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Danske Spil and Shape Games land EGR Awards hat-trick
Danske Spil’s mobile sports betting app, provided by leading digital product studio Shape Games, has been named ‘Best Native App’ at the EGR Marketing and Innovation Awards for the third year in a row, while also picking up the award for best ‘Best Omni-channel Solution’.
The fully native app, live in Denmark under the Oddset brand, won big once again at the prestigious awards, having previously been recognised in 2018 and 2019.
During 2019, Oddset saw a 20 percent increase in monthly revenue, while rolling out its ‘Loyalty Suite’ layer, adding personalised insights and social mechanisms to the app.
Danske Spil’s strong mobile sportsbook offering, provided by Shape Games, also won the ‘Best Omni-channel Solution’ award and was nominated for the ‘Innovation in Sports Betting’ category.
Nicolas Linde, partner at Shape, said: “Fully native mobile applications are now an essential for any forward-looking operator, and we’ve been innovating in this field for several years now.
“It is an honour to be recognised by our industry peers at the EGR Marketing and Innovation Awards, and we will continue to find creative ways to develop an even stronger mobile product for our operator partners.”
Frederik Skov, Head of Sales and Loyalty at Danske Spil, said: “The collaboration between Danske Spil and Shape has turned out to be something akin to a fairy tale since we started this journey together. Winning these two awards will only spur us on for more.
“Over the past five years we have continuously improved the products, polished the existing features and added new ones as well. Winning tonight is one of the results of this joint team effort.
“We have known for a while that we are on the right path with our offerings. The customer reaction to our dynamic, modern and personalised user journey has been encouraging on every level.
“Winning the award for Best Omni-Channel Solution is something that makes we very happy personally. Omni-channel is difficult to get right, and we have been working on it for a long time but the results are clear for everyone to see. Our customers can access our services wherever they are; on the go, at home or in the store, and their response has been beyond positive.”
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game-mechanics
RubyPlay rolls out in-game Missions and Tournaments engagement tools
RubyPlay has launched a new suite of in-game Engagement Tools—starting with Missions and Tournaments—aimed at helping operators increase session depth and retention through game-level events.
The company said the tools move away from “wallet-level” engagement mechanics common in the market by tying objectives and scoring to events that occur inside the slot experience. Missions lets operators build campaigns where players complete specific in-game objectives in exchange for instant rewards.
Tournaments adds a time-bound competitive layer, with players earning points by triggering in-game events such as high-value symbol landings and feature activations. RubyPlay said both tools are designed to run as a native part of gameplay rather than an external overlay.
Deployment will extend across RubyPlay’s portfolio and its studio ecosystem, including RubyPlay Studio, Koala Games, Mad Hat Games, xSlots and Firerose, with each able to embed Missions and Tournaments in their titles.
Tsachi Maimon, Chief Executive Officer at RubyPlay, said: “When we developed our Engagement Tools, the goal was not to add another promotional layer on top of the game. The goal was to strengthen the game itself.
“Most engagement mechanics in the market are built around wallet activity or broad player behaviour. We wanted to take a different approach by building Missions and Tournaments around real in-game events, the moments players already connect with during the slot experience.
“That creates a more relevant and intuitive journey for players, while giving operators a powerful way to support longer sessions, stronger retention and deeper engagement across RubyPlay’s full content ecosystem.”
The post RubyPlay rolls out in-game Missions and Tournaments engagement tools appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
crypto sports
iBankroll signs risk-sharing deal with MonkeyTilt for VIP wagering limits
Partnership targets high-stakes variance coverage, enabling up to $1m-per-round blackjack and unlimited daily withdrawals, the companies say.
iBankroll has signed a risk-sharing partnership with crypto sports and casino operator MonkeyTilt to expand the operator’s high-stakes VIP wagering limits, the companies said.
The agreement uses iBankroll’s “Bankroll-as-a-Service” model, which is designed to absorb short-term variance tied to high-stakes play. iBankroll said the structure reduces the need for operators to hold large capital reserves to cover VIP action, freeing up balance sheet for investment in product, marketing and customer experience.
Under the deal, MonkeyTilt said it will offer $1 million per-round blackjack, $6 million maximum slot wins, unlimited daily withdrawals, and “top-of-market sports limits.” The press release adds that MonkeyTilt is backed by PolyChain and Pantera Capital and has raised over $80 million in funding.
Hayden Bowman, Co-Founder of iBankroll, said: “MonkeyTilt is building one of the most ambitious consumer products in the space.
“Sam and the team don’t take partnerships lightly and we don’t either when the deal is this size. We’ve spent the last several months getting every piece into place so MonkeyTilt can take on serious volume and volatility with zero bankroll risk on their side. It’s been a real pleasure working with them and we’re excited to keep going.”
Sam Kiki, Founder and CEO of MonkeyTilt, said: “MonkeyTilt has raised over $80 million from investors like Pantera Capital, Polychain, PokerGo, and myself. However, we have always had to earmark a large portion of our balance sheet to guarantee immediate payouts to winners.
“Moving forward, this risk will be assumed by our partners, freeing up our capital for growth. What most people don’t realise is that 99 percent of startup casinos don’t actually have a bankroll. Some take $100K-per-hand action knowing they can’t cover the downside. This deal puts us in the 1 percent that doesn’t have to think about it.”
The post iBankroll signs risk-sharing deal with MonkeyTilt for VIP wagering limits appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
content-supplier
Pragmatic Play adds football theme to Big Bass series with new slot
Pragmatic Play has released Big Bass Football Bonanza, a new entry in its Big Bass slot series that switches the franchise’s fisherman theme to a football stadium setting.
The 5×3 title uses trophy scatters to trigger a bonus game. According to the supplier, landing 3-5 trophy scatters awards 15-25 free spins, with wilds split into red and blue “teams” that collect money symbols worth up to 5,000x.
Pragmatic Play said red and blue wilds are collected on their respective sides, with every fourth wild on each team awarding 10 extra spins and adding multipliers of 2x, 3x and 10x on the first, second and third retrigger. The supplier added that if wilds land with no money symbols, or money symbols land with no wilds, paying symbols can be randomly transformed into wilds or cash prizes.
The launch lands just over two weeks before the world’s biggest football tournament gets underway. Pragmatic Play positions the release as the latest addition to the Big Bass franchise following recent titles Big Bass Trophy Catch and Big Bass Raceday Repeat.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Big Bass Football Bonanza has been designed to capture the electric atmosphere surrounding the world’s most-watched football tournament. From the stadium-inspired setting to the football-themed symbols, the game delivers an entertaining twist on the popular Big Bass formula.”
The post Pragmatic Play adds football theme to Big Bass series with new slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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