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SIS expands into numbers with 49’s acquisition

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SIS (Sports Information Services), the leading multi-channel supplier of 24/7 betting services, today announced that it has acquired the full shareholding of 49’s from the current owners, GVC and William Hill.

The agreement will see SIS take ownership of 49’s market-leading live draws product and the famous virtual horseracing brands Portman Park, Sprint Valley, and Steepledowns, as well as virtual greyhounds from Brushwood and Millersfield.

The acquisition of 49’s is a perfect strategic fit for SIS’ ever-expanding product portfolio and the brands already fit within the existing 24/7 racing channels that have been so successful both in the UK and especially with international retail and digital betting operators. In addition, SIS is developing a range of new numbers and virtual content which will sit under the 49’s brand umbrella and this acquisition complements the great strides made in launching new products, including the market- leading esports competitive gaming product now live with bet365.

Richard Ames, CEO at SIS, said: “49’s has a long history of supplying high quality, market-leading content to UK and Irish bookmakers and the product range is much loved by consumers. Over recent years, SIS has successfully extended the brand worldwide and it makes perfect sense to now take the further step of acquiring the business. We have great plans for the brands and will announce shortly a range of new and extended products as part SIS’ numbers product strategy.”

Mike Jones, Chairman of 49’s Limited, said: “We’ve worked in partnership with SIS for the last 20 years and they are uniquely positioned to be able to further expand the 49’s brand internationally. We look forward to seeing how they build on the excellent work the team has done over the last few years to position 49’s as a leading numbers product.”

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22Bet Partners Launches €10,000 Total Prize Pool Affiliate Giveaway for New Partners

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22Bet Partners has launched a new social media giveaway designed to welcome new affiliates into its global partner network — this time with a €10,000 total prize pool waiting to be claimed.

The campaign, hosted on the company’s official Instagram page and running until April 15, will select ten winners, each receiving €1,000 credited to their affiliate account. The initiative offers new partners an opportunity to join the program while boosting their starting affiliate balance from day one.

Participation in the campaign follows a simple format familiar to anyone active on social media. To enter the giveaway, participants need to complete three steps:

Once the campaign concludes, ten winners will be randomly selected from participants who completed all steps and liked the post. Selected users will be contacted directly and asked to provide their Affiliate ID so the reward can be credited to their affiliate account.

More detailed participation rules and conditions can be found in the official giveaway post on the 22Bet Partners Instagram page.

The promotion is available exclusively to new affiliates joining the 22Bet Partners program. The initiative reflects the brand’s ongoing focus on expanding its global affiliate network and supporting partners who choose to grow alongside the platform.

General 22Bet Partners Terms & Conditions apply to this promotion.

The post 22Bet Partners Launches €10,000 Total Prize Pool Affiliate Giveaway for New Partners appeared first on Americas iGaming & Sports Betting News.

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Latest News

22Bet Partners Launches €10,000 Total Prize Pool Affiliate Giveaway for New Partners

Published

on

22Bet Partners has launched a new social media giveaway designed to welcome new affiliates into its global partner network — this time with a €10,000 total prize pool waiting to be claimed.

The campaign, hosted on the company’s official Instagram page and running until April 15, will select ten winners, each receiving €1,000 credited to their affiliate account. The initiative offers new partners an opportunity to join the program while boosting their starting affiliate balance from day one.

Participation in the campaign follows a simple format familiar to anyone active on social media. To enter the giveaway, participants need to complete three steps:

Once the campaign concludes, ten winners will be randomly selected from participants who completed all steps and liked the post. Selected users will be contacted directly and asked to provide their Affiliate ID so the reward can be credited to their affiliate account.

More detailed participation rules and conditions can be found in the official giveaway post on the 22Bet Partners Instagram page.

The promotion is available exclusively to new affiliates joining the 22Bet Partners program. The initiative reflects the brand’s ongoing focus on expanding its global affiliate network and supporting partners who choose to grow alongside the platform.

General 22Bet Partners Terms & Conditions apply to this promotion.

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Global Esports Prize Pools Exceed $270M in 2025

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Global esports prize pools exceeded $270 million in 2025, a 15.5% increase year-over-year, according to new research from eSportRanker. Despite this growth, prize money remains concentrated. Saudi Arabia, China and the US together hosted roughly half of all prize money across the world’s top ten esports nations, highlighting how a few markets dominate major tournament hosting.

The analysis draws on Esports Charts host-country data covering more than 10,500 tournaments across 100+ esports titles worldwide. The research examines not only how much prize money was distributed, but where tournaments were hosted and what structural factors allowed certain countries to rise to the top.

Saudi Arabia ranked first globally with $39.66 million in hosted prize pools, driven largely by the Esports World Cup circuit in Riyadh, which staged tournaments across titles including Dota 2, PUBG Mobile, Mobile Legends: Bang Bang and Honor of Kings.

China ranked second with $34.82 million, supported by its publisher-controlled domestic league system, including Tencent’s King Pro League Grand Finals 2025, which alone carried a prize pool of nearly $10 million.

The US placed third with $23.12 million, reflecting a diversified esports ecosystem with tournaments across multiple publishers and game genres.

The top ten countries by hosted esports prize pools in 2025 were:

Saudi Arabia — $39.66M

China — $34.82M

United States — $23.12M

Romania — $7.79M

France — $7.57M

Thailand — $7.11M

Canada — $5.28M

Germany — $5.22M

South Korea — $5.03M

Japan — $4.28M

Beyond the leading three markets, prize money drops sharply. The remaining seven countries together accounted for just over $47 million, illustrating the concentration at the top of the global esports hosting landscape.

The research also highlights several structural patterns behind these rankings. Sovereign investment programmes, such as those in Saudi Arabia, can rapidly elevate a country’s esports position. Publisher-controlled ecosystems, as seen in China, generate recurring prize pools. Meanwhile, countries like Romania and Germany reached the top ten by consistently hosting international events rather than relying on single flagship tournaments.

The post Global Esports Prize Pools Exceed $270M in 2025 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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