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BHA Board appoints Julie Harrington as new Chief Executive
The BHA Board has chosen the Chief Executive of British Cycling, Julie Harrington, to be the new head of British horseracing’s governing body and regulator.
She will take over the post at the beginning of 2021 after nearly 4 years leading British Cycling, which has more than 160,000 grassroots members and is responsible for the elite team preparing for the Tokyo Olympics and Paralympics.
Julie Harrington is a former member of the BHA Board and was a senior executive with Northern Racing for 8 years, including a spell as Managing Director of Uttoxeter. She is one of the most experienced leaders in sport, with a strong background in consumer, operational and regulatory roles, and a clear understanding of the financial challenges facing participants.
As the Operations Director for the FA, she was responsible for Wembley Stadium and St George’s Park, the FA training facility. Her early career was with Whitbread Inns as Regional Marketing Director and then with British Airways as Retail Sector Director. She has been responsible for managing British Cycling’s relationship with HSBC UK, its leading sponsor and partner.
As Chief Executive of British Cycling, she has dealt with some significant regulatory challenges. The role has also involved engagement with UK Sport and Sport England over elite funding and growing participation, achieving its target for more than two million cyclists by 2020. It works closely with the Department for Digital, Media, Culture and Sport and the devolved governments in Scotland and Wales through their national cycling bodies.
BHA Chair, Annamarie Phelps, commented:
“I am delighted that Julie is coming back to the BHA and to racing and the Board and I are looking forward to working closely with her. This is a vital leadership role for the organisation and British racing. Julie’s hands-on knowledge of horseracing, coupled with her governance and business experience, make her the ideal person to carry on with the task of restoring sustainable prosperity after the COVID crisis. We’ve got the right person, for the right job, at the right time.”
Julie Harrington said:
“I’m so excited to be coming home to racing and playing my part helping this great sport to achieve a prosperity from which everyone benefits. I know how important collaboration across racing has been over the past few months and I look forward to working with colleagues from all parts of the sport.
“The BHA and its team of dedicated officials do a great job in keeping racing safe, clean and fair. I am proud to take on this leadership role in such a well-regulated sport, which enriches the lives of horses and people, and has a special place at the centre of national life and our rural communities.”
Julie Harrington will join the BHA on January 4th after completing her notice period at British Cycling. Nick Rust continues to lead the BHA as it works with industry bodies on resumption and recovery. A revised industry plan is due to be published shortly.
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Delasportâs award-winning sportsbook solution is now fully integrated with OMEGA Systemsâ B2B Platform.
The key partnership between the two iGaming technology providers will allow even greater access for operators worldwide to Delasportâs renowned solution. This means their players will be able to enjoy advanced personalization through âMy Sportsbookâ, âMy Event Builderâ, âMy Comboâ, and more, as well as one of the industryâs best coverages in terms of sports and markets.
This is yet another significant deal Delasport has signed in the past few months.
âPartnering with a strong provider like OMEGA Systems is part of our strategy to continue expanding our presence on regulated marketsâ, Delasportâs VP of Business Development Rosaire Galea Cavallaro says. âWeâre excited to be able to announce this great news during ICE 2025 where we saw once again how impressed people are with our products.â
The integration is part of a long streak of successful partnerships where Delasport delivers its cutting-edge sportsbook as a Plug & Play iFrame solution.
The post Delasportâs Sportsbook Now Fully Integrated with OMEGA Systemsâ Platform appeared first on European Gaming Industry News.
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RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agencyâs commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the worldâs largest and fastest-growing markets.
These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.
This milestone is part of RockAppâs broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockAppâs dedication to innovation, strategic planning, and delivering exceptional value to its clients.
âThis is a pivotal moment for RockApp,â said Niko Belikov, Founder at RockApp. âSecuring licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. Weâre excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.â
The post Licenses received: RockApp strengthens its position in the US iGaming market appeared first on Gaming and Gambling Industry in the Americas.
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SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.
The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platformâs 7th anniversary. The award reflects the platformâs dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.
Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.
Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.
âWe are honoured to receive recognition at such a prestigious level,â said Anastasia Borovaya, Head of Affilka by SOFTSWISS. âThis award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, weâve built a platform that ensures exceptional service and continuous product enhancements for our clients. Weâre committed to maintaining this momentum and supporting the growth of our partners worldwide.â
Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21â22 January, the team welcomes partners and clients at stand C10.
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About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The companyâs product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the worldâs first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Affiliate Software Platform Wins at IGA 2025 appeared first on European Gaming Industry News.
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