eSports
Parimatch becomes the betting partner of OMEGA League
The multinational bookmaking holding Parimatch has become the betting partner of an international esports series OMEGA League in Dota 2. The online tournament with a total prize pool of $650 000 is active from 20 July (beginning of open qualifiers) thorough 6 September in three regions (Europe/CIS, America and Asia) and two divisions.
Parimatch brand imagery will be integrated into Russian- and Portuguese-based livestreams. RuHub Studio provides the coverage in Russian, and the brazilian subdivision of Beyond the Summit (BTS) – in Portuguese.
Stepan Shulga, head of Parimatch esports division: “We are happy to become the partners of the largest Dota 2 series of 2020. As you know, this would be the time for the centerpiece event of Dota 2 community at other times, but we hope OMEGA League will help the fans take a break from such unusual circumstances around us by offering them a brilliant series featuring the world’s finest teams. The unusual for the Russian segment collaboration of the two largest studios – RuHub and WePlay – seems like a positive move, and as such, we are happy to be able to keep up the good tradition of the fruitful partnership between the two experienced organizer teams.”
Sergey Barkhudaryan, ESforce Holding commercial director: “We are excited to see Parimatch become our partners again. We have quite a history of esports campaigns and events together. As part of the OMEGA League, we are continuing the mutual development and expansion of our markets. Parimatch is a brand with a huge baggage of experience when it comes to the esports world, and as such, millions of people around the world, including us, place our trust in Parimatch.”
The closed qualifiers for the Europe/CIS region begin on 1st August and end on 9th August. European region’s group stage is scheduled for 10-26 August, play-off stage – 2-5 September. The combined prize pool of the two Europe/CIS divisions is $550 000.
Parimatch is a long-standing partner of RuHub studio’s international broadcasts.
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Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.
The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.
Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.
The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.
Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.
Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”
Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”
The post Kambi and Abios Join ESIC as Anti-Corruption Supporters appeared first on European Gaming Industry News.
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