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Real Madrid and Barcelona neck-and-neck as world’s most valuable football brands in the face of COVID-19

Published

5 years ago

July 30, 2020

George Miller

Reading Time: 3 minutes

Real Madrid remain world’s most valuable football brand, but Barcelona narrow the gap to just €6 million
COVID-19 causes total brand value of top 50 clubs to decrease for the first time in 6 years – €751 million or 3.7% is knocked off
English clubs dominate the ranking with six brands in top 10 and 19 in top 50
Liverpool inches two spots up into 4^th place, following historic Premier League win
Bundesliga’s 1. FC Köln is this year’s fastest-growing brand, followed by Leicester City and RB Leipzig – all recording over 40% growth
Tottenham Hotspur’s new stadium takes top spot in Buro Happold’s Venue Performance Rating

Real Madrid remain the most valuable football club brand in the world for 2020, according to the latest edition of the Brand Finance Football Annual. Boosted by winning the LaLiga title for the first time since 2017, the club retained its position at the top of the table in the football industry, but against a backdrop of economic and social disruption, caused primarily by the COVID-19 pandemic, Real Madrid’s brand value has declined by 14% to €1,419 million.

Real Madrid’s disappointing on-pitch performance prior to 2019-20, which saw an earlier-than-normal exit from the UEFA Champions League in 2018-19 and a second successive season adrift of LaLiga champions Barcelona, eroded the club’s dominance of the Brand Finance ranking. The situation was exacerbated by COVID-19, along with a lack of stability around the management of the team. Barcelona, Real’s fierce rivals, are just €6 million behind Real with a brand value of €1,413 million, supported by strong and diverse revenue generation and continued domestic performance in Spain.

COVID-19 knocks off €751 million of brand value

Real Madrid is not the only club to see a drop in brand value this year. COVID-19 has caused the total value of the top 50 football brands to decrease for the first time in 6 years. Through its effect on the three main revenue streams – Matchday, Broadcasting, and Commercial – €751 million or 3.7% has been knocked off the cumulative brand value of the world’s top 50 most valuable football clubs.

European Gaming Congress 2024 (Warsaw, Poland)

The COVID-19 pandemic has challenged professional football worldwide and across all levels. Matchday income for the 501 games remaining in the big 5 leagues dropped to zero, but it is often the smaller clubs and leagues which are more reliant on this revenue stream – in Scotland it makes up 43% of total revenue, compared to only 13% in England.

There have been some positive signs, as Southampton vs Manchester City on BBC broke the Premier League TV audience record with 5.7 million viewers, but the longer-term damage to the game’s economic structure has yet to be revealed.

Richard Haigh, Managing Director of Brand Finance, commented:

“Top-level football has been confronted with the largest existential threat since the Second World War. Loss of income, coupled with health concerns about mass gatherings, have raised question marks about the future of the industry and the financial resilience of clubs across all levels. The full damage of the COVID-19 crisis has yet to unfold and it is not inconceivable there will be casualties in the form of club bankruptcies and changes in ownership.”

Despite the huge implications of COVID-19 for football clubs and their financial results, the majority of the brand value is secured by the clubs’ long-term future – provided they can survive the initial shock. For example, only 21% of Real Madrid’s brand value is delivered by the next five years’ financial results.

Premier power

Real Madrid and Barcelona are followed by a cluster of English Premier League clubs in the Brand Finance Football Annual 2020 ranking, with Manchester United in 3^rd position after their brand value fell by 11% to €1,314 million. Liverpool, who won their first league title since 1990 in runaway style, are in 4^th spot jumping above Manchester City in terms of brand value, rising from €1,191 million in 2019 to €1,262 million, a 6% increase. Chelsea dropped one place in the table to 8^th after their value fell for the fourth consecutive year to €949 million. This was arguably due to the club being absent from the UEFA Champions League and also suffering a transfer ban after being charged with breaking Financial Fair Play Regulations.

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South Africa is Leading the Call for Responsible Gambling in African Countries

Published

3 hours ago

May 12, 2025

GamingAmericas.com

south-africa-is-leading-the-call-for-responsible-gambling-in-african-countries

South Africa is once again positioning itself as a leader in ethical gambling practices, with the upcoming Responsible Gambling Summit 2025 set to take place on 13–14 November 2025 at Emperors Palace in Kempton Park, Gauteng. This landmark event will gather international experts, regulators, and industry professionals to address the most pressing challenges in responsible gambling across Africa.

Hosted by the South African Responsible Gambling Foundation (SARGF) in collaboration with major regulatory bodies such as the National Gambling Board, Eastern Cape Gambling Board, and Western Cape Gambling and Racing Board, the summit aims to drive forward an evidence-based, solutions-focused agenda that ensures gambling growth does not come at the cost of public well-being.

As South Africa continues to see rising participation in both land-based and gambling online, the summit is timely. It will tackle issues ranging from technological safeguards and public health integration, to policy harmonisation and vulnerable population protection.

Advocating for Safer Online Gambling

As South Africa strengthens its role in setting responsible gambling standards, SouthAfricanCasinos.co.za remains at the forefront of this effort in the online casino space. Our portal is more than a online casino listing site — it is a trusted source of expert advice, consumer guidance, and responsible gambling advocacy.

Since our inception, we have maintained a clear policy: we only recommend licensed, regulated casinos in south africa that adhere to strict player protection measures. These include transparent terms, fair bonus practices, and built-in tools such as deposit limits, time-outs, and self-exclusion options.

“The online gambling landscape in South Africa is growing rapidly,” says a spokesperson for SouthAfricanCasinos.co.za. “But with growth comes responsibility. Our mission is to ensure players have access to safe, ethical gambling environments. We support the goals of the Responsible Gambling Summit and encourage every operator to prioritise the welfare of their players.”

Practical Frameworks for Change

The Responsible Gambling Summit 2025 will focus on seven key thematic areas:

Understanding gambling behaviour and disorders through science-led approaches.
Overcoming barriers to effective policy implementation, including gaps in education and enforcement.
Leveraging technology, such as AI-driven risk detection and real-time player monitoring.
Adopting global regulatory best practices tailored to South African realities.
Protecting at-risk individuals and communities, especially youth and those in lower-income brackets.
Educating the public on the risks of gambling and how to stay safe.
Building international networks to ensure future readiness and consistency across borders.

Each session is designed to lead to real-world outcomes, with progress monitored and reported biennially. This commitment to transparency aligns with broader calls for industry-wide accountability.

How Players Can Gamble Responsibly

Whether you’re new to online casinos or an experienced player, here are some essential responsible gambling tips:

Treat gambling as entertainment, not a way to make money.
Set a time limit before you start and stick to it.
Only gamble with money you can afford to lose.
Avoid playing when you are upset, stressed, or intoxicated.
Use built-in responsible gaming tools provided by licensed operators.
Keep track of your play history and regularly review your habits.
Seek help if gambling is no longer fun, or if it begins to impact your personal life.

At SouthAfricanCasinos.co.za, we make these practices easier by highlighting casinos that offer responsible gambling features as part of our review process. Each recommended site undergoes a thorough evaluation based on licensing, fairness, transparency, and player protection standards.

Our Commitment to the South African Gambling Community

With a growing base of South African users, SouthAfricanCasinos.co.za plays an important educational role in the online gambling space. Our platform offers in-depth guides, news updates, free bonus casinos, free spins casinos and strategy articles designed to help players make informed decisions.

We actively follow developments in gambling regulation and work to ensure our listings are in line with the latest responsible gambling initiatives. As the conversation around ethical gambling evolves, so does our content — reflecting the high standards that South African players deserve.

South Africa’s leadership in responsible gambling sets a high standard not just for the continent, but for the global industry. By playing at casinos that are transparent, regulated, and committed to safety — such as those featured on SouthAfricanCasinos.co.za — players can enjoy the entertainment of gambling while staying in control.

The post South Africa is Leading the Call for Responsible Gambling in African Countries appeared first on Gaming and Gambling Industry in the Americas.

Latest News

South Africa is Leading the Call for Responsible Gambling in African Countries

Published

4 hours ago

May 12, 2025

Zoltan Tundik

Advocating for Safer Online Gambling

Practical Frameworks for Change

The Responsible Gambling Summit 2025 will focus on seven key thematic areas:

Understanding gambling behaviour and disorders through science-led approaches.
Overcoming barriers to effective policy implementation, including gaps in education and enforcement.
Leveraging technology, such as AI-driven risk detection and real-time player monitoring.
Adopting global regulatory best practices tailored to South African realities.
Protecting at-risk individuals and communities, especially youth and those in lower-income brackets.
Educating the public on the risks of gambling and how to stay safe.
Building international networks to ensure future readiness and consistency across borders.

Each session is designed to lead to real-world outcomes, with progress monitored and reported biennially. This commitment to transparency aligns with broader calls for industry-wide accountability.

How Players Can Gamble Responsibly

Whether you’re new to online casinos or an experienced player, here are some essential responsible gambling tips:

Treat gambling as entertainment, not a way to make money.
Set a time limit before you start and stick to it.
Only gamble with money you can afford to lose.
Avoid playing when you are upset, stressed, or intoxicated.
Use built-in responsible gaming tools provided by licensed operators.
Keep track of your play history and regularly review your habits.
Seek help if gambling is no longer fun, or if it begins to impact your personal life.

Our Commitment to the South African Gambling Community

Baltics

HIPTHER Confirms Exciting Networking Venues and Stage Themes for MARE BALTICUM Gaming & TECH Summit 2025

Published

4 hours ago

May 12, 2025

George Miller

hipther-confirms-exciting-networking-venues-and-stage-themes-for-mare-balticum-gaming-&-tech-summit-2025

Reading Time: 3 minutes

HIPTHER is thrilled to announce the official networking and social venues for the 2025 edition of the MARE BALTICUM Gaming & TECH Summit, taking place on 27–28 May in Vilnius, Lithuania. With three nights of curated gatherings designed to foster connection and celebration, the summit experience is as much about meaningful encounters as it is about cutting-edge insights.

This year’s networking activities will offer attendees a perfect balance of professional engagement and relaxed atmosphere – true to HIPTHER’s signature style of blending business with warmth and hospitality.

Day 0 – 26 May: The Welcome Meet

The networking begins on the evening before the official conference, as attendees gather for a warm and informal kick-off at Piano Man Bar, a cozy local favorite in the heart of Vilnius. From 18:00 to 22:00, guests will be welcomed into a laid-back atmosphere that sets the tone for the days ahead – whether reconnecting with familiar faces or raising a glass with new ones. The Welcome Meet is all about starting the summit in a relaxed style that fosters connection: with stories, laughter, and the kind of conversations that only happen when the pressure’s off.

Day 1 – 27 May: Evening Social Gathering & BSG Awards Ceremony

On the first official conference evening, the networking continues with a celebratory gathering at Jazz Cellar 11, one of Vilnius’ most atmospheric live music venues. Kicking off at 19:45 and continuing late into the night, the event will feature the 2025 BSG Awards Ceremony, honoring excellence across the Baltic and Scandinavian gaming sectors. With HIPTHER’s well-known sense of timing, the ceremony will be brief and to the point, allowing more time for informal exchanges, smooth jazz, and a relaxed yet elegant ambiance perfect for deepening connections.

Day 2 – 28 May: Closing Party

The final evening of the summit concludes in style with the Closing Party at Invino Vilnius, a refined wine bar located in the historic center of the city. Join us for an unforgettable evening, where wine flows, conversations spark, and the energy carries on into the night. Enjoy carefully selected wines, refreshing drinks, and delicious snacks in one of Vilnius’ coziest and most atmospheric venues. Beginning at 19:30, this farewell gathering will be the ideal evening to wrap up the MARE BALTICUM experience, reflect on new insights, and say “until next time” in true HIPTHER fashion.

Gaming & TECH Insights: A Dual-Stage Theme Built for Depth & Discovery

In addition to the social calendar, HIPTHER is proud to present the two official conference stages that will host both the insightful industry panels and the highly anticipated HIPTHER Academy Workshops:

Compliance & Operations Lab – Sponsored by Pace App
Designed for regulatory minds and operational leaders, this stage will spotlight the frameworks shaping fintech, gaming, and compliance today.

TechXperience Stage – Sponsored by NuxGame
A future-forward space dedicated to innovation and tech-fueled discussions across AI, Blockchain, Fintech, virtual reality, and beyond.

Together, the stages will welcome thought leaders and industry pioneers for meaningful discussions across verticals including iGaming, eSports, Fintech, Blockchain, AI, and more – while also hosting hands-on workshops from the HIPTHER Academy.

Hands-On Learning with HIPTHER Academy Workshops

Complementing the summit’s dual-stage agenda, the HIPTHER Academy Workshops will empower professionals with actionable tools and strategic insight across critical areas of gaming, tech, and law. Topics include:

RegTech in Action: A deep dive into AML and compliance-ready frameworks for fintechs, led by ReguLearn Founder Viktorija Poluektova.
Creative Rights, Real Risks: A legal and strategic guide to sponsorships, IP, and branding in gaming and entertainment, delivered by Andrius Gabnys and Jovita Morta Gabne of GABNÉ.GABNYS.
Crypto Custody Under MiCA: A practical exploration of crypto regulation, transparency, and consumer protection under MiCA, with Anna Agu of Lex Law Office OU.
Neuroshift: A neuroscience-powered workshop on rewiring performance and leadership mindset, facilitated by Maria Loumpourdi of Made From Within.

HIPTHER’s Co-Founder, Zoltan Tuendik, stated about this year’s Social Agenda and Conference Stages “MARE BALTICUM Gaming & TECH Summit has always been more than just another industry conference. It’s a community-powered experience where people connect, collaborate, and challenge ideas in an environment that feels both professional and personal. With this year’s mix of vibrant networking venues and the dual-stage format designed to fuel serious insight and discovery, we are doubling down on what makes this summit special. We look forward to welcoming everyone to Vilnius for what promises to be our most engaging edition yet.”

The MARE BALTICUM Gaming & TECH Summit 2025 promises a high-impact mix of strategic content and social experiences, creating the ideal setting for learning, inspiration, and building real industry relationships.

For more information and to view the full agenda, visit:
👉 hipther.com/events/vilnius

The post HIPTHER Confirms Exciting Networking Venues and Stage Themes for MARE BALTICUM Gaming & TECH Summit 2025 appeared first on European Gaming Industry News.