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Parimatch CEO talks tech transformation at Collision from Home

Sergey Portnov, CEO of Parimatch, took to the virtual stage yesterday at Collision at Home – a global virtual conference which brings together tech leaders and high-potential start-ups to discuss the issues effecting the tech industry.
During his speech, Sergey Portnov captivated Collison at Home’s 30,000 strong audience with his experience of transforming Parimatch from a physical bookmaker into a leading international tech and entertainment brand, giving viewers his top five tips on tech transformation.
On transforming into a tech business, Sergey Portnov said:
“At Parimatch we are obsessed with technology. We are a business built by businesspeople with management backgrounds, but now we have taken a major step to becoming a tech business – an endless journey with no destination.
“Tech can either be used as a tool, or can be used to describe a culture, a mindset. Previously at Parimatch, we used tech as a tool, but not anymore. Tech isn’t something which can be outsourced, it has to flow through your DNA. Only once you have this tech culture ingrained in your business will your company start to move ahead.”
Sergey’s top five tips on tech transformation:
Lesson 1 –Accept the sacrifice
“In the journey to tech transformation, you need to accept that you will lose things along the way. You may lose employees, customers, partners, maybe even revenue. Whilst this can be painful, this loss has to be accepted in order to transform and ultimately become stronger.”
Lesson 2 – Hire the best
“Don’t take the easy approach when it comes to hiring talent. We all know that it is people who make (or break) a business. Invest in the best people, and pay them a lot. People should be a serious financial investment. But don’t just pay them well, give them freedom in their role. Motivate them, and give them time to shine.”
Lesson 3 – Speed is of the essence
“For me, tech means speed. Every aspect of a tech business needs to be working at speed. The sports and betting industry are very fast paced, so we are able to surround our brand with that speedy energy. Be audacious and brave, create a culture of speed.”
Lesson 4 – Build company culture
“We are continually working on how to foster loyalty from our existing employees. We work with all of our people and spend time building culture and values. These aren’t just words on paper, we live them and people can see them in our actions. Values need to be authentic, and are essential to building a positive culture, and need to form the backbone of a business.”
Lesson 5 – Balance experience with ambition
“It is important to balance experience with ambition. When one outweighs the other, it causes problems. We were ambitious with little experience once upon a time, we made mistakes and learnt from them. On the other hand, you have businesses with lots of experience but no ambition, they have become complacent and are not likely to last into the future. The ideal balance in 51% ambition and 49% experience.”
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Dario Leiman Head of Business Development in Latin America at SOFTSWISS
SOFTSWISS Promotes Dario Leiman to Head of Business Development in Latin America

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SOFTSWISS, a leading global provider of iGaming software, announces the promotion of Dario Leiman from Regional Business Development Manager to Head of Business Development in Latin America.
SOFTSWISS has been actively focusing on building a solid foundation in Latin America since early 2024. As Regional Business Development Manager, Dario successfully established key partnerships that helped the company become a prominent player in the region. His efforts secured certifications for the SOFTSWISS Jackpot Aggregator in Brazil and the Game Aggregator in both Brazil and Peru. These milestones underscore the companyâs commitment to meeting local regulatory requirements.
Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, comments: âSOFTSWISS has assembled one of the strongest teams of professionals for such a crucial market as Latin America. Darioâs promotion ensures we have the right expertise to guide our expansion here. Iâm looking forward to seeing how the region will continue to grow under his leadership.â
In his new role as Head of Business Development in Latin America, Dario will oversee the development of business strategies to enhance SOFTSWISSâ market position in the region. This includes building new and nurturing existing partnerships and implementing the latest tech innovations that meet operatorsâ and playersâ needs.
Dario Leiman, Head of Business Development in Latin America at SOFTSWISS, shares: âI am truly honoured to take on this role. Our recent certifications in Brazil and Peru have opened up incredible prospects for local and international operators. Iâll do my best to ensure that SOFTSWISS continues to deliver best-in-class solutions tailored to the unique gaming landscape of Latin America.â
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About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The companyâs product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the worldâs first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Promotes Dario Leiman to Head of Business Development in Latin America appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Altenar offers sportsbook advice with âBehind The Betâ webinars

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Altenar is launching a series of free online webinars with helpful tips and advice for operators to gain a better understanding of how to maximise the potential of their sportsbook.
In the webinars titled âBehind The Betâ, experts from across Altenarâs departments will present their thoughts on a range of topics aimed at educating the audience and helping them optimise their sportsbook offering.
As a leading sportsbook provider in regulated markets around the world, Altenarâs products are tailored to the demands of various regions and are developed based on the localised expertise of the team.
Account managers already play an important role in the business development of existing clients but âBehind The Betâ will allow both current and potential customers to improve their understanding of various markets, regulations and sportsbook products.
The webinars will be held in English, Spanish and Portuguese to cater to the needs of a global audience, with the presentations followed by a question-and-answer session.
The first edition of Behind The Bet will focus on one of the hottest topics in the iGaming industry as Altenarâs Head of Licensing and Regulatory Compliance Magno Neiva and Sales Manager Frederico Caputi discuss the legal landscape in Brazil.
Charlie Williams, Commercial Director at Altenar, said: âThe newly regulated market has opened up exciting opportunities for iGaming companies, but there are also many regulatory challenges to overcome in order to maximize market potential. Altenarâs success in highly regulated markets across the globe, and in South America, positions us to deliver a flexible range of products and services to help our clients grow in Brazil.â
Magno Neiva, Head of Licensing and Regulatory Compliance, said: âThe Brazilian iGaming market is evolving rapidly, presenting exciting opportunities for operators and providers alike. As one of the most dynamic and promising regions in the industry, Brazil is at the centre of innovation and the new regulatory advancements are shaping the future of online betting and gaming in South America.
âAltenar is proud to be part of this journey, bringing its expertise and cutting-edge solutions to a market that is poised for significant growth.â
This webinar, the first in a series, could not have chosen a more relevant market to explore. Through this discussion, Altenar aims to showcase how its advanced sportsbook and gaming solutions can help businesses thrive in this fast-moving environment.
The first edition of Behind The Bet will be held in Portuguese and takes place on March 12 at 11am (Brazilian Standard Time).
The post Altenar offers sportsbook advice with âBehind The Betâ webinars appeared first on European Gaming Industry News.
Brazil
Delasportâs Full Platform Now Certified in Brazil

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After becoming one of the first B2B suppliers to get their sportsbook solution successfully GLI-certified for Brazil, Delasport has now achieved compliance with the requirements of SIGAP regarding its iGaming platform.
Obtaining the required GLI certifications and the integration with the Brazilian DataVault through SIGAPâs official API means that the solution is fully ready to dive headfirst into the market.
The certifications granted by Gaming Labs International to Delasport include the required set of approvals: the technical certificates for Betting System, Sports Betting Server (Sportsbook), a.k.a. Remote Game Server (RGS), and more.
Delasport also covers the geofencing requirements and the requirements for safer gambling monitoring and AML transaction monitoring.
Part of the implementations include an intricate system with multi-factor authentication and a modern KYC provider, meeting all requirements of the market.
Just days ago, Delasport announced its first Brazilian deal with Latam-based B2B platform provider Vibra Solutions. This is all part of the companyâs global expansion strategy where Brazil and LatAm in general is a key region to get established in.
âSuccessfully completing this second phase of GLI certification for Brazil reinforces the trust that players and operators place in Delasportâs productsâ, says Filippo Ferri, Delasportâs Chief Compliance Officer. âThis certification highlights our ability to uphold the highest industry standards of integrity and fairnessâ, he concludes.
The post Delasportâs Full Platform Now Certified in Brazil appeared first on Gaming and Gambling Industry in the Americas.
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