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Casumo and BlueRibbon Software team up – taking gamification to the next level

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Award-winning online casino and sportsbook, Casumo, partners with industry innovator and B2B marketing platform provider, BlueRibbon Software.

The strategic alliance is set to enhance Casumo’s offering as it expands its ability to include a new level of excitement during game play. Not only will this move maximize user immersion, but it will also strengthen consumer longevity, solidifying the operator’s competitive edge in providing bespoke player experiences.

Together with BlueRibbon, Casumo now has the ability to leverage the platform’s unique data insights and powerful back office to build an engaging and rewarding experience for its players. Thus, enabling the company to further differentiate its offering, while remaining compliant across regulated markets.

As an independent marketing platform, BlueRibbon supplies powerful and uniquely customizable tools, packaged in a seamless overlay, to increase user engagement and cultivate sustainable loyalty enabling operators to unleash the full potential of jackpots to deliver a superior player experience while driving growth.

“Partnering with BlueRibbon allows Casumo to further enrich and diversify its product,” says Jacqui Gatt, Director of Gaming at Casumo. “We look forward to having the flexibility to build custom in-house jackpots that will integrate within our unique gamification layer, as well as our Reel Races tournaments, delivering a more robust, immersive experience for players.”

“Priding ourselves as industry disruptors, this strategic move for both ourselves and Casumo reinforces our shared passion for revolutionary gamification tools and enhanced customer engagement. Entering into such an esteemed partnership is testament to the strength of our capabilities as we endeavor to deliver on our promise of providing unique user experiences and content agnostic gaming solutions of the highest level.” said Amir Askarov, co-founder, and CEO of BlueRibbon Software.

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From $12 to $54,719: The Story of a Big Win at Betandyou!

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There are thousands of bets placed on Betandyou every single day. Some place small bets, some go big, and sometimes someone hits a win that stands out from everything else.

That’s exactly what happened this November – one of our players placed just $12 and hit a life-changing $54,719 payout!

What Happened Before the Big Win

It all started like any ordinary bet. Football filled the screens – Manchester, Barcelona, Milan, Porto.

The player with ID 6301********, a part of our community since June 2023, opened the Betandyou app and placed his usual pick. No big stake. No drama. Just a regular moment of excitement for the game.

The Four Predictions That Changed Everything

A $12 accumulator and four football matches. Most impressively, exact score predictions – something you don’t see every day and a true sign of confidence. And here’s how the night unfolded:

  • Manchester City – Bournemouth: 3–1
  • Barcelona – Elche: 3–1
  • Milan – Roma: 1–0
  • Porto – Braga: 2–1

One by one, the results started to fall into place. The first two games, perfect 3:1 calls. Then Milan held Roma to 1:0. And finally, Porto sealed it with a 2:1 win. Four matches. Four exact scores.

4560 Odds: A Moment You Can’t Predict

  • Total odds? 4560.
  • The payout? That’s $54,719!

When the final whistle blew, the numbers on the screen told a story we don’t see every day, the kind of win that makes your heart skip a beat and your hands tremble just a little before hitting “Check balance.” That’s the kind of moment every bettor dreams about, when the impossible suddenly becomes reality.

CEO Betandyou: Official Comment

“Wins like this always draw attention,” says the CEO of Betandyou. “But what excites us even more is the story behind it. Our players don’t just bet, they feel the game. They analyze, they take risks, they follow their passion. This win isn’t just luck; it’s the perfect mix of intuition, strategy, and a love for football. At Betandyou, we live for moments like these, because every big win starts with a small belief.”

More Than Just Numbers

This player has been with us for more than a year, and this time their loyalty, patience, and boldness paid off in the best possible way. It’s not really about the amount – it’s about that feeling when your choices turn into something real. When your screen lights up and you realize that yes, you just did that.

At Betandyou, that magic happens every day, sometimes quietly, sometimes spectacularly. But one thing is certain: there’s always another story waiting to be written.

So who knows? Maybe the next headline will be yours.
Stay in the game with Betandyou!

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CT Interactive Expands In Romania with New Game Launch on Maxbet.ro

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CT Interactive has further expanded its presence in the regulated Romanian market through the launch of new gaming content on Maxbet.ro. The collaboration introduces a selection of top-performing titles designed to boost player engagement and enhance the overall gaming experience across the region.

As part of the collaboration, Maxbet.ro will feature two exclusive titles available only to its players — Kyoto Magic and Fruits & Sweets Buy Bonus.

Martin Ivanov, Chief Operating Officer at CT Interactive, said: “Our collaboration with Maxbet.ro reflects our commitment to developing high-quality content that meets the demands of the modern Romanian player. Titles like Fruits & Sweets Buy Bonus and Kyoto Magic showcase the best of our portfolio – dynamic gameplay, strategic depth, attractive bonus features and excellent math models.”

“We are confident that our exclusive titles will enhance the gaming experience for Maxbet’s players, offering them a richer, more immersive, and engaging journey,” added Bogdan Smeu, Regional Manager for Romania at CT Interactive.

In addition to the exclusive titles, Maxbet.ro will now feature a selection of CT Interactive’s most popular games, including 20 Mega Star, Lucky Clover 10, The Shining Globe, Zet Fruits and Doctor Winstein Buy Bonus.

The post CT Interactive Expands In Romania with New Game Launch on Maxbet.ro appeared first on European Gaming Industry News.

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Spelinspektionen: Gaming Companies with Swedish Licenses Had a Turnover of SEK 6.7 Billion During the Third Quarter

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Gambling companies with a Swedish license had a turnover of SEK 6.7 billion (609 million Euro) in the third quarter of 2025, an increase of 0.5% compared to the same quarter in 2024. Turnover refers to players’ stakes minus paid out winnings. The figures are preliminary and may be revised.

At the end of the quarter, just over 130,000 people were suspended via Spelpaus.se, which is an increase of 2.1% from the previous quarter.

The Swedish Gambling Authority continuously collects and analyses data to monitor trends in the gambling market. Turnover data for games for public benefit purposes is collected directly by the Swedish Gambling Authority. For taxable entities, turnover figures are based on information on decided tax from the Swedish Tax Agency.

The post Spelinspektionen: Gaming Companies with Swedish Licenses Had a Turnover of SEK 6.7 Billion During the Third Quarter appeared first on European Gaming Industry News.

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