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YGAM launch ‘Parent Hub’ as university research highlights loot box danger amongst children
National charity, YGAM has joined with research teams from Newcastle and Loughborough Universities to help parents and carers understand the danger of loot boxes, with one young respondent in the Economic and Social Research Council funded project confirming how he spent nearly £500 buying packs of random cards.
The expert insight and advice is being posted on YGAM’s new ‘Parent Hub’ website www.parents.ygam.org. The hub which has been developed thanks to funding received from Lottoland, GVC and Playtech, provides families with the resources, information and activities to help build digital resilience and safeguard children. ‘Parent Hub’ helps explain why children are drawn to purchase loot boxes, ranging from the surprise and suspense of opening a box and the desire to win something rare, to receiving specific items that deliver an in-game advantage or boost their social status.
The research covers the potential harm loot boxes can cause, such as young people’s exposure to and normalisation of gambling style systems, as well as the emotional and financial harm from repeat spending – with one young person telling researchers how he spent nearly £500 in a mobile card game by buying packs of random cards, playing for up to seven hours a day. The advice covers how parents can take important steps to safeguard children, including the use of parental controls and identifying potential signs of harm.
“For some children, the act of opening a loot box is as important as what it contains” explains Dr James Ash, Reader in Technology, Space and Society at Newcastle University, who is leading the research. “Feelings of surprise and suspense lead to the repeat purchase of loot boxes. But this is often short-lived.
“Children and young people have told us how they feel disappointment, frustration, anger, and regret at loot box purchases, yet they are still driven to purchase again. This is concerning, given the deliberate design of these mechanisms – the visual stimulus, the randomised contents, and the very unfavourable odds for unboxing rare items – which can lead to repeat loot box purchases.”
Amanda Atkinson, Head of Parental Engagement at YGAM said the research will help inform and develop the charity’s educational programmes so that all young and vulnerable people are safe from gaming and gambling related harms. She stated: “Certainly the enormous variety of games and in-app purchases that are available can make it confusing for parents to keep on top of safety controls. Through our educational resources, we are focused on providing crucial information to parents so they can identify changes in behaviours and understand the effects this may have on mental and financial wellbeing.”
In collaboration with GamCare, YGAM is delivering the UK’s ground-breaking National Gambling Education and Prevention Programme. Supported by members of the Betting and Gaming Council, the £10 million programme will reach over 3 million young people to raise awareness of the risks of potential gaming and gambling related harms.
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Lucky Hills Casino proudly announces that it has officially received the esteemed eCOGRA certification — one of the most respected seals in the global iGaming industry.
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Since 2003, it has conducted audits, compliance assessments, and fairness checks across the online gambling sector, ensuring that operators meet the highest international standards. Its seal is recognized by regulators, industry experts, and players as one of the strongest indicators of reliability in iGaming.
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- Fairness of all games, including independent verification of 95,20% RTP
- Secure management of player funds and personal data, in accordance with international standards
- Full compliance with responsible gaming principles, including special attention for vulnerable players
- Transparent and honest operational processes
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For Lucky Hills, the eCOGRA seal represents more than just a compliance achievement — it reflects a long-term commitment to responsible entertainment. Combined with a diverse catalogue of 3000 slots, a comprehensive VIP program, and a variety of promotional activities, this certification elevates Lucky Hills’ position in the iGaming landscape. It also gives players full confidence in a gaming experience built on transparency, fairness, and long-term trust.
The post Lucky Hills earns prestigious eCOGRA Certification appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Lucky Hills Casino proudly announces that it has officially received the esteemed eCOGRA certification — one of the most respected seals in the global iGaming industry.
This milestone marks a significant step in Lucky Hills’ development, depicting the brand’s dedication to providing a trustworthy, secure, and responsible gaming environment for all players.
What is eCOGRA?
eCOGRA is a world-renowned independent testing agency and certification body.
Since 2003, it has conducted audits, compliance assessments, and fairness checks across the online gambling sector, ensuring that operators meet the highest international standards. Its seal is recognized by regulators, industry experts, and players as one of the strongest indicators of reliability in iGaming.
What the eCOGRA certification confirms for Lucky Hills
Obtaining this certification verifies that Lucky Hills meets all key criteria of a safe and fair gaming platform:
- Fairness of all games, including independent verification of 95,20% RTP
- Secure management of player funds and personal data, in accordance with international standards
- Full compliance with responsible gaming principles, including special attention for vulnerable players
- Transparent and honest operational processes
- Ongoing monitoring and regular audits to maintain compliance over time
For Lucky Hills, the eCOGRA seal represents more than just a compliance achievement — it reflects a long-term commitment to responsible entertainment. Combined with a diverse catalogue of 3000 slots, a comprehensive VIP program, and a variety of promotional activities, this certification elevates Lucky Hills’ position in the iGaming landscape. It also gives players full confidence in a gaming experience built on transparency, fairness, and long-term trust.
The post Lucky Hills earns prestigious eCOGRA Certification appeared first on Americas iGaming & Sports Betting News.
Lucky Hills Casino proudly announces that it has officially received the esteemed eCOGRA certification — one of the most respected seals in the global iGaming industry.
This milestone marks a significant step in Lucky Hills’ development, depicting the brand’s dedication to providing a trustworthy, secure, and responsible gaming environment for all players.
What is eCOGRA?
eCOGRA is a world-renowned independent testing agency and certification body.
Since 2003, it has conducted audits, compliance assessments, and fairness checks across the online gambling sector, ensuring that operators meet the highest international standards. Its seal is recognized by regulators, industry experts, and players as one of the strongest indicators of reliability in iGaming.
What the eCOGRA certification confirms for Lucky Hills
Obtaining this certification verifies that Lucky Hills meets all key criteria of a safe and fair gaming platform:
- Fairness of all games, including independent verification of 95,20% RTP
- Secure management of player funds and personal data, in accordance with international standards
- Full compliance with responsible gaming principles, including special attention for vulnerable players
- Transparent and honest operational processes
- Ongoing monitoring and regular audits to maintain compliance over time
For Lucky Hills, the eCOGRA seal represents more than just a compliance achievement — it reflects a long-term commitment to responsible entertainment. Combined with a diverse catalogue of 3000 slots, a comprehensive VIP program, and a variety of promotional activities, this certification elevates Lucky Hills’ position in the iGaming landscape. It also gives players full confidence in a gaming experience built on transparency, fairness, and long-term trust.
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