Latest News
IMG ARENA signs long-term deal with World Table Tennis

Exciting new sport added to the IMG ARENA live betting streaming and betting data portfolios
IMG ARENA, a leading sports betting service and content hub, has secured a long-term, worldwide live betting streaming and data rights partnership with World Table Tennis (WTT).
The deal allows sports betting operators access to content across all events organised by the WTT, including the prestigious World Table Tennis Championships.
In January 2021, WTT will launch its new WTT Series, a totally revamped competition, designed to radically change the sport and grow fan engagement. The new partnership with IMG ARENA covers all tiers of the revamped WTT event structure: Grand Smashes, WTT Cup Finals, WTT Champions Series and WTT Contenders Series.
Freddie Longe, Executive Vice President and Managing Director of IMG ARENA, said: “This exciting new partnership with WTT is a longstanding agreement that truly incentivises both partners to build a world-class suite of products. Table tennis is at an exciting juncture in its history, and the plans to redefine the sport through WTT will provide sportsbooks with high quality and engaging year-round content.
“Operator feedback tells us table tennis is a property that has significant untapped potential and one which the industry feels will benefit from an improved sports betting solution. Our move into the sport will allow us to significantly enhance the betting interface and boost engagement amongst existing and new fans.”
Steve Dainton, ITTF CEO & WTT director, said: “Partnering with IMG ARENA to distribute our sports betting live streaming and betting data rights is an important strategic development for WTT. IMG ARENA has a strong track record of working with federations and international sports organisations to both protect and grow sports via their innovative products and solutions.
“We understand the benefits of a long-term relationship, and in IMG ARENA we have found a partner to future proof our sport for the next generation of fans.”
Headquartered in London, IMG ARENA works with more than 460 leading sportsbook operators worldwide, providing always-on services including 24/7 live betting streaming and on-demand virtual sports betting products designed to evolve and inspire engagement by placing fans at the heart of the action. In 2019, more than 175 million hours of IMG ARENA content was watched by 56 million unique viewers around the globe. IMG ARENA’s clients include the ATP, UFC, the European and PGA Golf Tours, the FA Cup and Serie A.
Powered by WPeMatico
Buffalo Force
ELA Gamesâ Buffalo Force Charges to Outstanding Results: 62% GGR Growth in Just 3 Weeks

Reading Time: 2 minutes
Stunning visuals and strong performance make Buffalo Force a standout success
ELA Gamesâ Buffalo Force has quickly risen to the top of performance charts, just three weeks after its release, showing strong player engagement metrics and turnover growth.
The Wild West-themed brand-new title blends visually rich artwork, dynamic gameplay, and immersive atmospheres to create engaging experiences for players and value for operators. The game showcases ELA Gamesâ rapid rise to become a leading game development studio, capable of pushing the boundaries of the gaming industry with its innovative solutions.
Inside the Data: How ELAâs Buffalo Force Instantly Soared
This month, Buffalo Force exceeded all plans and surpassed expectations across key performance metrics. The audience immediately embraced the product, with operators reporting positive responses from player bases. With the gameâs momentum still building, even stronger results may be on the horizon.
Growth metrics during the first 3 weeks after release highlight Buffalo Force as one of the studioâs strongest titles to date. It showcases the gameâs powerful retention appeal and the ability to deliver games that perform consistently across regions, captivating new audiences:
- Actives growth +26%
- Turnover +38%
- GGR total growth +62%
- Rounds count +29%
These results reflect a rise in overall player activity, indicating higher session frequency and more wagers placed. This shows that Buffalo Force has high replay value and is a game that encourages engagement.
[Video https://youtu.be/pBHPyi2vHlY]
Marharyta Yerina, ELA Gamesâ Managing Director, commented, âBuffalo Force represents the progress our studio has made in understanding what players love and what operators need. What we see with the gameâs instant success is a sign that our approach is working and that each new release will set the bar higher in terms of engagement, performance, and enjoyment.â
ELA Gamesâ Portfolio Continues to Expand
Buffalo Forceâs success reflects ELA Gamesâ development approach, where each release enriches the studioâs portfolio, adding creative innovation, visually rich design, and operator value. Other recent additions, such as Shoot Happens or Rabbit Winpot Deluxe, reinforce this trend, creating a balanced catalogue with plenty of variety.
Joker Winpot is another standout title for ELA Games that has received widespread acclaim. It received key nominations by various institutions for its creativity and innovation, underscoring how ELA Gamesâ developments are recognised by peers and press alike. Buffalo Force positions itself as a key game for the studio that will contend for similar commercial success and industry recognition.
The post ELA Gamesâ Buffalo Force Charges to Outstanding Results: 62% GGR Growth in Just 3 Weeks appeared first on European Gaming Industry News.
Flashscore
Flashscore expands Follow Player feature to basketball and ice hockey NBA and NHL stars

Reading Time: 2 minutes
-
New Follow Player feature lets fans track their favourite basketball and ice hockey players with real-time notifications, including NBA and NHL
-
The NBA competition page received over 1.1 billion opens last season alone, demonstrating the market appetite for more detailed match statistics fans want to access
-
This follows the launch of the platform across football in September, activated by 1.3 million fans so far
Flashscore, the worldâs most popular live scores and sports news app, has expanded its Follow Player functionality to basketball and ice hockey, allowing users to get real-time updates on their favourite basketball and ice hockey stars in the NBA, NHL and other leagues.
The launch follows the success of the feature for global football fans, launched in September. Within two months of being launched, 1.3 million fans are actively using Follow Player for football, averaging five players each, resulting in around 6.5 million player favourites.
The enhancement allows Flashscoreâs 100 million-plus monthly users to add up to 100 of their favourite players to receive personalised notifications. Updates include alerts on whether a player is in the starting lineup, their in-game stats like goals and assists, and post-match performance ratings.
The expansion comes as Flashscore data reveals huge user engagement with the NBA and NHL during the 2024-25 season. In the last NBA season, there were more than 1.1 billion match detail opens across 1,316 games, with an average of around 320,000 users per match.
The most-followed team was the Los Angeles Lakers, attracting an average of 515,000 users to their games. In ice hockey and the NHL, last season saw more than 783 million match detail opens across 1,420 games. The Washington Capitals were the most popular team, with an average of 390,000 users per game.
Company data shows basketball and ice hockey are among the most popular sports with Flashscore users, beyond only football and tennis.
TomĂĄĆĄ PondÄlĂk, Chief Product Officer at Flashscore, said: âFollowing the hugely successful launch of Follow Player for our football fans, expansion to Basketball and Ice Hockey is the next logical step. Fandom is evolving, and weâre seeing a significant shift from fans, especially with the younger generation, following only their favourite teams to a deeper interest in individual players. We see the same trend in basketball and hockey, where superstars often have a global following that transcends team loyalties. Being able to offer our users the chance to follow real-time updates from their favourite football, basketball and ice hockey stars sets Flashscore apart from other live scores apps.
âOur community has been asking for this feature, and the data shows a clear appetite for in-depth information. With Follow Player now available for basketball and ice hockey, fans can track their heroes in real time with the fast, non-intrusive notifications they expect from us. Weâre already working on adding more meaningful player data to give fans a richer understanding of performance, and this is just the beginning.â
The post Flashscore expands Follow Player feature to basketball and ice hockey NBA and NHL stars appeared first on European Gaming Industry News.
BetNation
Kambi Group plc agrees Turnkey Sportsbook partnership with Dutch online operator Betnation

Reading Time: 2 minutes
Multi-year agreement will see the home of premium sports betting solutions deliver its market-leading online sportsbook to Betnation in the regulated Netherlands market
Kambi Group plc (âKambiâ), the home of premium sports betting solutions, has agreed a multi-year partnership with Dutch online operator Betnation to deliver its comprehensive Turnkey Sportsbook solution in the regulated Netherlands market.
Under the terms of the partnership, Kambi will power Betnationâs online sportsbook offering with its award-winning end-to-end sportsbook technology and services, including robust betting engine, advanced trading and risk management capabilities and regulatory compliance expertise.
Having successfully operated an online casino in the Netherlands since October 2022, Betnation will leverage Kambiâs proven turnkey capabilities to expand its presence in the online sports betting vertical.
With more than 50 partners globally, Kambiâs Turnkey Sportsbook has become the sportsbook of choice for operators in regulated markets â combining global scale, cutting-edge technology and flexibility to drive growth, ensure stability and deliver market-leading performance. Kambiâs Turnkey Sportsbook also offers an extensive range of operator empowerment tools, including price differentiation and player engagement solutions, which enable partners to stand out in competitive markets and deliver a unique sportsbook experience for their players.
Werner Becher, CEO of Kambi, said: âWe are delighted to agree this partnership with Betnation as we strengthen our position as the sportsbook partner of choice for operators in regulated betting markets. As Betnation embarks on its next phase of growth, Kambiâs Turnkey Sportsbook solution offers the flexibility, scalability and performance needed to compete in highly competitive markets like the Netherlands, and we look forward to supporting our new partnerâs success.â
Robert Schouten, CEO of Betnation, added: âKambiâs reputation for excellence, cutting-edge technology and a commitment to regulated markets made them the natural choice as our new sportsbook provider. Their technology and expertise will enable us to provide our customers with a premium betting experience that matches the high standards they already expect from our online casino product.â
The post Kambi Group plc agrees Turnkey Sportsbook partnership with Dutch online operator Betnation appeared first on European Gaming Industry News.
-
Angela Martin Head of Marketing UK & Ireland at GGPoker7 days ago
JOHNNY VEGAS LEADS GGPOKERâS BOLD NEW âFACE-OFFâ PROJECT TO BRING THE DRAMA, TENSION AND THRILLS BACK TO BRITISH POKER
-
Central Europe6 days ago
TaDa to Round Off Exceptional Year at SiGMA Central Europe 2025
-
Africa6 days ago
BongoBongo Partnership Boosts GR8 Techâs Expansion in Africa
-
Andrzej Hyla Chief Commercial Officer at Wazdan5 days ago
Wazdan ready to exhibit as gain-focused partner and exhibitor at SiGMA Central Europe
-
2025 Global Regulatory Awards6 days ago
Vixio Announces the 2025 Recipient of the Compliance Lifetime Achievement Special Award
-
Africa5 days ago
Shacks Evolution Announce Strategic Partnership with Moja Group
-
Asia5 days ago
PAGCOR Enforces Accreditation for All iGaming Service Providers by 2026
-
Firebird Blue5 days ago
SYNOT Group Brings Premium Installations to Dublinâs City Centre