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Pariplay Poised to Reinforce iGaming Industry Leadership Role with Latest Show Stopping Tool

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Pariplay Ltd., the number 1 aggregator and content provider behind innovative products including the Fusion feature that will mark the latest in a series of ground-breaking tools for operators to improve their acquisition and retention performance. The revolutionary new feature, which will be rolled out to Fusion-integrated operators in August 2020, firmly reinforces Pariplay’s continued commitment to providing operators with essential marketing tools to boost their ROI, via its cutting-edge aggregation platform

Pariplay’s most recent addition, Spin That Wheel, is a follow-up to its groundbreaking Tournaments tool, which made its debut at ICE London earlier this year. Fusion Tournaments entered the market with tremendous success, bolstered by a leaderboards feature that spurred its early trial and adoption by eight operators in Pariplay’s network, including Annexio, MrQ, BetShop, Tote, GVC, Betsson, Lottoland and Lottohelden. The feedback received from these partners has been overwhelmingly positive, driving the development of additional features that will enhance operator campaigns and further establish Pariplay’s position as a market pioneer.

The Wheel tool is fully customisable and supports both Pariplay’s extensive portfolio of proprietary games and those provided from third party providers. With no additional development required, operators can simply set up a new campaign through the tool’s intuitive interface by defining its duration, prizes and qualifying criteria. Upon eligible game launching, all players need to do is spin the wheel and they will be instantly rewarded with the prize marked on the spot they land on. No spin or bet is required for a player to be able to enjoy the excitement of Spin That Wheel, making it accessible to a wider audience. This out-of-the-box solution acts as a perfect complement to Fusion Tournament’s focus on customer acquisition by providing a unique way of engaging and retaining players, effectively driving up lifetime value.

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Savvas Fellas, Managing Director at MrQ, says: “Using the tournament feature from Pariplay with MrQ.com has enabled us to break out of the obvious and predictable promotional mechanics. We’ve gotten more creative with our segmentation. It’s the simple but clever use of technology allowing us to manage cross-vendor tournaments, that makes Pariplay the ideal partner for our own dynamic business. We’re equally excited by the possibilities of the new bonus wheel tool and what potential this could unlock for us across both our retention and acquisition marketing.”

Vladimir Pavlov, VP Product at Pariplay, said: “We’ve been thrilled by the overwhelming positive response from operators towards Fusion Tournaments, making it their gaming tool of choice. As a follow through on our commitment to innovating and providing partners with game-changing solutions, we’re happy to announce the upcoming launch of the Spin That Wheel tool. This unique new solution is just one of many in our new suite of exciting products and services to be introduced in 2020. As a leading games and technology provider, it’s important for us to continue to drive the industry forward and focus on adding value, the goal behind any development we make.”

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Endorphina’s Sticky Lips: Our Joker Returns, Ready to Stick You with Unforgettable Luck!

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Prepare for an unforgettable summer as Endorphina announces the highly anticipated release of Sticky Lips, its latest captivating slot, on the 8th of July. This visually striking title invites players into a vibrant world where Endorphina’s Joker makes a remarkable return, blowing irresistible kisses to make their winnings truly stick.

She’s wild, she’s wicked – and her lips are ready to stick you with luck! Dare to stare into her eyes in this 5-reel 4-row slot with 50 fixed paylines and prove your worth to get a lucky, juicy kiss. With every spin, her lips glow and tempt, hungry to lock in golden wins.

Key highlights of Sticky Lips:

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  • Vibrant Visuals: The captivating graphics and symbols, such as gleaming gold bars, blazing sevens, and shiny bells, bring the world of Sticky Lips to life.
  • Mobile Compatibility: Enjoy the sticky-sweet fun anytime, anywhere, with seamless play across all devices.
  • Free Games with the Sticky Wild Feature: Land 3 Scatter symbols to trigger 10 Free Games where Wilds become sticky for even more incredible wins. Scatters covered by a Wild still count towards new combinations!
  • Classic Risk Game: Dare to double your winnings up to 10 times in our signature Risk Game!

What truly sets Sticky Lips apart is its unique blend of familiar slot charm with an enticing, playful narrative. Sticky Lips features a visually striking design that captures the playful mystery and growing anticipation, drawing players deeper into the narrative with every spin.

Why try Sticky Lips?

For over 12 years, Endorphina has stood out as a premier slot provider in the iGaming industry. Since the beginning of our journey, we’ve developed slot games celebrated for their stunning visuals, engaging features, unique themes, and immersive gameplay. Our player-centered approach to game development ensures every slot delivers a magical, mobile-compatible experience, packed with thrilling features for everyone to enjoy.

The post Endorphina’s Sticky Lips: Our Joker Returns, Ready to Stick You with Unforgettable Luck! appeared first on European Gaming Industry News.

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GR8 Tech Launched the Champion’s Playbook for High-Performance iGaming Brands

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When ESPN Bet crashed during 26% of March Madness game time, it proved what heavyweight operators already know: that level of downtime is unthinkable—and expensive. When you’re processing millions of bets during a single event, every second of uptime and every millisecond of speed directly impact your bottom line.

That’s why GR8 Tech created the Champion’s Playbook for High Performance—distilling lessons from processing billions of bets per year into a tactical guide for operators who refuse to accept ‘good enough.’

Inside the guide, operators will discover:

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  • Three pillars of high performance: the non-negotiable standards for uptime, speed, and scalability that separate champions from contenders—plus the specific benchmarks that matter.
  • From heavyweight performance to champion experiences: how to transform solid infrastructure into engaging, personalized player experiences while protecting margins from churn and fraud.
  • A hard-hitting due diligence checklist: ready-made questions to evaluate your current provider or efficiently eliminate unsuitable candidates from your shortlist.

“After hundreds of conversations with operators, I know exactly what’s broken in the industry. The checklist cuts through the sales pitch to the questions that actually matter. Use it on any provider, including GR8 Tech. The answers will separate the real heavyweights from the pretenders,” says Yevhen Krazhan, CSO at GR8 Tech.

Why this matters now

The iGaming landscape demands excellence. Players expect 24/7 availability, lightning-fast responses, and experiences that feel built just for them. Meanwhile, 70% of businesses struggle with poor data quality, and mobile users abandon sites that take longer than 3 seconds to load. In this environment, technical mediocrity isn’t just disappointing—it’s expensive.

Ready to perform like a true iGaming heavyweight?

Download the Champion’s Playbook and start building your path to high-performance dominance.

The post GR8 Tech Launched the Champion’s Playbook for High-Performance iGaming Brands appeared first on European Gaming Industry News.

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SOFTSWISS Game Aggregator Expands Its Portfolio with CG Games, Champion, and Formula Spin

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The SOFTSWISS Game Aggregator continues to expand its portfolio, which now includes over 30,000 games from both established and emerging game providers. SOFTSWISS announces new partnerships with CG Games, Champion, and Formula Spin – three studios that bring original content and a strong market focus.

According to Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator, the Aggregator’s technical performance and integration efficiency continue to be key factors for partners:

“We focus on delivering stable and scalable technology that simplifies operations for our clients and content partners. Our infrastructure ensures 99.999% uptime and quick integration, which is especially important when working across different regions and peak load periods. We’re glad to see studios recognising this and choosing to join the SOFTSWISS ecosystem.”

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CG Games, part of Comtrade Gaming, is a tech-driven provider known for its emphasis on quality, customisation, and innovation. Its reach extends to key markets such as Argentina, Canada, Australia, Romania, and the UK. “We are absolutely delighted to be partnering with SOFTSWISS to release CG Games,” says Steve Valentine, CCO at Comtrade Gaming. “Their global recognition and success give this partnership the opportunity to deliver our games to a much wider network of operators.”

Formula Spin stands out with games optimised for fast launch – just 5MB per title – combining modern design with engaging game mechanics. Among its top-performing games are Coin Era: Hold to Win, 100 Prime Fruits, and Cool Dragon: Hold to Win. “Partnering with SOFTSWISS has been a major strategic milestone for us,” says Oleg Galushko, CEO of Formula Spin. “The entire integration process was smooth, fast, and highly professional. We’re confident this is just the beginning of a strong and fruitful collaboration.”

Champion offers a portfolio of over 80 games, including slots, table games, and crash titles. With a focus on full-cycle development and strong visual and technical execution, Champion operates across Europe, Latin America, Canada, Australia, and New Zealand. “We’re proud to partner with SOFTSWISS, a company known for its outstanding platform and extensive global reach,” comments Volodymyr Saratovskyy, Head of Business Development at Champion. “This collaboration opens new doors for Champion to deliver our games to a wider audience and strengthen our presence in key markets. We’re excited about the road ahead and the opportunities this partnership brings.”

Earlier this year, the SOFTSWISS Game Aggregator also partnered with 7777 Gaming, PlayHub, and several other studios, further expanding its portfolio and reinforcing its position as a key player in the iGaming content market.

 

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post SOFTSWISS Game Aggregator Expands Its Portfolio with CG Games, Champion, and Formula Spin appeared first on European Gaming Industry News.

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