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Former Stars Group chief Rafi Ashkenazi joins Blueribbon as strategic advisor

Published

4 years ago

July 27, 2020

Reading Time: 2 minutes

BlueRibbon Software, the B2B marketing platform provider, is pleased to announce the addition of gaming industry veteran Rafi Ashkenazi as a strategic advisor. Coupled with his exceptional market expertise, extensive knowledge and BlueRibbons outstanding player engagement offerings, Rafi is sure to play a pivotal role in the future successes of the company and its ever-expanding footprint across the gaming landscape.

Rafi, having most recently served as the Chief Executive Officer of The Stars Group. His tactical efforts saw the Canadian operator grow into an international multi-vertical giant, having been recently merged with Flutter Entertainment.

With a track record second to none, he brings with him his extensive gaming experience, spanning a series of c-suite management positions. Rafi will add to the strengthening of the BlueRibbon brand and its fast surging online presence as a leading marketing and gamification platform across regulated markets world-wide. “We at BlueRibbon are thrilled to have such a visionary and gaming specialist share in our passion to provide operators and players alike with innovative, next-level engagement tools. Not only does Rafi bring with him an astounding amount of industry achievements and groundbreaking experience but an insightful eye into the business at large.” says Amir Askarov, co-founder, and CEO of BlueRibbon Software.

European Gaming Congress 2024 (Warsaw, Poland)

Amir continues by saying “Rafi’s addition to our advisory team, reinforces BlueRibbons powerful capabilities and strength in enhancing player loyalty and brand differentiation as it teams up with the one of the best minds in the gaming world. Rafi is certainly a feather in our cap, and we look forward to this new and exciting chapter together”.

“Having observed the value of the BlueRibbon platform and the traction that the company has created in such a short amount of time with leading tier 1 operators, I am delighted to be joining them in growing the BlueRibbon foothold in strategic markets.

Within the gaming industry, specifically in the newly regulated markets, existing engagement tools are limited and lack the flexibility that operators require. Through BlueRibbons unique and innovative solutions, operators now have the ability to better differentiate their brands and seamlessly adapt to the ever-changing regulatory landscape.” says Rafi Ashkenazi.

Central Europe

IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension

Published

5 hours ago

January 23, 2025

George Miller

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Reading Time: < 1 minute

International Game Technology PLC announced that its subsidiary, IGT Global Services Limited, has signed a seven-year contract with the Thuringian State Lottery (“LOTTO Thüringen”) in Germany to deploy its retail central system technology, Aurora™, and related software upgrades. The contract term will begin upon go-live of the new platform, planned for March 2026.

An integral part of OMNIA™, IGT’s player-centric, omnichannel solution for lotteries, Aurora helps drive lottery innovation and profitability. The platform will provide intuitive, user-friendly applications, tools and reporting capabilities which will handle all of LOTTO Thüringen’s transaction processing, game management and back-office operations.

“LOTTO Thüringen has relied on IGT’s versatile and strong-performing central system technology throughout the course of our decades-long relationship,” said Jochen Staschewski, LOTTO Thüringen Chief Executive Officer. “Upgrading our central retail system to IGT’s advanced platform and back-end software will enable us to streamline our business processes and continue operating with the highest levels of efficiency.”

“IGT’s retail central system incorporates a suite of flexible solutions designed to help manage, transform and further grow LOTTO Thüringen’s business,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery. “With this long-term contract extension, LOTTO Thüringen is well-positioned to continue benefiting from IGT’s secure, responsible and modernized technology and software. Leveraging these best-in-class solutions will aid in the Lottery’s goals of supporting good causes throughout the state.”

The post IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension appeared first on European Gaming Industry News.

Latest News

Prepare to be Amazed in Mythical Legends Carnival, a Mythic Video Slot!

Published

6 hours ago

January 23, 2025

George Miller

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Reading Time: < 1 minute

The new title from leading Spanish e-Gaming provider MGA Games is an innovative game with a truly original theme: a journey through carnival festivities filled with legendary creatures. Its design combines the excitement of street parties with the richness of mythological creatures from around the world, providing a totally unique experience.

This new casino slot features 25 paylines, with winning combinations paid from left to right. By landing 3 or more Scatter symbols, players gain access to the Free Spins screen, which includes an innovative prize system. Players can enjoy an accumulator feature and a final Super Respin spin that awards the accumulated winnings. It also includes Money and Collect symbols, which when combined offer an additional bonus prize.

Global Audience
By showcasing mythologies from all over the world, the game is set to appeal to a global audience, enhancing its market potential and attracting players from various countries. Its visual and auditory elements, featuring vibrant graphics and immersive music, will captivate players and deliver a fully immersive experience in a fantastic world.

In this new release, every spin of the reels will surprise players with its themed symbols. As if that weren’t enough, the game features an optional Buy Free Spins button, speeding up the path to big rewards. Mythical Legends Carnival will be available in all of Spain’s best online casinos starting February 3rd and across .com markets from January 27th.

The post Prepare to be Amazed in Mythical Legends Carnival, a Mythic Video Slot! appeared first on European Gaming Industry News.

bet365

INCENTIVE GAMES LAUNCHES CRASH GAME WITH BET365 IN BRAZIL

Published

6 hours ago

January 23, 2025

GamingAmericas.com

incentive-games-launches-crash-game-with-bet365-in-brazil

Incentive Games, a leading B2B games provider, today announced the launch of its new crash game, Velocity, with bet365 in Brazil.

This marks a significant milestone for Incentive Games as it represents their first Pay-to-Play Crash game developed in partnership with bet365. The bespoke game has been meticulously designed by Incentive Games’ expert developers to ensure maximum player engagement.

Seamlessly integrated with bet365’s platform, the game leverages the expertise of Incentive Labs – a powerhouse of data and AI specialists. The Incentive Labs team will continuously analyse player interactions to refine the game and deliver an ever-evolving experience, turning millions of user touchpoints into unique solutions that enhance player satisfaction.

John Gordon, CEO of Incentive Games, said, “While the market is saturated with crash games, Velocity stands out from the crowd. It is the first in a series of exciting crash game offerings and we’re so proud to be launching this groundbreaking game with bet365. With their global reach, there’s no better partner to introduce ‘Velocity’ to the Brazilian market.”

A bet365 spokesperson said of the launch, “We’re delighted to yet again partner with Incentive Games in what promises to be an amazing gaming experience for our players.”

The post INCENTIVE GAMES LAUNCHES CRASH GAME WITH BET365 IN BRAZIL appeared first on Gaming and Gambling Industry in the Americas.