Latest News
Pragmatic Play launches new live casino and slots with 888

888 Holdings, one of the world’s leading gambling and entertainment solutions providers, has agreed a deal with Pragmatic Play, a leading content provider to the gaming industry, to launch its slot and live casino content on 888casino.
Pragmatic’s growing portfolio of live casino content will appear on 888casino for the first time, featuring land-based favourites such as Blackjack, Roulette and Baccarat, Pragmatic’s speed variants and a wide range of new products in the pipeline. The integration of both live casino and slots from the Pragmatic will enhance 888’s engaging online content and will serve as an important foundation for collaboration in the future.
Additionally, 888casino has transitioned to Pragmatic Play’s native API, after previous success with the supplier’s video slot games. Players will now have direct access to Pragmatic’s impressive slots portfolio, with recent release Pyramid King joining the company’s offering of premium titles.
Pragmatic currently produces up to four new slot titles a month, as well as delivering live casino and bingo products through its multi-vertical offering. The company’s entire portfolio is available through a single API integration.
Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “888casino has a reputation as one of the most exciting operators in the market and we are delighted to be able to take both our slot and live casino products live with them through direct integration. We are committed to effective collaboration with leading operators in regulated territories across the globe and this deal is another step on our journey.”
Guy Cohen, SVP of B2C at 888, said: “The Pragmatic Play multi-product portfolio is impressive and we are thrilled to offer their content through this direct integration.
“Our partnership with Pragmatic is another boost to the wealth of content available on 888casino and we are particularly excited to further strengthen the live casino experience on offer for our players.”
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Latest News
Amusnet Launches ‘Cash Bomb’: A Powerful New Add-On to The Signature Jackpot Cards

Amusnet announces the launch of Cash Bomb, a powerful new feature designed to elevate player excitement and support operators gain a competitive edge in the online casino landscape. Integrated seamlessly with the company’s signature Jackpot Cards, Cash Bomb delivers an additional layer of thrill by offering players the chance to share in rewards whenever a Jackpot Cards Level is won and the winning suit matches a pre-selected Cash Bomb Suit.
“Cash Bomb is more than a promotional tool – it’s a player engagement engine,” said Yordan Georgiev, Head of Casino at Amusnet. “By enhancing the proven success of Jackpot Cards with this dynamic feature, we’re empowering player retention, engagement, and revenue. It’s a testament to Amusnet’s commitment to delivering innovative, high-quality, and player-centric solutions that drive measurable results for our global network of partners.”
What truly sets Cash Bomb apart is the strong community-driven element and the configurability across a wide variety of Amusnet’s slots powered by the signature Jackpot Cards. This extensive compatibility allows operators to strategically deploy promotions across their portfolio, spotlighting key titles and optimizing performance. When triggered, the feature distributes a generated prize pool among all eligible players – not just the jackpot winners. This shared win model creates a sense of extra thrill and collective reward, driving players’ engagement and motivation. The prize pot grows continuously until a matching suit detonates the Cash Bomb, providing a progressive incentive that keeps excitement high.
With its flexible setup, seamless integration, and explosive gameplay mechanic, Cash Bomb showcases Amusnet’s commitment to innovation and its ongoing mission to empower partners’ growth through player-centric solutions. It’s a strategic tool that elevates player engagement, delivers measurable ROI, and provides a competitive advantage across the diverse casino portfolios of Amusnet’s global client base.
The post Amusnet Launches ‘Cash Bomb’: A Powerful New Add-On to The Signature Jackpot Cards appeared first on European Gaming Industry News.
Latest News
PartyPoker is partnering with Genting

The post PartyPoker is partnering with Genting appeared first on European Gaming Industry News.
eSports
Post Malone to Headline Esports World Cup 2025 Opening Ceremony in Riyadh

EWC to open with a celebration of gaming culture on July 10, 2025, connecting global fans through the power of music on the world’s biggest esports stage.
The Esports World Cup Foundation (EWCF) announced that global music icon Post Malone will headline the Opening Ceremony of the Esports World Cup 2025, taking place on July 10, 2025 in Riyadh, Saudi Arabia. Post Malone’s performance will kick-off a seven-week event that brings together gaming, music, and culture, reflecting the EWC’s role advancing gaming as mainstream entertainment for a digital generation.
A 9x diamond-certified global artist and lifelong gamer, Post Malone has deep roots in the esports and gaming community – streaming Call of Duty: Warzone, PUBG, and Hunt: Showdown on Twitch, and collaborating with developers on in-game events, including a recent crossover with Apex Legends. His exclusive live performance will open EWC 2025, blending chart-topping sound with a celebration of gaming culture on the world’s premier competitive stage.
“Esports is becoming a global cultural force – where music, storytelling, and competition converge to create moments that are not just seen, but felt,” said Mike McCabe, Chief Operating Officer, of the Esports World Cup Foundation. “With Post Malone, a global artist and true gamer, opening the tournament, we continue to celebrate the power of music – a universal language that brings fans together and defines the cultural future of esports.”
“This year’s Opening Ceremony will deliver a fresh take on the classic story of ambition, resilience and progress, told through the lens of EWC. ” added Ariel Horn, Executive Producer of the Esports World Cup Foundation. “It’s exciting and new. So many game genres converging on one global stage, the music fuels the competitive fire at the heart of this event and this industry, and Post Malone is the perfect voice to carry that passion and celebrate the beginning of an historic event.”
This announcement follows the launch of EWC Music, a long-term initiative to create an original music identity for the Esports World Cup and establish music as a core pillar of the fan cultural experience. The programme began on April 27 with the recording of a four-track music suite at the legendary Abbey Road Studios, featuring original compositions by acclaimed music collectives 2WEI and Hollywood Scoring. Through original scores, global artist collaborations, and fan-focused soundtracks, EWC Music is designed to connect global audiences through a shared emotional language that elevates every moment of the competition – from broadcast to live stages. Additional artists, performances, and music-driven collaborations will be revealed in the coming weeks as part of the wider EWC Music program.
The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.
The EWC 2025 will feature 2,000 elite players and 200 Clubs from more than 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool.
The post Post Malone to Headline Esports World Cup 2025 Opening Ceremony in Riyadh appeared first on European Gaming Industry News.
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