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Several markets remove covid-19 restrictions – Sweden are doing the opposite
Authorities in Spain and the UK are now choosing to remove the temporary covid-19 restrictions. The restrictions on these markets were introduced two months ago and were linked to the marketing of games. In Sweden, new restrictions are now being introduced instead.
“These are examples of two regulated markets where authorities and players in the gaming market work together to achieve a sustainable and healthy gaming market in the long term. The fact that both Spain and the UK now return to the normal regulatory framework is in line with how the outside world relieves previous restrictions in connection with covid-19. We now also see that many sports competitions are resumed, and the football leagues start again,” says Gustaf Hagman, Group CEO.
“Unfortunately, despite criticism from several directions, Sweden is moving in the opposite direction and facing temporary restrictions. There is a great risk that this will erode Swedish regulation even more. Copenhagen School of Economics has carried out an independent report which indicates that the black market can amount to as much as 50 percent when introduced. It is far from the authorities’ goal that wants to limit the black market to 10 percent“, Gustaf Hagman, Group CEO continues.
Spain
Spain has for a time introduced a temporary marketing ban on gambling.
UK
For a period of six weeks, the largest gaming companies in the UK (those that are BGC (The Betting and Gaming Council) members) have voluntarily opted to restrict advertising on TV and radio to only feature a safer gambling message rather than promote their products. Advertising restrictions are now being lifted, however there is still a voluntary agreement for operators to dedicate a minimum of 20 percent of their advertising on TV and radio to safer gambling throughout the period up to and including 31 August 2020.
Sweden into temporary restrictions
As of July 2, Sweden will impose temporary restrictions on, among other things, online casinos that extend until the turn of the year 2020. The restrictions include a deposit limit of SEK 5,000 per week and licensees, and only one bonus, in the form of a welcome bonus, which may amount to a maximum of SEK 100.
Responsible Gaming
Regardless of the world situation and business cycle, LeoVegas puts its customers’ safety first. LeoVegas works with several customer tools that are used in the form of setting deposit and loss limits. The company actively helps customers with this and continuously informs them about playing responsibly. In a digital world, everything is measurable and LeoVegas works proactively, using algorithms, to detect trends in unhealthy behaviour at an early stage – before gambling becomes a problem. During the covid-19 period, LeoVegas see no tendencies for problem gambling to increase.
“The Swedish Gambling Authority notes that Spelberoendegruppen (the Gaming Addiction Group) has not noticed any change in the number of contacts and the Spelberoendes förening (the Gaming Addict’s Association) notes an increase in people who state trot as a source of problem gambling,” concludes Gustaf Hagman.
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Brasilia
BiS Brasília focuses on responsible governance for Brazil’s gaming and betting future
BiS Brasília is confirmed for June 2–3, bringing a strong focus on responsible governance and the future of the gaming and betting industry in Brazil.
The event will take place on June 2–3 at the Royal Tulip Brasília Alvorada hotel.
The event will gather key stakeholders, authorities, and industry leaders to discuss major developments shaping the sector.
In its second edition, the event expects a 20% increase in attendance compared to last year.
“Reaching the second edition of BiS Brasília represents the consolidation of an essential space for dialogue between the private sector, authorities, and experts at a decisive moment for the Brazilian market.
Brasília is the center of the country’s major regulatory discussions, and bringing together key ecosystem players in the federal capital reinforces the event’s commitment to building a more transparent, responsible, and sustainable industry,” said Alessandro Valente, the cofounder.
Tickets are available at: https://brazilianigamingsummit.com/brasilia/
About BiS Brasília
In its second edition, BiS Brasília is an event dedicated to the iGaming and betting ecosystem, fostering dialogue between the private sector, public authorities, and society on the development of Brazil’s regulated market for gaming, casinos, and lotteries.
The event brings together business leaders, regulators, and industry experts to discuss key strategic topics such as Brazilian regulation, taxation, integrity, innovation, responsible gaming, compliance, AML / anti-money laundering, licensing, sports integrity, government relations, advertising, and CONAR standards.
BiS SiGMA South America is part of the SiGMA World events portfolio, one of the leading global platforms for B2B business networking and events focused on the gaming and betting industry.
The post BiS Brasília focuses on responsible governance for Brazil’s gaming and betting future appeared first on Americas iGaming & Sports Betting News.
AML
BiS Brasília ya tiene definido tema central para el próximo evento
El BiS Brasília ya tiene definido el tema central para la próxima edición y será la gobernanza responsable para el futuro de los juegos y las apuestas en Brasil.
El evento se celebrará los días 2 y 3 de junio en el hotel Royal Tulip Brasília Alvorada.
BiS Brasília está confirmado para los días 2 y 3 de junio, con un enfoque en la gobernanza responsable del futuro del sector de juegos y apuestas en Brasil.
El encuentro reunirá a autoridades, líderes y expertos para debatir las principales novedades del sector.
En su segunda edición, el evento espera un crecimiento del 20% en la asistencia en comparación con el año anterior.
“Llegar a la segunda edición del BiS Brasília representa la consolidación de un espacio esencial para el diálogo entre el sector privado, las autoridades y los especialistas en un momento decisivo para el mercado brasileño.
Brasília es el centro de las grandes discusiones regulatorias del país, y reunir a los principales actores de este ecosistema en la capital federal refuerza el compromiso del evento con la construcción de un entorno cada vez más transparente, responsable y sostenible para la industria”, destacó Alessandro Valente.
Los interesados pueden adquirir sus entradas en: https://brazilianigamingsummit.com/brasilia/
Sobre BiS Brasília
En su segunda edición, BiS Brasília es un encuentro dedicado al ecosistema de iGaming y apuestas, promoviendo el diálogo entre el sector privado, el poder público y la sociedad sobre el desarrollo del mercado regulado de juegos, casinos y loterías en Brasil.
El evento reúne a líderes empresariales, autoridades y expertos para debatir temas estratégicos como regulación brasileña, tributación, integridad, innovación, juego responsable, compliance, AML / prevención de lavado de dinero, licenciamiento, integridad deportiva, relación con el Gobierno, publicidad y CONAR.
BiS SiGMA South America forma parte del portafolio de eventos de SiGMA World, una de las principales plataformas globales de negocios y organización de eventos B2B enfocados en la industria de juegos y apuestas.
The post BiS Brasília ya tiene definido tema central para el próximo evento appeared first on Americas iGaming & Sports Betting News.
Boomerang Partners
Boomerang Partners reveals first Golden Boomerang Awards 2026 leaders in the race for Wimbledon
Boomerang Partners has shared the first leaderboard results from the Kickoff stage of the Golden Boomerang Awards 2026. One month into the tournament’s third season, the first frontrunners have appeared in the race for the stage’s main prize – a trip to the Wimbledon Championships.
The race for Wimbledon starts to take shape
The Kickoff stage has started at a fast pace. After the first month, the leading team has reached 256 points. The rest of the top five currently stand at 218, 156, 142, and 100 points, followed by teams with 93, 62, 30, 26, and 20 points in the top ten.
The early gap is not only about traffic volume. The top teams are also actively using boosts, special tasks, and stage-based opportunities. For the rest of the field, leaving those mechanics unused can quickly turn into lost points.
For now, the top ten are closest to the stage’s main prize – a trip to the Wimbledon Championships, taking place from June 29 to July 12, 2026. But the Kickoff stage runs until June 9, and May leaves enough room for movement. Several major sports events are still ahead, giving active teams more opportunities to earn points before the stage closes.
The Mystery Box draw looks ahead to football summer
Boomerang Partners is also running the first Mystery Box draw during the Kickoff stage of the Golden Boomerang Awards 2026. This mechanic is separate from the leaderboard: five active participants have already been selected at random, with another five to be named by the end of the month. The first Mystery Boxes go to Zitora Agency, AskGamblers & Gentoo Media, alfa:search, Gdc group, and AskBonus.
The Mystery Box is tied to the FIFA World Cup 2026, although Boomerang Partners is not revealing the full contents in advance. For now, the company is only hinting at exclusive football items connected to national teams competing in the tournament.
The next stage of the Golden Boomerang Awards 2026 will run during one of the busiest football periods of the year. By then, the Mystery Box will have a direct connection to what many fans will be watching most closely – the FIFA World Cup.
May brings more room to move
May is the busiest part of the Kickoff stage. The month brings the decisive rounds of European football competitions, the NBA and NHL playoffs, Roland Garros, and other events that tend to concentrate audience interest around key match days.
For affiliate teams, this is where planning becomes important. A steady flow of traffic is useful, but the bigger gains are likely to come from choosing the right days to push, completing additional tasks, and using the remaining point-earning opportunities before June 9.
The first month has shown who started strongest. May will show who can keep that pace – and who can use the final stretch to move closer to Wimbledon.
Kristina Shkredova, Affiliate Team Lead at Boomerang Partners, commented: “The first month has shown that teams are treating the Kickoff stage as a real competition, not just a short campaign. The leading positions are already backed by a clear strategy: teams are using boosts, planning around sports peaks, and staying active across different mechanics. But this is exactly why the stage is still open. In May, one well-timed push can change a team’s position quickly, so consistency and timing will matter as much as the current point gap.”
The road to London remains open
The Kickoff stage of the Golden Boomerang Awards 2026 continues until June 9. Until then, the leaderboard remains open, with updates on the stage results, the remaining Mystery Box winners, and the race for the main prize in London available on the official Golden Boomerang Awards website.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
References to Wimbledon, FIFA, and other third-party brands are made for descriptive purposes only. Boomerang Partners is not affiliated with, endorsed by, or officially connected to these entities in any way.
Boomerang Partners acts as an Official Regional Partner of AC Milan. Any experiences related to AC Milan are provided within the scope of this partnership.
The post Boomerang Partners reveals first Golden Boomerang Awards 2026 leaders in the race for Wimbledon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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