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MGM Resorts International And GVC Holdings Commit To Second Round Of Investment In US Sports Betting And Online Gaming Platform BetMGM

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ROAR Digital, LLC – the US sports betting and online gaming company operating as BetMGM and owned jointly by MGM Resorts International and GVC Holdings – announced that its shareholders have committed to a second round of investment, bringing the total to $450 million. This increase follows MGM Resorts’ and GVC’s total initial commitment of $200 million and underpins their commitment to BetMGM becoming a leading player in the rapidly growing US sports betting and iGaming markets. These two rounds of investment provide the Company with over $370 million of investable capital at present.

Since its launch in 2018, the Company has made significant progress and is on track to operate in 11 states by the end of 2020. In addition to the financial strength of both its shareholders, the Company benefits from MGM Resorts’ leading brand, iconic physical properties, and loyal customer base, along with GVC’s proprietary, globally-proven technology.

“We launched this business to combine the best of MGM Resorts and GVC, and establish BetMGM as a leading brand in the US sports betting and iGaming markets,” said Adam Greenblatt, CEO of ROAR Digital, LLC. “With broad market access secured, our long-term technology foundations now firmly established, and a high performing team in place, this further unequivocal support from our two shareholders will ensure we can achieve leading market positions in this exciting industry that is growing even faster than our initial expectations.”

Greenblatt concluded, “BetMGM is on track to generate over $130 million of net revenues this year predominantly from iGaming in New Jersey given the impact of COVID-19. With the return of sports and our growing operations across the US, we anticipate rapid growth in the coming year.”

The Company’s success will be built on its four core strategic tenets, each of which provide distinct competitive advantages:

1.  Market access:

The Company has already secured market access to 19 states1 which together reach approximately 50% of the US population. It has active operations in seven states with four more expected to launch by year end 2020.

With a best-in-class web, mobile, and desktop sportsbook platform as well as supporting MGM Resorts’ brick and mortar sportsbook destinations, BetMGM’s exclusive betting engine allows sports fans to place bets quickly, safely and easily in every channel. This superior experience, together with the Company’s demonstrated strength in player onboarding and management as well as GVC’s global sportsbook expertise, places BetMGM in a very strong position to achieve a leading share in the US sports betting market, estimated to achieve revenues of approximately $8.5 billion2 by 2025.

In iGaming, the Company has already achieved a leading market position in New Jersey with approximately 18% market share3 and gross gaming revenue growth of 210% in the second quarter of 2020 compared to the prior year quarter. The US iGaming market is estimated to achieve revenues of approximately $6.9 billion2 by 2025, and the Company believes that it can replicate this leading market position in other jurisdictions, as additional states legalize iGaming in the future.

2.  Customer reach:

The Company is uniquely positioned to access a wide range of customers through its partners, affiliates and its omni-channel approach.

MGM Resorts has an established portfolio of market-leading properties across the US, giving BetMGM access to market to millions of engaged and brand loyal customers. M life Rewards, MGM Resorts’ loyalty program, has over 34 million members, of which approximately 18% are located in states planned to be live on the BetMGM platform by the end of 2020.

The Company is integrating M life Rewards in support of an omni-channel strategy such that BetMGM customers will become M life Members to earn and enjoy Tier status, recognition and rewards based on their sports and iGaming wagers. Likewise, existing M life Rewards members will now have a new way to earn Tier Credits and status based on sports and iGaming wagers placed with BetMGM. This integration is expected to drive new customer acquisition, omni-channel activity, as well as ongoing customer loyalty and engagement for BetMGM.

In addition, the Company has exclusive partnerships with Yahoo Sports and Buffalo Wild Wings. Upon the imminent return of sports, the Company is looking forward to launching BetMGM to Yahoo’s 64 million monthly active users, including one of the largest fantasy sports player bases in the US.

3.  Product and technology:

BetMGM has exclusive access to GVC’s proven, highly flexible, and highly scalable in-house technology platform, which gives it world-class infrastructure, tools and content in both iGaming and sports betting.

Access to proprietary and vertically integrated technology is a key strategic advantage in delivering a leading sports and gaming proposition to customers. Core benefits include speed of development, reducing time to market on innovative new features, platform stability and flexibility, and ease of use.  The technology platform has been fully optimized ahead of the return of US sports, with the Company enjoying support from a team of over 2,000 IT specialists, including a dedicated team servicing the BetMGM product.

The Company also benefits from the maturity and rich features of GVC’s sports product, including an immersive in-play betting experience across an exhaustive range of sports as well as a range of industry leading bet management features such as Bet Rewards, Odds Boosts, Build-A-Bet, Edit-My-Bet and Auto Cash Out features. Combined with state-of-the-art engagement capabilities, best-in-class frictionless customer experience, as well as powerful omni-channel journeys and cross sell capabilities this gives BetMGM significant technological and experiential advantages. Internally developed, exclusive iGaming content has been key to BetMGM’s success in New Jersey. The current strength of product and technology, combined with the pace of improvement and innovation, strongly supports the Company’s leadership ambitions.

4.  People: 

In addition to being able to draw on the outstanding talent within both MGM Resorts and GVC, the Company has built an industry-leading team across a range of functions, including marketing, technology, product development, and customer engagement and retention.

The team has been hand-picked and combines deep industry experience from around the globe with US specialists in areas where local expertise is vital such as VIP, product UI/UX and customer research.

The US-based trading leadership team has a track-record of building trading operations and winning market share from incumbent players in the sports betting market. The approach and techniques further support the Company’s growth agenda.

“Sports betting and iGaming are fundamental to what MGM Resorts does best,” said Bill Hornbuckle, Acting CEO & President of MGM Resorts. “Our investment in ROAR is a demonstration of our continued excitement about the unique benefit of offering unforgettable, premier entertainment experiences to millions of our loyal guests directly through BetMGM. We believe this competitive advantage places BetMGM at the forefront of the most dynamic growth opportunity in all of US gaming and will ultimately deliver meaningful long-term value for our shareholders.”

“These are exciting times for BetMGM, as it continues to expand its iGaming business while also offering customers an outstanding sports betting experience as live sports returns to the US,” said Kenny Alexander, CEO of GVC. “We see enormous potential for the US market and are delighted to have such a strong foothold in it through our partnership with MGM Resorts. Our stake in BetMGM is, by some distance, the most important and exciting investment that GVC has ever made. We are absolutely committed to ensuring that the Company has the funding and technical resources needed to achieve long-term market leadership, whilst delivering significant value for shareholders.”

 

SOURCE MGM Resorts International

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Gambling in the USA

AGS Reflects on Their Class II Roots at OIGA 2026

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AGS today announced it will be attending the 2026 Oklahoma Indian Gaming Association (OIGA) Conference and Trade Show, taking place July 20-22 at the Oklahoma City Convention Center.

With deep seated roots in Oklahoma, where AGS was founded and where its primary warehouse and production facility is located, AGS is eager to return to OIGA with a continued commitment to serving the needs of tribal operators.

”Oklahoma is not just another dot on the map for us. It’s where we started and where we learned how to be a true gaming supplier,” said David Lopez, CEO and President of AGS. “You can’t fake it in Oklahoma. Tribal customers know the games, they know the math, they know service, and they know who shows up every time. That has been great for AGS, because it forced us to get better. It made us more disciplined while keeping us honest. We’ve grown a lot since then – Class III, tables, interactive, offices all over the place – but our history in Oklahoma and Class II is not something we moved on from. It’s part of the AGS engine.”

The Company’s product showcase will include the large-format, specialty cabinet Spectra SL75+™. Designed to support the entire Spectra game library, including premium titles when leased, Spectra SL75+ gives operators added flexibility to mix and match content to fit their unique casino floor.

The cabinet acts as the perfect canvas to highlight five new titles including Rakin’ Bacon! Fu Zhu Bao Bao™ and Rakin’ Bacon! 5 Prosperity Pots™, Cash Carriage Looter™, Da Da Luo Boom™, and Frightful Fortunes Popping Pumpkins™.

AGS’ high-performing mechanical stepper cabinet Revel® – available in both Class II and Class III – is redefining the category by blending traditional mechanical gameplay with video-inspired features, creating an engaging experience for all player types. The latest Revel portfolio includes Crystal Reels® and Royal Reels®, available in both Class II and Class III. Expanding the lineup, Jackpot Legends™ – a new cash-on-reels title featuring an exciting Jackpot Bonus Wheel – and So Hot Cash®, which delivers classic stepper gameplay and can be linked to the So Hot Grand progressive, are set to debut in Class III later this year, with Class II launches following in 2027.

On the table side, AGS’ award-winning progressive platform Bonus Spin Xtreme® (BSX) has been hugely successful in turning small side bets into massive jackpots throughout the tribal casino market. Linking all table games – from the pit to the poker room – BSX has been elemental in allowing operators to offer the flexibility at the tables to make these life-changing wins become more common.

AGS’ participation in OIGA reflects the Company’s history in Oklahoma and its longstanding commitment to the tribal gaming community. More than a trade show presence, OIGA is an opportunity for AGS to reconnect with valued partners, strengthen relationships, and reaffirm its respect for the Oklahoma Tribes that have played such an important role in the Company’s growth.

Attendees are invited to visit AGS at booth 732 throughout the show.

For more information, visit newsroom.playags.com.

©2026 AGS LLC. All® notices signify marks registered in the United States. All ™ notices signify trademarks which are currently not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or its affiliates.

The post AGS Reflects on Their Class II Roots at OIGA 2026 appeared first on Americas iGaming & Sports Betting News.

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Gambling in the USA

UpUp Casino Opens to U.S. Players with Premium Games Free, Faster Redemptions, and a Player-first Rewards Program

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UpUp Casino, a free-to-play social sweepstakes platform built on player-first principles, officially launched in the US at upupcasino.com. The platform debuts with a premium game library, independently audited systems, and a legally compliant sweepstakes model that never requires a purchase or deposit to play or redeem real cash prizes.

UpUp Casino features a diverse collection of social and live games from globally recognised studios that power leading international iGaming brands — premium titles that are traditionally paid-to-play, now available free within the UpUp Casino sweepstakes experience. The platform operates using two virtual currencies: Gold Coins (GC) for entertainment gameplay and Sweep Coins (SC), which can be redeemed for real cash prizes.

Built around a player-first rewards experience, UpUp Casino offers every new player a welcome gift upon signup, alongside a wide range of ongoing promotions and benefits. Players can enjoy daily rewards, weekly bonuses, coin package bonuses, limited-time coin boosts, refer-a-friend incentives, and more. The platform’s VIP program further enhances the experience with boosted promotions, priority support, and exclusive tier-based rewards.

All eligible SC balances can be redeemed for real cash prizes through a redemption process designed for speed, security, and low minimum thresholds — ensuring rewards remain accessible to players.

UpUp Casino has been independently audited for security and fair-play integrity prior to launch and operates in compliance with U.S. sweepstakes promotional regulations. Player accounts are protected through industry-standard encryption, identity verification systems, and dedicated 24/7 customer support staffed by real people.

“Players deserve more — premium games without paywalls, faster redemptions, better rewards, and support from real people who genuinely care. We built UpUp Casino around those principles. This is what a modern player-first sweepstakes casino should look like,” said Angelina Upton, Founder of UpUp Casino.

The post UpUp Casino Opens to U.S. Players with Premium Games Free, Faster Redemptions, and a Player-first Rewards Program appeared first on Americas iGaming & Sports Betting News.

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Gambling in the USA

The US Prediction Markets Landscape: Navigating Opportunities and Challenges

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The meteoric rise of prediction markets in the United States has sparked intense discussions among industry experts, legal scholars, and operators alike. Driven by high-profile political cycles and cultural events, these platforms have evolved from niche academic experiments into massive financial ecosystems.

But as the volume of activity surges, so does regulatory scrutiny. Understanding the current state of prediction markets, the complex regulatory landscape, and what this shifting paradigm means for the broader future of gambling and sports betting in America is essential for any industry stakeholder.

Understanding Prediction Markets

Prediction markets are specialized platforms that enable users to buy and sell shares based on the outcomes of future events. These events span a massive spectrum, including:

  • Political Elections: Predicting presidential race outcomes, congressional majorities, or policy decisions.
  • Macroeconomic Indicators: Betting on federal interest rate hikes, inflation numbers, or jobs reports.
  • Pop Culture & Sports: Forecasting award show winners, box office performance, or championship outcomes.

Unlike traditional sportsbooks that rely on oddsmakers setting a fixed price, prediction markets operate like a stock exchange. They aggregate information, sentiment, and capital from a diverse pool of participants. This “wisdom of the crowd” often results in highly accurate, real-time forecasting. However, because these platforms blur the lines between financial derivatives and traditional wagering, their legal environment remains incredibly complex and highly contentious.

The Regulatory Battleground

The legal framework for prediction markets in the U.S. is currently in a state of flux, characterized by competing jurisdictions and conflicting viewpoints between federal oversight bodies and state regulators.

US Prediction Markets Hierarchy

  • Federal Regulation (CFTC): Pushes for uniform federal rules, viewing events as commodities/derivatives.
  • State Regulation (IL, NJ, etc.): Aims to protect local consumer bases and secure state tax revenue.

1. Federal vs. State Regulation

The Commodity Futures Trading Commission (CFTC) views event contracts as derivatives, asserting its role as the critical authority tasked with establishing a uniform, nationwide regulatory framework. However, individual states like New Jersey and Illinois are also aggressively asserting their authority. This dual-layered pressure creates friction, potential legal conflicts, and compliance confusion for platform operators.

2. Taxation Concerns

States have grown accustomed to capturing substantial tax revenue from legalized sports betting and iGaming. As users migrate toward prediction platforms—some of which operate in gray areas or outside traditional state frameworks—local regulators worry about losing out on vital tax income. This financial anxiety is fueling a legislative push for stricter, localized state oversight.

3. Market Integrity and Security

With any high-stakes betting or trading operation, the integrity of the underlying market is paramount. Regulators and critics frequently raise concerns regarding:

  • Insider Trading: Participants leveraging non-public information to profit off specific policy or corporate outcomes.
  • Market Manipulation: Well-capitalized individuals or “whales” artificially moving the price of a contract to influence public perception or swing a market.
  • Oversight Mechanisms: The urgent need for robust, real-time surveillance tools to detect and mitigate fraudulent trading activity.

Expert Insights on the Shifting Landscape

During our recent panel discussion, industry leaders shared their frontline perspectives on how these market forces are colliding.

The Current State of Affairs

Experts agree that the current legal landscape is chaotic but uniquely ripe with opportunity. As gaming attorney Jeremy Kleiman noted during the meetup:

“The legal landscape right now is a mess.”

Yet, history shows that this exact brand of regulatory uncertainty often leaves the door wide open for innovative, agile market solutions to emerge and establish a foothold before formal guardrails are built.

The Role of Technology and Emerging Platforms

Advancements in trading technology are rapidly reshaping user expectations. Regulated platforms like Kalshi and decentralized alternatives like Polymarkets are experiencing massive surges in popularity. This growth is particularly prominent among younger, tech-savvy users who gravitate toward their sleek user-friendly interfaces, low-friction trading structures, and the transparent nature of order books over traditional sportsbook vigs.

Political Dynamics

The future of the industry is deeply intertwined with Washington politics. Strategic advisor Bill Pascrell III emphasized the significance of political dynamics in shaping upcoming legislation. The White House’s backing of the CFTC’s regulatory push is a massive factor that could dictate the trajectory, speed, and severity of prediction market legislation over the next few years.

Looking Ahead: What Shapes the Future?

As the conversation surrounding event wagering matures, three core factors will dictate which operators thrive and how the broader market stabilizes:

  • Increased Regulatory Clarity: While the current friction is difficult to navigate, clear and predictable rules from federal and state authorities will ultimately benefit the market by unlocking institutional investment and corporate innovation.
  • Consumer Demand for Transparency: Modern users expect deep transparency. Platforms that prioritize clear contract rules, predictable settlement guidelines, and proactive user education will easily gain a competitive edge over opaque competitors.
  • The Power of Data Analytics: Data utilization will be the ultimate differentiator. Operators that successfully leverage advanced data analytics to improve market liquidity, enhance user experiences, and ensure secure outcomes will lead the next generation of wagering.

Conclusion

The U.S. prediction market landscape is at a historic turning point. As regulations mature and consumer preferences shift away from passive betting toward active, knowledge-based trading, the industry must remain incredibly agile. For operators, investors, and participants alike, staying informed on these fast-moving regulatory and technological shifts is no longer optional—it is the only way to successfully navigate this complex, high-reward frontier.

Watch the latest iGaming Exchange: Europe & Americas – Virtual Meetup below

 


Frequently Asked Questions

What exactly are prediction markets?
Prediction markets are exchange-style platforms where users buy and sell shares on the outcome of future real-world events. The market price reflects the crowd’s real-time probability assessment of that event occurring.

How are prediction markets currently regulated in the U.S.?
Regulation is highly fragmented. The federal CFTC treats these markets as commodity or derivatives exchanges, while various state gaming commissions attempt to regulate or restrict them under local sports betting and gambling laws.

Will prediction markets replace traditional sports betting?
Rather than completely replacing sportsbooks, prediction markets are expanding the pie. They offer a highly dynamic, peer-to-peer alternative that appeals to financial traders and policy enthusiasts, forcing traditional betting operators to innovate their technology and payout structures.

The post The US Prediction Markets Landscape: Navigating Opportunities and Challenges appeared first on Americas iGaming & Sports Betting News.

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