Latest News
Several markets remove covid-19 restrictions – Sweden are doing the opposite
Authorities in Spain and the UK are now choosing to remove the temporary covid-19 restrictions. The restrictions on these markets were introduced two months ago and were linked to the marketing of games. In Sweden, new restrictions are now being introduced instead.
“These are examples of two regulated markets where authorities and players in the gaming market work together to achieve a sustainable and healthy gaming market in the long term. The fact that both Spain and the UK now return to the normal regulatory framework is in line with how the outside world relieves previous restrictions in connection with covid-19. We now also see that many sports competitions are resumed, and the football leagues start again,” says Gustaf Hagman, Group CEO.
“Unfortunately, despite criticism from several directions, Sweden is moving in the opposite direction and facing temporary restrictions. There is a great risk that this will erode Swedish regulation even more. Copenhagen School of Economics has carried out an independent report which indicates that the black market can amount to as much as 50 percent when introduced. It is far from the authorities’ goal that wants to limit the black market to 10 percent“, Gustaf Hagman, Group CEO continues.
Spain
Spain has for a time introduced a temporary marketing ban on gambling.
UK
For a period of six weeks, the largest gaming companies in the UK (those that are BGC (The Betting and Gaming Council) members) have voluntarily opted to restrict advertising on TV and radio to only feature a safer gambling message rather than promote their products. Advertising restrictions are now being lifted, however there is still a voluntary agreement for operators to dedicate a minimum of 20 percent of their advertising on TV and radio to safer gambling throughout the period up to and including 31 August 2020.
Sweden into temporary restrictions
As of July 2, Sweden will impose temporary restrictions on, among other things, online casinos that extend until the turn of the year 2020. The restrictions include a deposit limit of SEK 5,000 per week and licensees, and only one bonus, in the form of a welcome bonus, which may amount to a maximum of SEK 100.
Responsible Gaming
Regardless of the world situation and business cycle, LeoVegas puts its customers’ safety first. LeoVegas works with several customer tools that are used in the form of setting deposit and loss limits. The company actively helps customers with this and continuously informs them about playing responsibly. In a digital world, everything is measurable and LeoVegas works proactively, using algorithms, to detect trends in unhealthy behaviour at an early stage – before gambling becomes a problem. During the covid-19 period, LeoVegas see no tendencies for problem gambling to increase.
“The Swedish Gambling Authority notes that Spelberoendegruppen (the Gaming Addiction Group) has not noticed any change in the number of contacts and the Spelberoendes förening (the Gaming Addict’s Association) notes an increase in people who state trot as a source of problem gambling,” concludes Gustaf Hagman.
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Caesars Digital
RubyPlay partners with Caesars Entertainment in Ontario to advance North American expansion
RubyPlay, a studio-based content ecosystem, is further strengthening its presence in Ontario as part of its broader North American growth strategy with a new partnership with Caesars Entertainment.
The partnership will see a curated selection of RubyPlay’s fan-favourite titles, including JMania® Lucky Pyggs, Mad Hit® Mr Coin and Diamond Explosion® 7s SE, made available on Caesars Entertainment’s online casino platforms including Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino.
This partnership is also set to expand in the near future with the addition of content from Koala Games, one of RubyPlay’s most popular titles. The launch with Caesars represents a significant milestone for RubyPlay in Ontario, building on its momentum following its initial entry into the province early last year, where its portfolio of high-performance games has already gained traction with top-tier operators.
Partnering with Caesars Digital underscores RubyPlay’s growing influence and reputation within a key global territory, as well as the strength of its multi-studio platform, which is designed to bring tailored content to regulated markets worldwide. The partnership also forms part of a broader collaboration, with potential to expand into additional North American markets.
Dima Reiderman, CCO at RubyPlay, said: “By launching with one of the most trusted names in gaming, we’re not only expanding our footprint in Ontario but also demonstrating the value of our multi-studio model.”
“Launching with Caesars in Ontario allows us to further scale our content offering within a highly competitive regulated market. Our approach is to deliver high-performing titles that align with each operator’s needs, combining the flexibility required for local markets with the consistency needed to scale, while ensuring efficient rollout and strong market relevance.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, added: “We’re committed to partnering with brands that bring high-quality, differentiated content to our players.
“RubyPlay provides exactly that with its steady pipeline of tailored, high‑performance titles and we’re looking forward to introducing their games to our online casino customers in Ontario and enhancing our content offering in the province.”
The post RubyPlay partners with Caesars Entertainment in Ontario to advance North American expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Evoplay
Evoplay spins back time with vibrant new release Jackmaster Fruits
Evoplay, the award-winning game development studio, is reinventing a classic with the launch of Jackmaster Fruits, a high-energy title that blends vintage design with modern rewards.
Inspired by traditional fruit machines, Jackmaster Fruits delivers a nostalgic experience, featuring bright fruit symbols, iconic BARs, lucky horseshoes, ringing bells, Jokers and the legendary red 7.
While rooted in tradition, the title introduces a suite of new engaging features to elevate gameplay. Wild symbols substitute for all other icons, helping to complete winning combinations, while Scatter symbols can land anywhere on the reels to trigger further rewarding opportunities.
Landing three or more Scatters in the main game activates the Free Spins bonus, and any additional scatters that land during the feature can subsequently trigger the Extra Free Spins.
For those looking to jump straight into the round, a Bonus Buy option offers the chance to instantly trigger Free Spins, with players in selected markets able to choose between 10, 20 or 30 spins.
With a top Epic prize of up to 100x the bet, Jackmaster Fruits delivers strong retention and exciting win potential in every session.
Using bold visuals and mechanics throughout, Evoplay’s latest standout release delivers a fresh take on a beloved classic, appealing to both traditional slot enthusiasts and modern players.
Ivan Kravchuk, CEO at Evoplay, said: “When designing Jackmaster Fruits, we wanted to capture the timeless appeal of traditional slot machines while enhancing the experience with modern features and mechanics.
“The result is a game that feels instantly familiar but still just as exciting at every turn, combining simple gameplay with strong win potential. It’s a perfect example of how we continue to evolve classic concepts for today’s players.”
The post Evoplay spins back time with vibrant new release Jackmaster Fruits appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
David Reynolds
Games Global and PearFiction Studios serve up bold flavours in Noodle Riches™ Loot Collect™
Games Global, together with exclusive studio partner PearFiction Studios, has launched Noodle Riches
Loot Collect
, a character-driven slot combining refined visuals with high-performing mechanics and maximum win potential of 25,000x.
Set in a lively noodle bar, the 5×4, 25-payline slot follows the world of ramen-loving pandas and a playful master-chef cat, with gameplay shaped around evolving features and varied rewards designed to sustain engagement.
At the core is the Loot Collect
feature, where collect symbols landing on reels one and five gather values and modifiers from across the reels, including cash prizes, multipliers, boosters and additional Free Spins, bringing multiple elements together on each spin.
The NoodleTastic Zone adds further depth, activated when specific symbols are collected during Free Spins. Once activated, the zone applies multipliers to cash values that land within, increasing the value of collected rewards.
Additional engagement comes via the Catchinko Bonus, which can award instant cash and jackpot prizes, or combinations of Free Spins modes. Fixed jackpots include Mini, Minor, Major, Grand, and Epic.
Four distinct Free Spins modes expand the experience, activated by collecting pot symbols linked to each respective mode. No Low Free spins removes lower-value symbols, Cascade introduces consecutive win opportunities, Jumbo enhances symbol coverage across reels, and Expand increases the layout to 5×8 with 50 paylines. These modes can appear individually or in combination, delivering further variety to gameplay.
Combining a distinctive theme with a strong mix of proven mechanics, Noodle Riches
Loot Collect
delivers a feature-rich addition to Games Global’s growing portfolio.
Jeremy Coleman, Commercial Director at PearFiction Studios, said: “Noodle Riches
Loot Collect
focuses on combining multiple feature types into one cohesive experience. From collect mechanics to varied Free Spins modes, the goal was to build a game with a clear identity that carries through every part of the experience, from the characters to the pacing.”
David Reynolds, Director of Games Strategy and Partner Management at Games Global, said: “PearFiction Studios’ Noodle Riches
Loot Collect
combines a distinctive theme with a rich, well-executed feature set, creating a highly engaging and immersive player experience — and a strong addition to our portfolio.”
The post Games Global and PearFiction Studios serve up bold flavours in Noodle Riches™ Loot Collect™ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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