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Banach teams up with Betsson for new dawn in football Flash Markets
Tech specialist powers leading sportsbook with next wave in rapid-fire Flash Markets
Banach Technology, the leading supplier of player-performance and in-play betting markets for international sportsbooks, has announced its latest partnership with international gaming giant, Betsson Group.
Under the terms of the agreement, the Malta-headquartered operator will roll out Banach’s formidable squad of Match and Player Flash Markets, a new product suite which enables customers to bet on rapid-cycling selections in any match. These partitioned segments vary in their quick-fire markets, covering simple binary outcomes around propositions such as what will happen in the next minute of a game (e.g. throw-in, corner, goal), or how will a player perform in a stipulated five-minute period (e.g. Mo Salah recording a shot, assist or goal from 20th-25th minute).
Betsson will also be launching Banach’s next generation of football player-proposition markets, which track individual player performance across a series of criteria (e.g. goals, assists, tackles or passes) in any given game. This allows Betsson’s global customer-base to benefit from granular-level betting on their favourite native players across all of the major European leagues.
The net result is an absorbing, localised props-portfolio that increases levels of customer activity both pre-match and in-play. It also adds a distinct dimension to betting on a sport where the user experience can sometimes be blunted by reams of derivative long-tail markets which lack either immediate game-relevance or engaging player-based specificity.
It’s just the latest evolution in Banach’s unique player-props functionality, which harnesses advanced mathematical models for the most sophisticated and reactive odds on player-specific markets across a comprehensive suite of sports.
Player-props betting currently represents the most progressive product segment for worldwide sportsbooks. Already hugely popular across the UK and Europe, Banach is also tailoring its unique offering to US sports, where player-performance wagering is in demand. Consequently, the Dublin-based supplier is targeting a similar breadth of pre-match and in-play props product for the NFL and NBA whose respective 2020/21 seasons are set to renew this autumn.
Mark Hughes, CEO of Banach, said: “As top-class live sport continues to return from the sidelines, we’re delighted to team up with Betsson to improve player engagement with a new series of props markets that can be effortlessly localised to any given region or sport.
“Banach’s trademark innovation is helping its global partners differentiate themselves in a variety of markets where domestic operators need localised content to stand out in a homogenous space and speak to personalised modern trends in engagement around specific moments or individual players, especially in-play.”
Joakim Thor, Product Director for Sports at Betsson Group, added: “Banach is allowing us to further expand our betting offering and introduce an additional layer of entertainment in our product. With Player Props, customers can bet on their favourite players in different forms. Whilst, with Flash Markets, we’re adding even more pulse to live betting and allowing customers to bet on different actions in the game.
“Over the past couple of years, we have invested heavily in our sportsbook and have made tremendous progress and improvements. With Banach’s technology, we are continuing on this journey of further strengthening our offering and football product.”
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€125
Platipus Launches €125,000 Network Tournament Series to Boost Player Engagement in 2026
Platipus Ltd., a leading developer of high-quality HTML5 slot games, has unveiled its 2026 Network Tournament Series, offering a total prize pool of €125,000. Designed to enhance player engagement and operator performance, the series will run across five thrilling stages, each with €25,000 in prizes and 150 winning positions per event.
The Network Tournament Series aims to provide players with an immersive and competitive gaming experience while delivering measurable benefits for operators. By encouraging extended play sessions, increasing retention, and boosting Gross Gaming Revenue (GGR), the campaign offers a strategic promotional solution for operators seeking to maximize performance and player loyalty.
Platipus confirmed that the tournament series will feature its most popular slot titles, including Wild Spin, Wild Spin Deluxe, Wild Crowns, 7 & Hot Fruits, alongside rotating feature games tailored to each stage. Each tournament stage promises unique excitement, rewarding players for skill and participation while fostering community engagement and competitive play.
The five tournament stages are scheduled as follows:
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Stage 1 (January 29–31): Santa’s Bag
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Stage 2 (February 5–7): Pirate’s Legacy
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Stage 3 (April 30 – May 2): Catch the Leprechaun
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Stage 4 (June 4–6): Jackpot Lab
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Stage 5 (September 17–19): Pirate’s Map
All events will be powered by Platipus’s proprietary tournament tool, ensuring seamless integration for operators, real-time leaderboard functionality, and a smooth player experience across all participating games.
According to the Platipus team, the tournament series is “not just about prizes — it’s about creating excitement, community engagement, and memorable experiences.” Operators can join the campaign effortlessly, leveraging a ready-to-deploy promotional framework that drives player engagement, retention, and long-term revenue growth.
With the launch of the €125,000 Network Tournament, Platipus continues to reinforce its position as a top-tier provider of HTML5 slot content and innovative iGaming solutions, offering operators and players a dynamic, rewarding, and highly engaging gaming experience throughout 2026.
The post Platipus Launches €125,000 Network Tournament Series to Boost Player Engagement in 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI in iGaming
BetConstruct AI Named Global Gaming Company of the Year at International Gaming Awards 2026
BetConstruct AI has been officially recognised as Global Gaming Company of the Year at the International Gaming Awards (IGA) 2026, marking a major achievement for one of the iGaming industry’s most influential technology providers.
The prestigious award highlights more than two decades of innovation, a rapidly expanding global footprint, and a bold, transformative approach to Artificial Intelligence in gaming.
The IGA 2026 accolade underscores BetConstruct AI’s position as a truly global iGaming technology leader. The company delivers fully localised, multi-currency, and multi-lingual solutions designed to meet the specific regulatory, cultural, and operational requirements of markets across every continent. This global adaptability has become a defining strength, enabling operators to scale efficiently while maintaining compliance and player relevance.
The recognition follows a year of significant growth and strategic expansion for BetConstruct AI. The continued evolution of its AI-powered ecosystem has introduced new benchmarks for operational intelligence, automation, and player engagement, reinforcing the company’s reputation for forward-thinking innovation in a highly competitive sector.
At the heart of BetConstruct AI’s success is a strong partner-first philosophy combined with a deep commitment to in-house product development. By building the majority of its technology internally, the company ensures a robust, open ecosystem that supports seamless integrations and provides operators with full control over their platforms. This approach allows BetConstruct AI to maintain consistently high quality across its extensive product portfolio while remaining flexible to partner needs.
Winning the Global Gaming Company of the Year award reflects BetConstruct AI’s long-term vision of shaping the future of iGaming through advanced localisation and continuous technological innovation. By pairing global infrastructure with locally adapted solutions, the company enables its partners to overcome regulatory and administrative complexities, allowing them to focus on acquisition, retention, and sustainable long-term growth.
As the iGaming industry increasingly prioritises transparency, intelligence, and efficiency, BetConstruct AI continues to lead the way. By combining human expertise with AI-driven precision, the company empowers partners to build and manage their own unique “universe” within the global iGaming landscape, setting a new standard for scalable, intelligent gaming solutions.
The post BetConstruct AI Named Global Gaming Company of the Year at International Gaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
always-on betting
Highlight Games Partners with OpenBet Trading System to Expand Video Virtual Sports Offering
Highlight Games, the London-based specialist in video virtual sports and instant win games, has announced a landmark long-term partnership with OpenBet, one of the sports betting industry’s leading content, platform, and services providers.
The collaboration marks a significant step forward in expanding access to premium video virtual sports across regulated betting markets worldwide.
Under the agreement, Highlight Games’ extensive content portfolio will be fully integrated into OpenBet’s Trading System, widely regarded as one of the industry’s most powerful aggregation networks for elite trading and sports betting content. This digital integration will allow operators using OpenBet’s platform to seamlessly offer Highlight’s award-winning video virtual sports alongside live sporting events.
The partnership is designed to help operators deliver a continuous and engaging sports betting experience, even during periods when live events are unavailable. By blending virtual sports with live markets, operators can maintain player engagement, optimise betting uptime, and enhance overall product variety.
Highlight Games’ video virtual sports are powered by authentic archive footage from some of the world’s most recognisable sporting competitions. Available titles include virtual sports content featuring Serie A, LaLiga, England’s Premier League — with historic footage from iconic clubs such as Liverpool, Manchester United, and Arsenal — as well as the Turkish Süper Lig. Additional sports coverage includes ATP Tour Tennis, PDC Darts, and MotoGP, offering a broad and diverse range of betting opportunities.
Unlike traditional computer-generated virtual sports, Highlight Games’ products use real broadcast-quality footage, delivering a level of realism that closely mirrors live sport. This authenticity has become a key differentiator in the video virtuals market, appealing to bettors seeking immersive, lifelike betting experiences that reflect the pace and excitement of real-world competitions.
For OpenBet, the integration further strengthens the capabilities of its Trading System, reinforcing its position as a next-generation data and trading solution. By expanding its content ecosystem with premium video virtual sports, OpenBet continues to enhance product quality, improve content diversity, and support operator competitiveness across global markets.
Steven Holmes, Chief Executive Officer of Highlight Games, described the partnership as a major milestone for the company. He noted that Highlight’s video virtual sports are specifically designed to replicate the excitement and unpredictability of live sports betting. By integrating with OpenBet’s industry-leading Trading System, Highlight Games is enabling operators to deliver always-on sports entertainment that keeps customers engaged beyond traditional live event schedules.
Jason Ayton, Chief Business Development Officer at OpenBet, also welcomed the partnership, highlighting its strategic importance. He emphasised that adding Highlight Games’ premium video virtual sports further enhances OpenBet’s sophisticated content aggregation network. According to Ayton, the collaboration empowers operators to better bridge the gap between live events by offering high-quality, engaging betting content at all times, reinforcing Trading System’s status as a premier platform for world-class sports betting entertainment.
The post Highlight Games Partners with OpenBet Trading System to Expand Video Virtual Sports Offering appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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