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LiveScore Announces Expanded Rights for its 2020-21 Free-To-Air Football Service After Achieving Half a Million Viewers Since June

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Confirmed leagues available for live streaming to include Serie A, Primeira Liga, Eredivisie and the Chinese Super League alongside a host of global competitions

LiveScore, one of the world’s leading real-time sports updates and streaming service providers, has announced an expanded set of league and competition free-to-air live streaming rights for the 2020-21 football season, bringing its 2 million users in the UK and Ireland closer to the action than ever before.

Fresh from its coverage of the recent season climax which saw Juventus emerge as champions, LiveScore will live stream a staggering 306 matches from Italy’s 2020-21 Serie A campaign – 80% of the total fixtures being played – with each one available for free within the UK and Ireland and fully-integrated via the LiveScore iOS and Android apps. Premier Sports will continue to broadcast every game from Italy’s popular top flight as part of their existing offering.

In addition to the Serie A deal, which was negotiated by Saran Media Group and agreed with Premier Sports, LiveScore will once again stream matches from Portugal’s Primeira Liga, while for the first time the service will feature matches from the Eredivisie in Holland as well as the Chinese Super League.

Football fans will also be able to follow a host of cup competitions across Europe as well as Central and South America. Alongside the Coupe de France, a number of UEFA Champions League and Europa League qualifiers will be made available to stream on the OTT service. Finally, the United States and Mexico will also be amongst the nations featuring in CONCACAF FIFA World Cup 2022 regional qualifiers, while lovers of South American football can feast on the drama of the Copa Libertadores and Sudamericana.

Confirmed LiveScore Live Streaming Rights for 2020-21:
Serie A (Italy) 306 matches
Primeira Liga (Portugal) 102 matches
Eredivisie (Holland) 142 matches
Chinese Super League (China) 60 matches
Coupe de France (France) 21 matches
UCL & Europa League Qualifiers (UEFA) 20 matches
FIFA World Cup Qualifiers (CONCACAF) 70 matches
Copa Libertadores, Sudamericana, Recopa (CONMEBOL) 262 matches

LiveScore’s free-to-air live streaming service launched for the UK and Ireland audience in June, putting the brand at the forefront of the return of live sport during the COVID-19 pandemic. The service attracted more than half a million unique viewers in its first two months, with a peak audience of 125,000 being reached during AC Milan’s 4-2 comeback victory over Juventus on Tuesday 7th July.

Ric Leask, Marketing Director at LiveScore, said;
“After a fantastic start for our new LiveScore free-to-air live streaming service, we’re excited that our offering is set to get bigger and better for the new 2020-21 season. As well as returning to the hugely popular leagues in Italy and Portugal, by unveiling a number of new competitions we are continuing to innovate and offer our UK and Ireland audience the most immersive sports coverage possible.”

“This is an important next step for LiveScore as we continue to expand our digital content offering. In addition to the live streaming options for our UK and Ireland audience, global LiveScore users can expect to enjoy a range of on-demand content from across the football world including through our partnership with LaLiga Santander. We’re excited to kick-off the 2020-21 season!”

The new OTT service complements LiveScore’s existing unparalleled coverage, content and statistics for hundreds of sporting leagues and competitions around the world, which has a global audience of 56 million monthly active users, including 2 million in the UK and Ireland alone.

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BetConstruct AI’s Harmony ChoiceMe: Redefining Success in the Middle East

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BetConstruct AI proudly introduces Harmony ChoiceMe, a unique, high-level event aimed at nurturing strategic relationships and examining fresh opportunities within the changing environment of the Middle East.

Scheduled for 8 February 2026 in the lively center of Dubai, the event will unite the industry’s most prominent thinkers for an exclusive evening of cooperation and understanding. Hosted on the opulent Lotus Royale Cruise, the gathering provides an elegant and exclusive setting for significant discussions just 48 hours prior to the industry’s gathering for AIBC Eurasia.

Harmony ChoiceMe operates on the belief that achieving success in the area starts with making the right connections and optimal choices. With the industry seeking growth and innovation in the Middle East, this event offers an essential opportunity for reflection and premium networking, enabling partners and peers to synchronize their strategies in a sophisticated and motivating environment.

The evening aims to enable a smooth shift from innovative concepts to practical collaborations, making sure participants head into the forthcoming hectic summit with clear understanding and an enhanced network.

Interested parties are invited to reserve their place for an evening here.

The post BetConstruct AI’s Harmony ChoiceMe: Redefining Success in the Middle East appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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TCSJOHNHUXLEY Celebrates a Highly Successful Showcase at ICE Barcelona 2026

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TCSJOHNHUXLEY is celebrating the success of ICE Barcelona 2026, where the team showcased a range of revolutionary products and solutions designed to elevate the global gaming industry. Taking place at the Fira Barcelona Gran Via, the event marked a pivotal moment for the company as it presented its full portfolio to the global community.

The energy at Stand 3R46 was incredible throughout the show, with a busy stand reflecting the significant interest in latest developments. Visitors witnessed firsthand the quality and dedication that define TCSJOHNHUXLEY products, from handcrafted excellence to cutting-edge electronic systems.

World-Class Roulette Wheels: As the premier manufacturer of Roulette wheels, the showcase featured the perfect balance of handcrafted excellence and cutting-edge automation. Highlights included the Saturn Velocity, a groundbreaking automated wheel that redefines speed and efficiency for both land-based and online operators. For seamless integration, it was displayed with the Wheelmate console alongside the world-renowned manual Saturn Roulette Wheels.

Roulette Xtra Delivers Multiplier Thrills: Roulette Xtra was a major highlight on the floor. The game adds a thrilling dimension with random multipliers of up to 500 to 1, and this experience is also available for electronic gaming via the Qorex 2 terminals. This versatility allows operators to deliver high-impact engagement to players across the entire casino floor, whether they prefer a traditional table or a terminal-based experience.

Chipper Champ 3: The latest evolution in chip handling technology, the Chipper Champ 3 offered advanced features designed to enhance efficiency and security. It delivered unmatched speed and accuracy, reinforcing its position as the market leader in automated chip sorting.

Casino Smart Kiosk Solutions: Unveiled for the first time at ICE Barcelona, the company introduced the Casino Smart Kiosk Solutions. These advanced self-service units are engineered to streamline the cage environment using RFID and vision inspection technology. Visitors experienced the Chip Dispensing Kiosk, designed for fast and secure chip purchases, alongside the Chip Redemption Kiosk, which facilitates precise, automated chip-to-cash exchanges. This new addition to the portfolio represents a significant step forward in floor automation and operational efficiency.

T-Connect Casino Management System: Focusing on the future of Connected Gaming Tables, the company presented the latest updates to the T-Connect ecosystem. This sophisticated system integrates smart sensors and intelligent software to deliver comprehensive real-time data insights, offering a flexible and modular approach to game management.

The showcase also highlighted the company’s renowned manufacturing expertise through its world-class core product range. From the precision of the globally recognised Roulette Wheels to the superior craftsmanship of the Gaming Tables, visitors witnessed firsthand the quality and dedication that define TCSJOHNHUXLEY products. This comprehensive portfolio demonstrates the company’s unique ability to create an end-to-end solution for all live gaming requirements.

The post TCSJOHNHUXLEY Celebrates a Highly Successful Showcase at ICE Barcelona 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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FA CHAI Gaming Introduces Player Achievement System

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FA CHAI Gaming has introduced its Player Achievement System, a long-term progression framework designed for online casino platforms and operator partners to drive sustained engagement, repeat play and deeper player connection.

The system moves beyond short-lived promotions by transforming everyday gameplay into structured objectives, visible progress and meaningful milestones. At the centre of this approach is the FA CHAI Card, a cross-game reward mechanism that allows player achievements to extend beyond a single game and into a broader FA CHAI Gaming ecosystem.

The Player Achievement System is more than an add-on feature—it functions as a behavioural engine designed to improve the KPIs that matter most to operators. By combining achievement-based goals, missions and progression rewards, platforms can cultivate stronger player habits and longer lifecycle value.

Sustainable retention: visible progress and long-term objectives encourage players to return consistently.

More stable engagement: achievement-driven tasks support regular activity across sessions and weeks.

Healthier wagering patterns: cumulative goals motivate play naturally, without excessive bonus dependency.

Deeper player attachment: achievements turn gameplay into a personal journey rather than isolated actions.

Stronger ecosystem loyalty: cross-game rewards reinforce attachment to the broader FA CHAI Gaming portfolio.

Many engagement tools in the market rely on short-term incentives that generate brief activity spikes followed by rapid decline. The Player Achievement System focuses instead on the drivers of repeat behavior: clarity, continuity and purpose.

Progress over promotion: players work towards ongoing achievements rather than reacting to one-time offers.

Lower friction, higher satisfaction: rewards are earned through play, reducing frustration and drop-off.

Built-in freshness: evolving goals and rotating missions help prevent engagement fatigue.

Operational efficiency: structured progression reduces the need for constant campaign rebuilding.

Designed to scale: the framework can evolve alongside platform strategy and player growth.

The Player Achievement System is designed to adapt across FA CHAI Gaming’s supported games, with initial implementation focused on slot-style gameplay. The underlying logic remains intentionally flexible, allowing future expansion into additional game experiences without restructuring the system foundation.

Player actions contribute to visible achievement progress through daily and weekly missions, turning routine gameplay into measurable advancement. As objectives are completed, players unlock new achievement tiers and long-term progression paths, creating a clear sense of growth over time.

A core pillar of the Player Achievement System is the FA CHAI Card. Serving as a cross-game reward mechanism, FA CHAI Cards allow players to convert achievements earned in one game into free game opportunities across other FA CHAI Gaming games.

This design encourages players to explore a wider range of games, experience different mechanics and creative themes and gradually become more deeply integrated into the FA CHAI Gaming ecosystem. Rather than isolating rewards within individual games, FA CHAI Cards connect progress across games, supporting long-term player journeys and cross-game engagement.

By extending progression beyond a single product, FA CHAI Cards help operators increase portfolio exposure while offering players a more cohesive and rewarding platform experience.

Optional competitive elements, such as rankings or achievement-based leaderboards, can be integrated into the system to motivate highly engaged players further. These features act as enhancers rather than requirements, preserving balance while offering additional incentives.

The post FA CHAI Gaming Introduces Player Achievement System appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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