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Parimatch named new Leicester City training wear partner and betting partner

Parimatch has been confirmed as Leicester City’s new Official First Team Training Wear Partner ahead of the 2020/21 Premier League campaign.
Parimatch, an international betting and technology company based in Cyprus, will see their branding appear on the training and warm-up wear of Leicester City’s First Team squad during all domestic and UEFA Europa League fixtures for the upcoming season.
The partnership will also see the company’s branding visible on pitch-side LED advertising boards at all home Premier League, Emirates FA Cup and Carabao Cup games, as well as on interview backdrops for all top-flight fixtures at the King Power Stadium and on the Club’s social media channels.
Harj Hir, Head of Partnerships at Leicester City, said: “We are really pleased to partner with Parimatch, an exciting international brand. We look forward to working together and helping to grow each other’s international profile.”
Parimatch connect traditional and emerging markets with an innovative betting platform and are one of the most popular operators within the CIS region, and are shortly launching a new site specifically created for customers in Great Britain.
The company prides itself on a reliable, and responsible, experience across an original mobile-orientated digital platform. Their betting products provide an exciting form of entertainment that enhances customers’ enjoyment of sport and gaming.
Sergey Portnov, CEO at Parimatch said: “This is a fitting and excellent partnership for Parimatch. Firstly, the Premier League is one of the greatest and most popular competitions in the world. Our brand belongs on this stage. Secondly, we see a lot of similarities between ourselves and Leicester City Football Club. Leicester are the great surprise story of the Premier League. Their title win in 2016 will be forever remembered around the world and they have since firmly established themselves amongst the Premier League’s elite. Yet, just over ten years ago they were playing in third tier of English football. Their meteoric rise is because of their shrewd management and drive to succeed. Parimatch are also underdogs in the international gaming industry. We have had to overcome many obstacles and continue to better ourselves to get to where we are today. Leicester’s indelible spirit will help ensure we remain on this exciting path.”
Ivan Liashenko, CMO at Parimatch added: “Leicester City will be forever known as the miracle makers because of their extraordinary Premier League title win. At Parimatch we believe that miracles can only be made through hard work and a fighting spirit. We are delighted that Leicester City have chosen Parimatch as their Training Wear Partner and as an Official Betting Partner. Working with Leicester City ensures that Parimatch is partnering with a club that embodies the same values we hold at the heart of our business.”
In July 2018, Parimatch became the official betting and wagering partner for the UFC in EMEA (Europe, the Middle East and Africa), while they are also the shirt sponsor of APOEL FC in the Cypriot First Division.
Furthermore, the Parimatch Foundation was launched in 2018 and has significantly invested in promoting health and wellbeing through empowering education and community participation in sports.
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FashionTV Casino
FashionTV Gaming Group Rolls Out the Red Carpet for a Royal Night in Rome

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The “Royal Night in a Roman Palace” at Palazzo Brancaccio will mark a decade of success for the megabrand and honour its licensees and partners that together have revolutionised the online gaming industry by setting a new standard for branded luxury in iGaming.
FashionTV Gaming Group, the exclusive licensor of the FashionTV megabrand for the online gaming industry, will celebrate a defining moment in iGaming history with an unforgettable Royal Gala and the prestigious Royal Salute Ceremony at the historic Palazzo Brancaccio in Rome.
This exclusive, invitation-only extravaganza will welcome the global iGaming elite, from CEOs and founders of the world’s leading gaming companies to innovators, celebrities, and visionaries, uniting to celebrate ten years of success in bringing fashion, glamour, and luxury style to the online gaming world.
The event will honour Fashion TV Gaming Group’s global network of licensees, the industry titans and future pillars who have reshaped and infused branded gaming with luxury through the creation of FashionTV branded games across all iGaming verticals, as well as standalone FashionTV Casino and Sports Brands.
The evening will begin with a royal reception in the palace’s grand entrance hall, where guests will be filmed by the FashionTV crew and photographed alongside the iconic FashionTV Wall of Fame, joined by top FashionTV models and international celebrities.
The programme will continue with the Royal Salute Ceremony, followed by an exquisite gala dinner prepared by Palazzo Brancaccio’s Executive Chef, Francesco Paolo Baretta. The celebration will reach its peak with a spectacular FashionTV Party, featuring world-class DJs, live performances, and the unmistakable glamour of the FashionTV experience.
This milestone year of remarkable achievements crowns a decade of success for FashionTV Gaming Group and its partners, including a new strategic business roadmap, landmark collaborations with global gaming powerhouses, and the launch of standalone FashionTV Casino and Sports Brands across Asia and the GCC, with more industry giants soon to be announced.
Moshe Cohen, Founder & President of FashionTV Gaming Group, said: “The Royal Salute Ceremony is more than a celebration; it’s a statement. In Rome, we honour our licensees, the pioneers who believed in our vision, joined our journey, and turned a dream into reality, alongside the current industry titans and the future pillars of our world.”
The post FashionTV Gaming Group Rolls Out the Red Carpet for a Royal Night in Rome appeared first on European Gaming Industry News.
B2C
Galaxsys Partners with Wild Wild Apps to Strengthen Its B2C Market Expansion

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Galaxsys teams up with Wild Wild Apps to expand its B2C reach, bringing fast and slot games to new audiences through WWA’s scalable, high-performance app ecosystem.
Galaxsys, an award-winning fast and slot games provider, is pleased to announce a new strategic partnership with Wild Wild Apps (WWA) — a leading global app rental service recognized for its innovation, stability, and scalability. This collaboration marks a significant milestone in Galaxsys’ ongoing expansion into the B2C market segment, further highlighting the company’s ambition to deliver engaging gaming experiences to players through reliable and high-performance platforms.
Wild Wild Apps has built a strong reputation worldwide with its portfolio of verified iOS, Android, and PWA apps, offering constant updates, rich designs, and reliable traffic flow. In 2025 alone, the company developed over 750 apps, achieved more than 40 million installs, maintained 60 active apps, and attracted over 10,000 new clients and partners.
Teni Grigoryan, Chief Sales and Partner Management Officer, commented: “Our collaboration with Wild Wild Apps is a natural next step in our continued expansion into the B2C space. WWA’s technological flexibility and proven track record in traffic flow optimization perfectly align with our vision to bring Galaxsys games to new markets and audiences with greater accessibility and engagement.”
Kate Krukava, Head of Sales at Wild Wild Apps, added: “We’re proud to support Galaxsys’ B2C expansion strategy through our app rental ecosystem, ensuring their games reach users swiftly and seamlessly. At Wild Wild Apps, we don’t just build apps — we create growth tools. Every product we launch is designed for efficiency, scale, and impact. Together with Galaxsys, we share the same vision and drive to lead in what we do.”
This collaboration highlights Galaxsys’ commitment to growth and innovation, supported by Wild Wild Apps’ platform to drive efficiency, scale, and continued excellence across its gaming portfolio.
The post Galaxsys Partners with Wild Wild Apps to Strengthen Its B2C Market Expansion appeared first on European Gaming Industry News.
Anton Ivannikov CPO at Playson
Fiery stacked multipliers lead the way in Playson’s Flaming Bells: Hold and Win

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Multipliers of up to 10x and a 5,000x Grand Jackpot spark gameplay into life
Playson, the accomplished digital entertainment supplier, turns up the heat in its scorching new release Flaming Bells: Hold and Win, where nostalgic gameplay is reinspired with a 5,000x Grand Jackpot, Extra Bonus Game and valuable Multipliers.
Breathing new life into the retention-proven Hold and Win Bonus Game, Multiplier symbols can apply a random value of up to 10x per cell before disappearing to allow more symbols to drop. In a boost to win potential, Multipliers that land on a reel position already occupied with one see the values stacked, with the new amount adding to the existing value.
Bonus play is also enhanced through the inclusion of Mini, Minor and Major Jackpots, with fortunate players who fill the entire grid securing the red-hot Grand Jackpot standing at 5,000x.
Collect symbols gather all visible cash values from the reels, including other Collect icons and the three in-game Jackpot symbol values.
During the Main Game, any Bonus or flaming Collect symbols that land on the reels pose the chance of triggering the Extra Bonus Game. Enough Bonus or Collect symbols are added to the grid to activate the additional feature, which benefits from a guaranteed drop of Multipliers.
Playson’s Flaming Bells: Hold and Win underlines the supplier’s effortless ability to enrich its partners’ offering with meticulous enhancements to its top-performing mechanics, capturing the imagination of slot enthusiasts globally.
Anton Ivannikov, CPO at Playson, said: “Flaming Bells: Hold and Win delivers everything players love about the classic Hold and Win format while turning up the ante with fiery new twists.
“With stacked Multipliers, an Extra Bonus Game and a 5,000x Grand Jackpot, we have created a game that is both familiar and fresh – perfectly balancing nostalgia with intriguing developments.”
The post Fiery stacked multipliers lead the way in Playson’s Flaming Bells: Hold and Win appeared first on European Gaming Industry News.
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