Latest News

Serie A approve ISG as exclusive virtual media provider for crowd free stadiums

Published

6 years ago

July 6, 2020

Reading Time: 2 minutes

The Lega Serie A assembly has approved Interregional Sports Group’s (ISG) virtual graphics solution for stadiums that are crowd free as a result of COVID-19 restrictions.

The decision follows a testing programme, in a bid to identify the best solution for providing virtual graphics in the empty seating areas in stadiums across Italy.

Following the process, ISG, along with their local production partners, Netco Sports Italy, were appointed providers for all Championship games until the end of the 2019/20 season.

‘Lega Serie A are a world leader and innovator in virtual media in live broadcast’ explains Simon Burgess, Joint CEO and co-founder of ISG. ‘We have been working with Lega for many years and are extremely proud to continue to invest in and support new virtual media solutions in these challenging times,’ he added.

Burgess believes the key to the project’s success lies in a combination of high-quality branding that is delivered sparingly so as not to compromise the viewing experience for the fans.

‘Our prime objectives are maximising ROI for brands and delivering optimum revenue impact for rights holders, while never compromising the enjoyment of the live event for the viewing audience,’ he explained.

ISG has deployed virtual centre pitch logos of club partners, pre kick-off, at half time and prior to the second half kick-off. Now empty stands at all Serie A matches will be filled with graphics and colours of the competing teams, but at selected times only.

‘This approach provides interesting graphic enhancement but is not overexposed nor does it impact on the enjoyment of the live action of the match it appears in,’ said Burgess.

‘We have been working more and more directly with Serie A clubs, using our expertise to find other ways in which we can help them increase their revenues and make best use of their stadium infrastructure to create new virtual media spaces and platforms, whilst balancing those key criteria,’ he added.

‘Our senior team has been deploying and commercialising virtual media for almost a decade, working with all types of technologies and solutions and ISG has grown rapidly over the last six years. We are now entering a new paradigm in live sports broadcasting that presents huge opportunities to all stakeholders. However, it is a very complex process with many moving parts, liable to risks as well as rewards. ISG partners with rights holders, broadcasters and brands to realise those collective ambitions to a world class standard,’ said Burgess.

ISG and Netco have a long-standing relationship, with Netco producing all Serie A broadcast graphics and supporting ISG on their International Presenting Sponsor package. This incorporates regional sponsorship packages, producing virtual goal mats and, working with Netco, customised match graphics to four intercontinental broadcast regions outside of Italy. ISG also produces virtual goal mats for Coca Cola, Lega’s title sponsor of the Coppa Italia Final and TIM, the domestic title Sponsor of the Serie A Championship.

Compliance

The Mill Adventure wins GLI-19 certification ahead of Ontario market entry

Published

3 minutes ago

May 19, 2026

Wladimir P.

the-mill-adventure-wins-gli-19-certification-ahead-of-ontario-market-entry

The Mill Adventure has obtained GLI-19 certification as it prepares to enter regulated online gaming in Ontario, a key step in the platform provider’s North American expansion plans.

The company said the certification supports technical compliance requirements common across regulated North American markets, including platform functionality, reporting processes, KYC measures and geolocation. GLI-19 is a technical standard used for interactive gaming systems.

The milestone comes ahead of The Mill Adventure’s planned launch with its first client in Ontario. The company said it will build on experience in multiple European regulated jurisdictions as it targets further growth in North America.

The Mill Adventure also pointed to recent developments including the launch of Dutch operator Winz.nl and a wider integration with Optimove’s CRM suite.

Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, said: “Achieving GLI-19 certification reinforces that our platform and compliance framework are built to support the complexity regulated operators face in markets like Ontario, without compromising performance or scalability.

“Our focus is not simply on entering North America, but on becoming a long-term technical partner for operators looking to scale efficiently across regulated jurisdictions.”

The post The Mill Adventure wins GLI-19 certification ahead of Ontario market entry appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Alberta

EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch

Published

3 minutes ago

May 19, 2026

Wladimir P.

everymatrix-gets-conditional-aglc-approval-ahead-of-alberta-igaming-launch

EveryMatrix has received conditional licensing approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) to offer its iGaming technology in Alberta.

The approval allows the supplier to provide casino and sports platform technologies to licensed operators in the province, which is expected to launch a regulated iGaming market in July. Alberta would become Canada’s second regulated iGaming territory after Ontario.

At launch, EveryMatrix said it will offer titles from its in-house studio Fantasma Games and aggregated content, with plans to expand its portfolio over time.

The company said the Alberta approval adds to its North American licensing footprint, which includes Ontario (since 2022) and US states New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania. EveryMatrix also said it has signed agreements to deliver platform and in-house gaming content in Alberta.

Rani Axon, Market Manager, North America, EveryMatrix, said: “Entering Alberta marks an exciting step for the Group as we expand further into one of North America’s most attractive regulated markets. This approval shows the strength of our compliance team and our readiness to meet regulatory requirements in any market.”

The post EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Hub88

Hub88 adds TaDa Gaming content to its global aggregation platform

Published

3 minutes ago

May 19, 2026

Wladimir P.

hub88-adds-tada-gaming-content-to-its-global-aggregation-platform

Hub88 has partnered with TaDa Gaming to add the supplier’s casino content and engagement tools to Hub88’s global operator network.

Hub88 said the agreement enables a seamless integration of TaDa Gaming’s portfolio, which includes more than 240 titles across video slots, fish-shooting, table games, cards, bingo and crash. Hub88 also named Fortune Gems 500, Gold Mine Express, Chicken Dash, and Fortune Zombie Lightning among the releases now available to its partners.

TaDa Gaming’s offering on Hub88 will include the supplier’s engagement tools GiftCode and WIN CARD. The supplier attributed its performance to a “glocalisation” strategy that combines established game mechanics with regionally tailored content.

Jessica Inglott, Head of Supplier Relations at Hub88, said: “We’re always looking to partner with suppliers that combine scale, quality and a clear understanding of varying player preferences.

“TaDa Gaming’s strong localisation capabilities and highly engaging selection of games make them a valuable addition to our platform.”

Ray Lee, Director of Business Development at TaDa Gaming, said: “Partnering with a major platform like Hub88 is a milestone in our global distribution strategy. Our player-centric content is enhanced by our expert localisation.

“This allows us to deliver high-quality and tailored entertainment that resonates with audiences globally. We are looking forward to delivering great gaming experiences together.”

The post Hub88 adds TaDa Gaming content to its global aggregation platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.