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GambleAware launches second phase of major public health campaign: Bet Regret telling sports bettors to ‘tap out’ to avoid Bet Regret
- The latest Bet Regret campaign introduces a new behaviour change technique which encourages people to pause and reconsider before they place a bet they may regret.
- Campaign evaluation to-date shows self-awareness amongst the campaign target audience is increasing, but there is still a need for more specific advice.
- The new advertisements feature a wrestler intercepting two unsuspecting gamblers who are about to place an ill-considered bet; he pins them down until they agree to ‘tap out’ of their apps for some time out and avoid Bet Regret.
- New Football Supporters Association (FSA) survey results, released alongside the latest campaign, found that almost three quarters (73%) of those fans who are likely to bet more this season will do so because they find it easier to bet at home rather than at a match.
GambleAware has launched the second phase of Great Britain’s largest national safer gambling campaign, Bet Regret, which is targeted at an estimated audience of 2.4m men aged 18-34 who gamble frequently on sport. To coincide with the launch, the Football Supporters Association has also conducted a survey of football fans on behalf of GambleAware, to provide a snapshot of the current attitudes and behaviours of male sports bettors.
The first advert of the 2020 campaign premieres on Saturday 12th September during the kick-off match of the Premier League – Fulham v Arsenal at 12.30pm. The campaign will consist of two TV adverts alongside a radio and digital campaign. Drawing on the nostalgia and popularity of wrestling, the TV adverts look to dramatize the concept of ‘tapping-out for time out’ to encourage sports bettors to pause before making an impulsive bet.
The public health campaign, which originally launched in February 2019 to raise awareness of impulsive betting in order to encourage moderation and reduce gambling harms, will see the introduction of behaviour change techniques. These are designed to help frequent sports bettors, who want to avoid the feeling of Bet Regret, by encouraging them to ‘tap out’ of their phones before placing an online bet. The advice for bettors to ‘tap out’ is part of a strategy to encourage adoption of a new specific and easy to follow behaviour of pausing before placing a bet, to reconsider the bet.
When evaluating the first year of the campaign, researchers at Ipsos MORI1 found that self-awareness amongst 18-34-year-old men who gamble frequently on sport is increasing, and that behaviour is starting to change but there is still a need for more specific advice. Subsequent findings from the researchers show that after a drop in football betting due to the absence of live sport, by August it was back to normal levels, with over a quarter (27%) of the campaign audience saying they are betting more than three months ago, and the proportion who have bet on football online in the past month increasing by 62%.
In addition to these campaign evaluation findings, the FSA survey indicates that watching more matches at home rather than at the stadium is likely to increase in-play betting levels, with 83% of fans who bet in-play on football matches saying they bet in-play more when watching a match at home rather than in a stadium. Of those who say they will probably bet more this season, almost three quarters (73%) gave the reason that it is easier to bet at home than at a match.
Professor Sian Griffiths, Chair of the Safer Gambling Campaign Board and GambleAware Trustee, said: “The first year of the Bet Regret campaign had a positive impact on our target audience. We are looking to build on that success by influencing behaviour change through encouraging sports bettors to ‘tap out’ of their gambling app and take a moment to reflect before placing a risky, impulsive bet. This new campaign is designed to help fans steer clear of Bet Regret and reduce potential gambling harms.”
Jo Churchill MP, Minister for Prevention, Public Health and Primary Care, said: “The impacts of a gambling problem can be devastating for an individual and those around them.
“It is excellent news that the Bet Regret campaign is entering its second year and encouraging those who may be placing a bet to pause and reconsider. It also helps ensure that anyone who needs it can get advice and support to protect them from gambling-related harm.”
Nigel Huddleston MP, Minister for Sport, Tourism and Heritage, said: “Safer gambling messaging has a vital role to play in protecting people from gambling-related harm. This new GambleAware campaign is a creative and engaging way to urge people to pause and reflect on the implications of their actions.”
Bet Regret is being funded through additional donations to the independent Safer Gambling Board in line with a commitment given to the government by the broadcasting and gambling industries. Sky, BT Sport, ITV and Channel 4 are amongst those who are supporting the campaign.
The campaign is one part of GambleAware’s wide-ranging actions to reduce gambling harms by considering individuals, the products and the environment in which they are found.
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ELA Games
“Patrick’s Treasure Pots”: Hunt for the Pot of Gold in ELA Games’ Celtic Adventure
This high-volatility journey combines vibrant Irish mythology with abundant enchanted pots, enticing bonus wilds, and four enormous jackpots.
ELA Games has officially introduced its newest slot game, Patrick’s Treasure Pots. Set against a scene of undulating green hills and glistening rainbows, this vibrant launch encourages players to team up with Generous Patrick for a spirited celebration filled with enchanting features and substantial rewards.
A Vibrant Adventure to the Green Island
Replacing advanced arenas with rich, conventional folklore, Patrick’s Treasure Pots offers a visually stunning 5×3 grid filled with timeless Celtic symbols. The primary action is motivated by the quest for shiny Fortune Coins. These old tokens contain hidden riches, only showing their genuine golden multipliers when Generous Patrick, the game’s mighty Leprechaun Wild, appears on the reels to activate them.
Each Wild and Coin gathered on the grid contributes to the game’s Magic Pots. This generates a growing wave of excitement with each rotation, visually indicating to players that their fortune is increasing and a significant payout moment is approaching.
Excessive Magic and Epic Jackpots
The gameplay reaches its ultimate pinnacle when the Magic Pots overflow, revealing a colorful route to either 6 or 12 Free Spins. In this vital bonus phase, the Gracious Patrick Wilds securely lock into position, safeguarding the grid for iconic victory possibilities.
The studio has designed the standard spins to provide equal excitement as the bonus rounds via unexpected, random strokes of luck. The central Wild can unexpectedly activate the Golden Coins Feature, covering the board with Jackpot Coins, or initiate a Lucky Coin respin that ensures a win. With four unique jackpots, reaching as high as x2000, the pursuit of the ultimate treasure continues nonstop.
Game Stats:
● Reels: 5×3
● Paylines: 20
● RTP: 93.86% / 96.06%
● Volatility: High
● Max Win: x5,000 (€250,000)
The post “Patrick’s Treasure Pots”: Hunt for the Pot of Gold in ELA Games’ Celtic Adventure appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Competitive Gameplay
Infingame presents upgraded Tournaments and Challenges tools to strengthen player retention
Leading game aggregator Infingame has rolled out significant upgrades to its promotional suite, improving its Tournaments and Challenges tools to give operators more advanced ways to engage and retain players.
Instead of launching new standalone products, Infingame focused on evolving two of its most widely used gamification features, enhancing flexibility, performance, and campaign management in response to operator demand for retention-driven mechanics. The update arrives as operators increasingly prioritize long-term engagement over acquisition, with gamified promotions becoming essential for sustaining player activity in competitive markets.
Expanding Competitive Gameplay
Infingame’s proprietary Tournaments tool transforms routine gameplay into competitive experiences, driving interaction and excitement. Optimized for both web and mobile, operators can launch network-wide tournaments with real-time progression and shared competition.
The upgraded version adds campaign flexibility, including:
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Brand-specific banners and player segmentation for whitelist participation
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Timed mechanics such as Happy Hours
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Five tournament formats: bet race, win race, multiplier race, highest multiplier, and highest win
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Enhanced reward configuration: monetary/non-monetary prizes, free spins, optional wagering requirements, and automated payouts
By combining competitive mechanics with streamlined management, tournaments allow operators to create recurring engagement moments without additional technical integration.
Mission-Based Engagement with Challenges
Alongside tournaments, the Challenges tool — a mission-driven mechanic — has been refined to guide player activity through clear objectives and rewards.
Operators can configure tasks based on gameplay, crafting structured engagement journeys that go beyond traditional bonuses. The upgraded tool now offers improved flexibility and campaign precision, supporting both short-term promotional spikes and ongoing engagement strategies. Daily and recurring challenges are particularly effective for maintaining consistent player interaction throughout the lifecycle.
Built Around Operator Feedback
“These upgrades weren’t about reinventing the wheel — they were about making proven tools more powerful and easier to use,” said Jana Filagina, Head of Commercial at Infingame. “Operators today need promotional systems that run in the background, drive engagement, encourage repeat visits, and create meaningful player experiences without adding operational complexity. These updates deliver exactly that.”
Fully integrated into Infingame’s aggregation platform, the enhanced Tournaments and Challenges tools can be deployed instantly across thousands of games via a single API, forming part of a broader move toward unified ecosystems where content, analytics, and engagement mechanics work seamlessly together.
The post Infingame presents upgraded Tournaments and Challenges tools to strengthen player retention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
EvenBet Gaming
Why Online Poker in 2026 Feels Just Like a Video Game
In 2026, online poker feels less like a traditional casino pastime and more like a digital playground. Modern platforms borrow heavily from video game design: missions, challenges, streaks, avatars, and progression systems keep players returning. Quests such as “win 5 hands with suited connectors” or “grind 200 hands this week” provide structure to what used to be endless shuffling and chasing pots. Players log in not just to win, but to progress, showcase skill, and feel part of a thriving digital community.
Gamification at the Core
Gamification drives this transformation. Providers like EvenBet Gaming are embedding it natively: loyalty ladders, player missions, and progression mechanics are tied directly to behavior and currency. These features aren’t optional add-ons — they are plug-and-play elements baked into the platform.
“Why add gamification to poker when poker is already a game? Even games benefit from extra layers of motivation, structure, and feedback — especially in high-variance environments like poker,” says Nikita Golodaev, Business Account Manager at EvenBet Gaming.
“Thoughtfully designed gamification enhances learning, keeps players engaged, and encourages repeat play. New players build confidence, regulars get fresh goals, and everyone experiences more emotionally rewarding gameplay.”
Across industries, from streaming apps to grocery platforms, gamification has proven to boost engagement and loyalty — in online poker, it’s both nuanced and potentially game-changing.
Game Mechanics in Modern Poker Platforms
The line between online poker and video games is clearest in engagement mechanics. 2026 platforms offer more than tables and chips — they deliver layered progression systems resembling mainstream video games. Gamification triggers reward circuits with frequent micro-rewards, motivating players beyond pure financial outcomes.
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Leaderboards & Rankings: Poker’s competitive spirit is amplified. Players track progress, compare themselves to peers, and climb the ranks — echoing esports dynamics.
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Missions & Quests: Challenges like “win 20 hands” provide clear milestones and instant dopamine boosts. Rotating objectives give players reason to return daily.
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Avatars, Emotes & Badges: Cosmetic rewards act as status symbols, much like skins in League of Legends or Clash Royale, letting players signal skill and identity.
EvenBet platforms come preloaded with missions, loyalty points, and unlockables, allowing operators to tweak rewards while keeping players engaged.
Responsible Gambling as Gameplay
In 2026, responsible gambling has gone gamified. Instead of intrusive pop-ups, poker apps now use timers, cooldowns, and checkpoint-style reminders. Pauses feel like part of the game, not interruptions. These mechanics prevent tilt, structure playtime, and build emotional resilience, creating safer yet immersive environments.
UX and Immersion: From Tables to Arenas
The poker lobby is no longer a boring menu. Avatars, profiles, progress bars, and achievement boards make the interface feel like Xbox Live or Steam hubs. Cross-platform design — mobile or desktop — ensures seamless access to missions, rewards, and quick-play options. Multi-table tournaments resemble esports brackets, with live progress, spectator tools, and community engagement. The lobby has evolved into a social arena, where each session feeds into a longer journey.
Psychology and Emotions at Play
Poker in 2026 mirrors video games in emotional intensity. Big wins exhilarate, bad beats frustrate, and losing repeatedly tests discipline. Platforms now design for resilience, not just engagement. Features like cooldowns, session limits, and “take a break” prompts prevent emotional meltdowns, much like mechanisms in competitive gaming.
Consistent winners understand: success depends not only on luck and skill but also on emotional and cognitive resilience. Players build mental frameworks to handle stress, stay focused, and separate bad outcomes from sound decisions — just like esports professionals.
Skill Training Through Challenges
Video game DNA also drives poker skill development. Structured challenges like “bluff five pots without showdown” or “play 1,000 hands this week” sharpen strategy while keeping play engaging. Communities like BluffingMonkeys encourage self-imposed challenges, now integrated into platform features for all players.
These missions transform practice into progress, giving both casual and advanced players a sense of mastery. Poker becomes less about endless grinding and more about structured skill growth — echoing the best elements of modern gaming design.
Implications for Operators in 2026
For operators, video game–style poker isn’t just cosmetic — it’s strategic. Balancing engagement, fairness, and monetization is key: too many missions burn out players, too few lead to churn. Platforms must calibrate challenges, tweak rewards, and ensure both casuals and grinders feel meaningful progression.
EvenBet Gaming’s platform provides turnkey solutions in 4–6 weeks, stress-tested for 1,000+ concurrent players. Missions, achievements, and loyalty systems are modular and fully compliant, forming a foundation for sustainable, regulated growth.
Gamified poker also expands audiences: casual gamers and professional grinders alike are drawn to progression systems, achievements, and social competition. Platforms that get this right capture diverse player bases while keeping the experience fresh and immersive.
Conclusion
Online poker has evolved into a video game–like experience. Players seek progress, recognition, and belonging, not just money. Gamification drives retention, responsible gaming safeguards players, and operator strategies now revolve around experience design as much as card strategy.
Poker in 2026 isn’t just about cards — it’s about creating an ecosystem where every hand, mission, and challenge contributes to an ongoing, rewarding journey.
The post Why Online Poker in 2026 Feels Just Like a Video Game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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