Affiliate Industry
Ellmount Gaming partners with Rightlander.com
Tier-one operator continues its commitment to marketing compliance by partnering with the industry’s leading compliance platform
Ellmount Gaming has signed a deal with Rightlander.com to improve affiliate compliance and boost their responsible gambling measures.
Under the deal, Rightlander.com will continue to offer its technology providing Ellmount access to a comprehensive range of affiliate compliance tools which include the Automated Compliance Monitor, PPC Monitor, Compliance Live and Affiliate Mapping Tools.
The Automated Compliance Monitor helps detect non-compliant content across geo-locations including the United Kingdom, Spain, Italy, Sweden and the USA. The monitor flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets allowing Ellmount brands to remain compliant in different jurisdictions.
The innovative PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords while the Affiliate Mapping Tool helps operators map previously undeclared affiliate sites to known affiliates.
Using Rightlander allows Ellmount to ensure that affiliates sending traffic to their websites are acting responsibly. Furthermore, it allows the operator to protect its brand online in a constantly changing environment.
Commenting on the partnership, Nicole Mitton, Head of Customer Success at Rightlander.com, said: “Rightlander.com does the heavy lifting for operators and provides them with a clear view of the affiliates linking to their brands across geographies and whether they are doing so in a responsible manner.
We are thrilled to be working with Ellmount Gaming to help them improve their processes and better manage their affiliate partners.”
Miles Saacks, Head of Affiliates at Ellmount Gaming, said: “ Most affiliates and affiliate managers try to understand the basics of what is required in order to keep their websites and business practices compliant according to what the relevant regulators require but sometimes it is very hard because of how complicated they have made the laws. This is where Rightlander have become an industry leader by helping operators translate these difficult to understand regulations into a very easy and simple to use platform.
“Everyone in our industry should want to make sure that players are kept safe and that we are doing everything we can to ensure that the messages we are showing them are not misleading or rule breaking and Rightlander gives us the tools necessary to investigate these issues and rectify them before they cause any harm”.
Powered by WPeMatico
Gentoo Media Inc., now solely an affiliate-focused business, reports record high revenues for the 15th consecutive quarter
Gentoo Media Inc. presents its Q3 2024 financial report, with record-high revenue of EUR 30.4 million, up 35% year-over-year, marking the 15th consecutive quarter of growth. During the quarter, the company completed the spin-off of its Platform & Sportsbook division and formally rebranded from Gaming Innovation Group Inc. to Gentoo Media.
Q3 highlights
- Gentoo Media reported all-time high revenues of € 30.4m, up 35% YoY, of which 12% organic growth.
- EBITDA before special items reached €14.6m, with an EBITDA margin of 48%.
- EBITDA after special items increased by 36% to €14.0m, with an EBITDA margin of 46% (46%).
- EBIT reached €10.0m, with a margin of 33% (32%).
- Focus on higher-value markets continued in Q3. Value of deposits increased 36% for the player base, while player intake reached 112,000, down 2% YoY.
- Gentoo Media is now purely an affiliate-focused business after distribution of the Platform & Sportsbook division to shareholders on 30 September 2024.
- Cash flow from operations will improve post-split, expanding capital allocation options moving forward
- Gentoo Media is now better positioned to deliver meaningful returns and create substantial value for our investors.
Investor presentation and webcast
CEO of Gentoo Media, Jonas Warrer, will host a presentation of the Q3 2024 results via livestream at 09:00 CET today.
The presentation will be followed by a Q&A-session, and investors, analysts and journalists are welcome to participate. The presentation will be given in English.
The post Gentoo Media reports Q3 2024 appeared first on European Gaming Industry News.
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.
The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.
With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.
The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”
Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.
The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post Increase Redirect Speed by 5 Times with Affilka New Feature appeared first on European Gaming Industry News.
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.
The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.
With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.
The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”
Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.
The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
-
Balkans4 days agoSynot Group Debuts at the BEGE in Bulgaria
-
Australia3 days ago
Vanguard Overwatch is Hardening Gaming Venues Against Financial Crime and Working Towards Minimising Gambling Harm
-
Compliance Updates4 days ago
Turkish Football Federation to Penalise Clubs Promoting Illegal Betting
-
Snoqualmie7 days ago
Snoqualmie Casino Announces Exciting Rebranding to Snoqualmie Casino & Hotel Ahead of Major Expansion
-
Australia4 days ago
Light & Wonder Signs Multi-year Systems Deal with SkyCity Entertainment
-
Diana Margarita Otalora4 days ago
Stake’s Latam leadership team smashes glass ceiling; sweeps awards
-
Africa3 days ago
SunBet Extends Online Betting Platform Contract with Bede Gaming Amid Record-Breaking Performance
-
Greece4 days ago
Stakelogic Live Pens Deal with Novibet for Mexican and Greek Markets
