Eastern Europe
ORYX Gaming expands footprint in Romania with Game World turnkey deal
ORYX Gaming, a Bragg Gaming Group company, has bolstered its presence in Romania after landing its second turnkey solution deal in the country, this time with leading land-based operator Game World.
Gameworld.ro has been launched on ORYX’s iGaming Platform, an omni-channel and cross product platform supporting casino, sportsbook and lottery verticals. The platform also offers a proprietary set of tools including, player and transaction management, bonuses, CRM, fraud, compliance, analytics and reporting.
The operator also has full access to ORYX Hub, which hosts an extensive library of 10,000+ casino games from 100+ providers, including ORYX’s proprietary RGS content, and titles from Gamomat and a variety of third party suppliers such as Evolution, NetEnt, Pragmatic Play and Greentube.
Game World has been operating land-based casino activities in Romania since 1999. The company operates the largest gambling hall in the country, Game World Bucharest Mall, and has a very large customer base and a strong reputation in the Romanian market.
The deal will see ORYX further enhance its presence in Romania where its iGaming platform is successfully used by Stanleybet, which is part of Game World Group, and its casino content has been proven popular with players of its operators partners, including Stanleybet, NetBet, PublicWin and Unibet.
ORYX is licensed by the Malta Gaming Authority (MGA) and the Romanian National Gambling Office (ONJN) and its content is certified or approved in 16 major jurisdictions.
Matevz Mazij, Managing Director of ORYX Gaming, said: “This deal with Game World is a result of our commitment to the Romanian operators and we are thrilled to add Game World to the list of our iGaming platform and content partners and to be able to offer our exciting and engaging content to their loyal player base.
“Game World is one of the strongest brands in the market with great history and extensive local experience. As a result of recent developments we were asked to deliver a turnkey solution in the shortest time possible and I strongly believe that we are going to take their online operation to a leading position in the online market.”
Attila Török, Strategy Director of Game World, said:“With ORYX’s iGaming Platform and ORYX Hub we were able to quickly launch our brand online and minimise the impact of the retail closure and further strengthen our business. With such an extensive games portfolio, we are certain the content will have a wide appeal to our players.”
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Central Europe
Habanero goes live on Favbet Romania
Deal adds Habanero’s slots and table games to Favbet.ro as the supplier targets further growth in CEE regulated markets.
Habanero has gone live with Favbet Romania, rolling out its slots and table games portfolio on the operator’s locally focused platform in Romania’s regulated online market.
Under the agreement, Favbet Romania players gain access to Habanero’s full catalogue. The companies positioned the launch as part of Habanero’s wider push to add regulated operator partners across Central and Eastern Europe.
Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Favbet Romania is a well-respected brand in Europe and exactly the kind of partner we look to work with as we deepen our presence in the market. Romania players have a strong appetite for our content and we are confident our games will resonate well with their audience.
“Romania is an important market for us, and going live with this operator is another strong step in our continued European expansion across high-growth regulated markets.”
Cristian Sapovici, Head of Casino, Favbet Romania, said: “The collaboration between Favbet Romania and Habanero has been strong from the very beginning, and this co-branded collaboration agreement marks an important step in strengthening our strategic partnership.
“Our shared objective is to deliver a more integrated gaming experience for players in Romania, supported by consistent visibility, dedicated campaigns, and a stronger presence of Habanero content within the Favbet.ro ecosystem.”
Habanero said it is now live in 22 European regulated markets, and counts operators including Entain, Sisal and Betway among its partners.
The post Habanero goes live on Favbet Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
Ukrainian Gambling Regulator Rolls Out Digital Complaints Platform
The Ukrainian gambling regulator, PlayCity, has rolled out a new digital complaints platform that’s intended to streamline how the public can report illegal gambling advertisements. The complaints form is now live in the “For Citizens” section of PlayCity’s website, giving Ukrainian citizens a direct channel to help monitor and curb illegal gambling advertising.
The system enables citizens to flag suspected violations across multiple formats, including social media, websites, television, radio, outdoor billboards and other public spaces. Users submitting a complaint must identify the platform type, provide a direct link to the advertisement and attach supporting evidence such as screenshots or video clips.
The system is designed to automatically archive submissions and capture ephemeral content like social media “stories” so regulators can review material even after it disappears. PlayCity staff will screen each complaint to assess whether the content breaches Ukraine’s advertising rules.
If violations are confirmed, the regulator can request removal of content from platforms such as Meta, Google, TikTok, YouTube, Viber and Twitch. PlayCity said it could also seek to block social media accounts that repeatedly share unlawful gambling promotions, fine responsible parties or escalate cases to law enforcement when identities cannot be verified.
The statutory fine for illegal gambling advertising stands at cca. €100,900.
The new enforcement framework stems from Law No.9526d, the same legislation that abolished the previous gambling regulator KRAIL.
The post Ukrainian Gambling Regulator Rolls Out Digital Complaints Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Eastern Europe
Soft2Bet launches Zinx iGaming and sportsbook brand in Romania
Soft2Bet has launched Zinx in Romania, rolling out a new digital platform that combines online casino content and sports betting for local players.
Soft2Bet said Zinx was built with localisation in mind, with product design and marketing tailored to Romanian player preferences. The company positioned the brand around “safe, transparent play,” but did not share launch timing beyond the announcement or provide performance targets.
The platform includes a retention mechanic called MEGA Round, a prize-wheel feature integrated into Soft2Bet’s MEGA gamification engine. Soft2Bet said players can earn spins through deposits, with prizes awarded at random.
Yoel Zuckerberg, CPO at Soft2Bet, stated, “With Zinx, we are bringing an incredibly competitive and relevant digital product to Romania, perfectly balancing thrilling, electric gameplay with safe and transparent operations. Our powerful dragon mascot and the innovative MEGA Round gamification engine help define the Zinx experience across both casino and sports betting. We are confident Zinx will set a new benchmark for Romanian players seeking a modern, diverse and secure entertainment platform.”
Soft2Bet said the Romania launch supports its broader strategy of building localised iGaming brands that combine product features with targeted local marketing.
The post Soft2Bet launches Zinx iGaming and sportsbook brand in Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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