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IXOPAY Announces Partnership with CashtoCode

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The payment management platform, IXOPAY is pleased to announce its partnership with CashtoCode, a leading payments provider that lets customers purchase online goods and services with physical cash. This partnership will give new and existing merchants of the IXOPAY platform access to a wider and new audience.

IXOPAY is designed to give its users quick and easy access to a wide variety of payment methods, its unique architecture is designed to give merchants the best option per country with intelligent routing, cascading, and state-of-the-art risk management. Users also benefit from centralized reconciliation and settlements.

CashtoCode is a payments solution that taps into, what is still the most popular way to make payments – cash. Customers are given a barcode (which is a proxy but holds no monetary value), representing the payment amount due to the merchant. This barcode is scanned at one of CashtoCode’s partner retailers and the customer hands over the funds. This simple solution allows people who have no access to credit cards or online banking a way to enjoy what the digital market has to offer.

As a payment management platform popular among iGaming sites, IXOPAY clients can benefit from CashtoCode’s effective payment solution that is chargeback resistant and unreliant on traditional financial institutions. It is also a practical approach for those who wish to monitor their spending habits or leave a more discreet digital trail.

Since it was established in 2015, CashtoCode has been revolutionizing online payments; thousands of users make daily use of its quick, discrete, and secure service.

With this partnership, IXOPAY is strengthening its position as the go-to payment orchestration platform for iGaming and digital goods.

“CashtoCode means freedom, privacy, inclusion and most of all convenience for customers. Our solution has been a tremendous success with numerous, popular online merchants and brands over the last few years. Through our partnership with IXOPAY, CashtoCode can further expand across various online industries.” Said Seth Iorio, CEO CashtoCode. “We love IXOPAY’s commitment to payment innovation and are proud to have them as a strategic partner. With IXOPAY, undoubtedly one of the smartest payment platforms in the market, merchants can simply add CashtoCode as an alternative payment option, a few clicks – and done.”

“IXOPAY is all about inclusivity, which is why CashtoCode is a perfect partner. We already have a strong portfolio of cash based online payment methods in South East Asia and the MENA region, so a collaboration with CashtoCode, which is even closer to home, was a natural next step for us.,” added Gox Mailer, Chief Strategy Officer of IXOLIT Group.

Many IXOPAY clients are already making use of CashtoCode, and with their upcoming market expansion more will be soon. If you would like to learn more about this payment method and if it is right for you, get in touch with our sales team.

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Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028

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Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.

The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.

EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.

“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”

Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”

EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.

The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

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Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ThrillTech secures AGCO supplier licence for Ontario launch

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ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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