Latest News
BlueOcean Gaming launches MiFinity as a new global payment option
MiFinity, a global payments provider, announced a new partnership with the online gaming operator and platform group BlueOcean Gaming. The MiFinity eWallet is now available to consumers as a payment method across BlueOcean Gaming’s multiple brands, languages and markets.
Following on from MiFinity’s integration with PaymentIQ in 2019, this latest agreement builds upon the recent announcements in rolling out the MiFinity eWallet across multiple platform providers and gaming operators.
The MiFinity eWallet is a fast, simple and secure way for customers to perform transactions with multiple local payment options that support deposit, withdrawal and transfer functionality in different currencies.
“Welcoming MiFinity on board means a great deal for us. Our clients operate across many markets therefore having a payment that offers a global coverage and detailed security technology sure represents a strong advantage for our offering.”, said Mateja Pavlin, Head of Account Management at BlueOcean Gaming.
“We are delighted to start this partnership with BlueOcean Gaming which allows MiFinity to be a key payment provider for their players globally. We are looking forward to welcoming all of the BlueOcean Gaming Casino brands,” said Michael McDevitt, Chief Product Officer, MiFinity.
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Industry Awards
Soft2Bet Wins Three Major Awards at Prestigious Global Gaming Awards EMEA 2025
Soft2Bet, the leading provider of turnkey solutions to iGaming operators worldwide, is delighted to announce it has won three major awards at the Global Gaming Awards EMEA 2025.
The announcement came on the first day of the ICE Barcelona event and is testament to Soft2Bet’s commitment to innovation, excellence and leadership in the iGaming industry.
The award categories included:
- “Executive of the Year” for Uri Poliavich, Founder and CEO of Soft2Bet
- “Platform Provider of the Year” for Soft2Bet’s turnkey platform
- “Product Launch of the Year” for Soft2Bet’s unique gamification solution MEGA
The wins recognise Soft2Bet’s position as a major force in the iGaming industry and highlight its leadership in turnkey solutions and groundbreaking innovations such as Motivational Engineering Gaming Application (MEGA), which has redefined the player experience through gamification, content and engagement.
Soft2Bet cements industry leadership
Soft2Bet continues to set the bar for the online gaming industry and its cutting-edge platform that offers an extensive range of services to operators and their players. Recognised for its seamless integration, robust scalability and the flexibility it provides to deliver highly-localised solutions, the group’s platform has gone from strength to strength over the past 12 months with launches in major markets such as Romania, Italy, Sweden, Greece, Ontario (Canada) and Mexico. Its adaptable infrastructure delivers full turnkey solutions that enable operators to provide unique experiences to their players that are supported by a powerful technology platform that brings scale and liquidity across multiple regions and verticals, making it the preferred choice for top-tier gaming brands.In addition to its platform, Soft2Bet’s MEGA has strengthened its reputation as a game-changer. Our cutting-edge casino gamification solution drives player engagement and sustainable revenues for Soft2Bet’s B2B partners. Winning three Global Gaming EMEA Awards is further recognition of the power of gamification and Soft2Bet’s solutions which play a major role in operators committing to partnering with a platform that drives innovation, growth while bringing the best user experience to life for their players.
The post Soft2Bet Wins Three Major Awards at Prestigious Global Gaming Awards EMEA 2025 appeared first on European Gaming Industry News.
Latest News
BETBY ENHANCES BETTING TIPS API WITH EXPANDED SPORTS AND MARKET COVERAGE
BETBY, a premium supplier of innovative sportsbook solutions, has announced a major update to its Betting Tips API, introducing expanded sports and market coverage. Incorporated in the award-winning AI Labs suite of tools, the Betting Tips API is designed to elevate the player experience, drive higher conversion rates, and increase betting frequency by creating a more informed and confident betting environment for users.
With this latest update, the Betting Tips API now provides insights from the latest news, interesting team facts, and other relevant information on nine sports: Soccer, Basketball, Baseball, Hockey, Tennis, Handball, American Football, Cricket, and Volleyball. For each of them, BETBY offers 10 main markets, allowing users to diversify their betting opportunities.
Unlike many suppliers that limit their Betting Tips to major leagues, BETBY can provide insights for all lower tier leagues across the covered sports. This enables operators to activate specific, niche leagues on demand according to their preferences, showcasing BETBY’s commitment to adaptability and client satisfaction by granting access to localized content.
For the first time, the Betting Tips API is also integrated into BETBY’s proprietary esports feed, BETBY Games, providing data-driven tips that enhance the gaming experience.
Moreover, the Betting Tips API is now available in 16 languages: English, Portuguese (Brazilian and European), Spanish, Turkish, Russian, German, Japanese, French, Italian, Kazakh, Azerbaijani, Uzbek, Kyrgyz, Estonian, and Finnish. This multilingual support ensures higher accessibility and usability for a broad range of both operators and end-users.
“This update to the Betting Tips API significantly enhances our ability to generate sports content independently of any data provider. We are rapidly expanding content coverage and are prepared to offer niche sports and leagues. This highlights our commitment to innovation and client-centric solutions, reinforcing our leadership in the sports betting sector,” said Danil Emelyanov, Head of BETBY’s AI Labs. “It also marks another milestone for AI Labs, which remains dedicated to delivering state-of-the-art AI-driven solutions by improving existing tools and developing new ones.”
The post BETBY ENHANCES BETTING TIPS API WITH EXPANDED SPORTS AND MARKET COVERAGE appeared first on European Gaming Industry News.
Latest News
Playzia Signs Major Deal with SOFTSWISS, Expanding Reach with Top Aggregator Platform
Playzia’s thrilling portfolio of games, including Billionaire Wolf and Billionaire Rhino, as well as upcoming highly anticipated Love Island series, set to go live on SOFTSWISS award-winning platform
Playzia, one of the fastest-growing game providers to the iGaming industry, is thrilled to announce a new partnership with SOFTSWISS, a recognised industry leader in iGaming software solutions development. This collaboration will see Playzia’s portfolio of innovative and thrilling games go live on SOFTSWISS award-winning aggregation platform, offering operators worldwide access to Playzia’s exciting content.
The partnership marks a significant milestone in Playzia’s continued expansion into global markets. Exciting titles from the dynamic studio developer, including Billionaire Wolf, Cosmos Cash, Sweet Candy Fortune, The Great Fishing Adventure, along with the newly released Volcanic Coins and Billionaire Rhino, are now available on the SOFTSWISS Game Aggregator. In addition to the steady rollout of 3 exciting titles per month, Playzia is committed to delivering unique branded content, including a recently announced series with ITV, inspired by the global phenomenon Love Island. This marks just the beginning of the Playzia’s ongoing growth and development in the iGaming industry.
Penning the agreement with SOFTSWISS and expanding its network of partners allows the fast-paced studio to further its mission of bringing its thrilling and innovative games to an even broader audience, ensuring players around the world who Love to Play can enjoy top-tier, one-of-a-kind gaming experiences.
“We are delighted to partner with SOFTSWISS and make our games accessible to operators through their renowned aggregation platform,” said Vlad Modorcea, CPO at Playzia. “This collaboration represents an exciting opportunity to reach new markets, and we’re confident that players will enjoy the high-quality content we bring to the table. Our games are designed to captivate, and we can’t wait to share them with SOFTSWISS global network.”
Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator added: ‘We welcome Playzia as our new partner, and we are proud to expand our portfolio with new games. We have already surpassed the 27,000 games mark and are excited to offer the market the best and most diverse games from the wide range available.’
Beginning this year, Playzia is gearing up to unveil an exciting roadmap, with three new games launching each month. Looking ahead, partners and players can anticipate the introduction of trademarked mechanics, innovative new game types including crash, table, instant, and probability games, along with exciting jackpots and tournaments, all designed to elevate the gaming experience to new heights.
The post Playzia Signs Major Deal with SOFTSWISS, Expanding Reach with Top Aggregator Platform appeared first on European Gaming Industry News.
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