Latest News
Erik Bergman’s Great.com donates more than $100,000 and pledges another $1M+ to a community of philanthropic entrepreneurs
iGaming entrepreneur Erik Bergman pledges over $1M in CTTMF shares to Founders Pledge, a global community of entrepreneurs, and donates another $100,000+ as an operational supporter.
Erik Bergman launched Great.con in 2018 with a mission to end the global climate crisis. Using his expertise in iGaming, Erik wanted to build a revenue-generating platform that would help carry out this mission.
The business concept of Great.com is to build the world’s most trusted iGaming review website, which would generate profits through affiliate partnerships – 100% of which would be donated to vetted charities working to solve climate change.
Not only is the business concept unique, but the organizational structure and management of Great.com is also groundbreaking. Transparency is one of its core values with employee conditions and work culture shared openly. For example, Great.com records and publishes weekly meetings to its website along with employees’ salaries.
Erik was quoted in Forbes saying that “I believe the people we want to attract and want in our team – are the same people that resonate with transparency.”
The ambition of Great.com is not just to end the climate crisis but to challenge the traditional norms associated with work. Erik has set out to build a more open, inclusive, and sustainable organization which he hopes will set the blueprint for other companies to follow.
Since its inception, Great.com has donated more than $225,000 to charitable causes. Now, another donation of $100,000 is being made to help fund the operational costs associated with Founders Pledge – a global community of more than 1,400 entrepreneurs. Every member of Founders Pledge must make a legally binding “pledge” to donate a chosen portion of their current or future wealth to charity.
This $100,000 donation to Founders Pledge as an operational supporter will help mitigate the burden that COVID-19 has had on their organization and will enable their team to continue its efforts of expanding its community, securing more pledges, and channeling millions of dollars to high-impact charities working on key global issues such as climate change.
In addition to this $100,000 donation, Erik Bergman also joined Founders Pledge as a member and signed a future pledge to donate 20% of his shares in Catena Media (CTTMF) which is currently valued at $1.3 million.
Founders Pledge is a unique community of entrepreneurs who have a shared purpose of wanting to do the most good in the world. The organization has a research team that focuses on charity due diligence, data collection, and the curation of high-impact causes throughout the world that are being underserved philanthropically. They strive to use data and analysis to recommend charities which will offer the largest return per dollar donated.
For example, in response to COVID-19, Founders Pledge created a single fund that would enable members and the public to contribute resources into which would then be dispersed by Founders Pledge to vetted charities aimed at pandemic preparedness, stopping the spread of COVID-19, and lessening the social and economic burden on the most affected communities. Founders Pledge takes an adaptive approach with its fund allocation to
COVID-19 relief which means they are making strategic decisions every time they contribute
– choosing the cause for which that donation would have the greatest impact. Erik Bergman, founder of Great.com, comments:
“When I founded Great.com, it was because I wanted to build an organization that could make the greatest difference possible for our environment – both from a climate and organizational perspective. So, it is important for me to find ways to create compounding returns. Founders Pledge is one such organization, as they have built up unique expertise on how to create the greatest impact with charitable giving. It’s an honor for me that Great.com can now help this incredible organization further their altruistic efforts.”
David Goldberg, founder, Founders Pledge, adds:
“It is very welcome that Erik Bergman and Great.com join our network. We bring together entrepreneurs with cutting-edge skills that are all driven by helping to do good for our world. The exchange between members is very valuable and Great.com can now take advantage of the unique knowledge we possess, to be able to make more well-founded donations.”
“My wish is that entrepreneurs and companies around the world start to be driven by serving a greater purpose. By joining Founders Pledge, I want to inspire others to do the same. You can make a difference if you do the right research and manage it through the right organizations”, Erik Bergman concludes.
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AC Milan
Boomerang Partners brought TIME TO WIN to a close with 57 teams having competed for exclusive AC Milan-related rewards
On March 31, Boomerang Partners concluded their exclusive affiliate tournament, TIME TO WIN. Top-performing affiliate teams competed for prizes and unique experiences linked to AC Milan, of which Boomerang is an Official Regional Partner
Participation metrics and performance results
Held from February 12 to March 31, the TIME TO WIN tournament brought together 57 affiliate teams. In total, they generated 1,611 sports FTDs across multiple brands within Boomerang Partners’ client portfolio. 40% of participants joined as new partners for this tournament.
Engagement levels varied across teams. 37% completed at least two tasks, while one team completed the full set of tasks.
Rossoneri Hub as the tournament’s central platform
All tournament activity was managed through the Rossoneri Hub – a dedicated platform developed as part of Boomerang Partners’ collaboration with AC Milan. During the tournament period, the Hub attracted 33,268 visitors. It served as the main entry point, hosting tasks and tracking participants’ progress.
A format built covering the full affiliate lifecycle
The structure of TIME TO WIN combined multiple aspects of affiliate activity within a unified platform. Participants completed tasks across five segments: performance, SMM, PR, brand surveys, and reviews. All of these contributed to their overall score.
The tasks were clearly defined, with fixed points awarded for each completed action:
- Generating new sports users for brands within Boomerang Partners’ client portfolio – 10 points for each FTD
- Completing the brand survey – 25 points
- Contributing expert commentary as part of PR activities – 30 points
- Participating in a dedicated SMM challenge – 25 points
- Leaving a review on a selected platform – 20 points
The brand survey became the most popular task, while creative mechanics also played a role, including an AI-based challenge that resulted in 17 AC Milan kit concepts created by participants
AC Milan partnership as a value driver
A defining element of TIME TO WIN was its integration with AC Milan. All rewards were directly tied to the Club. This made the tournament more than a standard incentive program.
Participation gave affiliates access to experiences that reflect the level of the Boomerang Partners and AC Milan partnership – from merch packs and signed jerseys to matchday experiences and behind-the-scenes opportunities. These rewards cannot be replicated outside a top-tier football collaboration. They are designed as premium experiences.
Prize structure and winners
Winners will be determined across five prize tiers, each unlocked by reaching specific point thresholds. Notably, three teams (…) surpassed the 750-point threshold, qualifying for the top-tier experiences.
The prize structure included:
- Prize 1 (150 points): TIME TO WIN Merch Pack for a team of five (3–5 sets)
- Prize 2 (250 points): AC Milan official jerseys signed by players (five jerseys per set – 3–5 sets)
- Prize 3 (350 points): A trip to the AC Milan v Cagliari match for five people (one set)
- Prize 4 (550 points): A trip to the AC Milan v Juventus match, including pre-match access, for five people (one set)
- Prize 5 (750 points): A trip to Milanello Sports Center, the heart of AC Milan, for five people (two sets)
In total, 15 partner representatives will attend the AC Milan v Juventus match. The main prize includes one winning team of up to five participants, while additional attendees will join through the Milanello experience.
To support this activation, Boomerang Partners expanded its ticket allocation based on demand. The company increased premium tickets by 300% and total ticket volume by 212% compared to the standard quota.
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented: “TIME TO WIN delivered exactly what we set out to achieve, bringing partners into an active phase at the right moment of the sports season and showing how teams performed under the same conditions.
The integration with AC Milan added a different layer to the tournament. The prizes were experiences tied directly to the Club – something affiliates don’t typically get through standard formats.
At the same time, the results carry into the third season of Golden Boomerang Awards, where the focus shifts to performance over time. This continuity is key to how we structure competition.”
From TIME TO WIN to Golden Boomerang Awards 2026
TIME TO WIN was designed as an entry point into a broader competitive framework. Participants who reached the 100-point threshold received bonus points toward the Golden Boomerang Awards 2026. The annual affiliate tournament, organized by Boomerang Partners, officially launched on April 3, marking the start of its third season
This year’s competition is built around the “Beyond the Moment” concept, reflecting a shift from short-term results to sustained performance over time. Rather than rewarding isolated spikes, the format emphasizes consistency, strategic execution, and the ability to remain competitive throughout the entire competition period. Further participation details are available on the official GBA 2026 website.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. The Company is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Across its partner network, six new products were launched in 2024–2025, contributing to a nearly 1.5x growth in product users.
The company’s clients’ portfolio includes more than 10 brands operating across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
The post Boomerang Partners brought TIME TO WIN to a close with 57 teams having competed for exclusive AC Milan-related rewards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AC Milan
Boomerang Partners brought TIME TO WIN to a close with 57 teams having competed for exclusive AC Milan-related rewards
On March 31, Boomerang Partners concluded their exclusive affiliate tournament, TIME TO WIN. Top-performing affiliate teams competed for prizes and unique experiences linked to AC Milan, of which Boomerang is an Official Regional Partner
Participation metrics and performance results
Held from February 12 to March 31, the TIME TO WIN tournament brought together 57 affiliate teams. In total, they generated 1,611 sports FTDs across multiple brands within Boomerang Partners’ client portfolio. 40% of participants joined as new partners for this tournament.
Engagement levels varied across teams. 37% completed at least two tasks, while one team completed the full set of tasks.
Rossoneri Hub as the tournament’s central platform
All tournament activity was managed through the Rossoneri Hub – a dedicated platform developed as part of Boomerang Partners’ collaboration with AC Milan. During the tournament period, the Hub attracted 33,268 visitors. It served as the main entry point, hosting tasks and tracking participants’ progress.
A format built covering the full affiliate lifecycle
The structure of TIME TO WIN combined multiple aspects of affiliate activity within a unified platform. Participants completed tasks across five segments: performance, SMM, PR, brand surveys, and reviews. All of these contributed to their overall score.
The tasks were clearly defined, with fixed points awarded for each completed action:
- Generating new sports users for brands within Boomerang Partners’ client portfolio – 10 points for each FTD
- Completing the brand survey – 25 points
- Contributing expert commentary as part of PR activities – 30 points
- Participating in a dedicated SMM challenge – 25 points
- Leaving a review on a selected platform – 20 points
The brand survey became the most popular task, while creative mechanics also played a role, including an AI-based challenge that resulted in 17 AC Milan kit concepts created by participants
AC Milan partnership as a value driver
A defining element of TIME TO WIN was its integration with AC Milan. All rewards were directly tied to the Club. This made the tournament more than a standard incentive program.
Participation gave affiliates access to experiences that reflect the level of the Boomerang Partners and AC Milan partnership – from merch packs and signed jerseys to matchday experiences and behind-the-scenes opportunities. These rewards cannot be replicated outside a top-tier football collaboration. They are designed as premium experiences.
Prize structure and winners
Winners will be determined across five prize tiers, each unlocked by reaching specific point thresholds. Notably, three teams (…) surpassed the 750-point threshold, qualifying for the top-tier experiences.
The prize structure included:
- Prize 1 (150 points): TIME TO WIN Merch Pack for a team of five (3–5 sets)
- Prize 2 (250 points): AC Milan official jerseys signed by players (five jerseys per set – 3–5 sets)
- Prize 3 (350 points): A trip to the AC Milan v Cagliari match for five people (one set)
- Prize 4 (550 points): A trip to the AC Milan v Juventus match, including pre-match access, for five people (one set)
- Prize 5 (750 points): A trip to Milanello Sports Center, the heart of AC Milan, for five people (two sets)
In total, 15 partner representatives will attend the AC Milan v Juventus match. The main prize includes one winning team of up to five participants, while additional attendees will join through the Milanello experience.
To support this activation, Boomerang Partners expanded its ticket allocation based on demand. The company increased premium tickets by 300% and total ticket volume by 212% compared to the standard quota.
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented: “TIME TO WIN delivered exactly what we set out to achieve, bringing partners into an active phase at the right moment of the sports season and showing how teams performed under the same conditions.
The integration with AC Milan added a different layer to the tournament. The prizes were experiences tied directly to the Club – something affiliates don’t typically get through standard formats.
At the same time, the results carry into the third season of Golden Boomerang Awards, where the focus shifts to performance over time. This continuity is key to how we structure competition.”
From TIME TO WIN to Golden Boomerang Awards 2026
TIME TO WIN was designed as an entry point into a broader competitive framework. Participants who reached the 100-point threshold received bonus points toward the Golden Boomerang Awards 2026. The annual affiliate tournament, organized by Boomerang Partners, officially launched on April 3, marking the start of its third season
This year’s competition is built around the “Beyond the Moment” concept, reflecting a shift from short-term results to sustained performance over time. Rather than rewarding isolated spikes, the format emphasizes consistency, strategic execution, and the ability to remain competitive throughout the entire competition period. Further participation details are available on the official GBA 2026 website.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. The Company is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Across its partner network, six new products were launched in 2024–2025, contributing to a nearly 1.5x growth in product users.
The company’s clients’ portfolio includes more than 10 brands operating across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
The post Boomerang Partners brought TIME TO WIN to a close with 57 teams having competed for exclusive AC Milan-related rewards appeared first on Americas iGaming & Sports Betting News.
Latest News
Boomerang Partners brought TIME TO WIN to a close with 57 teams having competed for exclusive AC Milan-related rewards
On March 31, Boomerang Partners concluded their exclusive affiliate tournament, TIME TO WIN. Top-performing affiliate teams competed for prizes and unique experiences linked to AC Milan, of which Boomerang is an Official Regional Partner
Participation metrics and performance results
Held from February 12 to March 31, the TIME TO WIN tournament brought together 57 affiliate teams. In total, they generated 1,611 sports FTDs across multiple brands within Boomerang Partners’ client portfolio. 40% of participants joined as new partners for this tournament.
Engagement levels varied across teams. 37% completed at least two tasks, while one team completed the full set of tasks.
Rossoneri Hub as the tournament’s central platform
All tournament activity was managed through the Rossoneri Hub – a dedicated platform developed as part of Boomerang Partners’ collaboration with AC Milan. During the tournament period, the Hub attracted 33,268 visitors. It served as the main entry point, hosting tasks and tracking participants’ progress.
A format built covering the full affiliate lifecycle
The structure of TIME TO WIN combined multiple aspects of affiliate activity within a unified platform. Participants completed tasks across five segments: performance, SMM, PR, brand surveys, and reviews. All of these contributed to their overall score.
The tasks were clearly defined, with fixed points awarded for each completed action:
- Generating new sports users for brands within Boomerang Partners’ client portfolio – 10 points for each FTD
- Completing the brand survey – 25 points
- Contributing expert commentary as part of PR activities – 30 points
- Participating in a dedicated SMM challenge – 25 points
- Leaving a review on a selected platform – 20 points
The brand survey became the most popular task, while creative mechanics also played a role, including an AI-based challenge that resulted in 17 AC Milan kit concepts created by participants
AC Milan partnership as a value driver
A defining element of TIME TO WIN was its integration with AC Milan. All rewards were directly tied to the Club. This made the tournament more than a standard incentive program.
Participation gave affiliates access to experiences that reflect the level of the Boomerang Partners and AC Milan partnership – from merch packs and signed jerseys to matchday experiences and behind-the-scenes opportunities. These rewards cannot be replicated outside a top-tier football collaboration. They are designed as premium experiences.
Prize structure and winners
Winners will be determined across five prize tiers, each unlocked by reaching specific point thresholds. Notably, three teams (…) surpassed the 750-point threshold, qualifying for the top-tier experiences.
The prize structure included:
- Prize 1 (150 points): TIME TO WIN Merch Pack for a team of five (3–5 sets)
- Prize 2 (250 points): AC Milan official jerseys signed by players (five jerseys per set – 3–5 sets)
- Prize 3 (350 points): A trip to the AC Milan v Cagliari match for five people (one set)
- Prize 4 (550 points): A trip to the AC Milan v Juventus match, including pre-match access, for five people (one set)
- Prize 5 (750 points): A trip to Milanello Sports Center, the heart of AC Milan, for five people (two sets)
In total, 15 partner representatives will attend the AC Milan v Juventus match. The main prize includes one winning team of up to five participants, while additional attendees will join through the Milanello experience.
To support this activation, Boomerang Partners expanded its ticket allocation based on demand. The company increased premium tickets by 300% and total ticket volume by 212% compared to the standard quota.
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented: “TIME TO WIN delivered exactly what we set out to achieve, bringing partners into an active phase at the right moment of the sports season and showing how teams performed under the same conditions.
The integration with AC Milan added a different layer to the tournament. The prizes were experiences tied directly to the Club – something affiliates don’t typically get through standard formats.
At the same time, the results carry into the third season of Golden Boomerang Awards, where the focus shifts to performance over time. This continuity is key to how we structure competition.”
From TIME TO WIN to Golden Boomerang Awards 2026
TIME TO WIN was designed as an entry point into a broader competitive framework. Participants who reached the 100-point threshold received bonus points toward the Golden Boomerang Awards 2026. The annual affiliate tournament, organized by Boomerang Partners, officially launched on April 3, marking the start of its third season
This year’s competition is built around the “Beyond the Moment” concept, reflecting a shift from short-term results to sustained performance over time. Rather than rewarding isolated spikes, the format emphasizes consistency, strategic execution, and the ability to remain competitive throughout the entire competition period. Further participation details are available on the official GBA 2026 website.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. The Company is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Across its partner network, six new products were launched in 2024–2025, contributing to a nearly 1.5x growth in product users.
The company’s clients’ portfolio includes more than 10 brands operating across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
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