Latest News

SportCaller widens its distributional scope with Scientific Games

Published

6 years ago

August 18, 2020

Reading Time: 2 minutes

FTP specialist enters into a strategic collaboration with Scientific Games’ new OpenMarket platform to broaden its global footprint

SportCaller, the leading free-to-play (FTP) sports-game provider, has entered into a third-party strategic partnership with global gaming company, Scientific Games, to broaden its distributional scope.

The deal sees SportCaller deliver its comprehensive FTP product portfolio to a new network of operators via the OpenMarket platform, Scientific Games’ industry-first aggregation model for sports betting

This ground-breaking sportsbook marketplace now affords a host of innovative suppliers a simple route to market which, in turn, offers worldwide operators a wealth of value-creation opportunities across a broad spectrum of sportsbook verticals from one seamless integration.

SportCaller already offers nearly 100 games across 36 countries and in 20 languages (via multilingual API) in Europe, Asia, Africa, Australasia and North and Latin America. In fact, over the past 12 months, the multi-award-winning FTP supplier has rolled out around 50 new games, more than doubling the total number offered over the past three years, with a similar two-fold increase among its active operator partners.

More generally, SportCaller allows its partners to launch a wide range of FTP prediction, jackpot and more hyper-casual game formats with seamless speed across any sport, language or territory via web, iOS, Play Store, Facebook Instant Games or Twitch extensions.

Cillian Barry, MD at SportCaller, said: “Despite some sustained success and consistent growth, you should never rest on your laurels in this industry. That is why this third-party collaboration with a sportsbook provider as esteemed as Scientific Games made such strategic sense.

“Sportsbooks worldwide can now effortlessly expand their portfolio through OpenMarket, with this sports betting content aggregation platform affording easy access to the best products on the market, featuring FTP and other core igaming verticals. Scientific Games remains one of the world’s leading names in digital gaming. So, we look forward to growing our global influence and seeing how our localised games perform in diverse territories which, in some cases, break new ground for us.”

Keith O’Loughlin, SVP Sportsbook, Digital for Scientific Games, added: “As the market leader in the emerging, dynamic Free-to-Play vertical, SportCaller was a logical choice as an OpenMarket partner. They deliver a myriad of Free-to-Play games for assorted operators, from traditional jackpot and attainable-prize games for retention and responsible play, right through to light-touch quizzes and casual games. OpenMarket has assembled a plethora of innovative key assets for sportsbook – from data to streaming, scoreboards, CRM and, of course, the Free-to-Play games led by SportCaller. These assets are already revenue-generating for our operators, so we’re thrilled with the early international reception from our growing global association of betting partners.”

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

Published

3 hours ago

July 15, 2026

Wladimir P.

midnite-signs-as-middlesbrough-fc-principal-partner-for-2026/27-season

Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

Published

3 hours ago

July 15, 2026

Wladimir P.

thrilltech-secures-agco-supplier-licence-for-ontario-launch

ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech wins AGCO supplier licence to enter Ontario market

Published

3 hours ago

July 15, 2026

GamingAmericas.com

thrilltech-wins-agco-supplier-licence-to-enter-ontario-market

ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.

ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.

The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.