes. Competing across a diverse range of PC, mobile, and console titles, these athletes are fighting for the opportunity to represent their nations on the largest stage of esports.
Highlighting the significance of this achievement, IESF General Secretary Boban Totovski stated:
“The participation of 136 Member Federations in this year’s National Qualifiers is an extraordinary accomplishment. It reflects the deep passion, dedication, and unity within the global esports community. We eagerly anticipate witnessing the emergence of this year’s national champions and the incredible talent that will define the 2025 season.”
As IESF celebrates its 16-year legacy, the 2025 season is another step forward in showcasing esports as a powerful unifying force. The federation remains committed to supporting the growth of the esports ecosystem, encouraging the next generation of athletes, and celebrating the diversity within the global esports community.
The 2025 season will bring nations together to honor the competitive spirit and creativity of esports. With 136 nations involved, IESF reaffirms its dedication to fostering collaboration, inspiring excellence, and showcasing the exceptional talent of athletes from all over the world.
The journey to an unforgettable year in esports has begun, as IESF continues to bring the world closer through the shared passion for competitive gaming.
The post The World of Esports Unites: 136 Nations Registered for 2025 Season appeared first on European Gaming Industry News.
Latest News
Exclusive Collaboration: Digitain and Museum LEGENDS: The Home of Football Presented by LALIGA
Digitain announces an extraordinary partnership with the Museum LEGENDS
Digitain, is proud to announce an extraordinary partnership with the Museum LEGENDS, presented by LaLiga, debuting at ICE Barcelona 2025. As pioneers of this unique concept, Digitain is bringing football history to life by hosting an exclusive pop-up museum right at the heart of its stand 5J30.
For the first time ever, visitors will have the opportunity to marvel at iconic memorabilia from football legends and timeless icons, including Pele, Maradona, Messi, Ronaldo, Figo, and many more. This once-in-a-lifetime experience will showcase treasured items that define the legacy of the world’s greatest footballers.
The Museum area at Digitain Stand will be open to the public from January 20th to 22nd, 2025. Whether you’re a fan or simply curious, this exhibit is must-see.
Laura Valdeolivas, CEO of LEGENDS: “We are thrilled to partner with Digitain for this groundbreaking initiative. Bringing the rich history of football legends to life at ICE Barcelona 2025 aligns with our mission to celebrate the beautiful game and its icons. This collaboration with Digitain represents an innovative way to connect fans and industry professionals with football’s storied past.”
Aregnaz Hakobyan, CMO of Digitain Group: “Digitain has always been at the forefront of innovation, and this exclusive partnership with the Museum of Legends powered by LaLiga exemplifies our vision of creating unique, memorable experiences. Hosting this pop-up museum is not just about showcasing history; it’s about inspiring fans and celebrating the legacy of football legends. We can’t wait to welcome visitors to our stand at ICE Barcelona.”
Don’t miss out on this groundbreaking collaboration and the opportunity to explore the magic of football history.
The post Exclusive Collaboration: Digitain and Museum LEGENDS: The Home of Football Presented by LALIGA appeared first on European Gaming Industry News.
Latest News
BGC Announces AGM Date and Speaker Lineup for 2025
Betting and Gaming Council (BGC) has announced that their AGM 2025 will take place on Thursday, February 27, with a stand out line up of speakers.
Gambling Minister Baroness Twycross, Shadow Secretary of State Stuart Andrew MP and Gambling Commission CEO Andrew Rhodes, are all confirmed to speak at the event, hosted at a top central London venue.
The BGC’s AGM 2025, which boasts the strapline, Making a Difference, will also hear from industry leaders from across the BGC’s diverse and growing membership, as operators once again join to discuss the opportunities and challenges facing the sector.
Following on from last year’s hugely successful AGM, this year the focus will be on how BGC members can work together to deliver the White Paper, boost the economy, continue providing entertainment for their customers, as well as raising standards.
Registration for the AGM 2025 is open now, with BGC CEO Grainne Hurst encouraging members to sign up soon to secure their spot.
She said: “The BGC AGM is always a major highlight for our sector, and I am absolutely delighted to confirm such an outstanding line up of keynote speakers at this year’s AGM.
“I also want to say a huge thank you to Baroness Twycross, Stuart Andrew and Andrew Rhodes, for taking time out of their diaries to attend.
“On behalf of our members, and the tens of thousands of jobs they support, I want to say how much we value their vital engagement with industry.
“The Government has set out a bold mission to deliver growth, jobs and investment, and I know our members, championed by the BGC, have a critical role to play delivering on that challenge, across the UK.
“Our theme and strapline for this year’s AGM is Making a Difference, and as we move forward into a new era, post the publication of the White Paper, it could not be more fitting.
“After a long period of instability, we are looking forward to working with Government to deliver the outstanding policies from the White Paper so our sector can get back to what it does best, making a positive difference for their millions of customers, and the UK economy.
“We have much to get on with, and the AGM is the perfect place to set the tone for the rest of the year. I encourage everyone to sign up soon, and I look forward to welcoming you to our AGM in February.”
The post BGC Announces AGM Date and Speaker Lineup for 2025 appeared first on European Gaming Industry News.
-
BF Games7 days ago
BF Games Makes Strategic Entry into Brazilian Market
-
Australia5 days ago
Regulating the Game Announced New Money Laundering, Terrorism Financing Masterclass at 2025 Conference
-
Asia6 days ago
Sands China Launches Alipay Tap! in Macao
-
Bragg Gaming Group6 days ago
Bragg Gaming is Live in Brazil’s Regulated iGaming Market
-
FBC Melgar6 days ago
Stake Peru secures official sponsorship of FBC Melgar
-
JVSpinBet6 days ago
MightyTips signs partnership deal with JVSpinBet
-
Africa5 days ago
Soft2Bet takes its first steps into Africa with a multi-year Turnkey deal with media leader Channels TV
-
Asia6 days ago
Natural8 India welcomes 2025 in style with Natural8 India X APT Manila Classic 2025