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25 Most Successful Esports Countries by Prize Money so far in 2020

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– United States leads the way winning $7.2m

– Brazilian players most in form this year 

– Bulgarian and Danish players win the most prize money per person on average

– Only 60% of tournaments played compared to this time last year

New Unikrn research shows players are winning MORE on average so far in 2020 than 2019 – despite pandemic

Esports players from the top 25 countries are earning more average prize money in 2020 so far than at the same point in 2019, new research shows.

Despite a number of tournaments being cancelled, professional gaming is still thriving during a global pandemic.

So much that despite playing 40% less tournaments than at this point last year, players are earning more money on average per tournament.

World-leading esports bookmakers Unikrn have revealed the finding after analysing the top 25 countries for prize money so far this year.

By the end of June last year, $67million had been won by more than 26,000 players from 2,715 tournaments across the esports circuit.

Whereas by the same time this year, only $38.8m was won by almost 11,000 players in 1,622 tournaments.

The average tournament prize pool was very similar each year – in 2019 it sat at $23,988, compared to $23,920 in 2020.

However, in the first half of 2019, players were only winning on average $2,492 compared to individuals taking home $3,652 in 2020.

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The research also found that like last year the United States leads the way at the halfway point of 2020 with players winning a massive $7.2m in prize money.

Identical to the first six months of 2019, China and Korea make up the top three.

Brazil are the biggest movers in 2020 rising from 9th to 4th in the rankings helped by Magic World Championship XXVI champion PVDDR’s $300k victory.

The highest prize money to player ratio sits with Bulgaria, maybe surprisingly. Their top 5 players including Complexity’s poiz0n are spread across CS:GO, DOTA2 and League of Legends.

The Danish also have a high turnover on prize money with 173 players averaging $9,564.

In 2019, the prize money across esports increased heavily from huge tournaments such as DOTA2’s The International setting a prize pot of $35million and the Fortnite World Cup Finals.

But with both of these tournaments cancelled and many others postponed, total prize money for 2020 is estimated to be considerably lower than 2019.

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Most Successful Countries By Prize Money Won (All Esports)

2019 (Jan-July) 2020 (Jan-July)
Country Total Prize Money Players Average prize money Country Total Prize Money Players Average prize money
1 United States $10,079,707.15 5902 $1,707.85 1 United States $7,280,222.31 1999 $3,641.93
2 Korea $5,438,336.48 1377 $3,949.41 2 China $3,093,705.23 379 $8,162.81
3 China $4,876,979.55 1027 $4,748.76 3 Korea $2,356,078.82 573 $4,111.83
4 France $2,290,981.17 1378 $1,662.54 4 Brazil $2,284,006.59 420 $5,438.11
5 Denmark $2,234,162.91 652 $3,426.63 5 Russian Federation $1,718,361.31 454 $3,784.94
6 Russia $2,179,829.93 855 $2,549.51 6 France $1,703,512.13 441 $3,862.84
7 Canada $2,011,038.76 884 $2,274.93 7 Denmark $1,654,614.71 173 $9,564.25
8 Sweden $1,933,771.15 712 $2,715.97 8 United Kingdom $1,327,882.15 348 $3,815.75
9 Brazil $1,861,949.00 989 $1,882.66 9 Canada $1,307,092.60 319 $4,097.47
10 Germany $1,824,623.63 1032 $1,768.05 10 Germany $1,304,784.38 500 $2,609.57
11 Finland $1,672,037.47 405 $4,128.49 11 Sweden $1,176,960.10 215 $5,474.23
12 United Kingdom $1,438,156.76 915 $1,571.76 12 Australia $891,602.63 359 $2,483.57
13 Australia $1,278,719.22 838 $1,525.92 13 Thailand $826,835.23 314 $2,633.23
14 Poland $1,158,065.87 624 $1,855.87 14 Finland $792,457.03 96 $8,254.76
15 Philippines $1,106,753.39 200 $5,533.77 15 Poland $596,336.18 221 $2,698.35
16 Japan $973,735.09 406 $2,398.36 16 Ukraine $574,589.16 112 $5,130.26
17 Thailand $882,805.98 350 $2,522.30 17 Norway $439,630.18 67 $6,561.64
18 Bulgaria $860,229.50 118 $7,290.08 18 Netherlands $399,067.54 150 $2,660.45
19 Norway $714,775.28 225 $3,176.78 19 Japan $325,085.28 223 $1,457.78
20 Spain $625,412.64 392 $1,595.44 20 Bulgaria $310,401.72 24 $12,933.41
21 Ukraine $623,458.01 278 $2,242.65 21 Philippines $290,771.52 71 $4,095.37
22 Taiwan $600,532.10 211 $2,846.12 22 Turkey $281,767.76 128 $2,201.31
23 Netherlands $519,272.80 451 $1,151.38 23 Malaysia $252,612.81 43 $5,874.72
24 Italy $490,560.54 137 $3,580.73 24 Argentina $251,784.40 79 $3,187.14
25 Malaysia $463,826.66 175 $2,650.44 25 Estonia $240,863.04 37 $6,509.81

Total Prize Money, Tournaments and Players (All Esports)

2019 (Jan-July) 2020 (Jan – July)
Total Prize Money $66,992,940.50 Total Prize Money $38,798,059.63
Total Tournaments 2715 Total Tournaments 1622
Total Players 26141 Total Players 10625
Average tournament prize pool $23,987.94 Average tournament prize pool $23,919.89
Average player prize money $2,492.18 Average player prize money $3,651.58

Best Countries By Average Player Prize Money

Country Average prize money per player
Bulgaria $12,933.41
Denmark $9,564.25
Finland $8,254.76
China $8,162.81
Norway $6,561.64
Estonia $6,509.81
Malaysia $5,874.72
Sweden $5,474.23
Brazil $5,438.11
Ukraine $5,130.26

**Stats from www.esportsearnings.com – does not include information about salaries, bonuses or sponsorships

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G2 launches Performance Lab research unit backed by Red Bull

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Berlin-based initiative will embed researchers with teams and publish findings with partners including German Sport University Cologne.

G2 on 5 June 2026 announced the G2 Performance Lab, an applied research and innovation platform focused on performance development for its competitive rosters. The initiative is based in Berlin and has a dedicated site at.

The lab is launching with support from Red Bull and is designed to combine scientific research with day-to-day performance work across G2 teams. G2 said it intends to share outputs beyond the organisation through scientific publications and academic work with institutions including the German Sport University Cologne.

Launched earlier this year, the Performance Lab is led by PhD candidate and G2 Performance Coach Ismael Pedraza-Ramirez. Its first project, “A Space for Leaders”, focuses on leadership development across G2 staff and sits under one of four stated pillars: coaching and coach development. The other pillars are training design & delivery, player development, and performance health & support systems, with projects planned for 2026 involving academic contributors including German Sport University Cologne and Vrije Universiteit Brussel.

“As a long-standing partner of G2, Red Bull has played a central role in supporting the vision behind the G2 Performance Lab,” said Alban Dechelotte, G2 CEO. “Red Bull’s track record of investing in athlete performance and high-performance environments speaks for itself. Across traditional sports and esports alike, they share our ambition to build something truly impactful. When you have partners around the table who have that same mindset, it pushes ideas further, raises the standard, and helps challenge what’s possible.”

”The work we’re doing at the G2 Performance Lab is truly innovative for esports and sports, and is going to revolutionise how we approach performance improvement at G2 and beyond,” said Ismael Pedraza, Performance Lab Director and Performance Coach at G2. ”Elite esports competitors are incredible at what they do, yet they have the potential to go even further. Little is still known about how to properly develop them into world-class competitors, and we’re taking steps to change that with Red Bull’s support. Through robust scientific research and practical work, we’re designing the tools and building the infrastructure to bring out the best in our competitors, while also sharing our findings with the world to support the entire esports scene.”

The post G2 launches Performance Lab research unit backed by Red Bull appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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B2B Suppliers

BETER wins Esports Betting Supplier at EGR B2B Awards for second year

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BETER has won the Esports Betting Supplier award at the EGR B2B Awards 2026, securing the category for the second consecutive year.

The company said the win is its fifth industry accolade of 2026. The EGR B2B Awards recognise suppliers serving the global iGaming sector across product quality, innovation, reliability and service.

BETER’s esports offering includes its exclusive ESportsBattle content, which it says delivers more than 550,000 events annually across eFootball, eBasketball, eHockey and eTennis, with up to 50 markets per event and an average operator margin of 7.5%+. The company also said ESportsBattle received ESIC Gold Standard Accreditation in 2025 and is now available in several US states, including Kentucky, New Jersey, Arizona, Florida and Colorado.

Separately, BETER said it has expanded its eFootball schedule with more than 4,200 monthly events “tailored to key US betting hours”. It also highlighted its Esports Odds Feed, which it says covers more than 450 tournaments globally and more than 40,000 pre-match and live events annually across titles including CS2, Dota 2, League of Legends and Valorant.

Adam Conway, General Manager of the Esports Business Unit at BETER, said: “Winning this award for the second year in a row is a proud moment for our team and a strong sign that operators continue to see the value of our esports products.

“Our products are built to give operators fast, reliable content that performs around the clock, not only during peak betting hours, while complementing traditional sports. That consistency is what makes the product so important in today’s sportsbook environment.

“We have continued to expand the portfolio, strengthen our US presence, and enhance our eFootball offering. Winning this category again reflects the trust that operators, partners, and the wider industry place in our products and people.

“This recognition reflects the dedication and expertise of teams across the business, including product development, trading, technology, integrity, operations, legal, commercial, marketing, and many others who contribute to our success every day. While we are proud of this achievement, it also motivates us to keep raising the bar, expanding further in regulated markets, and maintaining the high standards that have made BETER one of the industry’s leading providers of fast-paced betting content.”

The post BETER wins Esports Betting Supplier at EGR B2B Awards for second year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília

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Esportes Gaming Brasil director Hugo Baungartner used a panel appearance at BiS Brasília (Brazilian iGaming Summit) to argue that sports and cultural sponsorships should be measured by their long-term impact, not just brand visibility. Baungartner spoke during the session “A Importância dos Patrocínios e das Leis de Incentivo para a Sustentabilidade do Esporte e da Cultura.”

During the debate, Baungartner said sector maturity requires a long-term approach that turns sponsorships into platforms for relationship-building and local ecosystem development, connecting with fans, consumers and communities.

He highlighted the group’s sports partnerships with Corinthians, Ceará, Náutico and Ferroviária, as well as support for Brazilian cultural events including Carnaval, São João and the Festival de Parintins. Baungartner said major events can move entire supply chains by boosting tourism, commerce and job opportunities, and pointed to the importance of working with local suppliers and professionals in Parintins to expand the positive impacts of sponsorship spending.

Baungartner also addressed challenges in Brazil’s regulated betting market, saying consolidation depends on governance, integrity and consumer protection, alongside efforts to combat illegal operators. He said advances in provider regulation and stronger financial traceability mechanisms are important steps to limit unauthorized activity and improve user security.

“Patrocínio responsável é aquele que cria conexão real com o público e deixa legado no território. No esporte e na cultura, isso significa investir com governança, transparência e propósito, fortalecendo um ecossistema que gera renda, emprego e oportunidades”, afirmou.

The post Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília appeared first on Americas iGaming & Sports Betting News.

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