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Serie A approve ISG as exclusive virtual media provider for crowd free stadiums

Published

6 years ago

July 6, 2020

Reading Time: 2 minutes

The Lega Serie A assembly has approved Interregional Sports Group’s (ISG) virtual graphics solution for stadiums that are crowd free as a result of COVID-19 restrictions.

The decision follows a testing programme, in a bid to identify the best solution for providing virtual graphics in the empty seating areas in stadiums across Italy.

Following the process, ISG, along with their local production partners, Netco Sports Italy, were appointed providers for all Championship games until the end of the 2019/20 season.

‘Lega Serie A are a world leader and innovator in virtual media in live broadcast’ explains Simon Burgess, Joint CEO and co-founder of ISG. ‘We have been working with Lega for many years and are extremely proud to continue to invest in and support new virtual media solutions in these challenging times,’ he added.

Burgess believes the key to the project’s success lies in a combination of high-quality branding that is delivered sparingly so as not to compromise the viewing experience for the fans.

‘Our prime objectives are maximising ROI for brands and delivering optimum revenue impact for rights holders, while never compromising the enjoyment of the live event for the viewing audience,’ he explained.

ISG has deployed virtual centre pitch logos of club partners, pre kick-off, at half time and prior to the second half kick-off. Now empty stands at all Serie A matches will be filled with graphics and colours of the competing teams, but at selected times only.

‘This approach provides interesting graphic enhancement but is not overexposed nor does it impact on the enjoyment of the live action of the match it appears in,’ said Burgess.

‘We have been working more and more directly with Serie A clubs, using our expertise to find other ways in which we can help them increase their revenues and make best use of their stadium infrastructure to create new virtual media spaces and platforms, whilst balancing those key criteria,’ he added.

‘Our senior team has been deploying and commercialising virtual media for almost a decade, working with all types of technologies and solutions and ISG has grown rapidly over the last six years. We are now entering a new paradigm in live sports broadcasting that presents huge opportunities to all stakeholders. However, it is a very complex process with many moving parts, liable to risks as well as rewards. ISG partners with rights holders, broadcasters and brands to realise those collective ambitions to a world class standard,’ said Burgess.

ISG and Netco have a long-standing relationship, with Netco producing all Serie A broadcast graphics and supporting ISG on their International Presenting Sponsor package. This incorporates regional sponsorship packages, producing virtual goal mats and, working with Netco, customised match graphics to four intercontinental broadcast regions outside of Italy. ISG also produces virtual goal mats for Coca Cola, Lega’s title sponsor of the Coppa Italia Final and TIM, the domestic title Sponsor of the Serie A Championship.

Latest News

Bettormetrics publishes World Cup trading benchmark; Tipico leads uptime ranking

Published

4 hours ago

June 4, 2026

Wladimir P.

bettormetrics-publishes-world-cup-trading-benchmark;-tipico-leads-uptime-ranking

Study of 1,752 Big 5 league matches finds a 12-point uptime gap; live World Cup leaderboard to run during the tournament.

Bettormetrics has launched what it calls the first World Cup Trading Performance Benchmark, ranking sportsbooks on in-play market uptime ahead of the 2026 FIFA World Cup. The sports odds intelligence firm said it will publish a live World Cup leaderboard on its website during the tournament to track trading performance.

The benchmark measures operator uptime on the Total Goals market across 1,752 fixtures in the Premier League, Bundesliga, La Liga, Serie A and Ligue 1. Bettormetrics analysed 22 operators and published a Top 10, reporting a gap of more than 12 percentage points between the highest and lowest performers.

Tipico ranked first overall with 95.9% uptime, followed by Fanatics (95.3%) and Betsson (94.9%). Superbet (94.8%) and Betano (94.7%) rounded out the top five. Bettormetrics said Premier League fixtures generally delivered the highest availability across operators, while La Liga was “the key differentiator” and “consistently produced the lowest availability figures across the field.”

The results also highlighted regional shifts. Bettormetrics noted that none of bet365, William Hill, Ladbrokes or Paddy Power made the Top 10, while Fanatics placed second overall as the highest-ranked US operator. It also flagged Pinnacle and SBOBET as ranking poorly on in-play availability in this analysis despite “strong reputations for pregame pricing and market depth.”

Sabin Brooks, CEO of Bettormetrics, said: “The World Cup represents one of the highest-risk and highest-opportunity periods in the sportsbook calendar. Small differences in uptime, trading performance and market availability can have a material impact on turnover, profitability and even reputation.

“The World Cup leaderboard will answer one simple question: which sportsbook performed best when it matters most?”

The post Bettormetrics publishes World Cup trading benchmark; Tipico leads uptime ranking appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

GoldenRace

GoldenRace to showcase V5 mobile betting solution at Peru Gaming Show 2026

Published

6 hours ago

June 4, 2026

Wladimir P.

goldenrace-to-showcase-v5-mobile-betting-solution-at-peru-gaming-show-2026

GoldenRace will exhibit at Peru Gaming Show 2026 at the Centro de Exposiciones Jockey in Lima on 17-18 June, where it plans to showcase its new V5 mobile solution, according to the supplier.

The company said the V5 delivery focuses on performance and operator control, with a unified UI/UX built around “ultra-fast performance”, “total brand authority” through customisation, and “intuitive navigation”, including a “one-click hybrid toggle” to access markets.

GoldenRace also plans to highlight its Hit&Win games, including Arcade Heist—“recently crowned with the Game Innovation Award at the SiGMA Africa Awards 2026”—and Fortune Fighters, which the company said is built to run on the V5 infrastructure.

Other products listed for the stand include In-shop Mobile, a retail feature that enables customers to bet on their own devices while in-store, plus virtual Greyhound and Horse Racing content.

The supplier said it will also feature products from other group brands at the show: Spinmatic, Novusbet and Xpress Tech. GoldenRace said attendees can meet the team at stands 11-14.

The post GoldenRace to showcase V5 mobile betting solution at Peru Gaming Show 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

betcore

BetOnGames launches Cricket Strike Crash for its crash games portfolio

Published

7 hours ago

June 4, 2026

Wladimir P.

betongames-launches-cricket-strike-crash-for-its-crash-games-portfolio

BetOnGames, the instant games vertical of the BETCORE ecosystem, has launched Cricket Strike Crash, a sports-themed crash game, the company said on June 4, 2026.

Cricket Strike Crash uses a real-time multiplier that increases while the round continues, with players choosing when to cash out before the crash. BetOnGames positions the title for fast-cycle play and mobile-first sessions.

The game ships with a stated RTP of 97.5% and medium volatility. BetOnGames also says Cricket Strike Crash uses a “provably fair system” designed to provide transparency on outcomes.

Cricket Strike Crash joins BetOnGames’ wider instant games catalogue within BETCORE, alongside TVBET and ElCasino. The group offers operators access to crash games, instant win games and slots via a single B2B integration, according to the company.

A product video is available here.

The post BetOnGames launches Cricket Strike Crash for its crash games portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.