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LiveScore Announces Expanded Rights for its 2020-21 Free-To-Air Football Service After Achieving Half a Million Viewers Since June

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Confirmed leagues available for live streaming to include Serie A, Primeira Liga, Eredivisie and the Chinese Super League alongside a host of global competitions

LiveScore, one of the world’s leading real-time sports updates and streaming service providers, has announced an expanded set of league and competition free-to-air live streaming rights for the 2020-21 football season, bringing its 2 million users in the UK and Ireland closer to the action than ever before.

Fresh from its coverage of the recent season climax which saw Juventus emerge as champions, LiveScore will live stream a staggering 306 matches from Italy’s 2020-21 Serie A campaign – 80% of the total fixtures being played – with each one available for free within the UK and Ireland and fully-integrated via the LiveScore iOS and Android apps. Premier Sports will continue to broadcast every game from Italy’s popular top flight as part of their existing offering.

In addition to the Serie A deal, which was negotiated by Saran Media Group and agreed with Premier Sports, LiveScore will once again stream matches from Portugal’s Primeira Liga, while for the first time the service will feature matches from the Eredivisie in Holland as well as the Chinese Super League.

Football fans will also be able to follow a host of cup competitions across Europe as well as Central and South America. Alongside the Coupe de France, a number of UEFA Champions League and Europa League qualifiers will be made available to stream on the OTT service. Finally, the United States and Mexico will also be amongst the nations featuring in CONCACAF FIFA World Cup 2022 regional qualifiers, while lovers of South American football can feast on the drama of the Copa Libertadores and Sudamericana.

Confirmed LiveScore Live Streaming Rights for 2020-21:
Serie A (Italy) 306 matches
Primeira Liga (Portugal) 102 matches
Eredivisie (Holland) 142 matches
Chinese Super League (China) 60 matches
Coupe de France (France) 21 matches
UCL & Europa League Qualifiers (UEFA) 20 matches
FIFA World Cup Qualifiers (CONCACAF) 70 matches
Copa Libertadores, Sudamericana, Recopa (CONMEBOL) 262 matches

LiveScore’s free-to-air live streaming service launched for the UK and Ireland audience in June, putting the brand at the forefront of the return of live sport during the COVID-19 pandemic. The service attracted more than half a million unique viewers in its first two months, with a peak audience of 125,000 being reached during AC Milan’s 4-2 comeback victory over Juventus on Tuesday 7th July.

Ric Leask, Marketing Director at LiveScore, said;
“After a fantastic start for our new LiveScore free-to-air live streaming service, we’re excited that our offering is set to get bigger and better for the new 2020-21 season. As well as returning to the hugely popular leagues in Italy and Portugal, by unveiling a number of new competitions we are continuing to innovate and offer our UK and Ireland audience the most immersive sports coverage possible.”

“This is an important next step for LiveScore as we continue to expand our digital content offering. In addition to the live streaming options for our UK and Ireland audience, global LiveScore users can expect to enjoy a range of on-demand content from across the football world including through our partnership with LaLiga Santander. We’re excited to kick-off the 2020-21 season!”

The new OTT service complements LiveScore’s existing unparalleled coverage, content and statistics for hundreds of sporting leagues and competitions around the world, which has a global audience of 56 million monthly active users, including 2 million in the UK and Ireland alone.

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Danny Gordon Head of Studio at DEGEN Studios

Zoomania: DEGEN Studios’ wild new frontier

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This isn’t an expedition. It’s the fittest that survive.

DEGEN opens the cage door to Zoomania, a 5-reel, 4-row video slot situated in a realm where instinct reigns and survival is far from assured.

Set in a landscape of steel, shadows, and flashing neon, Zoomania presents players with a lineup of powerful beings like lions, gorillas, and reptiles, each contributing their unique impact to this extremely high-volatility game.

A key aspect of Zoomania is the Top Feature Row, positioned above the reels, which can trigger strong modifiers at any time. Expanding Wilds, multipliers, Wild Converters, and even Super Scatters can appear unexpectedly, altering the grid and forming wins that seemed impossible moments before.

The outcome is a fundamental game that continually changes. One instant the reels seem stable, the next a feature activates and the result changes drastically.

Zoomania presents several bonus paths, each featuring varying levels of intensity. From the dynamic Prison Break feature to the unpredictable Feral Instinct and the extremely rare Beast Mode, the game enables players to encounter increasing degrees of disorder as the session progresses.

Danny Gordon, Head of Studio at DEGEN Studios, said: “Zoomania shows a different side of DEGEN. It looks vibrant, but there’s an eerie edge running through it, and the gameplay keeps shifting under your feet. That tension creates something wildly unpredictable, where no two sessions play out the same.

Step inside. Trigger the chaos. Unleash the wild.”

The post Zoomania: DEGEN Studios’ wild new frontier appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Affiliate Succes

Gaming in Europe Webinar — Inside the Rise of Illegal Affiliate Marketing: Tactics & Countermeasures

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To raise awareness of the increasing issue of illegal affiliate marketing affecting licensed markets, Gaming in Europe will conduct a webinar called “Understanding the rise of illegal affiliate marketing: Techniques & solutions” on Thursday, April 16, at 14:00 CET.

An increasing issue

Due to the rising significance of online platforms – particularly in conjunction with limitations on broadcast and print advertising – affiliate marketing has emerged as a more vital route for participants to discover and locate the iGaming operators that suit their requirements.

The battle for recognition

Unauthorized affiliates, along with the larger entities supporting them, not only enhance the exposure of illicit offers; they frequently also manage to diminish the visibility of licensed operators and affiliates advocating licensed offers.

This webinar will detail the tactics that unlawful affiliates employ to enhance their own visibility while diminishing that of their legitimate rivals. Additionally, this webinar will examine the actions that legal affiliates, licensed operators, and regulators can implement to reduce the effects of unlawful affiliate marketing.

A problem affecting all of Europe

Since offshore online gambling operators and their related illegal affiliates typically function on a European or even worldwide scale, this webinar will be pertinent to stakeholders in all regulated or soon-to-be-regulated online gambling markets, such as Germany, Spain, the Netherlands, Finland, and others.

#TakeBackTheMarket

Founder Willem van Oort of Gaming in Europe stated: “Aligned with Gaming in Europe’s larger goal to assist legal stakeholders against unlawful and unfair competition – concisely captured as #ReclaimTheMarket – we have opted to examine more closely the reasons and consequences of the rising influence of illegal affiliate marketing.” We will examine some of the dubious tactics employed by illegal affiliates and also investigate what advocates of the legal market, including regulators and licensed operators, can do to combat this.”

Speakers

Timothy Malmros Genach, expert in SEO, Magenti Media

Dr. Andreas Ditsche, Chief Executive Officer, iGaming.com

Frank op de Woerd, Hoofdredacteur, CasinoNieuws

Sign-up

Participation in this webinar is complimentary. Tap here to sign up.

The post Gaming in Europe Webinar — Inside the Rise of Illegal Affiliate Marketing: Tactics & Countermeasures appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Albert Zorrilla

Zitro Wins 2026 EXPOJOC Innovation Award

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Zitro has been honored for the second consecutive year with the EXPOJOC Innovation Award, a recognition that positions the company as a leading example of innovation within the gaming industry and highlights its ongoing ability to bring new products to casinos, bingo halls, gaming venues and bars across Spain.

The award was accepted by Albert Zorrilla, General Manager of Zitro Spain, who expressed his gratitude on behalf of the entire company: “Receiving this award for the second consecutive year is a great honor for everyone at Zitro. It is also a reflection of the dedication and effort our team puts into developing products that truly make a difference for our clients — helping them drive better results from their operations and continuously offering them more innovative and competitive offerings.”

Zitro’s strong commitment to innovation is also evident in the significant investment the company makes in R&D, which has enabled it to develop in-house technology, expand its portfolio, and further strengthen its international footprint. A clear testament to this is its two technology campuses in Barcelona and Bangalore, together spanning over 20,000 square meters dedicated exclusively to game creation and development.

The post Zitro Wins 2026 EXPOJOC Innovation Award appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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