Latest News

Erik Bergman’s Great.com donates more than $100,000 and pledges another $1M+ to a community of philanthropic entrepreneurs

Published

6 years ago

June 29, 2020

Reading Time: 3 minutes

iGaming entrepreneur Erik Bergman pledges over $1M in CTTMF shares to Founders Pledge, a global community of entrepreneurs, and donates another $100,000+ as an operational supporter.

Erik Bergman launched Great.con in 2018 with a mission to end the global climate crisis. Using his expertise in iGaming, Erik wanted to build a revenue-generating platform that would help carry out this mission.

The business concept of Great.com is to build the world’s most trusted iGaming review website, which would generate profits through affiliate partnerships – 100% of which would be donated to vetted charities working to solve climate change.

Not only is the business concept unique, but the organizational structure and management of Great.com is also groundbreaking. Transparency is one of its core values with employee conditions and work culture shared openly. For example, Great.com records and publishes weekly meetings to its website along with employees’ salaries.

Erik was quoted in Forbes saying that “I believe the people we want to attract and want in our team – are the same people that resonate with transparency.”

The ambition of Great.com is not just to end the climate crisis but to challenge the traditional norms associated with work. Erik has set out to build a more open, inclusive, and sustainable organization which he hopes will set the blueprint for other companies to follow.

Since its inception, Great.com has donated more than $225,000 to charitable causes. Now, another donation of $100,000 is being made to help fund the operational costs associated with Founders Pledge – a global community of more than 1,400 entrepreneurs. Every member of Founders Pledge must make a legally binding “pledge” to donate a chosen portion of their current or future wealth to charity.

This $100,000 donation to Founders Pledge as an operational supporter will help mitigate the burden that COVID-19 has had on their organization and will enable their team to continue its efforts of expanding its community, securing more pledges, and channeling millions of dollars to high-impact charities working on key global issues such as climate change.

In addition to this $100,000 donation, Erik Bergman also joined Founders Pledge as a member and signed a future pledge to donate 20% of his shares in Catena Media (CTTMF) which is currently valued at $1.3 million.

Founders Pledge is a unique community of entrepreneurs who have a shared purpose of wanting to do the most good in the world. The organization has a research team that focuses on charity due diligence, data collection, and the curation of high-impact causes throughout the world that are being underserved philanthropically. They strive to use data and analysis to recommend charities which will offer the largest return per dollar donated.

For example, in response to COVID-19, Founders Pledge created a single fund that would enable members and the public to contribute resources into which would then be dispersed by Founders Pledge to vetted charities aimed at pandemic preparedness, stopping the spread of COVID-19, and lessening the social and economic burden on the most affected communities. Founders Pledge takes an adaptive approach with its fund allocation to

COVID-19 relief which means they are making strategic decisions every time they contribute

– choosing the cause for which that donation would have the greatest impact. Erik Bergman, founder of Great.com, comments:

“When I founded Great.com, it was because I wanted to build an organization that could make the greatest difference possible for our environment – both from a climate and organizational perspective. So, it is important for me to find ways to create compounding returns. Founders Pledge is one such organization, as they have built up unique expertise on how to create the greatest impact with charitable giving. It’s an honor for me that Great.com can now help this incredible organization further their altruistic efforts.”

David Goldberg, founder, Founders Pledge, adds:

“It is very welcome that Erik Bergman and Great.com join our network. We bring together entrepreneurs with cutting-edge skills that are all driven by helping to do good for our world. The exchange between members is very valuable and Great.com can now take advantage of the unique knowledge we possess, to be able to make more well-founded donations.”

“My wish is that entrepreneurs and companies around the world start to be driven by serving a greater purpose. By joining Founders Pledge, I want to inspire others to do the same. You can make a difference if you do the right research and manage it through the right organizations”, Erik Bergman concludes.

American gambling industry

Gaming Americas Weekly Roundup – January 26-February 1

Published

3 hours ago

February 3, 2026

Wladimir P.

gaming-americas-weekly-roundup-–-january-26-february-1

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

ComeOn Group has launched its new marketing campaign in Ontario. The campaign underscores ComeOn Group’s long-term commitment to sustainable expansion – powered by ComeOn’s proprietary technology and a clear focus on delivering standout, personalised entertainment experiences at scale. At the centre of the campaign is a series of premium television commercials starring Jeremy Piven, a long-standing ComeOn brand ambassador. Piven’s high-energy presence and authentic connection to sports reinforce the brand’s entertainment-first positioning, bringing ComeOn’s sportsbook experience to life across TV and digital. Produced by ComeOn Group’s internal creative hub, the campaign provides a cohesive creative platform that clearly differentiates the brand in a crowded market.

Michigan commercial and tribal operators have reported a combined $399.8 million total internet gaming (iGaming) gross receipts and gross sports betting receipts in December. Gross receipts increased 19.1% compared to November. December iGaming gross receipts totaled $315.8 million, the highest to date. The previous high was $278.5 million recorded in October 2025. December gross sports betting receipts totaled $84.0 million, which is a decrease from the $87.3 million recorded in November. Combined total iGaming and internet sports betting adjusted gross receipts (AGR) for December were $357.87 million, including $296.74 million from iGaming and $61.13 million from internet sports betting — representing an iGaming increase of 27.2% and a sports betting decrease of 5.6% when compared to November 2025.

The Cordish Companies and Bruce Smith Enterprise celebrated the highly-anticipated grand opening of Live! Casino Virginia, the region’s first full-scale casino. The opening of the temporary gaming facility marks an important milestone in bringing new jobs, economic development and tourism to the region while construction advances on the permanent resort destination next door. Located just 25 miles south of Richmond and only 45 miles north of the North Carolina border, Live! Casino Virginia is conveniently off I-95 at Exit 48B. Live! Casino Virginia delivers a full-scale gaming experience 24 hours a day, seven days a week, featuring 75,000 square feet of gaming space with more than 900 state-of-the-art slot machines and over 30 live-action table games.

Partnerships

GuardDog, a responsible play innovation fund from Underdog, has announced an investment in Regen, the first platform to automatically convert entries into savings with every play. In addition to the investment, Underdog will feature Regen as a new resource in its responsible play hub, highlight Regen in customer communications from the responsible play and customer support teams as well as provide access to the platform to all of its employees. Regen allows users to link their sportsbook, fantasy sports and prediction market accounts, and automatically save a small percentage from every entry, win or loss, creating savings without changing how they play.

Table Trac Inc. has announced that the Mardi Gras Hotel & Casino located in Las Vegas, United States, Nevada, will soon have Table Trac Inc.’s CasinoTrac casino management system installed. Mardi Gras Hotel and Casino is located just steps from the Las Vegas Convention Center and Main Monorail terminal the Mardi Gras is convenient to all of the World Famous attractions of Las Vegas.

The post Gaming Americas Weekly Roundup – January 26-February 1 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Africa Bet Partners

How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads

Published

4 hours ago

February 3, 2026

Wladimir P.

how-traffy-cut-ftd-cost-in-half-and-scaled-betting-in-tanzania-for-africa-bet-partners-via-moloco-ads

This case highlights the impact of systematic optimization in Moloco Ads for the Betting vertical. Despite market turbulence in East Africa, Traffy not only maintained Africa Bet’s KPIs but also significantly improved ROI through deep, data-driven optimization.

Project Overview

Africa Bet Partners Offer: Betting
Traffic Partner: Traffy
Source: Moloco Ads (Google Play Inventory)
Geo: Tanzania (TZ)
Period: 2 months
Total Spend: ~$42,000

Final CR (Reg-to-FTD): 60%
Final CR (FTD 1-to-FTD 2): 45%

Challenge and Initial Metrics

At the launch of the campaign, the situation was challenging. The complex economic and political environment in Tanzania had a direct impact on consumer purchasing power and the stability of payment systems.

Initial Cost per FTD: $15.00

Goal: Reduce the cost of the target action to below $8 and identify scaling potential.

Optimization Strategy: What Was Done

The success of this case is the result of Traffy’s consistent work across four key areas:

1. Traffic Quality Management (Exchanges & Publishers)

Traffy conducted a comprehensive audit of publishers (placements) through which Moloco acquired inventory.

Blacklists were created based on low deposit conversion.
Collaboration was optimized with specific ad exchanges that demonstrated stronger Retention.

2. Creative Strategy

Traffy moved away from standard approaches and implemented a system of regular testing of new creative packs. Creative optimization significantly increased CTR and IPM, providing the Moloco algorithm with more data for learning.

3. Traffic Cleanup to Avoid Paying for Bots

Placements with suspicious install times (CTIT) were filtered out to protect against click flooding.
Device “farms” were identified and banned through Device ID analysis.
Using BI tools, installs were cross-checked with real user activity. Placements with no engagement were added to the Blacklist.

4. Funnel Optimization

Through targeting optimization at the campaign level, Traffy attracted more relevant users. This led to an increase in the CR from registration to FTD up to 60%, which is an abnormally high indicator for this region.

Key Insight

Deep publisher analytics in Moloco Ads combined with category segmentation allows reducing deposit cost by more than 2x while maintaining high player quality (Retention and repeat deposits).

Result

Traffy not only met Africa Bet’s KPIs but also built a stable model for further scaling. Even in “difficult” geos, a systematic optimization approach makes it possible to achieve outstanding results. At the moment, the campaign continues to run, and user Retention (FTD 2) shows organic growth.

The post How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Africa Bet Partners

How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads

Published

4 hours ago

February 3, 2026

GamingAmericas.com

Project Overview

Africa Bet Partners Offer: Betting
Traffic Partner: Traffy
Source: Moloco Ads (Google Play Inventory)
Geo: Tanzania (TZ)
Period: 2 months
Total Spend: ~$42,000

Final CR (Reg-to-FTD): 60%
Final CR (FTD 1-to-FTD 2): 45%

Challenge and Initial Metrics

Initial Cost per FTD: $15.00

Goal: Reduce the cost of the target action to below $8 and identify scaling potential.

Optimization Strategy: What Was Done

The success of this case is the result of Traffy’s consistent work across four key areas:

1. Traffic Quality Management (Exchanges & Publishers)

Traffy conducted a comprehensive audit of publishers (placements) through which Moloco acquired inventory.

Blacklists were created based on low deposit conversion.
Collaboration was optimized with specific ad exchanges that demonstrated stronger Retention.

2. Creative Strategy

3. Traffic Cleanup to Avoid Paying for Bots

Placements with suspicious install times (CTIT) were filtered out to protect against click flooding.
Device “farms” were identified and banned through Device ID analysis.
Using BI tools, installs were cross-checked with real user activity. Placements with no engagement were added to the Blacklist.

4. Funnel Optimization

Key Insight

Deep publisher analytics in Moloco Ads combined with category segmentation allows reducing deposit cost by more than 2x while maintaining high player quality (Retention and repeat deposits).