Press Releases
UKGC: Experts by Experience interim group created
The UK Gambling Commission has announced that it is working with an interim Experts by Experience Group who will provide advice, evidence and recommendations to the Commission to help inform decision making and raise standards, along with co-creating a permanent Experts by Experience Advisory Group to advise the regulator on a more established basis.
The creation of the interim forum follows a workshop in March, in which people with lived experience were asked to offer perspectives on key topics including High Value Customers, Advertising Technology and Safe Game design – three areas the regulator had challenged the industry to make progress on quickly. The Commission also publishes a report on these areas of work which includes Expert by Experience input on progress made so far.
The group also discussed ideas about how the Commission could better work with people with lived experience and the need for more effective engagement and collaboration to benefit consumers, working together to prevent harm and make gambling safer.
Gambling Commission Chief Executive, Neil McArthur, said: “Our goal is to make gambling safer for consumers and the creation of the interim group is another important step in helping us bring a wider range of perspectives into our work.
“We will work with the interim group to co-create a formal Advisory Board, which will allow us to involve Experts by Experience more closely in the development of our regulatory framework.
“I am really grateful for the open and constructive way in which members of the interim group have shared their personal experiences of gambling related harm and for everyone’s commitment to work together to tackle these important issues. It is early days and we are learning along the way to ensure that feedback and advice is utilised in the most effective way. This week we looked at the subject of affordability and we’ll be focused on other areas of player protection online in the weeks ahead.’
A spokesperson for the Interim Group said: “The Interim Group comprises a group of people who have suffered a wide range of gambling harms, including recovering gambling addicts, family and partners of addicts, and those who have lost children to gambling suicides.
“The role that is too often allocated to Experts by Experience (EbEs) of telling our stories and commenting on narrowly defined questions is ineffective, so the establishment of the group is long overdue.
“We are determined that EbEs should play a continuing and much more active role in the deliberations and decision making across the whole remit of the Commission as part of the National Strategy to reduce gambling harms. We bring a new and vital perspective on key issues of regulation and even how the Commission itself works.
“We and they are learning how we can best work together, but we feel that there is a genuine commitment all round to make it work. Some of our comments were incorporated into the progress update on the industry-led working groups, but in future we may issue our own comments on issues that we have consulted with the Commission. We appreciate that the Commission recognises the value of our input, but we differ on certain key issues. Notably on how far and how fast improvements can be made. We look forward to working with the Commission.”
The interim group will be in place for at least the next six months, when the Commission plans to move to a permanent Advisory Group, which will add to other advice that the regulator receives through groups such as the Advisory Board for Safer Gambling and the Digital Advisory Panel.
This valuable input will add to the Commission’s other approaches currently used to include the views of consumers in their work. This includes information and feedback received from the consumer contact centre, online consumer research panels and engagement and consultations on regulatory changes.
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Premier iGaming Creative & Development Agency appoints Stefano as its new Marketing Director
Vegas Kings, the leading creative and development agency specializing in the iGaming and sports betting industry, is excited to welcome Catie Di Stefano as its new Marketing Director.
For nearly 30 years, Vegas Kings has been at the forefront of iGaming innovation, delivering high-converting creative design, seamless front-end development, and engaging content that enhances player conversion and retention. The agency has built a reputation as the go-to creative powerhouse for sports betting and casino brands worldwide.
“As the industry continues to evolve, so does the need for fresh, creative talent,” said Ashley Adir, CEO at Vegas Kings. “We’re excited to welcome Catie to the team. Her experience across B2B and B2C gaming, content marketing and digital transformation aligns perfectly with our mission to create industry-leading services for operators and providers alike.”
“Vegas Kings has been a trusted partner in the iGaming industry since 1998, and I’m honored to join a team that has such a strong reputation of consistently delivering top-tier creative and technical development,” said Di Stefano. “In such a competitive industry, having the right blend of engaging design, seamless integrations and strategic content is what makes the difference. I’m excited to showcase how Vegas Kings can further help brands stand out.”
As Vegas Kings continues to expand globally, the agency remains dedicated to helping operators maximize player engagement through expert-driven design, development, and content marketing strategies.
Di Stefano, who brings over a decade of gaming industry experience, will make her debut representing Vegas Kings at Next.io in New York in March 2025.
The post Vegas Kings Welcomes Catie Di Stefano as Vegas Queen appeared first on European Gaming Industry News.
Spinomenal, the leading iGaming content provider, has grown its presence within the Dutch market after signing with operator Lucky7 Casino.
The content collaboration will ensure a rich selection of Spinomenal games which will join the Lucky7 Casino lobby, including 1 Reel, Baba Yaga, 4 Horsemen III, Wolf Fang – Golden Sands and Majestic Blue Panther. Lucky7 Casino will welcome these titles via the Finnplay platform.
Lior Shvartz, CEO for Spinomenal commented: “We’re extremely excited about this collaboration with Lucky7 Casino in the Dutch market, and we’re confident our games will contribute to its positive momentum and growth.”
Frank Loffeld, COO/CTO for Lucky7 Casino added: “We’ve long admired Spinomenal’s commitment to making highly engaging games and we know with full confidence these will be well received by our experienced players.”
The post Spinomenal strikes partnership with Lucky7 Casino appeared first on European Gaming Industry News.
Latest News
Playzia Signs Strategic Deal with StarGames, a Leading Brand Operated by Greentube, to Expand Footprint in Germany
Playzia, a fast-growing game provider to the iGaming industry, is thrilled to announce that it has signed a strategic partnership agreement with Greentube, a top-tier operator in the German regulated market and part of the NOVOMATIC Group.
This deal marks a significant milestone for Playzia as it brings its premium gaming content live on Greentube’s platform, at first on StarGames.de, expanding its reach to a broader audience in Germany. By partnering with one of the country’s most established operators, Playzia reinforces its commitment to delivering top-quality gaming experiences in regulated markets and marks a significant step in its global growth strategy, leveraging Greentube’s established presence and expertise in the region.
“We see great potential in working with Greentube as a key operator in Germany,” said Vlad Modorcea, CPO at Playzia. “Bringing our games live on StarGames.de will allow us to connect with more players and showcase our innovative gaming content to a highly engaged audience.”
Greentube also expressed enthusiasm for the partnership. “Playzia’s portfolio brings fresh and engaging content to our platform, and we are confident that our players will enjoy these new additions. This partnership aligns perfectly with our strategy to offer high-quality gaming experiences in Germany.” said Laszlo Pados, Brand Manager at StarGames.
This partnership marks a major step forward for Playzia as it accelerates its footprint in regulated markets, expanding its game portfolio to bring players a wider selection of high-quality, innovative titles. Committed to pushing the boundaries of iGaming, Playzia continues to enhance its presence in key jurisdictions while delivering engaging and immersive gaming experiences.
In 2025, Playzia will introduce a dynamic lineup of new releases, with three fresh titles launching each month. Players can look forward to a diverse range of game formats, including crash, table, instant, and probability-based games, all featuring cutting-edge mechanics and exclusive trademarked innovations. With the addition of exciting jackpots and competitive tournaments, Playzia aims to elevate the player experience, while strengthening its position in regulated markets worldwide.
About Playzia
Playzia has been created by an industry veteran with 20+ years of successful track record in engaging players with games. Leveraging this experience, limitless energy, focus, ambition and passion resulted in Playzia being established in 2024. The company’s mission is to become one of the most entertaining, fun and player-driven innovative online casino games content developers and distributors, creating games players just Love to Play. Playzia looks to position itself as iGaming industry leader in the online gaming market in a short period time with the combination of games with established mechanics and features, but very importantly also games which are innovative, varied, localised and most of all fun! The new journey has just begun! 🚀
For more information, please visit playzia.com. Contact us at [email protected].
About Greentube
Step inside the “Home of Games” with Greentube, delivering safe and secure casino entertainment to players around the world. As the NOVOMATIC Digital Gaming and Entertainment division, Greentube offers a diversified portfolio of Video Slots, Table Games, AWP Reloaded Slots, Server-Based Gaming, Social Casino Gaming, Video Bingo and more. Greentube’s Omni-channel technology is at the forefront of gaming innovation and converges online, mobile and land-based gaming.
About StarGames
StarGames is a German online gambling brand with a long-standing tradition and a focus on responsible gaming. The iGaming website, which has been part of the Greentube Group since 2018, is the German premium provider of NOVOLINE™ games, with internationally successful titles such as Book of Ra™ deluxe and Lucky Lady’s Charm™ deluxe and cutting-edge gameplay innovations. StarGames also offers the hottest slot games from well-known German and international partner studios in an innovative and secure gaming environment. StarGames is licensed by the Joint Gaming Authority of the Federal States (GGL).
The post Playzia Signs Strategic Deal with StarGames, a Leading Brand Operated by Greentube, to Expand Footprint in Germany appeared first on European Gaming Industry News.
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