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Record turnover at Happy Valley for Hong Kong racing’s season finale
Hong Kong’s “season like no other” ended at Happy Valley on Wednesday 15th July with turnover of HK$1.6 billion (£160 million), a record for a fixture at the iconic city-side venue.
The Hong Kong Jockey Club navigated the uncertainty of the ongoing global COVID-19 pandemic decisively, implementing measures that protected public and employee health, and enabled the sport to continue; and also managed issues related to demonstrations in the city, which caused significant traffic disruptions to customers and staff, and which had a significant impact on attendance.
Mr. Winfried Engelbrecht-Bresges, Chief Executive Officer at the Hong Kong Jockey Club, commented: “While we recognise that the Coronavirus situation is an ongoing battle, and we must remain vigilant, I can say that it has been heartening to see the Hong Kong community pull together and play a crucial part in combatting its effects; the Hong Kong Jockey Club has been quick to reflect and enact those safeguarding measures and policies while continuing to race.
“We are pleased to have been able to complete a full season but of course our prime focus throughout, and a real challenge, was to act responsibly to protect the public health and safety of our staff, customers and the wider community, at every turn, while at the same time balancing that with the desire for our sport to continue.”
Turnover and contributions
Hong Kong’s total racing turnover in the 2019/20 season was HK$121.6 billion (£12.2 billion) which was down only 2.6 percent on the previous season and was still the third-highest ever despite COVID-19 placing severe pressure on domestic wagering in Hong Kong.
The turnover on Hong Kong racing by Hong Kong customers understandably declined by 8.3 percent due to the effects of the Club’s 100 OCCBs (off-course betting branches) being closed or operating on reduced opening from early February, and fans unable to attend the racecourse for almost half the season.
Turnover dipped by almost 26 percent in early February but wagering rallied through the later part of the season and climaxed with Happy Valley’s record turnover at the finale fixture. The impacts on OCBBs necessitated a change and resulted in the Club helping customers migrate online.
There were further positives as total commingling turnover increased to a record HK$23.58 billion (£2.36 billion), up 25.3 percent on last season; and Hong Kong racing fans continued to show a growing interest in the sport overseas, as evidenced in the 12.9 percent increase in the Club’s simulcast turnover.
Mr. Engelbrecht-Bresges said: “Our overall season’s racing turnover of more than HK$121 billion is pleasing in light of the significant challenges as it only reduced by 2.6 percent. Commingling continues to be a huge growth area for the Club.”
Mr. Engelbrecht-Bresges noted the “strategic value of commingling,” in which people from around the world participate and bet on Hong Kong racing, and observed that the figures show the global appeal and growing interest in Hong Kong racing around the world.
“We are pleased with how popular our simulcasts are with Hong Kong customers and we are keen to do more,” he said.
“Furthermore, we are pleased with how much interest our customers have in our simulcast programmes from the leading race meetings around the world. We saw this even more in the second World Pool at Royal Ascot, which proved a huge success – with individual race turnover up by more than 49 percent on 2019 – and we look forward to expanding the World Pool concept next season, with Hong Kong as a vital hub for global wagering.”
The Hong Kong Jockey Club runs racing with a core purpose being the betterment of society as a whole; the Club is the city’s largest tax payer and this racing season alone has paid HK$12.113 billion (£1.21 billion) to the Hong Kong government, while a significant contribution, including special emergency COVID-19 funding support, has been paid in charitable contributions to a wide range of causes.
Mr. Engelbrecht-Bresges said: “There was a compelling public interest element to our desire to continue racing through COVID-19, from Chinese New Year to the end of the season, during which time our tax contribution from racing was more than HK$6.2 billion (£620 million). This has enabled us to not only keep donations at last year’s level but also increase it due to our contributions via the COVID-19 Emergency Fund.
“We are incredibly proud that the Club could continue to make such a contribution and, the benefits of completing a full season will be felt by millions of people across Hong Kong over the coming months.”
The CEO praised the resilience of the Hong Kong community and thanked racing fans, owners, Club members, horsemen, the media, and Club staff in particular, for their patience, dedication and efforts in ensuring the 2019/20 racing season was able to continue in safety.
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affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO strengthens Canadian footprint with Alberta iGaming market entry
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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