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Serie A approve ISG as exclusive virtual media provider for crowd free stadiums

Published

6 years ago

July 6, 2020

Reading Time: 2 minutes

The Lega Serie A assembly has approved Interregional Sports Group’s (ISG) virtual graphics solution for stadiums that are crowd free as a result of COVID-19 restrictions.

The decision follows a testing programme, in a bid to identify the best solution for providing virtual graphics in the empty seating areas in stadiums across Italy.

Following the process, ISG, along with their local production partners, Netco Sports Italy, were appointed providers for all Championship games until the end of the 2019/20 season.

‘Lega Serie A are a world leader and innovator in virtual media in live broadcast’ explains Simon Burgess, Joint CEO and co-founder of ISG. ‘We have been working with Lega for many years and are extremely proud to continue to invest in and support new virtual media solutions in these challenging times,’ he added.

Burgess believes the key to the project’s success lies in a combination of high-quality branding that is delivered sparingly so as not to compromise the viewing experience for the fans.

‘Our prime objectives are maximising ROI for brands and delivering optimum revenue impact for rights holders, while never compromising the enjoyment of the live event for the viewing audience,’ he explained.

ISG has deployed virtual centre pitch logos of club partners, pre kick-off, at half time and prior to the second half kick-off. Now empty stands at all Serie A matches will be filled with graphics and colours of the competing teams, but at selected times only.

‘This approach provides interesting graphic enhancement but is not overexposed nor does it impact on the enjoyment of the live action of the match it appears in,’ said Burgess.

‘We have been working more and more directly with Serie A clubs, using our expertise to find other ways in which we can help them increase their revenues and make best use of their stadium infrastructure to create new virtual media spaces and platforms, whilst balancing those key criteria,’ he added.

‘Our senior team has been deploying and commercialising virtual media for almost a decade, working with all types of technologies and solutions and ISG has grown rapidly over the last six years. We are now entering a new paradigm in live sports broadcasting that presents huge opportunities to all stakeholders. However, it is a very complex process with many moving parts, liable to risks as well as rewards. ISG partners with rights holders, broadcasters and brands to realise those collective ambitions to a world class standard,’ said Burgess.

ISG and Netco have a long-standing relationship, with Netco producing all Serie A broadcast graphics and supporting ISG on their International Presenting Sponsor package. This incorporates regional sponsorship packages, producing virtual goal mats and, working with Netco, customised match graphics to four intercontinental broadcast regions outside of Italy. ISG also produces virtual goal mats for Coca Cola, Lega’s title sponsor of the Coppa Italia Final and TIM, the domestic title Sponsor of the Serie A Championship.

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3 Oaks Gaming adds Flexible Free Spins to its promo tools

Published

49 minutes ago

April 14, 2026

Wladimir P.

3-oaks-gaming-adds-flexible-free-spins-to-its-promo-tools

3 Oaks Gaming has added a new bonus mechanic, Flexible Free Spins, to its promotional tools offering, the company said.

The feature allocates free spins based on a total value rather than a fixed number of spins at a set stake. Players can then select how to use the award from up to 20 options, choosing between different combinations of bet size and spin count while staying within the same budget.

3 Oaks Gaming said each option is mathematically pre-calculated to remain within the defined value. When the award is issued, players see a modal pop-up with the available choices, with the default selection set to the median option.

Anna Nozdran, Acting Product Owner at 3 Oaks Gaming, said: “Flexible Free Spins deliver a fresh take on the traditional bonus setup within an online slot, providing players with greater control over their gameplay experience that suits their preferences.

“Every option is pre-calculated within the same budget, ensuring consistency for operators while offering a more dynamic experience for players. We firmly believe this new addition will complement the existing 3 Oaks Gaming portfolio and deliver greater value for our partners.”

The post 3 Oaks Gaming adds Flexible Free Spins to its promo tools appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gaming Corps brings slots to the Tote casino

Published

50 minutes ago

April 14, 2026

Wladimir P.

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Gaming Corps has partnered with UK betting operator the Tote, owned by the UK Tote Group, to launch a selection of its slot titles on the Tote’s casino platform.

The rollout includes the newly launched Paddy’s Payouts: Race for Riches, alongside recent releases Whole Lotta Honey and Wild Woof Returns.

The Tote said its casino offering features more than 1,500 titles. The operator also stated it has more than half a million registered customers, and that turnover on all Tote products has increased by 67% since 2019.

Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “The Tote is one of Britain’s most recognisable betting brands, with a history that stretches back nearly a century. Bringing our content to the Tote’s casino offering allows us to introduce our games to a highly engaged audience while working alongside a partner that understands the value of innovation and entertainment for its customers.”

Ian Nicholls, Head of Gaming at the Tote said: “As the Tote continues to grow, expanding our casino portfolio with engaging new content remains a key focus in order to meet our customers’ expectations. Gaming Corps offers a distinctive mix of themes and mechanics, and we are pleased to bring their games to our players as part of our ongoing platform development.”

The post Gaming Corps brings slots to the Tote casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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ELA Games joins SBC Summit Malta panel on cinematic and social slots

Published

2 hours ago

April 14, 2026

Wladimir P.

ela-games-joins-sbc-summit-malta-panel-on-cinematic-and-social-slots

Senior Business Development Manager Petr Vonarshenko appears on 29 April 2026 alongside Betsson’s Janick Bonnici and KALAMBA’s Steve Cutler.

ELA Games will appear at SBC Summit Malta on Wednesday, 29 April 2026, with Senior Business Development Manager Petr Vonarshenko set to take part in a panel on the future of slot content. The session runs 15:00-15:45 CEST at the InterContinental Hotel, Malta.

The panel, part of the event’s “Product Visionaries” track, is titled Casino Product Innovation & Content: The Future of Slots. According to the company, discussion will focus on how slot design is moving beyond “traditional solo experiences” toward “socialised play,” including co-op jackpots, friend challenges and audience-influenced features.

The agenda also includes the use of data-led design to build engaged “micro-audiences,” and how “cinematic storytelling, branded crossovers, and episodic content drops” are changing slot content strategy.

Vonarshenko will be joined by Janick Bonnici, Principal Gaming Content Manager at Betsson Group, and Steve Cutler, CEO and co-founder of KALAMBA. Arjan Korstjens, Principal at the Casino Marketing Academy, will moderate the session.

The post ELA Games joins SBC Summit Malta panel on cinematic and social slots appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.