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TBRC Report Insights: Free Time due to Coronavirus Lockdown is Increasing the Demand for Online Gambling

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The global online gambling market is expected to grow from $58.9 billion in 2019 to $66.7 billion in 2020 at a compound annual growth rate (CAGR) of 13.2%. The growth is mainly attributed to COVID-19 due to which large population is confined to their homes during the lockdown and have free time to participate in several free and paid leisure activities, including online gambling. The market is then expected to reach $92.9 billion in 2023 at CAGR of 11.64%.

The online gambling market comprises of revenue generated by remote gaming activities by means of the internet using desktop and mobile devices. The market includes gambling establishments developing online sports betting, casino, bingo, lotteries, and poker games, among others.

Mobile Users Account For About 80% Of All Users In The Online Gambling Industry

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Increasing adoption of smartphones with improved internet accessibility is also driving the online gambling market. Globally, the average use of mobile devices compared to desktop computers or laptops is significantly greater. In most countries, mobile users account for about 80% of all users in the online gambling industry. According to a study published on the Rub90 portal, the share of gamblers preferring smartphones to participate in gambling grew by 117% between 2012 and 2018. The significant growth can be attributed to the availability of smartphones with online gambling apps, coupled with high-speed mobile Internet coverage. The users need not attend computer clubs to play video slots or bet on sports events, but can obtain access to a gambling platform at any convenient place. According to Cisco’s company annual report, globally, the total number of Internet users is projected to grow from 3.9 billion in 2018 to 5.3 billion by 2023 at a CAGR of 6%, and Smartphones will grow at a 7% CAGR. This in turn is expected to drive the global online gambling market.

Complex And Varying Gambling Regulations Inhibit Market Growth

Online gambling laws vary significantly from one region to other. Most countries have their own local laws that deal with the relevant legal and regulatory issues. Countries such as the United States have a much more complex gambling regulatory process. Also, in countries like India, gambling is under strict control. With each individual country enacting particular gambling laws, it is tough to be familiar with them all. Nevertheless, all gambling sites should be compliant with any laws that they are subject to, to ensure gambling sites are operated lawfully, ethically, and are safe. The established and reputable licensing authorities impose a strict code of conduct on the licensees, who have to adhere to the necessary regulations if they are to maintain their licenses. The strict and varying laws across the countries are likely to challenge the online gambling market growth.

Blockchain, Internet Of Things (IoT) And Virtual Reality (VR) In Online Gambling

Technologies such as Blockchain, Internet of Things (IoT) and virtual reality (VR) are changing the scenario of how one can gamble in an online casino. Virtual Reality and VR Headsets have gained a lot of popularity in recent years and are a revolutionary addition to the world of online gambling. With VR, one can actually enter into a virtual casino and play all the games without having to travel. However, fraud and cheating were a major concern with the users in online gambling. A lot of online casinos and online gambling sites have been accused of not being transparent and hiding their internal workings and the methods for their dealings. These concerns can be addressed using blockchain technology. With blockchain technology, everyone will be able to see exactly what is going on behind the scenes. This will help in preventing fraud and greatly increasing the trust people have in these online gambling sites. These technologies, therefore, have a big impact on the online gambling market.

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SOURCE The Business Research Company

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MediaX Agency Officially Launches Linkible

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MediaX Agency, a globally recognised leader in digital PR and growth marketing, has officially launched Linkible, an AI-powered link building agency engineered to help businesses in highly competitive and regulated industries achieve stronger online authority, higher search engine rankings and sustainable organic growth.

With AI-driven outreach and industry-specific link strategies, Linkible is redefining how brands secure high-quality backlinks, increase domain authority and dominate their niches in Google search.

Linkible is purpose-built for industries where credibility and compliance are critical:

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• Law Firms & Legal Marketing – Earn authoritative legal backlinks to attract clients and improve local SEO.

• SaaS Companies – Accelerate organic growth with niche placements and product-led content strategies.

• Cannabis & CBD Brands – Gain SEO visibility while staying compliant in a restricted advertising environment.

• iGaming, Casino & Gambling – Drive traffic with white-hat link strategies tailored for high-competition keywords.

• E-commerce Businesses – Build scalable backlinks to boost product visibility and drive online sales.

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Key Features of Linkible

• AI-Powered Prospecting & Outreach – Identify and connect with the right publishers at scale.

• Niche-Relevant Authority Backlinks – Secure placements on trusted websites that move rankings.

• Compliance-First Approach – Tailored strategies for industries facing strict regulations.

• Transparent SEO Reporting – Real-time dashboards to track backlinks, traffic and keyword improvements.

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• Scalable Growth Solutions – Flexible link building packages for startups, enterprises and agencies.

“Traditional link building is outdated and ineffective in competitive industries. With Linkible, we’re combining the power of AI with our proven PR and SEO expertise to deliver smarter, faster, and compliance-friendly link building strategies that help businesses rank higher and grow sustainably,” said Rachita Chettri, Co-Founder of MediaX Agency.

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Allwyn Launches Player Protection Lab

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Allwyn, the lottery-led gaming entertainment company, has announced the launch of Allwyn Player Protection Lab, a global responsible gaming initiative aimed at supporting novel research and innovation to advance player safety.

Opening immediately for applications, the programme will support academics and experts working in the field of responsible gaming to explore new ideas, concepts and perspectives. Applicants are encouraged to submit proposals focusing on one of three key areas: digital innovation; using messaging to drive positive play; and developing effective safety tools.

Following the open call for applications, awards will be made for successful projects of up to €100,000, dependent on the scope of the prospective proposal.

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The project demonstrates Allwyn’s commitment to developing global leading practice in responsible gaming. The call for applications will ensure Allwyn is casting the widest net and has the best chance to uncover new and interesting approaches to protecting players.

Nicole Garrett, Head of Responsible Gaming at Allwyn, said: “The Player Protection Lab is an exciting new avenue for Allwyn. Our responsible gaming team is seeking proposals that will encourage progress in player safety and break new ground in our industry. We hope that by opening the application process, we will have the opportunity to explore genuinely new ideas and draw lessons from other sectors.”

The call for proposals will run until 14 November.

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Creedroomz Introduces Cashout Blackjack

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Creedroomz has launched Cashout Blackjack, a new version of its popular Live Blackjack game designed to redefine player engagement. This major update features a groundbreaking Side Bet Gamble mechanic, a completely redesigned UI and other key enhancements that deliver a new standard of excitement.

The Side Bet Gamble is an industry-first feature that gives players total control over their side bet winnings. Unlike traditional bonus rounds that are passive or tied to specific game events, this optional decision occurs only for players who have won a side bet, right at the end of the round after the last dealer card has been dealt. Players are given a choice: Gamble their winnings for a chance to double their payout, or Skip and keep their original amount. This high-stakes, real-time decision point transforms every win into an exhilarating risk-reward moment.

Cashout Blackjack also includes a suite of powerful updates:

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Sleek New UI: A fully redesigned interface built for seamless usability on all devices.

Rebalanced Side Bets: Payouts have been rebalanced to make side bets more compelling and rewarding.

Auto-stand applied on hard / non-splitable scores of 17, 18, 19 and 20.

The new Cashout Blackjack, complete with the Side Bet Gamble feature, is now available to all Creedroomz partners. This launch underscores Creedroomz’s strategic vision to provide partners with groundbreaking tools that ensure they remain at the forefront of the competitive iGaming market.

The post Creedroomz Introduces Cashout Blackjack appeared first on European Gaming Industry News.

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