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IXOPAY Announces Partnership with CashtoCode

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The payment management platform, IXOPAY is pleased to announce its partnership with CashtoCode, a leading payments provider that lets customers purchase online goods and services with physical cash. This partnership will give new and existing merchants of the IXOPAY platform access to a wider and new audience.

IXOPAY is designed to give its users quick and easy access to a wide variety of payment methods, its unique architecture is designed to give merchants the best option per country with intelligent routing, cascading, and state-of-the-art risk management. Users also benefit from centralized reconciliation and settlements.

CashtoCode is a payments solution that taps into, what is still the most popular way to make payments – cash. Customers are given a barcode (which is a proxy but holds no monetary value), representing the payment amount due to the merchant. This barcode is scanned at one of CashtoCode’s partner retailers and the customer hands over the funds. This simple solution allows people who have no access to credit cards or online banking a way to enjoy what the digital market has to offer.

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As a payment management platform popular among iGaming sites, IXOPAY clients can benefit from CashtoCode’s effective payment solution that is chargeback resistant and unreliant on traditional financial institutions. It is also a practical approach for those who wish to monitor their spending habits or leave a more discreet digital trail.

Since it was established in 2015, CashtoCode has been revolutionizing online payments; thousands of users make daily use of its quick, discrete, and secure service.

With this partnership, IXOPAY is strengthening its position as the go-to payment orchestration platform for iGaming and digital goods.

“CashtoCode means freedom, privacy, inclusion and most of all convenience for customers. Our solution has been a tremendous success with numerous, popular online merchants and brands over the last few years. Through our partnership with IXOPAY, CashtoCode can further expand across various online industries.” Said Seth Iorio, CEO CashtoCode. “We love IXOPAY’s commitment to payment innovation and are proud to have them as a strategic partner. With IXOPAY, undoubtedly one of the smartest payment platforms in the market, merchants can simply add CashtoCode as an alternative payment option, a few clicks – and done.”

“IXOPAY is all about inclusivity, which is why CashtoCode is a perfect partner. We already have a strong portfolio of cash based online payment methods in South East Asia and the MENA region, so a collaboration with CashtoCode, which is even closer to home, was a natural next step for us.,” added Gox Mailer, Chief Strategy Officer of IXOLIT Group.

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Many IXOPAY clients are already making use of CashtoCode, and with their upcoming market expansion more will be soon. If you would like to learn more about this payment method and if it is right for you, get in touch with our sales team.

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Sky Bet extends sponsorship of The Overlap

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Sky Bet has renewed its partnership with The Overlap – the UK’s No.1 football YouTube channel founded by Gary Neville – for a further two years.

As a founding partner since the channel’s launch in April 2021, Sky Bet will continue as the headline sponsor of The Overlap Interviews and Fan Debates, key formats that have helped the channel become a leading voice in football content.

Featuring in-depth conversations with major figures from sport and entertainment, as well as dynamic debates between football legends and fan creators, The Overlap has built a dedicated audience and strong community.

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Sky Bet will also maintain its presence in the weekly Stick to Football podcast through the popular Super 6 segment. The feature sees panellists Roy Keane, Ian Wright, Jamie Carragher, Jill Scott, and Gary Neville predict six results from the weekend’s matches in the free-to-play football game, Super 6.

The renewed partnership underscores Sky Bet’s continued commitment to delivering original, fan-first football content that resonates with audiences across platforms.

Gary Neville Quote: “I want to thank Sky Bet for partnering with us over the past four years. Without their support, we wouldn’t have been able to deliver the content you see today. It’s fantastic to have them on board for another two years, and I’m excited to see what we can achieve together.”

The post Sky Bet extends sponsorship of The Overlap appeared first on European Gaming Industry News.

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SPRIBE Drops Aviator Challenges

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The world’s number one crash game gets even more thrilling with the addition of Missions, Races and Tournaments

SPRIBE, the award-winning developer behind the original crash game, Aviator, has added another tool to the box with the launch of Challenges, bringing even more excitement, entertainment and competition to the experience.

Aviator Challenges allows operators to launch Missions, Races and Tournaments, forging an additional competitive layer and even more social interaction, while providing a fresh way for players to engage with the game, which is now played by more than 60 million people per month.

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Missions see players complete a task before a set deadline, while Races are similar but with a limited prize pool up for grabs, creating a strong sense of FOMO while helping operators control promo budgets. Tournaments then take the classic and well-loved format.

SPRIBE gives operators full control over creating and running Aviator Challenges, and they can choose the type, timing, prize, names, descriptions, colours, and tasks for deep personalisation and granular localisation.

Aviator Challenges has debuted with operators in Africa and will be rolled out globally over the coming weeks and months. This will be followed by the launch of regional tournaments, which again will debut in Africa before being made available internationally.

The launch of Challenges will drive even greater engagement with Aviator, which currently sees players place more than 400,000 bets per minute across 5,500+ online casinos and sportsbooks worldwide.

Giorgi Tsutskiridze, CCO at SPRIBE, said: “Challenges take the Aviator experience to a whole other level for both players and operators.

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“Those that have already embraced Challenges have seen an immediate, positive impact on player behaviour across core KPIs such as retention and bet numbers per player.

“To get the most out of Challenges, operators do need to be creative, especially when it comes to marketing support, segmentation, prize zones, rewards and tasks.

“But we have ensured Challenges have the flexibility to do this and a whole lot more.

“Aviator is already the number one crash game in the world with more than 60 million players a month, but with Challenges, we expect that number to climb ever higher.”

The post SPRIBE Drops Aviator Challenges appeared first on European Gaming Industry News.

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Akhil Sarin Chief Marketing Officer at Stake

Stake strikes new global partnership with Street League Skateboarding

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The worlds of street culture and cutting-edge entertainment collide as Street League Skateboarding (SLS) and online gaming powerhouse Stake announce a new global partnership.

This partnership, which kicked off with Stake center stage as the Presenting Rights Partner of SLS Miami and the first SLS Takeover in Santa Monica in May, will run throughout the SLS Championship Tour season, culminating with the Super Crown in São Paulo in December.

The wide-ranging partnership will see Stake prominently featured across the live events with branding on key skate course features and broadcast segments at the biggest skateboarding events worldwide.

Additionally, fans can expect to see the Stake brand integrated into the unique SLS social content, including the “What’s at Stake” event preview, and the all-new Game of S.T.A.K.E. – a creative twist on the classic Game of Skate, which will feature a head-to-head battle between SLS pros.

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To round out the partnership, Stake will also be the presenting rights partner of the annual Trick of the Year contest, which allows skaters worldwide to submit their tricks for the illustrious prize. The Trick of the Year award winners will be announced in December.

“We’re excited to welcome an exciting brand like Stake to the SLS family”, said Frank Lamicella, CEO of Thrill Sports and parent company of SLS. “This partnership will deliver innovative activation elements and experiences to both our brands and fans as we travel the world for the 2025 SLS Championship Tour.”

“Skateboarding is more than sport – it’s fashion, music, culture, and raw energy. That’s exactly the space Stake loves to play in, and SLS is the perfect partner to bring that to life,” said Akhil Sarin, Chief Marketing Officer at Stake. “This alignment makes it an excellent partnership for our brand.”

The post Stake strikes new global partnership with Street League Skateboarding appeared first on Gaming and Gambling Industry in the Americas.

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