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UNISON announce partnership with YGAM
UNISON, the UKs largest trade union, has partnered with the national charity Young Gamers & Gamblers Education Trust (YGAM) to provide their members with expert training on gambling and gaming-related harms.
As part of a £10 million National Gambling Education Programme supported by members of the Betting & Gaming Council, the charity is providing free accredited workshops and resources to anyone who works with or cares for young people. Research from the Children’s Commissioner shows 93% of children play video games and Gambling Commission research shows there 55,000 11-16 years olds classified as problem gamblers in England, Scotland and Wales.
Designed to build digital resilience, the workshops cover key information on gaming and gambling in the UK. The resources will provide UNISON members with the tools needed to safeguard young people from the potential risks of gambling and gaming-related harm, including lesson plans, activities, signs to look out for and information on where to go for advice and support. All training sessions have been externally evaluated and are assured by the principle awarding bodies, City & Guilds and ASDAN.
Due to the COVID19 pandemic, YGAM has accelerated the digital transformation of their training so it can be delivered online. UNISON members can book onto the free session by visiting the YGAM website – https://www.ygam.org/book-a-workshop/.
Commenting on the partnership Teresa Donegan, Head of Learning and Organising at UNISON said: “We are really pleased to have developed this relationship with YGAM, their training and resources are really excellent and will be an invaluable resource to our members to support them in their work with young people across public services whether it be in youth, community or social services or in the further or higher education sector.”
UNISON has over 1.3 million members and have initially organised for YGAM to run several national sessions and hope to follow this up with a host of regional training through the UNISON regional education teams across the country.
Stevie Milward one of UNISON’s national Learning and Workforce Development Officers recently attended the training and was shocked at how gambling-related behaviour is encouraged by many computer and mobile games and the ease with which young children can become accustomed to it. “Many parents won’t realise what their children are being subjected to on a regular basis and it is great to be able to have the ability to work with those practitioners that deal with children and young people (and their parents in some instances) on a daily basis, in their work, so that they can pass on the education they receive from the training to help keep those young people safer.” said Stevie.
Kev Clelland, Operations Director at YGAM, said: “We are delighted to be working with UNISON. We are constantly listening to the needs of practitioners and young people and it is very clear from these conversations that the workers that UNISON represents need and appreciate our resources more than ever. YGAM’s vision is for all young and vulnerable people to be safe from gaming and gambling related harms and this collaboration will help us reach thousands of young people to raise awareness of the potential risks of gambling and gaming related harm.”
YGAM recently launched a new leading-edge ‘Parent Hub’ website to provide resources and expert advice around gaming and gambling to support families to build up their children’s resilience and establish a healthy online/offline balance. The new website has received endorsements from parents, teachers, safeguarding officers and the Royal Society for Public Health (RSPH) who labelled the resources ‘vitally important’ for parents. www.parents.ygam.org
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Codere Online
Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy
Codere Online Luxembourg, S.A. a leading online gaming operator in Spain and Latin America, today announced the launch of its new iOS Poker application in Mexico, reinforcing the Company’s strategic objective to provide customers with access to a complete suite of online gaming products. As part of this multi‑product roadmap, both Bingo and the Android Poker app will form the next steps in expanding the Company’s offering in the country.
Developed in partnership with Playtech, one of the world’s most established gaming technology providers, the new iOS Poker app integrates directly with Playtech’s player‑vs‑player (P2P) Poker network. This allows Mexican users to compete in real time with players across multiple operators, ensuring deeper liquidity, a more dynamic environment and a superior competitive experience.
Codere Online continues to observe strong demand for Poker in Mexico, with more than 1,300 unique active users per month already engaging with the vertical across existing channels, a clear indicator of the product’s relevance and potential as mobile availability expands.
“Launching the Poker app for iOS in Mexico is a key step in delivering on our commitment to offer customers all major online gaming categories,” said Alberto Telias, Chief Marketing Officer at Codere Online. “Poker has quickly emerged as a highly attractive vertical for our users, and through our partnership with Playtech, we are bringing them a premium, high‑liquidity platform that elevates their experience.”
The new app offers a stable and intuitive interface with access to cash tables, multi‑table tournaments, Sit & Go formats, and fast‑paced modes. It also incorporates Codere Online’s robust responsible gaming tools to ensure that customers can enjoy Poker in a safe and controlled environment.
“This release reflects our strategy to broaden our product offering and enhance the user experience across all key gaming verticals,” said Ran Licht, Head of Product at Codere Online. “Playtech’s P2P network enables us to deliver a feature‑rich Poker environment connected to a broader operator ecosystem, and we look forward to expanding our product suite with additional verticals currently in development.”
“We are proud to partner with Codere Online and bring our P2P Poker network to their players in Mexico through their new iOS app,” commented Marat Koss, Playtech Chief Interactive Gaming Officer. “Codere Online players will now boast access to one of the most liquid and competitive poker networks in the entire industry.
The post Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy appeared first on Americas iGaming & Sports Betting News.
Akhil Sarin
Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing
Season 4 of Bet It Drives is back, and Episode 2 features Akhil Sarin, CMO at Easygo and the marketing and partnerships mastermind behind Stake.
Sarin dives into the realities of iGaming marketing, sharing how some of the most cost-effective campaigns can deliver massive impact—including a low-budget idea that went viral with over 16 billion impressions.
Key insights from the episode include:
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Stake’s most valuable partnerships and why they worked
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What sets their sponsorship strategy apart
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Common mistakes iGaming marketing teams make
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The one thing Sarin wishes teams focused more on
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Biggest red flags and warning signs in partnerships
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Leadership lessons and internal trust challenges
The episode also features a fun “Confess or Call” segment, highlighting a late-night call to a senior exec about a high-stakes, unconventional idea—a true test of trust and creativity.
“This season is about open conversations, and Akhil was straight with us,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “iGaming marketers will rethink spend, partnerships, and what truly drives growth after this episode.”
Season 4 also includes a CEO debate with Cedomir Tomic (Founder, Alea) and Oleksandr Feshchenko (CEO, GR8 Tech), along with upcoming insights on crypto payments in iGaming and esports betting strategies.
Watch or listen to Season 4, Episode 2 on:
The post Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ELA Games
SiGMA Eurasia: ELA Games MD Marharyta Yerina Talks Progression Milestones in Dubai
At SiGMA Eurasia on February 11, Marharyta Yerina, Managing Director of ELA Games, joined the panel “Progress Paths: Making Milestones Matter” to discuss innovative approaches to player retention and engagement. The session, moderated by Tim French (Commercial Manager, Greco Fast Track), explored how studios can design progression systems that go beyond conventional loyalty schemes.
Marharyta emphasized that maintaining player interest often comes from subtle design choices rather than overt progress bars. She highlighted how optimizing volatility and feature frequency creates natural anticipation, keeping players engaged through gameplay rhythm. She also advocated for micro-goals—short, intra-session milestones—and stressed the importance of audio-visual feedback to make moments feel rewarding in real time, rather than relying on long-term VIP systems alone.
The panel featured diverse perspectives from the industry, including Alena Tsuranova (CCO, Megafair) and Bulat Fakhrutdinov (Head of Partnerships, Betronic Software), who discussed how commercial strategies and partnerships shape the player journey.
Marharyta’s participation underscores ELA Games’ commitment to player-centric design and demonstrates how the studio’s “For Players, By Players” ethos translates into creating games that keep audiences coming back, while fostering long-term value in partnerships.
The post SiGMA Eurasia: ELA Games MD Marharyta Yerina Talks Progression Milestones in Dubai appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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