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Parimatch CEO talks tech transformation at Collision from Home
Sergey Portnov, CEO of Parimatch, took to the virtual stage yesterday at Collision at Home – a global virtual conference which brings together tech leaders and high-potential start-ups to discuss the issues effecting the tech industry.
During his speech, Sergey Portnov captivated Collison at Home’s 30,000 strong audience with his experience of transforming Parimatch from a physical bookmaker into a leading international tech and entertainment brand, giving viewers his top five tips on tech transformation.
On transforming into a tech business, Sergey Portnov said:
“At Parimatch we are obsessed with technology. We are a business built by businesspeople with management backgrounds, but now we have taken a major step to becoming a tech business – an endless journey with no destination.
“Tech can either be used as a tool, or can be used to describe a culture, a mindset. Previously at Parimatch, we used tech as a tool, but not anymore. Tech isn’t something which can be outsourced, it has to flow through your DNA. Only once you have this tech culture ingrained in your business will your company start to move ahead.”
Sergey’s top five tips on tech transformation:
Lesson 1 –Accept the sacrifice
“In the journey to tech transformation, you need to accept that you will lose things along the way. You may lose employees, customers, partners, maybe even revenue. Whilst this can be painful, this loss has to be accepted in order to transform and ultimately become stronger.”
Lesson 2 – Hire the best
“Don’t take the easy approach when it comes to hiring talent. We all know that it is people who make (or break) a business. Invest in the best people, and pay them a lot. People should be a serious financial investment. But don’t just pay them well, give them freedom in their role. Motivate them, and give them time to shine.”
Lesson 3 – Speed is of the essence
“For me, tech means speed. Every aspect of a tech business needs to be working at speed. The sports and betting industry are very fast paced, so we are able to surround our brand with that speedy energy. Be audacious and brave, create a culture of speed.”
Lesson 4 – Build company culture
“We are continually working on how to foster loyalty from our existing employees. We work with all of our people and spend time building culture and values. These aren’t just words on paper, we live them and people can see them in our actions. Values need to be authentic, and are essential to building a positive culture, and need to form the backbone of a business.”
Lesson 5 – Balance experience with ambition
“It is important to balance experience with ambition. When one outweighs the other, it causes problems. We were ambitious with little experience once upon a time, we made mistakes and learnt from them. On the other hand, you have businesses with lots of experience but no ambition, they have become complacent and are not likely to last into the future. The ideal balance in 51% ambition and 49% experience.”
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Fast Track Supports Employee Well-being With New Paid Menstrual Leave Policy
Fast Track is proud to announce that it has introduced Paid Menstrual Leave across its offices in Malta, Sweden, Spain, and the United States, reflecting the organisation’s commitment to employee well-being. This policy aims to recognise and address the impact of menstrual and menopause-related health in the workplace, fostering inclusivity and support.
Workplaces have historically been slow to recognise the challenges surrounding menstrual health and how they impact women’s ability to perform at their best. By implementing Menstrual Leave, the company is not only addressing a real need but also setting a standard for other employers to prioritise empathy, inclusion, and flexibility.
The efforts of the Fast Track go beyond this policy, with initiatives such as the female mentorship pilot with Signe, an internal female-only ESG group, and a series of new programs launching in 2025. Fast Track has recently been certified as a Great Place to Work® in the technology sector for the third consecutive year.
“How we feel impacts us at work, influences our working environment, and affects our colleagues. Therefore, it makes a lot of sense to me that employers should seek to spread awareness about, and normalise talking about how menstrual and menopause-related issues might affect us directly or indirectly, to ensure that the right support is in place, and when needed, appropriate workplace adjustments can be made,” says Jenny Arnell, Chief People Officer at Fast Track.
“Imagine how different our work experience would be if it was as normal to talk about how our bodies and minds affect our moods and ability to work as we do when we talk about the weather? Our reproductive systems are as normal as the weather, yet we treat these topics as something ‘private’.”
The decision follows a growing global conversation about reproductive health and its effects on work, with Spain being the first European country to adopt a Menstrual Leave policy in February 2023. Fast Track sees this as a meaningful step in creating equitable opportunities and promoting workplace health and inclusion.
Ellinor Otter, Well-being & Female Empowerment Coach, remarks: “Menstrual health is often overlooked in professional spaces, even though it impacts millions of women daily. A policy like Menstrual Leave is a simple yet powerful way to affirm that employees are valued, that their needs are acknowledged, and that their health is a priority. It empowers women to listen to their bodies without shame or fear for simply being women, creating a culture of understanding and support.”
Ellinor Otter is a female empowerment coach based in Stockholm, Sweden. She has conducted a webinar with the Fast Track team, providing valuable insights and advice on managing menstruation, empowering employees to approach these conversations with openness and understanding.
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Key Takeaways from SOFTSWISS at ICE Barcelona 2025
SOFTSWISS, a leading software development company in the iGaming sector, unveils its innovative portfolio at ICE Barcelona 2025, held in Barcelona for the first time.
The relocation of ICE, the iGaming industry’s largest trade fair, from London to Barcelona marks a significant milestone. The IMF has named Spain the ‘best-performing economy’ globally by the end of 2024. With Spain’s Gross Gaming Revenue (GGR) reaching €1.24 billion in 2023, the decision underscores the country’s growing influence in the industry.
As a global leader in iGaming, SOFTSWISS showcased its cutting-edge software solutions. One of the key highlights was the company’s Game Aggregator, the largest game hub in the market, featuring a portfolio of over 27,800 games from 280+ providers. Fully certified in security and technical compliance both in new regulated markets such as Peru and Brazil, as well as established European markets like Spain, the event’s host country, this solution ensures seamless integration for operators while adhering to regulatory requirements.
“We are thrilled to be part of ICE 2025, especially in this historic edition in Barcelona. The relocation of ICE from London to Barcelona underscores the maturity of Spain’s iGaming industry. This move not only cements the city’s status as a major hub for iGaming but is also poised to positively impact the local economy through increased tourism, business opportunities, and industry innovation,” said Valentina Bagniya, Chief Marketing Officer at SOFTSWISS. She also highlighted that Barcelona is becoming a tech hub for innovation, blending high-quality standards with global visibility.
SOFTSWISS also showcased its new marketing campaign through a live performance by Slim Safont, the renowned local artist with iconic works in Los Angeles, Italy, and New York.
On the opening day, the company surprised attendees by unveiling its new marketing campaign, ‘Hungry for Success? Dive in with SOFTSWISS’. The idea was brought to life through a powerful shark image symbolising strength, leadership, and technological superiority. Visitors had the opportunity to explore the concept at the SOFTSWISS booth, as well as participate in Slim Safont’s live performance, co-creating the image of the technological shark in front of the venue.
Slim Safont stated: “These types of visual activations allow brands to connect with their audience, and in this case, thanks to the participation of the fair’s attendees, we succeeded in creating a more engaging and memorable experience.”
In addition to product updates, SOFTSWISS demonstrated its commitment to exploring new markets and sharing its expertise. Max Trafimovich, Chief Commercial Officer at SOFTSWISS, participated in a masterclass focusing on opportunities in the UAE, sharing his insights into market entry strategies and regulatory frameworks.
The post Key Takeaways from SOFTSWISS at ICE Barcelona 2025 appeared first on European Gaming Industry News.
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PopOK Gaming Partners with Aviator for a Sensational Collaboration
PopOK Gaming is pleased to announce its collaboration with Aviator, the groundbreaking multiplayer crash game, delivering exceptional gaming experiences. This partnership brings together PopOK Gaming’s creativity and Aviator’s cutting-edge gameplay to create a dynamic fusion that promises to captivate players worldwide.
The collaboration aims to leverage the strengths of both brands, offering players an immersive, fast-paced gaming adventure while enhancing operator offerings.
What to Expect
The Aviator game will now be fully integrated into PopOK Gaming’s ecosystem, ensuring seamless availability across its extensive network of global partners. With PopOK Gaming’s signature high-quality design, intuitive UI/UX, innovative promotional tools and Aviator’s smooth gameplay, offering innovative promotions, customized campaigns powered by PopOK Gaming’s tools is promising to keep players engaged.
A Win-Win for Operators and Players
For operators, this collaboration provides an opportunity to attract new audiences and retain existing ones through a unique combination of advanced gameplay and gamification options. For players, it opens the door to even more exhilarating experiences, blending the best of both brands.
Statements from Leadership
“We are delighted to join forces with Aviator, a game that is a sensation worldwide. By integrating it into PopOK Gaming’s platform, we are confident in delivering more value to our partners and an unmatched experience to players,” said Tsovinar Elchyan, Head of Partner Management at PopOK Gaming.
The post PopOK Gaming Partners with Aviator for a Sensational Collaboration appeared first on European Gaming Industry News.
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