eSports
OMEGA LEAGUE announcement
The leading European teams, WePlay! Esports, and Epic Esports Events decided to build something special for the fans.
The leading European teams, WePlay! Esports, and Epic Esports Events decided to build something special for the fans. To bring the Dota 2 community an event that would provide the top level of competition, production, and content.
We are very happy to announce OMEGA League.
OMEGA League is an online tournament with a massive prize pool of $600,000 that will run from July 20th, 2020 (the beginning of the Open Qualifiers) until September 6th.It will include multiple competitive regions and divisions.
The English broadcast will be handled by WePlay! Esports, and RuHub will be in charge of its Russian counterpart. The teams will bring the best level of competition possible, alongside massive amounts of unique content to create a truly unforgettable experience.
WePlay! Pushka League Season 2 is postponed.
The suspension of the DPC has thrown our competitive scene into a sort of twilight zone populated by an array of small tournaments making it very taxing on players, and hard for fans to engage emotionally.
We decided to work together as a coalition of organizations, driven by our commitment to the fans, our love for this game, and the will to create a more sustainable competitive ecosystem around Dota 2. OMEGA LEAGUE is the first tournament coming from this partnership and everyone involved has poured their hearts into making it worthy of those mythical weeks in August.
We’ve found fantastic partners in Epic Esports Events and WePlay! Esports, both willing to commit to the higher level of integration that’s required to reach the quality fans have come to expect from Major-level tournaments. OMEGA League is our first large-scale initiative towards a more sustainable Dota 2 scene. Together we hope to breathe new life into the highest tiers of Dota 2 competition, and we can’t wait to show the world what we’ve been building.
We are excited about the future of the DPC, and we’re committed to supporting Valve and the rest of the ecosystem in their efforts to make competitive DotA better for fans, players, and partners alike.” – Alliance, Liquid, NAVI, Nigma, NIP, OG, Secret, and VP
“We are excited about the opportunity to work on interesting ideas and very curious about the reaction of the community. Our team and colleagues from Epic Esports Events are giving this event everything that we have. I really hope the audience will enjoy the results. The event takes place on the dates when we are used to seeing The International, and that impacts the level of responsibility we feel about OMEGA LEAGUE.” – Vitaliy “Nexius” Bozhko, Lead Esports Manager at WePlay! Esports.
“OMEGA League is a unique product. We are extremely thankful to the teams and our partners at WePlay! for working together on the vision of what an online event can and should be. We hope that this event will set the benchmark on the level of production and provide the fans many hours of premium content.” – Mark Averbukh, representative of Epic Esports Events.
League structure
The league is divided into two regions:
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Europe (includes CIS)
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Americas (North America and South America)
Europe format and prize pool
Immortal Division ($500,000)
Twelve teams will participate in the group stage of Immortal Division. They will be divided into two groups of six. Each group will see teams play each other in a BO3 series.
The two best teams from each group advance to Immortal Playoffs Upper-Bracket Round 1. The teams that take third place in their groups advance to Immortal Playoffs Lower-Bracket Round 1. The fourth and fifth place teams will enter the Play-in Stage to fight for two more Immortal Playoffs Lower-Bracket Round 1 seeds.
Immortal Playoffs is a double-elimination bracket. All matches are BO3, and Grand Finals are BO5.
Teams that lose in the Play-in Stage advance to Divine Playoffs Upper-Bracket Round 2.
The teams that take sixth place in their group advance to Divine Playoffs Upper-Bracket Round 1.
Divine Division ($50,000)
Divine Division starts with two groups of six squads. Each group will see teams play each other in a BO3 series.
The teams that take first place in their group advance to Divine Playoffs Upper-Bracket Round 1. The teams that take second and third place in their group advance to Divine Playoffs Lower-Bracket Round 1.
Divine Playoffs is a double-elimination bracket. All matches are BO3, and Grand Finals are BO5.
The rest of the teams are eliminated from the tournament.
The group stage for the European region will take place on August 10 – 26. The Playoffs will be held on September 31 – August 5.
Americas format and prize pool
Divine Division ($31,500)
Ten teams will participate in the group stage of Divine Division. They will be divided into two groups of five. Each group will see teams play each other in a BO3 series.
The two best teams from each group advance to Divine Playoffs Upper-Bracket Round 1. The teams that take third and fourth place will enter the Play-in Stage to fight for two Divine Playoffs Lower-Bracket Round 1 seeds.
Divine Playoffs is a double-elimination bracket. All matches are BO3, and Grand Finals are BO5.
Teams that lose in the Play-in Stage advance to Ancient Playoffs Upper-Bracket Round 1.
The teams that take fifth place in their group advance to Ancient Playoffs Upper-Bracket Round 1.
The group stage for the Americas region will take place on August 17 – 26. The Playoffs will be held on August 28 – September 5.
Ancient Division (8,500)
Eight teams will participate in the group stage of Ancient Division. They will be divided into two groups of four. Each group will see teams play each other in a BO3 series. The two best teams from each group advance to Divine Playoffs Upper-Bracket Round 1.
Ancient Playoffs is a double-elimination bracket. All matches are BO3, and Grand Finals are BO5.
The rest of the teams are eliminated from the tournament.
OMEGA League Participants (Europe, Immortal Division)
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Team Secret
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Team Liquid
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Team Nigma
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Alliance
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OG
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Ninjas in Pyjamas
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NAVI
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Virtus.pro
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Evil Geniuses
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FlytoMoon
Closed Qualifier participants (Europe)
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HellRaisers
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Vikin.gg
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B8
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Team Empire
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Team Unique
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CyberLegacy
Details regarding the qualifiers will be announced soon.
Prize Pool Distribution
Europe Immortal Division:
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1st – $200,000
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2nd – $125,000
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3rd – $60,000
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4th – $30,000
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5th – $20,000
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6th – $20,000
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7th – $15,000
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8th – $15,000
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9th – $5,000 + a chance to win up to $10,000 in Divine Division
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10th – $5,000 + a chance to win up to $10,000 in Divine Division
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11th – $2,500 + a chance to win up to $10,000 in Divine Division
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12th – $2,500 + a chance to win up to $10,000 in Divine Division
Europe Divine Division:
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1st – $10,000
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2nd – $7,000
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3rd – $6,000
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4th – $5,000
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5th – $3,500
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6th – $3,500
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7th – $2,500
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8th – $2,500
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9th – $2,000
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10th – $2,000
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11th – $1,500
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12th – $1,500
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13th – $1 000
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14th – $1 000
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15th – $500
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16th – $500
Americas Divine Division:
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1st – $12,000
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2nd – $6,500
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3rd – $4,500
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4th – $3,500
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5th – $2,500
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6th – $2,500
Americas Ancient Division:
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1st – $2,200
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2nd – $1,600
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3rd – $1,200
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4th – $1,000
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5th – $750
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6th – $750
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7th – $500
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8th – $500
An additional $10,000 will be allocated in the form of gaming gear to Open Qualifier participants.
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data providers
DATA.BET reports 168% turnover growth from virtual content in Q1 2025–Q1 2026
DATA.BET says turnover from its virtual content grew 168% between Q1 2025 and Q1 2026, with the supplier reporting the product accounted for 39% of total virtual sports turnover and 45% of profits over the period.
The company said the content is developed fully in-house and delivered through automated bot-vs-bot matches that run 24/7 without dependence on real-world fixture schedules. DATA.BET positioned the format as a way to provide continuous events and reduce operational overhead for operators.
Across the same period, DATA.BET reported +299% active users, +129% across clients GGR, +246% events per quarter, and +218% bets placed.
DATA.BET also said the audience profile overlaps with live football bettors, which it believes supports retention during seasonal breaks. The supplier added that the algorithm-driven format “carries no fraud exposure,” supports In-Stream Betting overlays, and provides near-zero latency between broadcast and market updates.
“Over the past year, our bot-vs-bot virtual content has delivered consistent, measurable results across every operator deployment. Building e-Football in-house gives us the flexibility to configure it to what each operator actually needs — whether that is a specific league structure, a particular mix of bot and player content, or a branded competition format,” mentioned Rostyslav Likhtin, Head of Product at DATA.BET.
The post DATA.BET reports 168% turnover growth from virtual content in Q1 2025–Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
energy drinks
Team Vitality names FYZIO official sports nutrition and energy drinks supplier
Multi-year deal adds Laboratoires Gilbert’s new brand to jerseys across CS2, VALORANT, Rocket League and LoL teams ahead of a September 2026 launch.
Team Vitality has signed a multi-year partnership with FYZIO, naming the brand its new official sports nutrition and energy drinks supplier. FYZIO is a sports nutrition and hydration brand developed by Laboratoires Gilbert, a French healthcare company established in 1904.
The partnership will put FYZIO branding on the left sleeve of Team Vitality’s official jerseys for several flagship rosters, including CS2, VALORANT (VCT), Rocket League, and League of Legends teams across the LEC, LFL, and Rising Bees. FYZIO will also support Team Vitality teams competing in Teamfight Tactics, Tekken, and Trackmania.
FYZIO is scheduled to launch in September 2026. Team Vitality said the brand will supply products intended to support areas including hydration, fatigue and stress reduction, concentration and memory, and sleep quality.
“We are delighted to announce this partnership with FYZIO and proud to support the launch of this ambitious new brand from the French group, Laboratoires Gilbert. By integrating its specialised nutrition products into our teams’ routines, we are further strengthening our commitment to high-performance excellence,” comments Vas Roberts, Co-CEO of Team Vitality.
“For more than 120 years, Laboratoires Gilbert has been developing solutions dedicated to health and well-being. With FYZIO, we are bringing this expertise to a new ambition: helping everyone achieve their goals, whatever they may be, through a modern, accessible, and responsible approach to sports nutrition. Our partnership with Team Vitality reflects this shared vision of progress, high standards, and sustainable performance. Your performance, our nature“, explains Cédric Batteur, Chairman & CEO, Laboratoires Gilbert.
The post Team Vitality names FYZIO official sports nutrition and energy drinks supplier appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
McDonald’s Germany signs on as presenting partner for G2 NORD and G2 Hel
McDonald’s Germany has partnered with G2 as presenting partner of G2 NORD, the organisation’s League of Legends academy team competing in Germany’s Prime League. The deal also includes support for the return of G2 Hel, G2’s women’s League of Legends team.
Under the agreement, McDonald’s Germany branding, including the “ich liebe es” (I’m lovin’ it) tagline, will appear on G2 NORD and G2 Hel jerseys. The partners also plan a year-long content programme focused on player storytelling and behind-the-scenes access, including a series featuring team president Niklot “Tolkin” Stüber.
G2 positioned the partnership around its regional development pathway. G2 NORD was formed earlier this year through a collaboration between G2 and NORD Esports, and the organisation said the roster has already won the Prime League Winter Snowdown and reached the playoffs in its first EMEA Masters run.
The company said McDonald’s Germany’s backing enables G2 Hel’s return, with the team set to compete in the upcoming Game Changers circuit. “This partnership goes beyond traditional sponsorship, it’s a shared commitment to pushing the boundaries of talent development and creating meaningful opportunities within the space,” said Alban Dechelotte, CEO of G2. Stijn Mentrop-Huliselan, CMO of McDonald’s Germany, added: “We’re proud to support G2 Nord and to celebrate the return of G2 Hel – a strong signal for equity, visibility and inclusion in esports.”
To launch the collaboration, McDonald’s and G2 released an announcement video featuring Jankos, Sola, Tolkin, Team Nord and Caltys, produced in-house by G2. McDonald’s Germany said its lead agency Scholz & Friends supported the development and execution of the partnership.
The post McDonald’s Germany signs on as presenting partner for G2 NORD and G2 Hel appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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