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Smartphones remain the most popular gaming platform among Germans

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• 19.5 million Germans play games on smartphones

• PCs back in second place

• German games industry tops the 6-billion-euro mark

Smartphones remain the most popular gaming platform among Germans. Puzzles, brain-teasers or building games: 19.5 million people in Germany use smartphones to play games. That’s 900,000 more gamers than in 2018. These are the figures released today by game – the German Games Industry Association, based on data collected by the market research company GfK. This means smartphones are now Germany’s most popular gaming platform by an even wider margin; they hit the top spot for the first time in 2018. The number of PC users increased as well: in 2019, around 16.3 million people played on computers, which is an increase of 2.9 million gamers compared to 2018. Reasons for this growth include the release of hotly anticipated games such as city-building strategy game ‘Anno 1800’ or the western epic ‘Red Dead Redemption 2’, as well as the launch of new subscription services such as the Xbox Game Pass for PC or Ubisoft’s Uplay+.

By contrast, fewer people used consoles such as the Nintendo Switch, the Sony PlayStation, or the Microsoft Xbox to dive into the digital world in 2019. Approximately 15.9 million people played console games in 2019 – around 800,000 fewer gamers than in the previous year. However, the planned launches of the follow-up consoles to Sony’s PlayStation 4 and Microsoft’s Xbox One at the end of the year are expected to breathe new life into the console sector. As game announced in March, one third of Germans are greatly looking forward to the release of the coming generation of consoles. Tablets, on the other hand, gained approximately 300,000 additional users in 2019, amounting to a total of 11.3 million gamers. Overall, more than 34 million Germans play computer and video games. The average age is 37.5 years.

Felix Falk, Managing Director of game, says: ‘At home or on the go, alone or with friends: Germans play games all the time and everywhere. At times like these, in particular, we can see why so many people in Germany love games: they’re fun, they bring people together, and they allow us to escape for a little while, even when we’re sitting at home.’

German games market grows by 6 per cent

As already reported by game, the German games market grew by 6 per cent in 2019, to around 6.2 billion euros. Sales of games hardware, including consoles, gaming PCs and accessories, dropped by 2 per cent from the previous year, to 2.4 billion euros. In contrast, the market for games software showed a gain of 11 per cent: in 2019, a total of about 3.9 billion euros was spent on computer and video games and the charges for the respective online services.

About the market data
The current data take into account further dedicated games hardware like gaming PCs and the corresponding accessories, resulting in a larger market size than previously reported. This is true also of the adjusted data for 2018, which accordingly differs from that reported last year.
The market data is based on statistics compiled by the GfK Consumer Panel and App Annie. The methods used by GfK to collect data on Germany’s digital games market are unique in terms of both their quality and their global use. They include an ongoing survey of 25,000 consumers who are representative of the German population as a whole regarding their digital game purchasing and usage habits, as well as a retail panel. The data collection methods provide a unique insight into the German market for computer and video games.

 

game – the German Games Industry Association:
We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

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Endorphina Club Returns to Host the GamingTECH CEE Awards Ceremony & Party at HIPTHER Prague Summit 2026

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HIPTHER proudly announces the return of the Endorphina Club Awards Party & Ceremony, the official celebration of the GamingTECH CEE Awards 2026, taking place on 24 March 2026 at 20:00 at the iconic Buddha Bar Prague.

Organised by Endorphina, the Awards & Party Sponsor of the HIPTHER Prague Summit 2026, the evening marks one of the most anticipated moments of the summit’s 10th anniversary edition, bringing together industry leaders, innovators, and decision-makers to celebrate excellence across the Central and Eastern European gaming and technology ecosystem.

This year’s edition continues the successful partnership between HIPTHER and Endorphina, which began in 2023, with the Endorphina Events Team once again curating an unforgettable awards celebration concept and selecting one of Prague’s most elegant venues for the occasion.

A Celebration of Innovation, Community, and Excellence

The GamingTECH CEE Awards shine a spotlight on the companies, products, teams, and individuals shaping the future of gaming and technology across the region.

As part of the HIPTHER Prague Summit 2026, the awards recognise outstanding contributions across a wide spectrum of categories spanning iGaming innovation, compliance leadership, technological advancement, and industry growth.

The Endorphina Club Awards Party elevates the awards ceremony into a full evening experience, where the community gathers to celebrate achievements in a relaxed and vibrant atmosphere.

Guests can expect an exclusive evening where sophistication meets the spirit of Asia, featuring premium drinks, vibrant entertainment, and the unmistakable energy of one of Prague’s most iconic venues.

RSVP Required for Summit Participants

All HIPTHER Prague Summit 2026 participants who wish to attend the Awards Party are invited to confirm their participation in advance.

To secure a place on the official Endorphina Club guest list, attendees should contact the organiser to RSVP, at:

[email protected]

Due to the exclusive nature of the venue and limited capacity, online RSVP is mandatory.

Celebrating a Continued Partnership

The ongoing collaboration between HIPTHER and Endorphina has become a cherished tradition within the Prague Summit experience, with each edition introducing new creative concepts and memorable venues for the industry’s celebration night.

Commenting on the partnership, Zoltan Tundik, Co-Founder and Head of Business at HIPTHER, stated: “The GamingTECH CEE Awards have always been about recognising the people and companies who push our industry forward. Over the years, the Endorphina Club celebration has become one of the most anticipated moments of the Prague Summit. It’s a place where competitors turn into collaborators and the community comes together to celebrate innovation, resilience, and creativity. We are thrilled to once again partner with the Endorphina team to host this special evening in one of Prague’s most iconic venues as we mark the summit’s 10-year milestone.”

The Endorphina Club Party for GamingTECH Awards 2026 takes place during the HIPTHER Prague Summit 2026, held on 24–25 March 2026 at OREA Hotel Andel’s Praha, gathering regulators, operators, technology providers, affiliates, fintech innovators, and industry leaders from across Europe and beyond.

“Prague is our home – and as a Czech company, there’s nowhere we’d rather bring the industry together! Hosting The GamingTECH CEE Awards here isn’t just convenient, it’s personal. That’s why our collaboration with HIPTHER means so much to us: together we get to welcome partners, friends, and colleagues from across the industry to the city that made Endorphina what it is today. The Endorphina Club evening is one of those nights we pour our hearts into-because home games are always the best ones.” Irina Veselkova, Head of Marketing at Endorphina

Under the theme “Decoding the Future: 10 Years of Impact,” the summit explores the intersection of technology, regulation, and innovation through expert panels, workshops, and curated networking opportunities.

HIPTHER and the Endorphina Club Awards Party promises to deliver an unforgettable evening celebrating the achievements, creativity, and spirit of collaboration that define the gaming and tech community.

More information about HIPTHER Prague Summit 2026:
https://hipther.com/events/prague/

The post Endorphina Club Returns to Host the GamingTECH CEE Awards Ceremony & Party at HIPTHER Prague Summit 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Blueprint Gaming Strengthens European Reach with Austria Debut on win2day

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Collaboration allows the UK’s top slot provider to introduce a range of high-performing games to Austria’s sole licensed online gaming platform.

Blueprint Gaming™ has reinforced its presence in Europe by launching in the Austrian iGaming sector with win2day.

The significant partnership with Austria’s sole regulated operator will allow win2day players to enjoy a selection of Blueprint Gaming’s renowned titles, with Eye of Horus and Cash Strike making up the initial set of available games.

Blueprint has established a solid reputation for providing feature-rich, localized content for various countries throughout the continent, and its newest market entry marks another phase in its ongoing European growth and greater global focus.

win2day is managed by Austrian Lotteries, established over 50 years ago and is the sole licensed online casino operator in Austria. The brand has developed a strong legacy as a reliable name in the market, taking pride in being one of the most accountable players in the industry.

The partnership is poised to enhance the entertainment experience for Austrian players by merging Blueprint’s esteemed status for creating immersive games with engaging mechanics and win2day’s strong market presence.

Samuel Haggblom, Director of Business Development at Blueprint Gaming™, said: “Entering Austria with win2day represents a significant milestone in our European growth strategy. As the country’s only licensed online casino operator, it sets the standard for quality and responsibility, and we are proud to see our content launch on such a dynamic platform.

“Our portfolio has consistently delivered strong performance across regulated markets, and we look forward to introducing Austrian players to iconic titles, with more high-performing releases set to follow.”

Georg Wawer, Managing Director of win2day, added: “As Austria’s only licensed online gaming operator, win2day is committed to delivering premium, secure and fully compliant entertainment to our players. With Blueprint Gaming, we are adding a well-established and internationally recognised studio to our portfolio, known for its strong brands and high production standards.

“In close cooperation, we ensure that every title is carefully aligned with Austria’s strict regulatory framework and our comprehensive player protection policies. This guarantees that innovation and entertainment always go hand in hand with responsibility and safety. Blueprint Gaming’s portfolio will be a strong and exciting enhancement to the win2day offering.”

The post Blueprint Gaming Strengthens European Reach with Austria Debut on win2day appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Alex Green Vice President Games at ZEAL

Wunderino Adds ZEAL’s Premium Slots as Partnership Kicks Off

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ZEAL Instant Games, part of the ZEAL Group and an online gaming provider, has initiated a new partnership with Wunderino, a prominent online slot brand in Germany. As a part of the collaboration, Wunderino is enhancing its entertainment portfolio with a forthcoming increasing range of ZEAL slots. The initial titles are now active and accessible to players on Wunderino.de.

Increased diversity for gamers – enhanced exposure for premium titles.

The new collaboration brings evident benefits for both firms: Wunderino is boosting its online gaming selection with ZEAL content, further solidifying its status as an innovation-focused provider in the German iGaming sector. Simultaneously, ZEAL Instant Games leverages Wunderino’s robust brand visibility and influence, reaching new audiences.

At launch, well-known titles like “The Bookmaker,” “Treasure Volcano,” and “Vegas Blaze” are included in the first batch of games already offered. The objective is to enhance the portfolio by adding more new games in the upcoming months.

Comments regarding the partnership

“With Wunderino, we are gaining a partner that has stood for entertainment, dynamism, and a strong brand identity for many years,” says Alex Green, Vice President Games at ZEAL. “Integrating our titles into one of the most popular platforms in Germany is another important step in making our portfolio accessible to even more players and driving our strategic expansion.”

Wunderino adds: “ZEAL Instant Games stands for creative content, high quality, and reliable performance – all values that perfectly match our brand,” says Susanne Forsman, Group Chief Gaming Officer at Wunderino. “The new ZEAL slots will help enrich our offerings and provide our users with additional exciting experiences. We are very excited about the joint launch and what lies ahead.”

The post Wunderino Adds ZEAL’s Premium Slots as Partnership Kicks Off appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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