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Erik Bergman’s Great.com donates more than $100,000 and pledges another $1M+ to a community of philanthropic entrepreneurs
iGaming entrepreneur Erik Bergman pledges over $1M in CTTMF shares to Founders Pledge, a global community of entrepreneurs, and donates another $100,000+ as an operational supporter.
Erik Bergman launched Great.con in 2018 with a mission to end the global climate crisis. Using his expertise in iGaming, Erik wanted to build a revenue-generating platform that would help carry out this mission.
The business concept of Great.com is to build the world’s most trusted iGaming review website, which would generate profits through affiliate partnerships – 100% of which would be donated to vetted charities working to solve climate change.
Not only is the business concept unique, but the organizational structure and management of Great.com is also groundbreaking. Transparency is one of its core values with employee conditions and work culture shared openly. For example, Great.com records and publishes weekly meetings to its website along with employees’ salaries.
Erik was quoted in Forbes saying that “I believe the people we want to attract and want in our team – are the same people that resonate with transparency.”
The ambition of Great.com is not just to end the climate crisis but to challenge the traditional norms associated with work. Erik has set out to build a more open, inclusive, and sustainable organization which he hopes will set the blueprint for other companies to follow.
Since its inception, Great.com has donated more than $225,000 to charitable causes. Now, another donation of $100,000 is being made to help fund the operational costs associated with Founders Pledge – a global community of more than 1,400 entrepreneurs. Every member of Founders Pledge must make a legally binding “pledge” to donate a chosen portion of their current or future wealth to charity.
This $100,000 donation to Founders Pledge as an operational supporter will help mitigate the burden that COVID-19 has had on their organization and will enable their team to continue its efforts of expanding its community, securing more pledges, and channeling millions of dollars to high-impact charities working on key global issues such as climate change.
In addition to this $100,000 donation, Erik Bergman also joined Founders Pledge as a member and signed a future pledge to donate 20% of his shares in Catena Media (CTTMF) which is currently valued at $1.3 million.
Founders Pledge is a unique community of entrepreneurs who have a shared purpose of wanting to do the most good in the world. The organization has a research team that focuses on charity due diligence, data collection, and the curation of high-impact causes throughout the world that are being underserved philanthropically. They strive to use data and analysis to recommend charities which will offer the largest return per dollar donated.
For example, in response to COVID-19, Founders Pledge created a single fund that would enable members and the public to contribute resources into which would then be dispersed by Founders Pledge to vetted charities aimed at pandemic preparedness, stopping the spread of COVID-19, and lessening the social and economic burden on the most affected communities. Founders Pledge takes an adaptive approach with its fund allocation to
COVID-19 relief which means they are making strategic decisions every time they contribute
– choosing the cause for which that donation would have the greatest impact. Erik Bergman, founder of Great.com, comments:
“When I founded Great.com, it was because I wanted to build an organization that could make the greatest difference possible for our environment – both from a climate and organizational perspective. So, it is important for me to find ways to create compounding returns. Founders Pledge is one such organization, as they have built up unique expertise on how to create the greatest impact with charitable giving. It’s an honor for me that Great.com can now help this incredible organization further their altruistic efforts.”
David Goldberg, founder, Founders Pledge, adds:
“It is very welcome that Erik Bergman and Great.com join our network. We bring together entrepreneurs with cutting-edge skills that are all driven by helping to do good for our world. The exchange between members is very valuable and Great.com can now take advantage of the unique knowledge we possess, to be able to make more well-founded donations.”
“My wish is that entrepreneurs and companies around the world start to be driven by serving a greater purpose. By joining Founders Pledge, I want to inspire others to do the same. You can make a difference if you do the right research and manage it through the right organizations”, Erik Bergman concludes.
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eSports
Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028
Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.
The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.
EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.
“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”
Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”
EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.
The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Brand Partnerships
Midnite signs as Middlesbrough FC principal partner for 2026/27 season
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech secures AGCO supplier licence for Ontario launch
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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