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GambleAware launches second phase of major public health campaign: Bet Regret telling sports bettors to ‘tap out’ to avoid Bet Regret
- The latest Bet Regret campaign introduces a new behaviour change technique which encourages people to pause and reconsider before they place a bet they may regret.
- Campaign evaluation to-date shows self-awareness amongst the campaign target audience is increasing, but there is still a need for more specific advice.
- The new advertisements feature a wrestler intercepting two unsuspecting gamblers who are about to place an ill-considered bet; he pins them down until they agree to ‘tap out’ of their apps for some time out and avoid Bet Regret.
- New Football Supporters Association (FSA) survey results, released alongside the latest campaign, found that almost three quarters (73%) of those fans who are likely to bet more this season will do so because they find it easier to bet at home rather than at a match.
GambleAware has launched the second phase of Great Britain’s largest national safer gambling campaign, Bet Regret, which is targeted at an estimated audience of 2.4m men aged 18-34 who gamble frequently on sport. To coincide with the launch, the Football Supporters Association has also conducted a survey of football fans on behalf of GambleAware, to provide a snapshot of the current attitudes and behaviours of male sports bettors.
The first advert of the 2020 campaign premieres on Saturday 12th September during the kick-off match of the Premier League – Fulham v Arsenal at 12.30pm. The campaign will consist of two TV adverts alongside a radio and digital campaign. Drawing on the nostalgia and popularity of wrestling, the TV adverts look to dramatize the concept of ‘tapping-out for time out’ to encourage sports bettors to pause before making an impulsive bet.
The public health campaign, which originally launched in February 2019 to raise awareness of impulsive betting in order to encourage moderation and reduce gambling harms, will see the introduction of behaviour change techniques. These are designed to help frequent sports bettors, who want to avoid the feeling of Bet Regret, by encouraging them to ‘tap out’ of their phones before placing an online bet. The advice for bettors to ‘tap out’ is part of a strategy to encourage adoption of a new specific and easy to follow behaviour of pausing before placing a bet, to reconsider the bet.
When evaluating the first year of the campaign, researchers at Ipsos MORI1 found that self-awareness amongst 18-34-year-old men who gamble frequently on sport is increasing, and that behaviour is starting to change but there is still a need for more specific advice. Subsequent findings from the researchers show that after a drop in football betting due to the absence of live sport, by August it was back to normal levels, with over a quarter (27%) of the campaign audience saying they are betting more than three months ago, and the proportion who have bet on football online in the past month increasing by 62%.
In addition to these campaign evaluation findings, the FSA survey indicates that watching more matches at home rather than at the stadium is likely to increase in-play betting levels, with 83% of fans who bet in-play on football matches saying they bet in-play more when watching a match at home rather than in a stadium. Of those who say they will probably bet more this season, almost three quarters (73%) gave the reason that it is easier to bet at home than at a match.
Professor Sian Griffiths, Chair of the Safer Gambling Campaign Board and GambleAware Trustee, said: “The first year of the Bet Regret campaign had a positive impact on our target audience. We are looking to build on that success by influencing behaviour change through encouraging sports bettors to ‘tap out’ of their gambling app and take a moment to reflect before placing a risky, impulsive bet. This new campaign is designed to help fans steer clear of Bet Regret and reduce potential gambling harms.”
Jo Churchill MP, Minister for Prevention, Public Health and Primary Care, said: “The impacts of a gambling problem can be devastating for an individual and those around them.
“It is excellent news that the Bet Regret campaign is entering its second year and encouraging those who may be placing a bet to pause and reconsider. It also helps ensure that anyone who needs it can get advice and support to protect them from gambling-related harm.”
Nigel Huddleston MP, Minister for Sport, Tourism and Heritage, said: “Safer gambling messaging has a vital role to play in protecting people from gambling-related harm. This new GambleAware campaign is a creative and engaging way to urge people to pause and reflect on the implications of their actions.”
Bet Regret is being funded through additional donations to the independent Safer Gambling Board in line with a commitment given to the government by the broadcasting and gambling industries. Sky, BT Sport, ITV and Channel 4 are amongst those who are supporting the campaign.
The campaign is one part of GambleAware’s wide-ranging actions to reduce gambling harms by considering individuals, the products and the environment in which they are found.
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The Indian Enforcement Directorate (ED) has intensified its investigation into Karnataka Congress MLA K.C. Veerendra, also known as “Puppy,” over alleged involvement in a large-scale money laundering and illegal betting operation. The legislator, arrested in Sikkim on Saturday, August 23, was brought to Bengaluru on Sunday for further questioning in connection with financial transactions tied to casinos in Sri Lanka, Nepal and Georgia.
Veerendra was apprehended in Gangtok, where he had reportedly been pursuing a deal to lease land for a casino venture. After his arrest, he was produced before a special court in Bengaluru, which granted ED custody until August 28. To prevent any incidents during his transfer, strict security was enforced at Kempegowda International Airport, and he was quickly escorted to an undisclosed location for interrogation.
Authorities confirmed that multi-state raids preceded the arrest, covering 31 locations across India, including Bengaluru, Hubballi, Chitradurga, Goa, Jodhpur, Mumbai and Sikkim. Five casinos in Goa—Puppy’s Casino Gold, Ocean Rivers Casino, Puppy’s Casino Pride, Ocean 7 Casino, and Big Daddy Casino—were also raided as part of the ongoing probe.
According to ED sources, preliminary findings suggest that Veerendra maintained financial links with casinos and shell companies operating in Sri Lanka, Nepal and Georgia. Evidence gathered during the raids points to overseas transactions and the use of foreign entities to launder large sums of money, some of which may have originated from cyber fraud. Officials suspect that these funds were “converted into white money” by being disguised as credit card transactions.
Documents recovered from multiple properties also revealed that Veerendra was in the process of finalising a deal to acquire a casino from Santiago Martin, a businessman widely recognised as the “lottery king” of Tamil Nadu. Martin is already under investigation by the ED in a separate money laundering case and is known for his financial ties to political figures.
Incriminating evidence seized from Veerendra’s residences, including Rs 12 crore in cash and a significant quantity of jewelry, is now being analysed. The ED has also uncovered records suggesting that his brother, K.C. Thippeswamy, managed three Dubai-based entities—Diamond Softech, TRS Technologies and Prime9Technologies—believed to be connected to their gaming and call centre businesses.
The post ED Arrests Karnataka MLA Veerendra “Puppy” in Illegal Betting Case appeared first on European Gaming Industry News.
Interviews
The UX Revolution: Why Gaming Corps’ Website Redesign Reflects the Industry’s Digital Shift
How Gaming Corps’ Website Redesign Mirrors the Industry’s Shift Toward Seamless Digital Journey
The online gaming industry is a whirlwind of constant change, and to stay ahead, companies must evolve their digital presence. Juha Kauppinen, CEO of Gaming Corps, explains why the company’s recent website redesign was more than a simple visual update. It was a strategic move to better reflect the company’s growth, showcase its expanded portfolio, and create a seamless digital experience for partners and stakeholders.
What prompted the decision to redesign the website?
We had clearly come to a natural point in Gaming Corps’ growth, so the need for a redesign just naturally became obvious.
We’ve had many new game releases, record-breaking quarters, and the launch of our Remote Gaming Server, so it became clear to the team that we needed a website which better reflected who we are today.
It wasn’t just about a fresh look, it was about making it easier for partners to explore what we offer and connect with us in a more intuitive, seamless way.
How does the new site better reflect who you are as a business today compared to a year or two ago?
A year or two ago, we were still finding our footing and growing our portfolio.
But today, we’re a more established, ambitious company with a clear identity and vision. The new site reflects that shift – it’s more polished, more dynamic, and built to showcase not just our games, but our capabilities as a partner and platform provider.
What were the most important improvements you wanted to make during the redesign — and why were they important for your users or partners?
We wanted to ensure the website reflected how we present ourselves as a modern, innovative studio.
So, we now have a more modern, user-friendly design and a UX that’s more intuitive. What this means is that the site is easier to use, whether you’re a client, partner or stakeholder.
Speaking of partners, it’s now easier for them to understand what we do and explore our games.
We’re very proud of the Gaming Corps portfolio, so now we can showcase it much better, with clearer vertical distinctions between our Mine, Smash4Cash and Plinko games, etc.
When it comes to us as a company, we can now highlight our careers section to support our drive for talent acquisition and to keep growing our fantastic team.
Finally, the new site also gives more prominence to our investor relations, reflecting our position as a listed company and offering clarity on that.
Were there any common pain points, feedback, or gaps in the old site that influenced your approach to the new one?
The main product offering wasn’t clear to partners or visitors. The site design felt outdated and more suited to an early-stage company, and those days are long behind us now.
Our investor relations content wasn’t visible or prioritised enough, considering that we’re a PLC, and existing partners weren’t highlighted.
The old site just didn’t reflect who we are, what we do and what we can do. The new one does all of those things.
How important is your website today in terms of attracting or informing potential partners, clients, or stakeholders? Has that role changed in recent years?
Our website has become a much more important touchpoint for us, especially as we’ve grown internationally and have expanded what we offer to our B2B clients.
Our site is often the first chance we get to make an impression on potential partners or stakeholders, so it needs to communicate who we are, what we offer, and where we’re going.
The role of our website has evolved – it’s no longer just a digital brochure; it’s a core part of how we connect and do business.
What would you say to other companies in the B2B iGaming space thinking about refreshing their digital presence?
Don’t underestimate the impact of a strong digital presence, because it’s more than just visuals.
It’s about clarity, usability, and showing your value at a glance.
Also, involve your people from across the company early on, as this helps create something that truly reflects your brand and speaks to your audience.
The post The UX Revolution: Why Gaming Corps’ Website Redesign Reflects the Industry’s Digital Shift appeared first on European Gaming Industry News.
In a move set to reshape the B2B gaming landscape across LatAm and other regulated markets worldwide, FIRST, Light & Wonder (L&W), and OpenTag today unveiled a landmark alliance. This move merges FIRST’s Tier 1 sportsbook, L&W’s original content capabilities and powerhouse aggregation, and OpenTag’s fully integrated platform solution. 10Bet has become the first major operator to sign within the framework – deploying the combined suite across multiple jurisdictions.
FIRST will deliver its high-performance sportsbook, renowned for its latency-free pricing, robust risk controls, and seamless scalability, positioning operators for maximum margin and player retention.
Light & Wonder, the content and aggregation powerhouse, and home to ELK and L&W studios, will provide the global content for the alliance. ELK pushes mathematics and artwork boundaries and produces hits such as the Pirots series, while L&W studios is known for successful in-house franchises like Huff N‘ Puff. Light & Wonder will also provide the game aggregation platform that will open up extensive possibilities for third party content, enabling a truly limitless casino offering.
OpenTag’s agile platform ties everything together – streamlining integration, compliance and player experience, offering a single point of control for sportsbook, casino, and live content.
10Bet Head of Marketing, Yuval Klein commented:
“This partnership gives us unmatched access to world-class sportsbooks, elite gaming content, and a rock-solid platform backbone. We can use this offering to expand into new markets, delivering consistent, high-quality experiences and grab market share.
This strategic combination marks the first deployment of a truly comprehensive B2B offering – spanning sportsbook, casino aggregation, original content, and platform – under one integrated deal.”
Magdalena Podhorska Okolow, VP Commercial MD Europe at Light & Wonder, added:
“Light & Wonder is thrilled to have been selected to provide casino content exclusively to operators that will benefit from this best-in-class sports and casino turnkey package. We continue to prioritize LatAm and partner with highly respected, proven providers such as FIRST. We are proud that L&W’s gaming aggregation technology will help set a new standard in the turnkey service that targets operators with the highest ambitions and growth plans.
Tom_________, CEO of FIRST, said:
“By combining FIRST’s sportsbook excellence, L&W’s game innovation and aggregator tech, and OpenTag’s full platform suite, we are delivering Tier 1 solution architecture under one unified partnership. 10Bet’s fast adoption across multiple jurisdictions demonstrates both the global demand and turnkey readiness of our offering.
With the 10Bet integration underway, this partnership signals a new era of Tier 1 B2B engagement – fast to market, easy to deploy, and built for scale in emerging regulated gaming territories.”
The post FIRST, Light & Wonder, and OpenTag Launch Global Tier 1 B2B Alliance with 10Bet appeared first on European Gaming Industry News.
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