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First live gaming summit after lockdown MARE BALTICUM 2020!

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It’s that special time of the year again when MARE BALTICUM Gaming Summit brings together industry shareholders and government officials from the Baltic and Scandinavian region. This year, the summit is taking place in Tallinn, Estonia on August 6th, 2020. We can look forward to active discussions wrapped around topics such as classic sports betting, cross promotions, the Scandinavian gaming industry as a whole, and more. In 2020, the aim of the summit is to bring start-up operators to the stage and also continue the panel discussion style with at least one panelist being an operator from the market vs. gambling authority and controlling authority discussing issues and changes in the market.

At the discussion panel, there will be a gathering of notable experts from the industry, including Jan Urbanec, CEO of Endorphina, and Jakub Kolomicenko, Head of Legal also at Endorphina, amongst many others. During the discussion, Jan will be participating in the discussion about Cross Promotions, Betting, Game Variety and More, while Jakub will present his perspective and moderate the panel on the topic of the Scandinavian gambling industry and updates from Germany.

The Swedish gambling market has been messy for some time. Sweden used to have a monopoly gambling market, where there was only state-owned companies or state-controlled companies who were allowed to provide gambling for money. With the digitalisation, the monopoly has been put out of system and Swedish customers are able to gamble via operators who are based outside of Sweden. A new legislation was required to make sure that those who have applied for a license and comply with Swedish regulations will be able to be presented at the Swedish market.

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Head of Legal of Endorphina Jakub Kolomicenko shares: “After a long break, I cannot wait to be back in the conference circle. The recent development has been hectic and in the name of COVID-19, the industry has adopted quite a few regulations to protect players. One of the most controversial regulations is in Sweden. And this is exactly what we will be focusing on with my panelist of well-recognised experts.”

The unfortunate cancelation of most sports events had an obvious effect on betting operators, although, the companies that diversified with their product offerings did manage to mitigate losses. It will be interesting to hear different perspectives on this issue and how other operators have been managing this situation.

CEO Endorphina Jan Urbanec shares: “It feels great that we are getting back on the road!
Thanks to Mare Balticum’s event, we can strengthen our current business connections and make news ones. My participation in the panel focuses on the cross promotions of casino games, alongside a team of long-term industry professionals. This will be something that I will definitely deeply enjoy. Looking forward to sharing some inside industry knowledge and absorb some as well.”

As usual, the MARE BALTICUM 2020 summit will provide its attendees with the perfect networking opportunity for everyone in the gambling industry. Sales manager of Endorphina Valeriya Nasypova, who is responsible for the Scandinavian and Baltic markets will also be presented at the Summit. Will you be there to absorb the latest insights and discuss the trending topics of 2020 in person? Mark your calendar for August 6th 2020 in Tallinn, Estonia and meet Endorphina delegates there!

Want to learn more about the event? Be sure to visit https://marebalticumgaming.com. To learn more about Endorphina, the leading online slots gaming provider, check out their website at https://endorphina.com

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Baltics

Evoplay expands Baltic presence with new Optibet collaboration

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Evoplay, the award-winning game development studio, has announced its latest partnership with leading Baltic operator Optibet, part of Entain, marking a strategic expansion in Lithuania and Estonia.

Through the agreement, Optibet now offers over 70 of Evoplay’s premium slot titles to its customers in both markets, including popular games such as The Greatest Catch Bonus Buy, Elven Princesses, and Fruit Super Nova.

Optibet, part of global gaming giant Entain, is a trusted operator across the Baltics, providing Evoplay with a solid foundation to grow its presence in the region.

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This exclusive partnership underscores both companies’ commitment to delivering top-tier gaming experiences and increasing engagement within these key markets.

Ihor Zarechnyi, CBDO at Evoplay, said: “We’re thrilled to partner with Optibet, a trusted name across the Baltics, to bring our games to players in Lithuania and Estonia.”

“This collaboration marks an important step in our commitment to expanding in regulated markets and offering tailored experiences that resonate with local audiences.”

Janis Bariss, Entain Head of Gaming Baltics & Nordics, said: “Optibet is dedicated to providing our players with the best in gaming entertainment and partnering with Evoplay allows us to deliver an exciting range of content that adds real value to our portfolio.”

“Evoplay’s innovative approach and diverse game selection will be a fantastic addition to our online casinos in Lithuania and Estonia, and we’re looking forward to seeing the impact it has on our audience.”

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Baltics

Lithuania to Ban Gambling Ads

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The Lithuanian parliament on Tuesday approved restrictions on gambling advertising, set to take effect from next July.

The amendments to the Gaming Law, passed with 73 votes in favour and one abstention, will introduce a ban on gambling advertising starting in July 2025. Exceptions will apply to sports competitions and events, as well as sports sponsorships and broadcasts of sports competitions, which will have a transitional period until January 1, 2028.

Next year’s budget for the Media Support Fund earmarks an additional 4 million euros to compensate media organisations for lost advertising revenue.

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Among other things, MPs backed a proposal from the parliamentary Committee on Budget and Finance to have a transitional period until the end of 2027, allowing up to three betting ad spots of under 15 seconds each per hour on television, radio and online between 06:00 and 18:00 and up to two per hour between 18:00 and midnight.

For online media, betting ads without a direct link to the gaming operator’s website will be limited to 20% of advertising space from 06:00 to 18:00 and 10% until midnight.

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Baltics

Genome launches SEPA instant payments, adding another valuable feature for iGaming companies

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Genome (UAB Maneuver LT) has introduced SEPA Instant Transfers for all its clients. Companies can now make instant euro payments within seconds to optimize cash flow and improve operational efficiency across the Eurozone.
Additionally, SEPA Instant Transfers can be used for batch Transfers, making mass payments even more effective for companies, particularly the iGaming businesses.

“SEPA Instant Transfers enable quick payments in the Eurozone, improving cash flow and scheduling flexibility for business partners – a very crucial feature for modern-day companies that conduct operations online,” explained Genome’s CEO, Daumantas Barauskas.

SEPA Instant Transfers will be priced the same as regular SEPA Credit Transfers, ensuring users enjoy the convenience of instant transactions without any additional costs.

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The feature has gone live shortly before the SiGMA Europe conference that Genome’s team will be attending. Businesses can learn more about SEPA Instant Transfers and other iGaming services Genome provides at booth #3102 or by booking a meeting.

“SEPA Instant Transfers is not the only service Genome offers iGaming companies. For one, they can streamline their financial operations with our API for mass payouts and B2C2B payments. We are currently developing the incoming payment notifications service via API (API for pay-ins). This feature will notify iGaming companies about client pay-ins in real-time. We also provide contactless physical and virtual Visa Business cards for media buying and other corporate expenses, with the added convenience of Google Pay, Apple Pay, and Garmin Pay compatibility. Additionally, a dedicated IBAN account simplifies B2B transactions, and the Genome iOS and Android apps ensure real-time financial management anytime, anywhere,” concluded Daumantas Barauskas.

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