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LiveScore Announces Expanded Rights for its 2020-21 Free-To-Air Football Service After Achieving Half a Million Viewers Since June

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Confirmed leagues available for live streaming to include Serie A, Primeira Liga, Eredivisie and the Chinese Super League alongside a host of global competitions

LiveScore, one of the world’s leading real-time sports updates and streaming service providers, has announced an expanded set of league and competition free-to-air live streaming rights for the 2020-21 football season, bringing its 2 million users in the UK and Ireland closer to the action than ever before.

Fresh from its coverage of the recent season climax which saw Juventus emerge as champions, LiveScore will live stream a staggering 306 matches from Italy’s 2020-21 Serie A campaign – 80% of the total fixtures being played – with each one available for free within the UK and Ireland and fully-integrated via the LiveScore iOS and Android apps. Premier Sports will continue to broadcast every game from Italy’s popular top flight as part of their existing offering.

In addition to the Serie A deal, which was negotiated by Saran Media Group and agreed with Premier Sports, LiveScore will once again stream matches from Portugal’s Primeira Liga, while for the first time the service will feature matches from the Eredivisie in Holland as well as the Chinese Super League.

Football fans will also be able to follow a host of cup competitions across Europe as well as Central and South America. Alongside the Coupe de France, a number of UEFA Champions League and Europa League qualifiers will be made available to stream on the OTT service. Finally, the United States and Mexico will also be amongst the nations featuring in CONCACAF FIFA World Cup 2022 regional qualifiers, while lovers of South American football can feast on the drama of the Copa Libertadores and Sudamericana.

Confirmed LiveScore Live Streaming Rights for 2020-21:
Serie A (Italy) 306 matches
Primeira Liga (Portugal) 102 matches
Eredivisie (Holland) 142 matches
Chinese Super League (China) 60 matches
Coupe de France (France) 21 matches
UCL & Europa League Qualifiers (UEFA) 20 matches
FIFA World Cup Qualifiers (CONCACAF) 70 matches
Copa Libertadores, Sudamericana, Recopa (CONMEBOL) 262 matches

LiveScore’s free-to-air live streaming service launched for the UK and Ireland audience in June, putting the brand at the forefront of the return of live sport during the COVID-19 pandemic. The service attracted more than half a million unique viewers in its first two months, with a peak audience of 125,000 being reached during AC Milan’s 4-2 comeback victory over Juventus on Tuesday 7th July.

Ric Leask, Marketing Director at LiveScore, said;
“After a fantastic start for our new LiveScore free-to-air live streaming service, we’re excited that our offering is set to get bigger and better for the new 2020-21 season. As well as returning to the hugely popular leagues in Italy and Portugal, by unveiling a number of new competitions we are continuing to innovate and offer our UK and Ireland audience the most immersive sports coverage possible.”

“This is an important next step for LiveScore as we continue to expand our digital content offering. In addition to the live streaming options for our UK and Ireland audience, global LiveScore users can expect to enjoy a range of on-demand content from across the football world including through our partnership with LaLiga Santander. We’re excited to kick-off the 2020-21 season!”

The new OTT service complements LiveScore’s existing unparalleled coverage, content and statistics for hundreds of sporting leagues and competitions around the world, which has a global audience of 56 million monthly active users, including 2 million in the UK and Ireland alone.

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Brightstar Lottery PLC

Brightstar Lottery Announces Changes to Lottery Operations Leadership

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Brightstar Lottery PLC announced changes to its senior leadership team as part of its evolution as a standalone pure play lottery business that continues to optimise its operations for future growth.

Renato Ascoli, CEO, Global Lottery, will step down effective June 30, 2026. Over a 20-year career in the lottery and gaming industry at Brightstar, he has held senior leadership roles and led complex teams across global markets.

Effective July 1, 2026, Marco Tasso will be promoted to a new role of Executive Vice President and Chief Operating Officer, Global Lottery. Mr. Tasso, currently COO, International and Italy Operations, brings more than 20 years of experience across the company’s B2C and B2B businesses and deep end-to-end knowledge of the lottery ecosystem. In his role, Tasso will have responsibility for all of Brightstar’s global lottery operations, including technology, product development, marketing, sales and product management, supply chain, customer support and field services. He will report directly to Brightstar CEO, Vince Sadusky.

“Renato has made a tremendous impact on our company and the lottery industry. His broad experience across lottery product development, technology and commercial strategy helped us to continuously deliver innovative solutions and services to our lottery customers. I want to thank and congratulate him for his many career accomplishments,” said Marco Sala, Executive Chair of the Board, Brightstar.

“As Renato prepares to step down, I want to thank him for his many years of service and steadfast commitment to our business and people. Having Marco as a part of our senior leadership team supports the company’s vision and strategic goals. As we strengthen our focus on growth, transformation and operational execution, Marco’s insights and experience will help shape the lottery operating organization and optimize it to deliver results,” said Vince Sadusky, CEO of Brightstar.

Executive Biography

Marco Tasso is a seasoned professional with more than two decades of experience in senior leadership roles across lottery management, global supply chains, strategy, product development, retail execution and consulting in both Europe and the US. He has held various senior leadership roles at Brightstar and its predecessor company, IGT, including his current position of COO, International and Italy Operations; SVP of Global Supply Chain and Services; and SVP of Global Lottery Marketing.

Marco also previously served as CEO of Northstar Lottery Group, where he managed the first-ever private lottery management contract for the Illinois Lottery, and he later oversaw similar private manager agreements in Indiana and New Jersey. Before that, Marco held leadership positions at Lottomatica, where he managed different business units including instant lotteries, lotto, and commercial services.

Earlier in his career, Marco consulted in roles at Bain and Company and Ernst & Young Consultants, where he developed a specialisation in strategic planning, production and cost-saving initiatives. In this capacity, he worked with prestigious clients such as Telecom Italia, Fiat and Bridgepoint Capital.

Marco graduated Cum Laude with a degree in mathematics from the Università degli Studi in Messina, Italy and received an MBA with Distinction from CUOA in Vicenza, Italy.

The post Brightstar Lottery Announces Changes to Lottery Operations Leadership appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Combo

MEXC Prediction Markets Launches Combo to Enable Multi-Event Combination Trading

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MEXC, a pioneer in 0-fee digital asset trading, has officially launched Combo, a new feature within its prediction markets ecosystem, in partnership with its collaborators. This marks the first time a centralised platform has introduced multi-event combination trading capabilities to prediction markets globally, through its partner.

As prediction markets gradually evolve from single-event trading toward multi-event combination trading, user demand for combined predictions has grown rapidly. However, leading prediction market platforms today still primarily offer isolated event trading, limiting a user’s capacity to express structural views. The Combo bridges this gap, bringing advanced combination logic to the centralised prediction market vertical.

Consolidating Comprehensive Market Views into One Order

Users holding clear predictions across multiple events normally need separate positions. The Combo lets them consolidate these into a single order, expressing a fuller market view with less capital and simpler position management.

Using the World Cup as an example, a user could make the following calls within a single order:

• Brazil draws with Spain

• France defeats England

• Bitcoin breaks $70,000 on the day

Multiple predictions are combined into a single order, forming a more complete expression of views on both sports events and market trends.

20 predictions to freely build your combo view

A single order supports up to 20 predictions, providing users with ample space for combinations. Currently, sports and select crypto categories are supported as combo predictions, allowing users to freely link selections across events, timeframes and outcome conditions to build personalised combo views. MEXC, through its partner, will continue to expand available market categories, further broadening the use cases for Combo.

Verifiable Pricing, Clear Rules

The Combo maintains full verifiable from pricing through settlement, ensuring users have complete clarity on every prediction. Full cost and combo pricing are visible before order placement. The system automatically filters out logically contradictory selection combinations. If pricing changes, users receive an immediate confirmation prompt. When all predictions align with the actual outcomes, users receive the settlement payout corresponding to the combo price. If any single prediction does not align with the actual outcome, the combo order yields no payout. This mechanism enables high-conviction quality views to receive reasonable value-based returns while keeping rules and outcomes verifiable.

MEXC CEO Vugar Usi said: “In markets, as in life, nothing happens in isolation. One event ripples into the next. Single-event trading never reflected that reality. Combo does. For the first time, a centralized prediction market lets traders express combination views across non mutually-exclusive events. We are not upgrading a product. We are advancing a category. MEXC intends to lead it.”

The post MEXC Prediction Markets Launches Combo to Enable Multi-Event Combination Trading appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Chris Gayle

PG SOFT names Chris Gayle as global brand ambassador

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The former West Indies star will lead marketing campaigns, promotions and social initiatives for the mobile games company.

PG SOFT has appointed international cricket figure Chris Gayle as its Official Global Brand Ambassador, the company said.

Under the deal, Gayle will front global marketing campaigns, promotional activations, social media initiatives, and “exclusive player experiences,” according to PG SOFT.

“I’ve always done things in my own style — with power, confidence, and maximum entertainment,” said Chris Gayle. “PG SOFT creates games that deliver the same thrill and big moments I bring to the cricket field. I’m proud to join the team and can’t wait to give fans an unforgettable experience.”

A PG SOFT spokesperson added: “Chris Gayle is a true icon who represents power, charisma, and success — values that perfectly align with PG SOFT’s vision and commitment in building a strong and positive brand image. His appointment as our Global Ambassador marks a significant milestone in our journey to deliver world-class entertainment and build deeper connections with players and fans globally.”

PG SOFT did not disclose financial terms or a timeline for the planned campaigns and activations.

The post PG SOFT names Chris Gayle as global brand ambassador appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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