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Parimatch CEO talks tech transformation at Collision from Home

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Sergey Portnov, CEO of Parimatch, took to the virtual stage yesterday at Collision at Home – a global virtual conference which brings together tech leaders and high-potential start-ups to discuss the issues effecting the tech industry.

During his speech, Sergey Portnov captivated Collison at Home’s 30,000 strong audience with his experience of transforming Parimatch from a physical bookmaker into a leading international tech and entertainment brand, giving viewers his top five tips on tech transformation.

 

On transforming into a tech business, Sergey Portnov said:

“At Parimatch we are obsessed with technology. We are a business built by businesspeople with management backgrounds, but now we have taken a major step to becoming a tech business – an endless journey with no destination.

“Tech can either be used as a tool, or can be used to describe a culture, a mindset. Previously at Parimatch, we used tech as a tool, but not anymore. Tech isn’t something which can be outsourced, it has to flow through your DNA. Only once you have this tech culture ingrained in your business will your company start to move ahead.”

 

Sergey’s top five tips on tech transformation:

Lesson 1 –Accept the sacrifice

“In the journey to tech transformation, you need to accept that you will lose things along the way. You may lose employees, customers, partners, maybe even revenue. Whilst this can be painful, this loss has to be accepted in order to transform and ultimately become stronger.”

Lesson 2 – Hire the best

“Don’t take the easy approach when it comes to hiring talent. We all know that it is people who make (or break) a business. Invest in the best people, and pay them a lot. People should be a serious financial investment. But don’t just pay them well, give them freedom in their role. Motivate them, and give them time to shine.”

Lesson 3 – Speed is of the essence

“For me, tech means speed. Every aspect of a tech business needs to be working at speed. The sports and betting industry are very fast paced, so we are able to surround our brand with that speedy energy. Be audacious and brave, create a culture of speed.”

Lesson 4 – Build company culture

“We are continually working on how to foster loyalty from our existing employees. We work with all of our people and spend time building culture and values. These aren’t just words on paper, we live them and people can see them in our actions. Values need to be authentic, and are essential to building a positive culture, and need to form the backbone of a  business.”

Lesson 5 – Balance experience with ambition

“It is important to balance experience with ambition. When one outweighs the other, it causes problems. We were ambitious with little experience once upon a time, we made mistakes and learnt from them. On the other hand, you have businesses with lots of experience but no ambition, they have become complacent and are not likely to last into the future. The ideal balance in 51% ambition and 49% experience.”

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Daniel Lundberg Chief Revenue Officer at Shuffle Up

REEVO Games Set to Power Shuffle Up’s Global Rollout

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REEVO is thrilled to announce a dynamic new partnership with Shuffle Up, a rising force in the online gaming industry. Through this collaboration, REEVO’s in-house casino games is now available on Shuffle Up’s innovative, multi-brand platform, bringing high-quality, high-performance content to a wider audience of players worldwide.

This partnership reflects REEVO’s ongoing commitment to expanding its footprint through collaborations that align with its core values of innovation, scalability, and excellence in user experience.

Karl Grech, Head of Business Development at REEVO, shared: “At REEVO, we’re focused on connecting our partners with premium content that drives engagement and long-term value. Our partnership with Shuffle Up is a strong strategic fit, we’re excited to see our games powering the next generation of online casino experiences as Shuffle Up prepares to make its mark on the industry.”

Now live with a powerful content portfolio and a future-facing platform architecture, Shuffle Up is perfectly positioned for rapid expansion across regulated markets. The partnership will help accelerate Shuffle Up’s content rollout while reinforcing REEVO’s aggregator advantage in competitive territories.

Daniel Lundberg, Chief Revenue Officer at Shuffle Up, added: “Partnering with REEVO gives us access to some of the industry’s most engaging and polished in-house games. With our launch now live, it’s crucial that we align with top-tier providers who share our vision for quality and scalability. REEVO fits that perfectly, we’re excited about what’s ahead.”

This partnership is another milestone in REEVO’s journey to becoming the go-to aggregation hub for forward-thinking operators and studios.

The post REEVO Games Set to Power Shuffle Up’s Global Rollout appeared first on European Gaming Industry News.

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Kraken Gold Rush

PG Soft launches legendary Kraken Gold Rush

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PG Soft, a world-class digital mobile games company, has released its powerful new title, Kraken Gold Rush.

PG Soft’s game invites players to embark on the perilous high seas and navigate past The Kraken’s monstrous tentacles, desperate to drag ships into the abyss. Sticky Wilds and multipliers reaching x100 help players hunt down a legendary haul of 10 million gold coins. An intense cinematic soundtrack swells as the game charts through each stage, delivering a tension-packed reel experience.

During any spin, a Wild Kraken symbol is positioned in the third row of reel three and four and will remain there throughout any spin. Any spin that delivers three or more winning rounds, when there are no more winning combinations, the total win of the main game spin will be multiplied by x5.

Players can enter the Free Spins feature by landing three Scatter symbols and they will start with 10 free spins. Each additional Scatter symbol will top up the counter with two more free spins. The multiplier wheel begins at x5 and rises all the way to x100 within the Free Spins feature. Every three winning rounds will increase the multiplier level by one and the payout will be made once there are no more winning combinations. Free Spins can be retriggered, giving players even more chances to climb the multiplier ladder and boost their rewards.

PG Soft’s spokesperson commented: “The Kraken has awakened! Our brand-new game pits players against the Deep Tide Seas in search of the legendary golden treasure. With Sticky Wilds and x100 multipliers, players can ride out the storm and claim the riches.”

The post PG Soft launches legendary Kraken Gold Rush appeared first on European Gaming Industry News.

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2026 iGaming Trends Marathon

SOFTSWISS to Host the 2026 iGaming Trends Marathon at SiGMA Central Europe Summit

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SOFTSWISS is set to deliver four hours of insights on the future of iGaming at the SiGMA Central Europe Summit on 5 November 2025. The 2026 iGaming Trends Marathon will take place from 12:00 to 16:00 on the People, Partners & Performance Stage, featuring keynotes and panels with global industry leaders. For the first time, the 2026 iGaming Trends Report will be unveiled live – exclusively at this event.

The Marathon will open with a keynote by Ivan Montik, Founder of SOFTSWISS, followed by a high-level panel featuring Heathcliff Farrugia, COO of SiGMA, and Pierre Lindh, CEO of Next.io. In this session, experts will deliver ‘the ultimate forecast duel’ – analysing what drives results in 2025 and revealing the disruptive moves set to reshape growth in 2026.

Across four hours, the program will address the industry’s most pressing challenges and opportunities. Here is the full agenda for the Marathon:

 

With contributions from SOFTSWISS experts alongside global executives, regulators, and innovators, the 2026 iGaming Trends Marathon promises to spark debate and deliver practical insights for every corner of the ecosystem.

“After publishing the iGaming Trends Report for four consecutive years, we asked ourselves: how can we go further? The Marathon is the perfect metaphor – strong players in this industry know it’s not about short-term wins but about sustainable strategy. iGaming has matured, and meaningful results come from long-distance vision. At the final major industry event of the year, we’ll not only launch the report but also debate the insights live –  helping us all to shape the strategy for 2026,” said Valentina Bagniya, CMO at SOFTSWISS.

To be among the first to access the full 2026 iGaming Trends Report, interested professionals can join the waitlist and receive the publication as soon as it is released.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform, and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS to Host the 2026 iGaming Trends Marathon at SiGMA Central Europe Summit appeared first on European Gaming Industry News.

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