Canada

Seneca launches new graduate certificate program in esports marketing management

Published

6 years ago

July 17, 2020

Individuals looking to pursue an exciting marketing career in the rapidly growing esports and competitive gaming industry can do so at Seneca starting in September.

The launch of a new Esports Marketing Management (EMK) graduate certificate program coincides with the need for highly skilled marketing professionals in a growing industry that saw more than $1 billion in revenues in 2019 alone, according to research estimates.

“The Esports Marketing Management program at Seneca is unique in that the curriculum focuses on the industry’s niche demand for marketing professionals in sponsorship and branding,” said Chris McCracken, Chair of Seneca’s School of Marketing. “We’re the only postsecondary institution that prepares learners for this specialization.”

The graduate certificate program is currently open to both domestic and international applicants who meet admission requirements. Interested applicants are encouraged to register for an upcoming webinar being held on Thursday, July 23 at noon to learn more about the program.

Topics covered in the program’s curriculum will include digital and social media marketing, sponsorship strategy, athlete and influencer marketing, brand activation and experiential marketing, audience analytics, the business of esports and more.

Keeping in line with Seneca’s commitment to providing a safe learning environment for students, faculty and staff during the COVID-19 pandemic, the program will be delivered in an online format for the fall 2020 term. Any necessary on-campus activity will align with government and public health authority directives.

About Seneca:

Combining career and professional skills training with theoretical knowledge, Seneca provides a polytechnic education to 30,000 full-time and 60,000 part-time students. With campuses in Toronto, York Region and Peterborough and education partners around the world, Seneca offers degrees, graduate certificates, diplomas and certificates in more than 300 full-time, part-time and online programs, now most of them virtually. Seneca’s credentials are renowned for their quality and respected by employers. Co-op and work placements, applied research projects, entrepreneurial opportunities and the latest technology ensure that Seneca graduates are highly skilled and ready to work.

Canada

Rivalry Corp. Announces Significant Reduction in Operations and Evaluation of Strategic Alternatives

Published

2 days ago

February 17, 2026

GamingAmericas.com

rivalry-corp.-announces-significant-reduction-in-operations-and-evaluation-of-strategic-alternatives

Rivalry Corp. announced that its Board of Directors has approved a significant reduction in operating activity as the Company evaluates strategic alternatives in respect of its assets and operations.

The Company is engaged in discussions with third parties regarding potential transactions. However, in light of recent performance volatility, the Board has determined to materially reduce the scale of operations while assessing whether a strategic transaction or other alternative can be advanced.

Effective immediately, the Company is implementing substantial cost reductions, including a significant workforce reduction and reduced operating expenditures. The Company has paused player activity on its platform and is facilitating player withdrawals in the ordinary course.

The Company is assessing a range of potential alternatives, which may include asset-level transactions, corporate transactions, restructuring initiatives or other strategic outcomes.

Given the Company’s reduced operating scale and the ongoing evaluation process, there can be no assurance that any strategic alternative will be completed or that operations will continue in their current form.

The post Rivalry Corp. Announces Significant Reduction in Operations and Evaluation of Strategic Alternatives appeared first on Americas iGaming & Sports Betting News.

Alex Malchenko

Evoplay Strengthens Canadian Presence with BetMGM Partnership

Published

6 days ago

February 13, 2026

GamingAmericas.com

evoplay-strengthens-canadian-presence-with-betmgm-partnership

Evoplay is celebrating another milestone in its regulated-market journey with a new launch in Ontario, teaming up with BetMGM to bring its games to one of Canada’s most dynamic and competitive jurisdictions.

The rollout introduces 18 Evoplay titles to BetMGM Casino in Ontario, carefully selected to deliver long-term engagement and appeal to a wide range of player preferences. The first wave includes proven performers such as:

• Hot Triple Sevens

• Hot Volcano

• Gold of Sirens Bonus Buy

• Inner Fire Bonus Buy.

These are games that have already demonstrated strong results across multiple regulated markets.

This launch marks another confident step in Evoplay’s Canadian expansion, reinforcing the company’s commitment to aligning its content with local market requirements, player expectations, and regulatory standards.

Alex Malchenko, Head of Sales at Evoplay, said: Ontario continues to set a high standard for regulated online casinos, making it a market where the right partnerships truly matter. Collaborating with BetMGM allows us to expand our reach with a portfolio that has already performed strongly across multiple areas and territories.

Oliver Bartlett, VP of Gaming at BetMGM, said: “Partnering with Evoplay adds a strong selection of proven, high-performing titles to our growing portfolio in Ontario.”

The post Evoplay Strengthens Canadian Presence with BetMGM Partnership appeared first on Americas iGaming & Sports Betting News.

Bet Rite

Spintec Expands into Canada with Bet Rite

Published

7 days ago

February 12, 2026

Wladimir P.

spintec-expands-into-canada-with-bet-rite

Spintec is expanding its footprint in North America by partnering with Bet Rite in the Canadian gambling sector. As a prominent developer of electronic table games, Spintec invested significant effort into locating a partner who comprehends the distinctiveness of the Canadian casino industry. Bet Rite is taking on the position of Spintec’s distributor in Canada, leveraging its established reputation and substantial industry knowledge. This collaboration combines global innovation with local expertise in a partnership that is helping Spintec advance its expansion objectives in North America.

Bet Rite’s establishment is rooted in years of industry expertise. The firm focuses on providing top-notch gaming solutions designed specifically for Canadian operators. They aim to provide a sole vendor connection that grants access to numerous top-tier product lines, establishing them as a reliable partner nationwide.

For Spintec, collaborating with a company that prioritizes service, product excellence, and enduring relationships is vital, and Bet Rite is dedicated to prioritizing customer needs. With a solid sales network and a reputation for dependability, their market stance is highly strong.

Through this collaboration, Spintec is guaranteeing that their creative products receive backing from an attentive, community-focused service. The initial product line to be launched in the Canadian market will be Spintec’s premier Charisma line. Charisma’s design, flexibility, innovation, and wide range of product customizations will undoubtedly make it a top seller in Canada as well.

Billy Maclellan, Bet Rite President, says: “Our company has grown by offering best-in-class suppliers the local support that they need. Spintec fits the mold perfectly and together we are well placed to make this partnership a glowing success”

Goran Sovilj, Spintec’s Chief Commercial Officer, agrees: “Bet Rite’s deep understanding of the Canadian market makes this alliance very promising. We are always excited to introduce innovative and exciting products to new markets, especially when our distributors are as experienced and knowledgeable as Bet Rite.”

The post Spintec Expands into Canada with Bet Rite appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.