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We must be guided by the education sector to deliver effective prevention programmes to young people

Published

5 years ago

July 8, 2020

Reading Time: 3 minutes

YGAM Chief Executive Lee Willows reflects on some of the key topics to emerge from three reports published last week and highlights the valuable contribution the charity is making.

Last week was a significant week for everyone connected the gambling industry. Reading the Advisory Board for Safer Gambling (ABSG) annual progress report; The Public Accounts Committee (PAC) report and the Lords Select Committee report, it was pleasing to read these reports all featured insight from people with direct experience of the tragic harm that gambling can cause some individuals, such as the YGAM Founders. As Chief Executive of the YGAM charity and personally as someone who lost everything to a gambling addiction, I was grateful for the opportunity to contribute my insight and experiences. Such inclusion would have been unheard of five-years ago. Having three incredibly helpful reports published in quick succession over a period of five days is in many ways helpful and timely as YGAM continues to evolve our strategy. I congratulate everyone involved in producing three fascinating reports that will inform the debate moving forward.

At YGAM, we strongly believe that prevention, including education is an essential component to reduce gambling-related harms. We engage with the education sector daily and we are constantly listening to the needs of teachers, practitioners and young people. It is very clear from these conversations that teachers and practitioners need and appreciate our resources more than ever. The feedback we get from teachers, practitioners and young people and the insight from external evaluations is overwhelmingly positive and there is an enormous demand for information on gambling and gaming. Whilst it was pleasing to see education feature in all three reports, the voices of the professionals working in that sector should also be taken into consideration. We must continue to be guided by professionals working in the education sector to deliver effective prevention programmes to young people.

The focus on the blurred lines between gaming and gambling is welcomed. The YGAM workshops help build digital resilience and educate people on the different types of games accessible to children. We agree with the DCMS Select Committee and the Children’s Commissioner that loot boxes that contain the element of chance should not be sold to children under 18. The concern about allowing children to access loot boxes is that it is conditioning them to gambling behaviour from an early age. Building on our discussions with DCMS we look forward to contributing to the government’s call to action on loot boxes which will hopefully lead to consideration of an appropriate regulatory intervention.

The debate around gambling advertising and the impact it has on younger generations is imperative. You do not have to work in this sector to notice that gambling adverts dominate the promotional spaces at most sporting events. The YGAM resources tackle this topic head on as we continue to raise awareness of the potential harms and the support available. We believe concerns about marketing and sponsorship should be addressed by evidence-based analysis that puts the safety of young people first and we look forward to contributing to this debate.

When the Gambling Commission launched the National Strategy to Reduce Gambling-Related Harms, there was real hope for change and there has been some positive change; yes more can be done and some actions need to move in a more expedient manner, but change does take time. I also worry that in the desire to affect structural change, or radically change strategic direction part way through a national strategy may result in valuable insight being lost. I do see many people and organisations coming together to deliver the strategy which is superb and that is where we will continue to have a relentless focus.

Certainly in my time in YGAM I have seen Safer Gambling teams within operators increase from one employee, who led Safer Gambling work on a part-time bases, to now large Safer Gambling teams with twenty plus employees working full-time in this area of work. In that time, I have also seen and been fortunate to work alongside others who have been affected by gambling-harms set up their own organisations and I have witnessed the rise of passionate campaigners who demand change, often following tragic circumstances. At the heart of all this work is a shared commitment to reduce-harms and it would be so oxygenating if more time can be spent finding common goals and delivering the national strategy.

As a prevention charity we will continue to focus on the delivery of education, building and sharing insight and demonstrating impact. This is a crucial period for the future of this sector and everyone at YGAM looks forward to working collaboratively with all stakeholder groups to ensure all young and vulnerable people are safe from gaming and gambling related harms.

Finally, YGAM has published its strategic plan 2019 – 2021 and within our annual review filed with the Charity Commission and Companies House we share progress against our strategic goals and insight. However next week, we will have a dedicated page on our website which will also show this progress, insight, and our impact in a succinct manner. I am incredibly proud of the YGAM team and many colleagues from all parts of the sector (inc charities, trade bodies, operators, regulators, ABSG, DCMS, teachers, young people, EbEs); working hard to make a difference in this space.

Lee Willows
Chief Executive, YGAM

FashionTV Casino

FashionTV Gaming Group Rolls Out the Red Carpet for a Royal Night in Rome

Published

39 minutes ago

October 16, 2025

George Miller

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Reading Time: 2 minutes

The “Royal Night in a Roman Palace” at Palazzo Brancaccio will mark a decade of success for the megabrand and honour its licensees and partners that together have revolutionised the online gaming industry by setting a new standard for branded luxury in iGaming.

FashionTV Gaming Group, the exclusive licensor of the FashionTV megabrand for the online gaming industry, will celebrate a defining moment in iGaming history with an unforgettable Royal Gala and the prestigious Royal Salute Ceremony at the historic Palazzo Brancaccio in Rome.

This exclusive, invitation-only extravaganza will welcome the global iGaming elite, from CEOs and founders of the world’s leading gaming companies to innovators, celebrities, and visionaries, uniting to celebrate ten years of success in bringing fashion, glamour, and luxury style to the online gaming world.

The event will honour Fashion TV Gaming Group’s global network of licensees, the industry titans and future pillars who have reshaped and infused branded gaming with luxury through the creation of FashionTV branded games across all iGaming verticals, as well as standalone FashionTV Casino and Sports Brands.

The evening will begin with a royal reception in the palace’s grand entrance hall, where guests will be filmed by the FashionTV crew and photographed alongside the iconic FashionTV Wall of Fame, joined by top FashionTV models and international celebrities.

The programme will continue with the Royal Salute Ceremony, followed by an exquisite gala dinner prepared by Palazzo Brancaccio’s Executive Chef, Francesco Paolo Baretta. The celebration will reach its peak with a spectacular FashionTV Party, featuring world-class DJs, live performances, and the unmistakable glamour of the FashionTV experience.

This milestone year of remarkable achievements crowns a decade of success for FashionTV Gaming Group and its partners, including a new strategic business roadmap, landmark collaborations with global gaming powerhouses, and the launch of standalone FashionTV Casino and Sports Brands across Asia and the GCC, with more industry giants soon to be announced.

Moshe Cohen, Founder & President of FashionTV Gaming Group, said: “The Royal Salute Ceremony is more than a celebration; it’s a statement. In Rome, we honour our licensees, the pioneers who believed in our vision, joined our journey, and turned a dream into reality, alongside the current industry titans and the future pillars of our world.”

The post FashionTV Gaming Group Rolls Out the Red Carpet for a Royal Night in Rome appeared first on European Gaming Industry News.

B2C

Galaxsys Partners with Wild Wild Apps to Strengthen Its B2C Market Expansion

Published

39 minutes ago

October 16, 2025

George Miller

galaxsys-partners-with-wild-wild-apps-to-strengthen-its-b2c-market-expansion

Reading Time: 2 minutes

Galaxsys teams up with Wild Wild Apps to expand its B2C reach, bringing fast and slot games to new audiences through WWA’s scalable, high-performance app ecosystem.

Galaxsys, an award-winning fast and slot games provider, is pleased to announce a new strategic partnership with Wild Wild Apps (WWA) — a leading global app rental service recognized for its innovation, stability, and scalability. This collaboration marks a significant milestone in Galaxsys’ ongoing expansion into the B2C market segment, further highlighting the company’s ambition to deliver engaging gaming experiences to players through reliable and high-performance platforms.

Wild Wild Apps has built a strong reputation worldwide with its portfolio of verified iOS, Android, and PWA apps, offering constant updates, rich designs, and reliable traffic flow. In 2025 alone, the company developed over 750 apps, achieved more than 40 million installs, maintained 60 active apps, and attracted over 10,000 new clients and partners.

Teni Grigoryan, Chief Sales and Partner Management Officer, commented: “Our collaboration with Wild Wild Apps is a natural next step in our continued expansion into the B2C space. WWA’s technological flexibility and proven track record in traffic flow optimization perfectly align with our vision to bring Galaxsys games to new markets and audiences with greater accessibility and engagement.”

Kate Krukava, Head of Sales at Wild Wild Apps, added: “We’re proud to support Galaxsys’ B2C expansion strategy through our app rental ecosystem, ensuring their games reach users swiftly and seamlessly. At Wild Wild Apps, we don’t just build apps — we create growth tools. Every product we launch is designed for efficiency, scale, and impact. Together with Galaxsys, we share the same vision and drive to lead in what we do.”

This collaboration highlights Galaxsys’ commitment to growth and innovation, supported by Wild Wild Apps’ platform to drive efficiency, scale, and continued excellence across its gaming portfolio.

The post Galaxsys Partners with Wild Wild Apps to Strengthen Its B2C Market Expansion appeared first on European Gaming Industry News.

Anton Ivannikov CPO at Playson

Fiery stacked multipliers lead the way in Playson’s Flaming Bells: Hold and Win

Published

39 minutes ago

October 16, 2025

George Miller

fiery-stacked-multipliers-lead-the-way-in-playson’s-flaming-bells:-hold-and-win

Reading Time: 2 minutes

Multipliers of up to 10x and a 5,000x Grand Jackpot spark gameplay into life

Playson, the accomplished digital entertainment supplier, turns up the heat in its scorching new release Flaming Bells: Hold and Win, where nostalgic gameplay is reinspired with a 5,000x Grand Jackpot, Extra Bonus Game and valuable Multipliers.

Breathing new life into the retention-proven Hold and Win Bonus Game, Multiplier symbols can apply a random value of up to 10x per cell before disappearing to allow more symbols to drop. In a boost to win potential, Multipliers that land on a reel position already occupied with one see the values stacked, with the new amount adding to the existing value.

Bonus play is also enhanced through the inclusion of Mini, Minor and Major Jackpots, with fortunate players who fill the entire grid securing the red-hot Grand Jackpot standing at 5,000x.

Collect symbols gather all visible cash values from the reels, including other Collect icons and the three in-game Jackpot symbol values.

During the Main Game, any Bonus or flaming Collect symbols that land on the reels pose the chance of triggering the Extra Bonus Game. Enough Bonus or Collect symbols are added to the grid to activate the additional feature, which benefits from a guaranteed drop of Multipliers.

Playson’s Flaming Bells: Hold and Win underlines the supplier’s effortless ability to enrich its partners’ offering with meticulous enhancements to its top-performing mechanics, capturing the imagination of slot enthusiasts globally.

Anton Ivannikov, CPO at Playson, said: “Flaming Bells: Hold and Win delivers everything players love about the classic Hold and Win format while turning up the ante with fiery new twists.

“With stacked Multipliers, an Extra Bonus Game and a 5,000x Grand Jackpot, we have created a game that is both familiar and fresh – perfectly balancing nostalgia with intriguing developments.”

The post Fiery stacked multipliers lead the way in Playson’s Flaming Bells: Hold and Win appeared first on European Gaming Industry News.