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Erik Bergman’s Great.com donates more than $100,000 and pledges another $1M+ to a community of philanthropic entrepreneurs

Published

6 years ago

June 29, 2020

Reading Time: 3 minutes

iGaming entrepreneur Erik Bergman pledges over $1M in CTTMF shares to Founders Pledge, a global community of entrepreneurs, and donates another $100,000+ as an operational supporter.

Erik Bergman launched Great.con in 2018 with a mission to end the global climate crisis. Using his expertise in iGaming, Erik wanted to build a revenue-generating platform that would help carry out this mission.

The business concept of Great.com is to build the world’s most trusted iGaming review website, which would generate profits through affiliate partnerships – 100% of which would be donated to vetted charities working to solve climate change.

Not only is the business concept unique, but the organizational structure and management of Great.com is also groundbreaking. Transparency is one of its core values with employee conditions and work culture shared openly. For example, Great.com records and publishes weekly meetings to its website along with employees’ salaries.

Erik was quoted in Forbes saying that “I believe the people we want to attract and want in our team – are the same people that resonate with transparency.”

The ambition of Great.com is not just to end the climate crisis but to challenge the traditional norms associated with work. Erik has set out to build a more open, inclusive, and sustainable organization which he hopes will set the blueprint for other companies to follow.

Since its inception, Great.com has donated more than $225,000 to charitable causes. Now, another donation of $100,000 is being made to help fund the operational costs associated with Founders Pledge – a global community of more than 1,400 entrepreneurs. Every member of Founders Pledge must make a legally binding “pledge” to donate a chosen portion of their current or future wealth to charity.

This $100,000 donation to Founders Pledge as an operational supporter will help mitigate the burden that COVID-19 has had on their organization and will enable their team to continue its efforts of expanding its community, securing more pledges, and channeling millions of dollars to high-impact charities working on key global issues such as climate change.

In addition to this $100,000 donation, Erik Bergman also joined Founders Pledge as a member and signed a future pledge to donate 20% of his shares in Catena Media (CTTMF) which is currently valued at $1.3 million.

Founders Pledge is a unique community of entrepreneurs who have a shared purpose of wanting to do the most good in the world. The organization has a research team that focuses on charity due diligence, data collection, and the curation of high-impact causes throughout the world that are being underserved philanthropically. They strive to use data and analysis to recommend charities which will offer the largest return per dollar donated.

For example, in response to COVID-19, Founders Pledge created a single fund that would enable members and the public to contribute resources into which would then be dispersed by Founders Pledge to vetted charities aimed at pandemic preparedness, stopping the spread of COVID-19, and lessening the social and economic burden on the most affected communities. Founders Pledge takes an adaptive approach with its fund allocation to

COVID-19 relief which means they are making strategic decisions every time they contribute

– choosing the cause for which that donation would have the greatest impact. Erik Bergman, founder of Great.com, comments:

“When I founded Great.com, it was because I wanted to build an organization that could make the greatest difference possible for our environment – both from a climate and organizational perspective. So, it is important for me to find ways to create compounding returns. Founders Pledge is one such organization, as they have built up unique expertise on how to create the greatest impact with charitable giving. It’s an honor for me that Great.com can now help this incredible organization further their altruistic efforts.”

David Goldberg, founder, Founders Pledge, adds:

“It is very welcome that Erik Bergman and Great.com join our network. We bring together entrepreneurs with cutting-edge skills that are all driven by helping to do good for our world. The exchange between members is very valuable and Great.com can now take advantage of the unique knowledge we possess, to be able to make more well-founded donations.”

“My wish is that entrepreneurs and companies around the world start to be driven by serving a greater purpose. By joining Founders Pledge, I want to inspire others to do the same. You can make a difference if you do the right research and manage it through the right organizations”, Erik Bergman concludes.

Affiliates

PartnerMatrix teams with Broadway Platform to roll out Agent System to PAM clients

Published

2 hours ago

June 29, 2026

Wladimir P.

partnermatrix-teams-with-broadway-platform-to-roll-out-agent-system-to-pam-clients

PartnerMatrix, part of the EveryMatrix Group, has signed an exclusive collaboration with Broadway Platform, a Player Account Management platform (PAM) developed by SPRIBE, to expand distribution of the PartnerMatrix Agent System. The agreement was announced Monday, June 29th, 2026, in Malta.

Under the deal, Broadway Platform will introduce the PartnerMatrix Agent System to its clients as a tool to manage and scale offline traffic operations alongside digital affiliate activity.

PartnerMatrix said the Agent System is designed to give operators visibility and control over agent performance, commission structures and player activity within a connected environment, supporting online and offline traffic management across multiple territories.

Vahe Khalatyan, Head of PartnerMatrix, said: “We are pleased to launch this collaboration with Broadway and expand the reach of our Agent System to a wider network of operators.
“Operators increasingly need stronger control across both online and offline acquisition channels, and this collaboration helps bring that capability to more partners globally.”

Giorgi Samkharadze, Director at Broadway Platform, said: “We’re constantly looking for ways to help our partners grow more efficiently across diverse markets. The PartnerMatrix Agent System offers operators a powerful framework for managing both affiliate and agent-driven acquisition within a single ecosystem.
“As our global footprint continues to expand, particularly across emerging markets where offline traffic remains highly influential, we see significant value in providing our partners with access to scalable solutions that support sustainable growth.”

The post PartnerMatrix teams with Broadway Platform to roll out Agent System to PAM clients appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

affiliate marketing

Intelitics adds generative AI visual reporting tool for iGaming marketers

Published

2 hours ago

June 29, 2026

Wladimir P.

intelitics-adds-generative-ai-visual-reporting-tool-for-igaming-marketers

Intelitics has launched Actionable Intelligence, a generative AI reporting feature designed to let iGaming and sports betting marketing teams create custom data visualisations on demand using plain-language questions.

The company said the tool builds on Intelitics’ existing reporting stack used to track partner performance, campaign ROI and acquisition metrics. Instead of commissioning a new report or writing code, users can query the same dataset and receive a chart or visualisation in response.

Use cases cited by Intelitics include comparing partner performance by traffic source, drilling into individual campaigns, and breaking down player value by acquisition channel. Intelitics said the feature interprets iGaming and affiliate marketing terms including partners, offers, traffic sources, player value, acquisition channels, GGR and NGR, without requiring users to translate requests into SQL.

“The data our customers need to make better decisions has always been inside Intelitics,” said Allan Stone, founder and CEO of Intelitics. “Actionable Intelligence makes it accessible on their terms, with no technical skills required and no waiting for a report to be built. We designed it so that everyone on a marketing team, not just the analysts, can explore their data and act on what they find – and we built it to understand the way iGaming and affiliate marketers actually talk about their business, from partners and offers to GGR and NGR.”

On data governance, Intelitics said Actionable Intelligence runs within each customer’s Intelitics environment. The company stated that customer data is not pooled across accounts, shared with third parties, or used to train any model outside that environment, and that each visualisation is generated only from the customer’s own Intelitics data. The feature is available to Intelitics customers.

The post Intelitics adds generative AI visual reporting tool for iGaming marketers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Brand Partnerships

Stake names UFC flyweight contender Tracy Cortez as global ambassador

Published

2 hours ago

June 29, 2026

Wladimir P.

stake-names-ufc-flyweight-contender-tracy-cortez-as-global-ambassador

Stake has appointed UFC women’s flyweight contender Tracy Cortez as a global ambassador, with the partnership set to begin in June 2026.

The company said the deal adds Cortez—currently ranked No. 8 at women’s flyweight—to its growing group of UFC athletes and ambassadors. Stake also listed Alex Pereira, Max Holloway, Merab Dvalishvili, Caio Borralho and Alexandre Pantoja among its current UFC ambassadors.

Cortez holds a 12-3 record, according to Stake, and rose through Dana White’s Contender Series in 2019. The company also referenced an 11-fight win streak during her career.

Akhil Sarin, Chief Marketing Officer at Stake, said: “Tracy Cortez is a phenomenal athlete, who we’re really excited to be partnering with in this new ambassadorial role. She has proven herself to be a real contender in the UFC flyweight division already, and as she comes into her prime, Stake is proud to support her journey.

“Tracy’s personality and competitive spirit is something which aligns with our values at Stake – she’s fun, the fans love her, and we’re looking forward to bringing a valuable partnership to MMA fans.”

Stake ambassador Tracy Cortez added: “Partnering with Stake feels like the perfect fit for this chapter of my career. This is a brand at the cutting edge of sports and entertainment, and they value the same grit and authenticity that I bring to every fight.

“I’m ready to engage with my supporters in a whole new way and take this journey to the next level together.”

The post Stake names UFC flyweight contender Tracy Cortez as global ambassador appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.