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Banach teams up with Betsson for new dawn in football Flash Markets

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Tech specialist powers leading sportsbook with next wave in rapid-fire Flash Markets

Banach Technology, the leading supplier of player-performance and in-play betting markets for international sportsbooks, has announced its latest partnership with international gaming giant, Betsson Group.

Under the terms of the agreement, the Malta-headquartered operator will roll out Banach’s formidable squad of Match and Player Flash Markets, a new product suite which enables customers to bet on rapid-cycling selections in any match. These partitioned segments vary in their quick-fire markets, covering simple binary outcomes around propositions such as what will happen in the next minute of a game (e.g. throw-in, corner, goal), or how will a player perform in a stipulated five-minute period (e.g. Mo Salah recording a shot, assist or goal from 20th-25th minute).

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Betsson will also be launching Banach’s next generation of football player-proposition markets, which track individual player performance across a series of criteria (e.g. goals, assists, tackles or passes) in any given game. This allows Betsson’s global customer-base to benefit from granular-level betting on their favourite native players across all of the major European leagues.

The net result is an absorbing, localised props-portfolio that increases levels of customer activity both pre-match and in-play. It also adds a distinct dimension to betting on a sport where the user experience can sometimes be blunted by reams of derivative long-tail markets which lack either immediate game-relevance or engaging player-based specificity.

It’s just the latest evolution in Banach’s unique player-props functionality, which harnesses advanced mathematical models for the most sophisticated and reactive odds on player-specific markets across a comprehensive suite of sports.

Player-props betting currently represents the most progressive product segment for worldwide sportsbooks. Already hugely popular across the UK and Europe, Banach is also tailoring its unique offering to US sports, where player-performance wagering is in demand. Consequently, the Dublin-based supplier is targeting a similar breadth of pre-match and in-play props product for the NFL and NBA whose respective 2020/21 seasons are set to renew this autumn.

Mark Hughes, CEO of Banach, said: “As top-class live sport continues to return from the sidelines, we’re delighted to team up with Betsson to improve player engagement with a new series of props markets that can be effortlessly localised to any given region or sport.

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“Banach’s trademark innovation is helping its global partners differentiate themselves in a variety of markets where domestic operators need localised content to stand out in a homogenous space and speak to personalised modern trends in engagement around specific moments or individual players, especially in-play.”

Joakim Thor, Product Director for Sports at Betsson Group, added: “Banach is allowing us to further expand our betting offering and introduce an additional layer of entertainment in our product. With Player Props, customers can bet on their favourite players in different forms. Whilst, with Flash Markets, we’re adding even more pulse to live betting and allowing customers to bet on different actions in the game.

“Over the past couple of years, we have invested heavily in our sportsbook and have made tremendous progress and improvements. With Banach’s technology, we are continuing on this journey of further strengthening our offering and football product.”

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ACR POKER ANNOUNCES SCHEDULE FOR FIRST-EVER BATTLE OF MALTA ONLINE SERIES AWARDING $5 MILLION GTD PRIZE POOL

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Buy-ins from $5.50 to $630 in packed 68-event schedule  

ACR Poker and Battle of Malta (BOM) have released the full schedule for the first-ever online edition of the beloved European live poker festival, the Battle of Malta Online, guaranteeing $5 million across a 68-event schedule.

Starting this Sunday on ACR Poker, the Battle of Malta Online schedule highlights include the $66 multi-flight event featuring a $500,000 GTD prize pool (flights from July 3rd, Day 2 on July 27th), the $109 tournament with $400,000 GTD (Event 68), and the $630 tournament awarding $600,000 GTD (Event 67). There’s also plenty of lower buy-in events starting at just $5.50, so everyone can join the fun and compete for great prizes.

Players can also compete for one of ten €8,000 packages to the live Battle of Malta festival at Casino Malta from October 28th to November 5th, putting players in the heart of the action at one of poker’s most prestigious events. Five packages are up for grabs each Sunday via the Beast Satellites, which play on July 13th and 20th at 5:05pm ET. All BOM Main Event satellites will also be exclusively on ACR Poker, and players who survive Day 1 online will take their stack to Day 2 live in Malta.

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“The full schedule for the Battle of Malta Online is finally here, and it’s everything players could hope for,” said ACR Pro Chris Moneymaker. “There’s a great mix of buy-ins and formats, alongside big guarantees, so there’s something for players of all skills and levels. The series is just around the corner, so now’s the time to plan the grind and get ready to compete for the first-ever Battle of Malta Online titles.”

What’s more, the Battle of Malta Online will feature a $35,000 Leaderboard Contest, where players earn points in any BOM event across two leaderboards: High Buy-in (over $44) with an $8,000 top prize, and Low Buy-in (under $33) with a $4,000 first prize. Plus, the overall winner will score an €8,000 package to Malta this October.

Battle of Malta Online marks the 10-year anniversary of BOM, which has earned its place as one of Europe’s most iconic poker festivals, celebrated for its electric atmosphere, elite-level competition, and unforgettable player experiences. Last October, BOM reached new heights with a prize pool exceeding €4.7 million and participants from over 60 countries. This year’s BOM boasts a €2 million GTD prize pool, a revamped schedule including the €2,200 buy-in ACR High Roller, and plenty of exciting off-the-felt activities.

For further details on the Battle of Malta Online, visit ACRPoker.eu.

The post ACR POKER ANNOUNCES SCHEDULE FOR FIRST-EVER BATTLE OF MALTA ONLINE SERIES AWARDING $5 MILLION GTD PRIZE POOL appeared first on Gaming and Gambling Industry in the Americas.

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Zimpler introduces ID+: A next-gen identification layer for digital payments

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Zimpler, a leading Swedish company in Pay-by-bank solutions, today announced the launch of Zimpler ID+, a new identity layer designed to simplify compliance and accelerate user conversion within digital payment environments. By embedding biometric identification and regulatory checks directly into the first user interaction, Zimpler ID+ reduces friction in sectors with complex onboarding requirements.

“Zimpler ID+ gives our partners a direct path to compliance and conversion – cutting onboarding time, reducing drop-offs, and removing the need to build identity infrastructure in-house,” said Tobias Gunnesson, Chief Product Officer at Zimpler.

“While most verification flows still rely solely on deposit-based triggers or cookie tracking, we’re the first to enable verification at the point of entry – meeting compliance head-on and delivering a better user experience from the start.”

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Purpose-built for highly regulated digital environments

Zimpler ID+ serves industries where compliance is critical and abandonment rates are costly, such as iGaming and financial services. It ensures users are verified from the start, without requiring deposits or post-registration identity checks.

Key features include:

  • Quick onboarding: Verification and collection of KYC data takes place at the first point of contact, not only at the point of payment
  • Seamless return user experience: Returning users can identify with biometric technology and are recognized with the help of cookies
  • Works even without cookies: If cookies are unavailable, the user can easily identify themselves using a passkey
  • Built-in compliance: Regulatory assurance at every step of the customer journey

By functioning as a unified identity layer from sign-up through repeat visits, Zimpler ID+ helps businesses minimize onboarding churn and maximize regulatory confidence.

Solving identification friction at scale

The launch of Zimpler ID+ comes as businesses across Europe face rising pressure to improve digital onboarding while maintaining regulatory standards. National ID systems remain foundational – but they weren’t built to optimize every business touchpoint.

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Zimpler ID+ complements these systems by offering operators a plug-in layer of biometric identification and gathering of KYC information tailored to business needs. It removes the need for deposit triggers, repeated logins, or re-verification after a device change.

“With Zimpler ID+, we’re introducing a flexible approach that gives businesses more control over identity flows – without compromising security or relying solely on external systems” said Gunnesson.

Product availability

Zimpler ID+ is now available as a value-added service to select partners in Finland, with more markets to be added in the future.

By embedding advanced onboarding capabilities directly into its existing infrastructure, Zimpler expects ID+ to strengthen customer retention and enhance platform value across regulated sectors for years to come.

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The post Zimpler introduces ID+: A next-gen identification layer for digital payments appeared first on European Gaming Industry News.

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Gambling in the USA

Gaming Americas Weekly Roundup – June 30-July 6

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

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The Alcohol and Gaming Commission of Ontario has issued monetary penalties totaling $350,000 against Great Canadian Casino Resort Toronto for multiple violations of provincial gaming standards. The penalties follow an impromptu after-party that was permitted to take place in the pre-dawn hours directly on the casino’s gaming floor. On September 27, 2024, an electronic dance music event attended by thousands of people was hosted in the theatre adjacent to the casino at Great Canadian Casino Resort Toronto. The event was marked by widespread intoxication, disorderly behaviour and numerous criminal and medical incidents – both inside and outside the venue – including alleged assaults, drug overdoses and acts of public indecency. Although paid duty officers were present, additional police and emergency services were required to manage the situation.

International Game Technology PLC, doing business as Brightstar Lottery, announced that Michelle Carney, Brightstar’s Vice President of Global Lottery Marketing, will be inducted into the Lottery Industry Hall of Fame as a member of the Class of 2025. The induction ceremony will take place this September at an industry event in Ontario, Canada hosted by the Public Gaming Research Institute (PGRI) in conjunction with the North American Association of State and Provincial Lotteries (NASPL). In her current role, Carney is responsible for the development of marketing and communications strategies that support growth for Brightstar’s Global Lottery business, including lottery product marketing, trade shows and events, thought leadership communications and B2C marketing campaign materials to support customer launches of new game content.

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Partnerships

International Game Technology PLC announced that its subsidiary, IGT Canada Solutions ULC (IGT), signed an eight-year agreement with Atlantic Lottery to supply its IntelligenEVO video lottery central system technology across Atlantic Canada. The agreement includes the option for multiple extensions and positions the Atlantic Lottery to become the first World Lottery Association (WLA)-affiliated lottery operator to deploy IGT’s next-generation central management system in a game-to-system (G2S) distributed market. With peak system security, network availability and responsible gaming functionalities, IntelligenEVO is a reliable, scalable solution that can meet the needs of today and in the future. The solution will accelerate time-to-market and enables the Atlantic Lottery to benefit from the system’s suite of player-focused functionality. The technology’s G2S and open API design optimises data collection and delivery and will enable Atlantic Lottery to customise their programme for evolving player needs.

EDGE Boost by EDGE Markets, a financial platform for smart bettors and gamblers, has partnered with World Series of Poker, the premier series of worldwide poker tournaments. The EDGE Boost debit card is now the preferred payment method for WSOP, offering ease of payment, safety and several exclusive on-site perks for tournament players. In past tournaments, WSOP players were limited to $10,000 per transaction and had to complete a lengthy approval process, often resulting in frequent cash deposits. Now, those using the EDGE Boost card through PayPal checkout can bypass traditional credit card verification. They can also make entries up to $250,000, which eliminates the need to carry large sums of cash at the event and increases security measures.

The post Gaming Americas Weekly Roundup – June 30-July 6 appeared first on European Gaming Industry News.

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