Soft2Bet will be showcasing its industry-leading iGaming turnkey solutions during meetings with partners, industry panels and new workshop sessions at ICE 2025 from 20-22 January in Barcelona at Stand 2C30.

Soft2Bet’s Senior Sales Manager Ben Scopbie-Trumper will present the group’s latest casino gamification features and mechanics during the workshop “Gamification: what’s next?”, on 21 January at 2PM at the Soft2Bet stand.

The workshop will provide an in-depth perspective into MEGA’s player engagement strategies and how they boost customer lifetime values, screentime and revenues, all the while providing sustainable business models and returns.

• Soft2Bet’s turnkey solutions provide comprehensive online gaming and betting product portfolios to its B2B partners. The services are implemented to deliver full differentiation that increases LTVs through enhanced personalisation.
• Available through off-the-shelf or bespoke packages that maintain operators’ flexibility, Soft2Bet’s data-driven insights optimise customer retention.
• MEGA’s unique gamification options are delivered through a simple API-led integration process.
• The ‘Gamification: what’s next?’ workshop is a unique opportunity to discover how the iGaming industry’s leading gamification solution raises performance levels at the same time as it drives sustainable profitability and major revenue increases for operators.

The past 12 months have seen Soft2Bet obtain licences in major markets such as Mexico, Ontario in Canada, Sweden, Greece and Romania. This regulatory and commercial expansion has been carried out in coordination with the launch of our brands in those countries and further extending our technology services to these territories to serve other partners. The group will be following all this up with swift expansions into new markets in 2025

The next 12 months will also see Soft2Bet focus on New Jersey, a key iGaming state in the US, and Spain, an important European market.

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Martin Collins, Chief Business Development Officer at Soft2Bet, commented: “At the start of 2024 we wanted to focus on commercial growth and regulatory expansion and I’m delighted to say that we have achieved  and in many cases surpassed those objectives. Our MEGA workshop will feature even more updates and insights into how gamification drives revenues for our partners. See you there!”

Play’n GO unveils Midnight Gold, a spiritual successor to the 2023 blockbuster title Highway Legends. 

This thrilling 5×3 online slot offers 20 fixed paylines, stunning visuals, and an array of innovative features to keep players on the edge of their seats.

Narratively, players join a ragtag unit of daring rogues as they leave the daylight behind for a moonlit heist of epic proportions. Racing through shadowy highways and unforgiving terrains, their quest for gleaming treasures is fraught with challenges and perilous challenges…

With the Deliver Feature, Treasure Chests and Cash Bag symbols bring multipliers ranging from x2 up to an impressive x250. Free Spins provide players with a choice between Stacked Wilds, which span three positions, or Roaming Wilds, which hold over and move to random positions for even more potential wins.

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Building on its legacy of innovative gameplay, Midnight Gold introduces Mystery Instant Wins, where Scatters can randomly reveal multipliers of up to x20, adding excitement to every spin. The high stakes peak with Super Free Spins, triggered by landing a special gold Scatter symbol. Every spin in this mode guarantees a Wild Multiplier, enhancing the chance for legendary rewards.

The game’s dark tones and gleaming accents create a captivating contrast, immersing players in a sleek and sophisticated heist experience. Fans of Play’n GO’s adventure-packed slots such as the aforementioned Highway Legends and Undefeated Xerxes will feel right at home with Midnight Gold. Like Highway Legends, which charmed players with its thrilling heist narrative and fast-paced gameplay – Midnight Gold takes the action to new heights with its nocturnal setting and refined features.

Meanwhile, the bold ambition and reward potential of Undefeated Xerxes find a fitting counterpart in the high-octane historical drama of Midnight Gold. With its blend of engaging storytelling and innovative mechanics, this title continues Play’n GO’s tradition of delivering unforgettable gaming experiences.

Magnus Wallentin, Games Ambassador at Play’n GO, said: “Midnight Gold brings the period drama action to life, combining engaging features with striking visuals. From the Deliver Feature to the Guaranteed Multipliers in Super Free Spins, this game is all about rewarding gameplay and building on top of the foundations that make our historical slots so great.”

With its engaging mechanics and polished design: Midnight Gold is set to shine as another one of Play’n GO’s classic titles.

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New Year, new… game! As we welcome in 2025, we also welcome a brand new slot from Booming Games – the super 64 Gold Coins Hold & Win.

This shiny new arrival boasts all the hallmarks of a classic. A 5×5, 30-payline slot with the famous casino symbols you’ve grown to love – lemons, cherries, lucky 7s and more. But this Hold & Win comes with a tantalising twist.

While many Hold & Win games require six coins in the base game to trigger the feature, you can do it here with just five. That launches the Coin Blitz Hold and Win, where every coin resets the spin counter, increasing your chance of landing a Mini, Minor, Major or Grand Jackpot. And that biggest pot can give you up to 1,000x your stake.

That’s not the only way to win, of course. Discover a Coin Blitz symbol and the coin will spin, revealing either the Boost (randomly increasing coin values) or the Grid Expand – which turns the 5×5 into an 8×8.

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You can do the math from there. Your task is to fill that grid with 64 coins and unearth a wild win of 10,000x your original bet.

As with all of the provider’s titles, 64 Gold Coins Hold & Win has been certified for launch in core regulated markets including the UK, Sweden and all Malta jurisdictions.

Nemanja Živić, Director of Games at Booming Games, said: “Forget your resolutions, 64 Gold Coins Hold & Win is a New Year’s revelation! We love shiny new things and this ticks every single box. A classic casino feel with fresh, fun features – and the chance to win up to 10,000x your bet. Booming Games have delivered a sure-fire favourite to start the New Year in style.”