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Several markets remove covid-19 restrictions – Sweden are doing the opposite

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Authorities in Spain and the UK are now choosing to remove the temporary covid-19 restrictions. The restrictions on these markets were introduced two months ago and were linked to the marketing of games. In Sweden, new restrictions are now being introduced instead.

“These are examples of two regulated markets where authorities and players in the gaming market work together to achieve a sustainable and healthy gaming market in the long term. The fact that both Spain and the UK now return to the normal regulatory framework is in line with how the outside world relieves previous restrictions in connection with covid-19. We now also see that many sports competitions are resumed, and the football leagues start again,” says Gustaf Hagman, Group CEO.

“Unfortunately, despite criticism from several directions, Sweden is moving in the opposite direction and facing temporary restrictions. There is a great risk that this will erode Swedish regulation even more. Copenhagen School of Economics has carried out an independent report which indicates that the black market can amount to as much as 50 percent when introduced. It is far from the authorities’ goal that wants to limit the black market to 10 percent“, Gustaf Hagman, Group CEO continues.

Spain
Spain has for a time introduced a temporary marketing ban on gambling.

UK
For a period of six weeks, the largest gaming companies in the UK (those that are BGC (The Betting and Gaming Council) members) have voluntarily opted to restrict advertising on TV and radio to only feature a safer gambling message rather than promote their products. Advertising restrictions are now being lifted, however there is still a voluntary agreement for operators to dedicate a minimum of 20 percent of their advertising on TV and radio to safer gambling throughout the period up to and including 31 August 2020.

Sweden into temporary restrictions
As of July 2, Sweden will impose temporary restrictions on, among other things, online casinos that extend until the turn of the year 2020. The restrictions include a deposit limit of SEK 5,000 per week and licensees, and only one bonus, in the form of a welcome bonus, which may amount to a maximum of SEK 100.

Responsible Gaming
Regardless of the world situation and business cycle, LeoVegas puts its customers’ safety first. LeoVegas works with several customer tools that are used in the form of setting deposit and loss limits. The company actively helps customers with this and continuously informs them about playing responsibly. In a digital world, everything is measurable and LeoVegas works proactively, using algorithms, to detect trends in unhealthy behaviour at an early stage – before gambling becomes a problem. During the covid-19 period, LeoVegas see no tendencies for problem gambling to increase.

“The Swedish Gambling Authority notes that Spelberoendegruppen (the Gaming Addiction Group) has not noticed any change in the number of contacts and the Spelberoendes förening (the Gaming Addict’s Association) notes an increase in people who state trot as a source of problem gambling,” concludes Gustaf Hagman.

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Black Friday Cart Craze

Spin Big, Shop Bigger — Black Friday Cart Craze Brings the Black Friday Madness to the Reels!

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Black Friday Cart Craze takes that familiar Black Friday energy,  the rush, the chaos, the thrill of the chase, and brings it to the reels,” said Craig Asling, Director of Games at Booming Games.

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The post Spin Big, Shop Bigger — Black Friday Cart Craze Brings the Black Friday Madness to the Reels! appeared first on European Gaming Industry News.

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Adam Pentecost Director of Customer Success at Gaming Corps

Gaming Corps Signs Partnership Deal with MozzartBet

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Entire Gaming Corps portfolio is now live with global operator

Gaming Corps, a publicly-listed game development company based in Sweden, has today announced that it has signed a deal to see its full portfolio of content available with the MozzartBet Group.

Players within multiple markets across the world, will now have the opportunity to play a whole host of games from Gaming Corps, which has become synonymous with providing world leading content. This includes the Smash4Cash™ series and recent releases Gates of Hellfire, Hoop Champion and the highly popular 3 Pigs of Olympus.

Mozzartbet Group has been operating since 2001 and during this time, it has continued to offer its player base a variety of betting and casino game action and this latest integration will add to its ever evolving game portfolio.

Commenting on behalf of Gaming Corps, Adam Pentecost, Director of Customer Success said: “From our initial conversations to getting the deal done, MozzartBet Group has been fantastic to work with.

“There is a mutual desire to put players at the very heart of what we do and the service we provide and I’m excited to see where this collaboration will take us.”

Marina Avramović, Head of Online Casino Ops at MozzartBet Group said, “We are thrilled to have Gaming Corp’s casino content on our site, and they are a fantastic addition to our games portfolio.”

“We are particularly interested in seeing how the company’s newest games will perform, and we look forward to a fully collaborative partnership moving forward.”

The post Gaming Corps Signs Partnership Deal with MozzartBet appeared first on European Gaming Industry News.

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Atucha Strategic Advisory

Atucha Strategic Advisory Announces Immensity.AI as First Client

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Atucha Strategic Advisory, the consultancy founded by gaming industry veteran Ramiro Atucha, has announced its first official client partnership with Immensity.AI. The data intelligence company is redefining how iGaming operators manage marketing efficiency and player acquisition.

Immensity.AI, originally developed for digital marketing across multiple verticals, has tailored its AI-powered attribution and decision intelligence platform for the iGaming sector. The solution enables operators to calculate true CAC, optimise spend for FTDs, and unlock measurable growth through unified, adaptive analytics. The platform empowers operators to maximize marketing ROI and focus every investment on real, deposit-driven results.

Atucha, co-founder and former CEO of Vibra Gaming and Leander Games, joins Immensity.AI as Board Advisor, guiding its go-to-market strategy and helping align the technology with the realities of regulated gaming markets worldwide.

“Our industry has struggled to calculate true Customer Acquisition Cost and optimise for First-Time Depositors for years – until now,” said Atucha. “Joining the superb team at Immensity.AI comes at a pivotal time for the industry, as these key metrics continue to rise and acquisition margins tighten. Immensity.AI gives operators better visibility, smarter tools, and faster decisions.”

Tim Mathews, Immensity.AI co-founder, added: “Ramiro’s expertise and perspective from inside the iGaming ecosystem are invaluable as we scale this solution globally. His experience guiding companies through growth, regulation, and innovation perfectly complements our vision of turning data into an always-on growth engine.”

The post Atucha Strategic Advisory Announces Immensity.AI as First Client appeared first on European Gaming Industry News.

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