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SuprNation partners with Enteractive to breathe new life into CRM
Enteractive, the leader in player reactivation and retention for the iGaming industry, has announced a new partnership with SuprNation to activate NRCs to NDCs, and to reacquire lapsed or dormant player accounts across their brand portfolio, including flagship VoodooDreams.com and the innovative mobile-optimised casino, Duelz.com.
By integrating the (Re)Activation Cloud platform, SuprNation will retain Enteractive’s skilled agents to engage in one-on-one conversations with players by phone, providing a personalised service that perfectly fits the SuprNation brand culture. The collaboration will drive more customer deposits and boost the company’s bottom line through re-activation of stalled registrations and lapsed player accounts.
Rasmus Hammar, Casino Manager of SuprNation, said, “With this new partnership, we are entrusting Enteractive with our unique brand values to re-energise our player engagement and activity. Their agents have all the right skills to remind our lapsed and dormant players about SuprNation’s one-of-a-kind entertainment services. This is a crucial component of our ongoing success.”
With what Enteractive calls it’s Retention-as-a-Service platform, SuprNation will boost player retention rates while delivering a level of responsible gambling care not possible with SMS, email, or even live chat CRM strategies.
Mikael Hansson, Enteractive founder and CEO, commented: “SuprNation is a super-cool brand which requires only the best service to engage with their customers, and Enteractive has the cultural minerals to deliver on-the-money customer retention and reactivation strategies that resonate with the brand. Our agents are super excited about bringing players back to this iGaming trailblazer!”
Enteractive’s personalised, responsible approach, ease of integration and solid ROI for clients sets them apart from other conversion or reactivation offerings, adding value to the players brand experience with each and every call. Across Europe, iGaming brands are already benefiting from Enteractive’s ability to re-engage with inactive players in a scalable and personal way.
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Premier iGaming Creative & Development Agency appoints Stefano as its new Marketing Director
Vegas Kings, the leading creative and development agency specializing in the iGaming and sports betting industry, is excited to welcome Catie Di Stefano as its new Marketing Director.
For nearly 30 years, Vegas Kings has been at the forefront of iGaming innovation, delivering high-converting creative design, seamless front-end development, and engaging content that enhances player conversion and retention. The agency has built a reputation as the go-to creative powerhouse for sports betting and casino brands worldwide.
“As the industry continues to evolve, so does the need for fresh, creative talent,” said Ashley Adir, CEO at Vegas Kings. “We’re excited to welcome Catie to the team. Her experience across B2B and B2C gaming, content marketing and digital transformation aligns perfectly with our mission to create industry-leading services for operators and providers alike.”
“Vegas Kings has been a trusted partner in the iGaming industry since 1998, and I’m honored to join a team that has such a strong reputation of consistently delivering top-tier creative and technical development,” said Di Stefano. “In such a competitive industry, having the right blend of engaging design, seamless integrations and strategic content is what makes the difference. I’m excited to showcase how Vegas Kings can further help brands stand out.”
As Vegas Kings continues to expand globally, the agency remains dedicated to helping operators maximize player engagement through expert-driven design, development, and content marketing strategies.
Di Stefano, who brings over a decade of gaming industry experience, will make her debut representing Vegas Kings at Next.io in New York in March 2025.
The post Vegas Kings Welcomes Catie Di Stefano as Vegas Queen appeared first on European Gaming Industry News.
Black Lagoon Games, an innovator in immersive gaming, has unveiled its game-changing Special Fire Jackpot ahead of SiGMA Africa in Cape Town.
The revolutionary Special Fire Jackpot puts life-changing prizes within reach for all players – even with minimal stakes. It has been designed to meet the evolving needs of African iGaming operators and diverse player demands. Engineered for fast loading speeds and low data consumption, the new functionalities are perfectly optimised for Africa’s mobile-first landscape.
It can be rolled out across a range of base game frameworks to boost payouts at different levels, according to operator preference. Black Lagoon Games’ jackpot increases engagement to extend player sessions, while allowing operators to minimise risk by configuring the jackpot value themselves.
Black Lagoon Games is pushing the boundaries of customisation with localised mechanics, a universal bet size, flexible RTP, and a range of under-the-hood innovations, transforming the gaming experience. Black Lagoon Games will be in Cape Town for SiGMA Africa from March 10th to March 12th.
Black Lagoon Games CCO, Jan Ridenfeldt, commented: “ICE Barcelona was incredible for us, but at SiGMA Africa, we’re bringing something truly game-changing. Black Lagoon’s revolutionary jackpot feature gives complete control to the operators and players. Flexibility and fairness are at the core of our design. No more one-size-fits-all mechanics. Let’s shake things up and redefine what tailored gaming looks like in Africa. Cape Town is where the future of localised jackpots begins – let’s talk!”
The post Black Lagoon Games unveils game-changing Special Fire Jackpot ahead of SiGMA Africa appeared first on European Gaming Industry News.
Spinomenal, the leading iGaming content provider, has grown its presence within the Dutch market after signing with operator Lucky7 Casino.
The content collaboration will ensure a rich selection of Spinomenal games which will join the Lucky7 Casino lobby, including 1 Reel, Baba Yaga, 4 Horsemen III, Wolf Fang – Golden Sands and Majestic Blue Panther. Lucky7 Casino will welcome these titles via the Finnplay platform.
Lior Shvartz, CEO for Spinomenal commented: “We’re extremely excited about this collaboration with Lucky7 Casino in the Dutch market, and we’re confident our games will contribute to its positive momentum and growth.”
Frank Loffeld, COO/CTO for Lucky7 Casino added: “We’ve long admired Spinomenal’s commitment to making highly engaging games and we know with full confidence these will be well received by our experienced players.”
The post Spinomenal strikes partnership with Lucky7 Casino appeared first on European Gaming Industry News.
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