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25 Most Successful Esports Countries by Prize Money so far in 2020
– United States leads the way winning $7.2m
– Brazilian players most in form this year
– Bulgarian and Danish players win the most prize money per person on average
– Only 60% of tournaments played compared to this time last year
New Unikrn research shows players are winning MORE on average so far in 2020 than 2019 – despite pandemic
Esports players from the top 25 countries are earning more average prize money in 2020 so far than at the same point in 2019, new research shows.
Despite a number of tournaments being cancelled, professional gaming is still thriving during a global pandemic.
So much that despite playing 40% less tournaments than at this point last year, players are earning more money on average per tournament.
World-leading esports bookmakers Unikrn have revealed the finding after analysing the top 25 countries for prize money so far this year.
By the end of June last year, $67million had been won by more than 26,000 players from 2,715 tournaments across the esports circuit.
Whereas by the same time this year, only $38.8m was won by almost 11,000 players in 1,622 tournaments.
The average tournament prize pool was very similar each year – in 2019 it sat at $23,988, compared to $23,920 in 2020.
However, in the first half of 2019, players were only winning on average $2,492 compared to individuals taking home $3,652 in 2020.
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The research also found that like last year the United States leads the way at the halfway point of 2020 with players winning a massive $7.2m in prize money.
Identical to the first six months of 2019, China and Korea make up the top three.
Brazil are the biggest movers in 2020 rising from 9th to 4th in the rankings helped by Magic World Championship XXVI champion PVDDR’s $300k victory.
The highest prize money to player ratio sits with Bulgaria, maybe surprisingly. Their top 5 players including Complexity’s poiz0n are spread across CS:GO, DOTA2 and League of Legends.
The Danish also have a high turnover on prize money with 173 players averaging $9,564.
In 2019, the prize money across esports increased heavily from huge tournaments such as DOTA2’s The International setting a prize pot of $35million and the Fortnite World Cup Finals.
But with both of these tournaments cancelled and many others postponed, total prize money for 2020 is estimated to be considerably lower than 2019.
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Most Successful Countries By Prize Money Won (All Esports)
| 2019 (Jan-July) | 2020 (Jan-July) | |||||||||
| Country | Total Prize Money | Players | Average prize money | Country | Total Prize Money | Players | Average prize money | |||
| 1 | United States | $10,079,707.15 | 5902 | $1,707.85 | 1 | United States | $7,280,222.31 | 1999 | $3,641.93 | |
| 2 | Korea | $5,438,336.48 | 1377 | $3,949.41 | 2 | China | $3,093,705.23 | 379 | $8,162.81 | |
| 3 | China | $4,876,979.55 | 1027 | $4,748.76 | 3 | Korea | $2,356,078.82 | 573 | $4,111.83 | |
| 4 | France | $2,290,981.17 | 1378 | $1,662.54 | 4 | Brazil | $2,284,006.59 | 420 | $5,438.11 | |
| 5 | Denmark | $2,234,162.91 | 652 | $3,426.63 | 5 | Russian Federation | $1,718,361.31 | 454 | $3,784.94 | |
| 6 | Russia | $2,179,829.93 | 855 | $2,549.51 | 6 | France | $1,703,512.13 | 441 | $3,862.84 | |
| 7 | Canada | $2,011,038.76 | 884 | $2,274.93 | 7 | Denmark | $1,654,614.71 | 173 | $9,564.25 | |
| 8 | Sweden | $1,933,771.15 | 712 | $2,715.97 | 8 | United Kingdom | $1,327,882.15 | 348 | $3,815.75 | |
| 9 | Brazil | $1,861,949.00 | 989 | $1,882.66 | 9 | Canada | $1,307,092.60 | 319 | $4,097.47 | |
| 10 | Germany | $1,824,623.63 | 1032 | $1,768.05 | 10 | Germany | $1,304,784.38 | 500 | $2,609.57 | |
| 11 | Finland | $1,672,037.47 | 405 | $4,128.49 | 11 | Sweden | $1,176,960.10 | 215 | $5,474.23 | |
| 12 | United Kingdom | $1,438,156.76 | 915 | $1,571.76 | 12 | Australia | $891,602.63 | 359 | $2,483.57 | |
| 13 | Australia | $1,278,719.22 | 838 | $1,525.92 | 13 | Thailand | $826,835.23 | 314 | $2,633.23 | |
| 14 | Poland | $1,158,065.87 | 624 | $1,855.87 | 14 | Finland | $792,457.03 | 96 | $8,254.76 | |
| 15 | Philippines | $1,106,753.39 | 200 | $5,533.77 | 15 | Poland | $596,336.18 | 221 | $2,698.35 | |
| 16 | Japan | $973,735.09 | 406 | $2,398.36 | 16 | Ukraine | $574,589.16 | 112 | $5,130.26 | |
| 17 | Thailand | $882,805.98 | 350 | $2,522.30 | 17 | Norway | $439,630.18 | 67 | $6,561.64 | |
| 18 | Bulgaria | $860,229.50 | 118 | $7,290.08 | 18 | Netherlands | $399,067.54 | 150 | $2,660.45 | |
| 19 | Norway | $714,775.28 | 225 | $3,176.78 | 19 | Japan | $325,085.28 | 223 | $1,457.78 | |
| 20 | Spain | $625,412.64 | 392 | $1,595.44 | 20 | Bulgaria | $310,401.72 | 24 | $12,933.41 | |
| 21 | Ukraine | $623,458.01 | 278 | $2,242.65 | 21 | Philippines | $290,771.52 | 71 | $4,095.37 | |
| 22 | Taiwan | $600,532.10 | 211 | $2,846.12 | 22 | Turkey | $281,767.76 | 128 | $2,201.31 | |
| 23 | Netherlands | $519,272.80 | 451 | $1,151.38 | 23 | Malaysia | $252,612.81 | 43 | $5,874.72 | |
| 24 | Italy | $490,560.54 | 137 | $3,580.73 | 24 | Argentina | $251,784.40 | 79 | $3,187.14 | |
| 25 | Malaysia | $463,826.66 | 175 | $2,650.44 | 25 | Estonia | $240,863.04 | 37 | $6,509.81 |
Total Prize Money, Tournaments and Players (All Esports)
| 2019 (Jan-July) | 2020 (Jan – July) | |||
| Total Prize Money | $66,992,940.50 | Total Prize Money | $38,798,059.63 | |
| Total Tournaments | 2715 | Total Tournaments | 1622 | |
| Total Players | 26141 | Total Players | 10625 | |
| Average tournament prize pool | $23,987.94 | Average tournament prize pool | $23,919.89 | |
| Average player prize money | $2,492.18 | Average player prize money | $3,651.58 |
Best Countries By Average Player Prize Money
| Country | Average prize money per player |
| Bulgaria | $12,933.41 |
| Denmark | $9,564.25 |
| Finland | $8,254.76 |
| China | $8,162.81 |
| Norway | $6,561.64 |
| Estonia | $6,509.81 |
| Malaysia | $5,874.72 |
| Sweden | $5,474.23 |
| Brazil | $5,438.11 |
| Ukraine | $5,130.26 |
**Stats from www.esportsearnings.com – does not include information about salaries, bonuses or sponsorships
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Brand Partnerships
Midnite signs as Middlesbrough FC principal partner for 2026/27 season
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech secures AGCO supplier licence for Ontario launch
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech wins AGCO supplier licence to enter Ontario market
ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.
ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.
The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.
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