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Danske Spil and Shape Games land EGR Awards hat-trick

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Danske Spil’s mobile sports betting app, provided by leading digital product studio Shape Games, has been named ‘Best Native App’ at the EGR Marketing and Innovation Awards for the third year in a row, while also picking up the award for best ‘Best Omni-channel Solution’.

The fully native app, live in Denmark under the Oddset brand, won big once again at the prestigious awards, having previously been recognised in 2018 and 2019.

During 2019, Oddset saw a 20 percent increase in monthly revenue, while rolling out its ‘Loyalty Suite’ layer, adding personalised insights and social mechanisms to the app.

Danske Spil’s strong mobile sportsbook offering, provided by Shape Games, also won the ‘Best Omni-channel Solution’ award and was nominated for the ‘Innovation in Sports Betting’ category.

Nicolas Linde, partner at Shape, said: “Fully native mobile applications are now an essential for any forward-looking operator, and we’ve been innovating in this field for several years now.

“It is an honour to be recognised by our industry peers at the EGR Marketing and Innovation Awards, and we will continue to find creative ways to develop an even stronger mobile product for our operator partners.”

Frederik Skov, Head of Sales and Loyalty at Danske Spil, said: “The collaboration between Danske Spil and Shape has turned out to be something akin to a fairy tale since we started this journey together. Winning these two awards will only spur us on for more.

“Over the past five years we have continuously improved the products, polished the existing features and added new ones as well. Winning tonight is one of the results of this joint team effort.

“We have known for a while that we are on the right path with our offerings. The customer reaction to our dynamic, modern and personalised user journey has been encouraging on every level.

“Winning the award for Best Omni-Channel Solution is something that makes we very happy personally. Omni-channel is difficult to get right, and we have been working on it for a long time but the results are clear for everyone to see. Our customers can access our services wherever they are; on the go, at home or in the store, and their response has been beyond positive.”

 

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Plaza adds Monday Night RAW ticket raffle to WrestleMania 42 viewing party

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Downtown Las Vegas casino also brings in WWE Hall of Famer Rob Van Dam for a live Q&A on April 18.

Plaza Hotel & Casino will host WrestleMania 42 viewing parties on April 18 and April 19 in its showroom in downtown Las Vegas, adding a ticket giveaway for WWE Monday Night RAW on the second night.

The casino said all guests attending the Sunday, April 19 viewing party can enter a free raffle to win two tickets to Monday Night RAW on Monday, April 20 at T-Mobile Arena, seated in one of the venue’s premier Loge Boxes.

On Saturday, April 18, the Plaza will feature WWE Hall of Fame wrestler Rob Van Dam (RVD) as a special guest. The property said RVD—also billed as “Mr. Monday Night”—will lead a live Q&A at 1:30 p.m. ahead of the WrestleMania 42 start time at 3 p.m., and will be available for autographs and photo ops.

Both events are 21+ and run in the Plaza showroom, with doors opening at 1 p.m. and the viewing party starting at 3 p.m. The Plaza said it will offer drink specials and buckets of beer priced at $30 for domestic brands and $35 for imported.

Tickets with seat selection are priced at $40 per person (plus fees and taxes), according to the casino, with details and purchasing available via the Plaza’s website.

Relevant data as follows:

The post Plaza adds Monday Night RAW ticket raffle to WrestleMania 42 viewing party appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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MEGA hires Leapfox founder Patrick Collins as VP of Growth

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The ex-Wasserman and former Excel Esports partnerships lead joins the London-based group behind the Esports Awards and MOBIES.

The Mobile, Esports and Gaming Alliance (MEGA) has appointed Patrick Collins as Vice President of Growth, the company said on April 15, 2026. Collins will lead growth strategy, including commercial partnerships and new business development, from London.

Collins joins from boutique agency Leapfox, which he founded in early 2022. Prior to that, he led commercial partnerships at UK esports organisation Excel Esports, securing deals with brands including BT, Sony, JD Sports, Neosurf and Chupa Chups, alongside partners such as HyperX, Anda Seat, Belong Gaming Arenas and Chillblast PCs.

Earlier in his career, Collins worked at sports marketing agency Wasserman, where MEGA said he helped secure EE’s six-year partnership with Wembley Stadium and advised brands including American Express, Vodafone and PepsiCo. The company also cited experience working with Premier League football clubs and brands including Barclays, Santander, Under Armour and Puma.

“I’m pleased to officially join MEGA at such an important time for esports and gaming,” said Patrick Collins, VP of Growth at MEGA. “Having worked across traditional sport, esports, and commercial partnerships, and founding Leapfox to bridge these worlds and guide my clients, I’m looking forward to applying my experience to support MEGA and our properties as we continue to grow.”

“We’re delighted to welcome Patrick to MEGA as our new Vice President of Growth,” said Michael Ashford, Co-Founder of MEGA. “His extensive experience, including founding Leapfox, uniquely positions him to shape the future of our company. With Patrick on board, MEGA is determined to accelerate our growth, embark on transformative partnerships, and deliver world-class experiences that will define the next era of esports entertainment.”

Relevant data as follows:

The post MEGA hires Leapfox founder Patrick Collins as VP of Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Soft2Bet adds five brands in Q1 2026 and lines up Alberta licensing bid

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Soft2Bet said it opened 2026 with five new brand launches and four sponsorship deals, alongside market planning for Q2 2026. The company shared the update from Malta on April 15, 2026 as part of its Q1 2026 results.

In Q1, Soft2Bet launched Lodur in Sweden and Zinx in Romania. In Denmark, it launched Betinia, Betoro and QuickCasino. The company said the rollouts were part of a localized approach aligned with player behavior and regulatory environments.

Soft2Bet also announced four sponsorships aimed at strengthening regional visibility. In Canada, it partnered with the Oshawa FireWolves and Rock League Curling. In Romania, it renewed its partnership with football club CFR Cluj. In Denmark, it cited brand exposure through the Betinia League and CampoBet Division.

For Q2 2026, Soft2Bet said it has submitted a license application in Alberta, Canada, and is evaluating Spain and Portugal. The company also said it plans to offer players a gamified tournament module for the upcoming FIFA World Cup, designed to extend engagement beyond traditional sportsbook formats.

Soft2Bet did not disclose revenue, active user metrics, or market-by-market performance data in the release.

The post Soft2Bet adds five brands in Q1 2026 and lines up Alberta licensing bid appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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