Canada
Yahoo Sports and NBA Bring Future of Sports Entertainment to Life through Virtual Reality, Fantasy and Betting Relationship
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Yahoo Sports and the National Basketball Association (NBA) are joining forces to enhance the at-home fan experience with a multiyear relationship that will make Yahoo Sports an Official Marketing Partner of the league and RYOT a live virtual reality (VR) production partner during the NBA Restart in Orlando. The relationship will also allow Yahoo Sports to engage fans through fantasy and sports betting in unprecedented ways, including the right to create sports betting content and expanding Yahoo Sports’ existing distribution of NBA League Pass, the league’s premium live game subscription product, to include gaming integrations.
To bring an immersive, arena-like experience to fans, RYOT, an innovation studio, will produce live NBA games in VR and transport the physical games taking place at ESPN’s Wide World of Sports Complex to fans at home via their Oculus devices. This next-gen content is the latest example of how VR can transform sports and entertainment by blurring the lines between virtual and physical.
More than a dozen live NBA League Pass games will be distributed in VR via Oculus Venues on Oculus Quest and Oculus Go headsets beginning Friday, July 31 through Friday, Aug. 14. For a full schedule of games available in VR, visit nba.com/vr.
“RYOT’s powerful VR capabilities will deliver a truly immersive live experience at home, creating a seamless experience between the physical and digital world,” said Guru Gowrappan, CEO of Verizon Media. “NBA League Pass in VR is exactly the kind of innovative solution we love to create with our partners. Working with the NBA to redefine the fan’s experience of the game has amazing implications for the future of sports and entertainment.”
“As the NBA Restart tips off this week, our expanded relationship with Yahoo Sports will offer a variety of unique ways for fans to engage with the NBA,” said Bill Koenig, NBA President, Global Content & Media Distribution. “With everything from fantasy games, sports betting integrations, gaming-focused content and NBA games in VR, there will be no shortage of opportunities to get closer to the game.”
Yahoo Sports will continue to operate the exclusive season long fantasy game of the NBA, create NBA-branded daily fantasy and sports betting integrations and will collaborate at marquee events including the NBA Draft presented by State Farm and NBA All-Star weekend. Yahoo Sports will also be the presenting partner of NBA Pick’Em: Playoffs Bracket Challenge which will be integrated into NBA TV, NBA.com, the NBA App and other NBA Digital assets, which are jointly managed by the NBA and Turner Sports.
Yahoo Sports, Yahoo Fantasy and Yahoo Sportsbook will deliver expanded NBA content throughout its platforms. This will include distribution of live, out-of-market games in NBA League Pass and opportunities to engage fans in fantasy and betting through digital overlays. The relationship will also include two shows focused on fantasy and betting to coincide with the NBA Conference Finals and NBA Finals. Game footage from the NBA, WNBA and NBA G League will also be used to create content, such as game previews and recaps, to help inform fans participating in season long fantasy, daily fantasy and sports betting.
About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has established a major international presence with games and programming in 215 countries and territories in 47 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2019-20 season featured 108 international players from 38 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.8 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
About Verizon Media
Verizon Media, a division of Verizon Communications, Inc., houses a trusted media ecosystem of premium brands like Yahoo, TechCrunch and HuffPost to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionizing the next generation of content creation in a 5G world.
About Yahoo Sports
Yahoo Sports is the mobile home for sports fans, offering the most robust access to live, local and primetime NFL games, an award-winning fantasy platform, comprehensive news, original series, scores, standings and more. With real-time, personalized content and immersive mobile experiences, Yahoo Sports is innovating for the next generation of sports fans. Download the Yahoo Sports app on iOS and Google Play and download the Yahoo Fantasy app on iOS and Google Play to sign-up and play with Yahoo Fantasy Sports. Yahoo Sports is part of Verizon Media.
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Bragg Gaming Group
Bragg Gaming Enters into Online Casino Content Agreement with Canadian Operator Loto-Québec
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Bragg Gaming Group has announced that it has entered into an online casino content agreement with Canadian operator Loto-QuĂ©bec, the only 100% legal and local casino site in the province of QuĂ©bec. The agreement marks the expansion of Bragg into its second Canadian province, following Braggâs prior entry into Ontario in March 2022.
Pursuant to the agreement, Loto-QuĂ©bec will benefit from access to exclusive content, including titles from Braggâs in-house proprietary content development studios, a roster which includes Atomic Slot Lab and Indigo Magic, through Bragg Gamingâs Remote Games Server (RGS) technology, delivered via the Bragg HUB platform.
In addition, Loto-Québec players will also be able to access on lotoquebec.com titles from multiple content partners under the Powered By Bragg program, including King Show Games, Bluberi, Incredible Technologies and Sega Sammy Creation.
All content delivered on the Bragg HUB comes with the companyâs Fuze promotional tools as standard which offer player engagement features on games such as free rounds, jackpots, tournaments, and quests.
The agreement with Loto-QuĂ©becâs online casino supports Bragg Gamingâs strategic goals by accelerating the growth of utilization of Braggâs exclusive and proprietary content, and the diversification of revenue through expansion into North American markets.
Garrick Morris, Senior Vice President, Commercial, US and Canada at Bragg Gaming Group said: âItâs fantastic to see Braggâs content expand into our second Canadian province. Loto-QuĂ©bec is a strategic partner, and we are excited to see our proprietary games as well as exclusive content from our partners live and available to Loto-QuĂ©bec players. We look forward to developing our relationship as a key supplier to Loto-QuĂ©bec as we continue the roll-out with regular new game releases planned.
âWeâve enjoyed strong growth in North America over the past 12 months and I am pleased to further support this momentum with this successful launch in QuĂ©bec. I would like to thank the Loto-QuĂ©bec and Bragg teams for making this happen.â
François Hardy, Senior Director of Product and Innovation at Loto-QuĂ©bec, said: âAt Loto-QuĂ©bec, we are always looking for new and exciting ways to entertain our players. Bragg perfectly aligns with this vision, enabling us to provide a refreshing and dynamic experience to our players.â
The post Bragg Gaming Enters into Online Casino Content Agreement with Canadian Operator Loto-Québec appeared first on Gaming and Gambling Industry in the Americas.
Canada
ROGA Launches National College Education Campaign
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The Responsible Online Gaming Association (ROGA) has launched the âKnow Your Playâ campaign in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council (RGC). This is a major initiative designed to provide college-aged students with detailed content focused on responsible gaming, mental health and well-being, and financial literacy.
âCollege students are learning to navigate newfound financial independence and equipping this age group with resources to make informed decisions that can build good financial habits will serve them throughout their lives, whether they engage in gaming or not. While previous programs have focused on student-athletes, our campaign intends to educate the broader student population about responsible gaming concepts that can help this age group set realistic expectations and see gaming as a form of entertainment, not as a way of making money,â ROGA Executive Director Dr. Jennifer Shatley said.
The campaign utilizes digital learning tools, resources, and videos available to all college-aged students at knowyourplay.org, even if they are not enrolled in a university. These resources will educate students on key responsible gaming concepts, including randomness, impulsiveness, and limit setting, while addressing myths like the illusion of control in sports betting. It will also focus on the role stress and mental health play in overall student wellbeing and provide practical tips for management. Additionally, extended resources will be piloted with select universities.
âEPIC has vast expertise and experience in creating programs that resonate with college-aged audiences and are delighted to partner with ROGA on a campaign that will provide critical education to college students across the country. By combining expert knowledge with personal stories, our program aims to foster a well-rounded understanding of financial literacy, decision-making, and risk-taking,â Teresa Fiore, SVP of Partnerships at EPIC Global Solutions, said.
The campaign will begin rolling out at college campuses over the next several weeks with in-person learning sessions and workshops in tandem with digital delivery tools for greater accessibility and reach, ensuring that the program effectively engages students across diverse campuses and demographics.
âCollege life presents unique pressures, from financial independence to academic performance, all of which can impact mental health. By fostering decision-making skills that bridge these areas, weâre helping students build resilience, manage stress, and develop healthy habits that will serve them well beyond their college years,â Kindbridge Group CEO Daniel Umfleet, said.
âCollege students face an increased risk of harm from gambling, making prevention education essential in protecting this important audience. RGC has a long history of creating prevention programs for young adults, and we are proud to partner with ROGA on this crucial initiative. This campaign will equip students with the knowledge and skills needed to make informed decisions should they choose to gamble. By providing valuable information, digital tools, and resources, we are empowering young adults to approach gambling with a lower-risk mindset and reduce potential harm,â RGC CEO Sarah McCarthy said.
The post ROGA Launches National College Education Campaign appeared first on Gaming and Gambling Industry in the Americas.
Canada
Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company
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Siyata Mobile Inc, a global vendor of Push-to-Talk over Cellular (PoC) devices and cellular signal booster systems, announced a new order for SD7 handsets and related accessories for a new customer, a leading gaming and entertainment company located in Canada.
This order marks one of Siyataâs first entries into the gaming and casino industry, a sector with significant growth potential for the Company. The customer operates dozens of gaming, entertainment, and hospitality venues across Canada and will deploy the SD7 handsets for Push-to-Talk (PTT) communications among its security and maintenance teams.
âThis new order is an exciting milestone for Siyata as we expand further into the gaming and casino market. There is a growing industry trend toward modern, cellular-based communication solutions. Casinos require reliable, cost-effective, and easy-to-use communication tools with exceptional audio clarity, and our SD7 handsets and accessories are an ideal fit for those demands. This casino is replacing traditional Land Mobile Radio (LMR) two-way radios with advanced PoC technology for its security and maintenance personnel. The SD7âs robust capabilities, including instant push-to-talk functionality and superior coverage, make it an attractive choice for businesses prioritizing security and operational efficiency,â Marc Seelenfreund, CEO of Siyata Mobile, said.
The post Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company appeared first on Gaming and Gambling Industry in the Americas.
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