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NBA Trading Blows: this week’s betting market movers and shakers from Cloudbet
The theme-park surrounds of the NBA bubble are a most appropriate venue for what has certainly been a roller-coaster ride of a postseason. The conference semifinals have so far seen one of the title favourites – Milwaukee – bundled out unceremoniously, while the Los Angeles teams – the Clippers and the Lakers – are close to moving through.
Yes, there has been no shortage of drama in the NBA bubble, even without the crowd support and the home-court advantages conferred to higher-seeded teams. Arguably, the games have been more dramatic precisely for those reasons. The first round of the playoffs was highlighted by buzzer beaters, phenomenal individual scoring and a temporary halt to protest yet another police shooting in America.
Lebron James, the game’s best-known player, has rediscovered his imperious form, while the Bucks’ Giannis Antetokounmpo may have to console himself with the MVP award (for which he’s heavily favored to win), now that he’s been relegated to the sidelines.
With the Eastern and Western Conference finals beckoning, it’s appropriate for us at Cloudbet to take stock of the big market moves over the past week.
Miami heats up
Title odds: 4.88/+388 (from 8/+700 on 4 September)
The Heat are the hot team at the moment after sweeping Indiana in the first round and rolling over the Bucks in five games. Miami cornerstone Jimmy Butler is playing close to his All-Star best, backed by strong performances Bam Adebayo and Goran Dragic, among others.
This is a line-up that outgunned Indiana and Milwaukee by an average margin of 8 points per match, and includes Duncan Robinson, who is fifth in the league for made 3-pointers this season. They’re now heading to their first Eastern Conference finals since 2014, but Butler is focused on bigger things:
Making the conference finals “means a lot, but that’s not my goal,” the All-Star swingman told reporters after closing out the Bucks series. “We want to win it. We want a championship and I think that’s what we’re focused on.”
Butler, who is currently in the deepest playoff run of his eight-year career, indicated that the Heat haven’t played their best basketball yet: “I don’t think we’ve played a full 48-minute game yet and that’s what’s promising. If we do lock in from start to finish and play the way that we’re capable and the way that we’re supposed to, the game will be a lot easier. But it’s yet to happen and we’ve got to have it happen in the next round.”
An ominous signal for their next opponent, the winner of the Toronto-Boston semifinal.
We the West
Los Angeles Clippers title odds: 2.76/+176 (from 3.14/214)
Los Angeles Lakers title odds:2.96/+196 (from 3.54/254)
While not a massive improvement in their lines, it’s worth just talking about the two LAs because of their star-studded line-ups, and because they’re inching closer to facing each other in the Western Conference finals. Both units are leading all current playoff teams in points per game and field-goal percentage.
The Clippers were efficient in dispatching Dallas in the first round, even through injury and Covid-related personnel issues, and now hold a commanding 3-1 series lead over Denver. Kawhi Leonard is the joint second-highest scorer of all players left in the playoffs (with the Lakers’ Anthony Davis), and the Clippers have averaged more points than any other unit in the postseason.
They’ve been boosted by the return of guard Patrick Beverley from a calf injury, and some solid scoring efforts from their other superstar Paul George. Markets favor the Clippers to end the Nuggets series in Game 5 (1.25/-405).
Meanwhile, after early bubble yips, the Lakers have rediscovered their offense in the playoffs, averaging 114 points per game. That’s a big improvement over the 106 they had in their eight regular season contests in the bubble.
GOAT contender Lebron James has lifted his game, as he has done frequently in his career: He’s currently the playoffs’ assists leader, with 9 dimes per game, and the league’s fourth-highest scorer this month. The Lakers have been boosted by Rajon Rondo, who has taken some of the playmaking burden off James’ shoulders.
The Lakers are 3-1 up against a Houston Rockets team that can also score by the truckload, but are coming off a seven-game series against Oklahoma City. Rocket guard Russell Westbrook has shown some flashes of brilliance, but has been struggling with form and a thigh injury.
The Lakers’ latest victory over the Rockets is James’ 163rd playoff win – the most by any player in NBA history.
“It doesn’t happen without the supporting cast,” James said of his playoff record, after winning Game 3 against Houston. The same is certainly true of winning a championship this year, and based on their recent form, the Lakers are looking good on that front.
We the… North?
Boston title odds: 8.03/+703 (from 7.09/+609)
Toronto title odds: 9.95/+895 (from 13/+1200)
The Celtics replace Milwaukee as favorites to take the Eastern Conference title after sweeping Philadelphia in the first round and winning the first two games over the Toronto Raptors. Since then, Boston’s line has drifted as they dropped three of the last four games to a Raptor unit that continues to defy expectations.
Jayson Tatum has been a stud for the Celtics in the playoffs, leading his team with 27 points per game, with support from Kemba Walker and Jaylen Brown. The Raps, however, found a way to contain Walker in Game 6, a double-overtime thriller destined for the pantheon of classic NBA match-ups.
Defending champions Toronto, meanwhile, refuse to go quietly into the night, thanks to gutsy performances from guards Kyle Lowry and Fred Van Vleet. This is a team that had the second-most regular season wins in the league this year, even without Kawhi Leonard, who left for the Clippers after last year’s title run.
The Raps have now leveled the series with the much more talented and fancied Celtics – and are looking to go one step further.
“Winning is all that matters right now,” a determined Lowry said after scoring 33 points in Game 6. “Just go and win, it don’t matter how you get it done, don’t matter who gets to do it.”
Truer words rarely spoken.
Results and odds are current as of 8am UTC on Friday 11 September.
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Gamblers Connect
NuxGame & Gamblers Connect Enter a New Partnership
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Gamblers Connect is pleased to announce a new strategic partnership with NuxGame, a premier B2B software provider specialising in API-first, modular iGaming solutions.
This collaboration is designed to significantly enhance NuxGame’s brand visibility and solidify its authority across the critical regulated and emerging markets our operator network serves. NuxGame, which has been successfully developing and expanding operator projects since 2018, offers comprehensive Turnkey Casino and Sportsbook Platforms.
The company’s technical strength is unmatched, featuring a massive aggregated content library of over 16,500 games from more than 130 studios, alongside advanced, market-specific tools like its Telegram Casino Software and specialised Sweepstakes Casino Platform.
Gamblers Connect will showcase how NuxGame’s modular, API-first architecture allows clients to quickly launch a fully branded platform, easily scale into complex verticals like crypto, and benefit from full compliance support, including their Romanian Class II B2B Licence and GLI-19 Certification.
By offering transparency around risk management and a comprehensive support system, Gamblers Connect will de-risk the initial onboarding process for operators.
This strategic alliance underscores NuxGame’s commitment to delivering technical excellence and our dedication to providing our audience with trusted, high-value industry partners.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “Our partnership will leverage Gamblers Connect’s high-authority platform to connect NuxGame directly with decision-makers seeking fast, scalable, and compliant software solutions. Our cooperation will focus on delivering expert content and deep technical insights into the platform’s core advantages.”
The post NuxGame & Gamblers Connect Enter a New Partnership appeared first on European Gaming Industry News.
Best Solutions for iGaming Industry in Romania 2025
Soft2Bet Nominated for Best Solutions for iGaming Industry in Romania 2025
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Soft2Bet, a leading provider of iGaming turnkey solutions, has been nominated for Best Solutions for iGaming Industry in Romania 2025 by Romania Gaming Celebration 11 – Casino Inside Gala Awards. The nomination highlights Soft2Bet’s continued investment in the country and its ability to deliver highly localised and high-performing solutions for local operators and players, powered by its proprietary gamification engine, MEGA (Motivational Engineering Gaming Application).
This nomination is the latest in a series of achievements in the Romanian market, highlighting Soft2Bet’s data-driven iGaming solutions for player retention. Previously, the company was honoured as the Best iGaming Solutions Provider in Romania at the 12th Reunion of Gambling Professionals. Furthermore, its local brand, Don.ro, secured the title of Best New Launch of 2024 at the same event, and in the process showcased how its approach to creating compelling brands specifically tailored for Romanian players is highly successful.
Don.ro has rapidly established itself as one of Romania’s most recognisable online entertainment platforms. Its success is built on a highly intuitive user experience (UX), a comprehensive range of casino and sportsbook options, and strategic, locally focused marketing campaigns. In addition, Don.ro has strengthened its brand appeal and established strong trust with Romanian players thanks to its partnership with the CFR Cluj 1907 football club, in the process contributing to local sports.
Don.ro uses Soft2Bet’s advanced MEGA technology to boost player engagement with missions, challenges and personalised rewards. This proprietary technology also ensures responsible gaming. MEGA allows operators to customise player experiences, rewards and activation triggers to fit local market needs. These features increase engagement, retention and long-term value for both casino and sports betting platforms.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, stated: “Being nominated in the Best Solutions for iGaming Industry in Romania 2025 category is a clear recognition of all the work our teams have accomplished with Don.ro and confirmation of the success in Romania. Our focus is on building locally relevant experiences, powered by MEGA and supported by strong compliance and design standards. We are proud of what we are achieving in Romania and remain committed to bringing quality iCasino engagement tactics and long-term strategies to our players.”
The post Soft2Bet Nominated for Best Solutions for iGaming Industry in Romania 2025 appeared first on European Gaming Industry News.
Eastern Europe
HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP
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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship soccer products are now live online in Romania with the Fortuna Entertainment Group.
Highlight’s premium SOCCERBET games which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers in Romania via its Casa Pariurilor and Fortuna Romania brands. Available iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams.
Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to see our SOCCERBET portfolio go live with FEG in Romania. This launch represents another significant milestone in our expansion across regulated European markets, and we look forward to building on our partnership with Fortuna and bringing even more compelling content to its customers in the months ahead.’
Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘We are excited to introduce Highlight Games’ SOCCERBET products to our Romanian customers. The combination of authentic archive football footage and innovative gameplay brings something genuinely fresh to the market and perfectly complements our existing portfolio. At FEG, we are committed to offering players the best and most engaging experiences available, and this partnership with Highlight Games supports that mission. We anticipate a strong reaction from players and see great potential for continued collaboration.’
The post HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP appeared first on European Gaming Industry News.
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