Industry News
MGA Games pull a surprise by unveiling Leticia Sabater as one of their new Spanish Celebrities with an online campaign
- MGA Games have dazzled its operators with a unique and unprecedented online identity reveal of the new face for its range of Spanish Celebrity slots.
- · As part of a creative and original introductory campaign, the national operator partners of MGA Games have today received a very special message from Leticia Sabater, the star of the campaign and new game that launches in August.
- · The slot, Leticia Sabater Show, promises to be another top seller for MGA Games.
The operator partners of MGA Games have been the first to find out that the most recent new face for the Spanish Celebrities series, which comes out on 24 August of this year, will be none other than the charismatic singer and former presenter Leticia Sabater.
Aware of the setbacks and distance limitations imposed by the current situation, MGA Games has opted for launching a creative online campaign where the operator is challenged to complete a series of questions to decipher the name of the new star of MGA Games. It’s a quiz in which the operator becomes a “contestant” and using only their knowledge and their mettle as a true “Spanish Celebrities Expert”, they are able to find out before anyone else that Leticia Sabater is one of the new faces of Spanish Celebrities from MGA Games.
In order for the operators to get the award, they are required to answer questions, follow clues and show that they know the company’s games inside-out. If they suceed, they will be rewarded with a personalised video message from the artist, dedicated to each of the operators, to the sounds of her summer song “Vete pal carajo tra tra”. An original and fun idea, which as usual for MGA Games’ presentations, took all by surprise. “From the outset we were certain that we wanted a fun, exclusive and personalised experience for each of our operators,’ comments Joan Sanahuja, CEO of MGA Games. ‘It’s part of our philosophy of indulging, listening to and surprising our customers,” he explains.
Reactions to the new campaign have been coming thick and fast, and MGA Games commented that “this morning we’ve received dozens of calls and messages congratulating us on the campaign, especially its light-hearted and cheerful tone. We’ve been told it’s a real breath of fresh air’… ” adds Joan Sanahuja.
As well as getting her summer hit out there and heard by all, last week Leticia Sabater was also revealed as the eleventh contestant on the Mediaset reality show La casa fuerte. It’s part of a whole summer of achievements for Leticia, culminating in the launch of the Leticia Sabater Show on 24 August, which promises to no doubt be another of the brand’s top sellers. To sum up, MGA Games’s latest recruit will certainly be making her presence felt this summer.
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Industry News
SPAYZ.io Launches P2P Agent Dashboard for High Risk Merchant Payment Operations
SPAYZ.io has announced the launch of its new P2P Agent’s Dashboard, a centralised and automated operating system to help merchants in high‑risk industries manage agent networks, reconcile transactions and scale alternative payment methods across global markets. Built for sectors including iGaming, Forex and Crypto, the new dashboard replaces fragmented and manual workflows with a unified platform offering complete visibility and automation.
SPAYZ.io’s dashboard consolidates agent activities into a single, exportable system where transactions are recorded in real time, merchant callbacks are instant, and balances update automatically.
Unlike generic CRMs, the platform is specifically designed for P2P transactions. It automates commission calculations, reduces errors associated with manual pay‑in and pay‑out tracking and provides finance teams with a reliable and audit‑ready source of truth. Through integration with the SPAYZ.io gateway, merchants can connect agents across more than 35 markets, ensuring consistent workflows, faster GEO expansion and smoother onboarding as their P2P operations scale.
Tatjana Meluskane, CCO at SPAYZ.io, said: “P2P agent networks are essential for high‑risk merchants, but they’ve been extremely difficult to manage at scale. Our new dashboard centralises workflows, improves transparency, and removes the operational friction that limits GEO expansion and slows down growth.
“We listened to our partners and clients, took on board all of their needs, and have built this platform to give merchants complete clarity. I’m proud to say this is a market first, offering complete clarity with a new level of control and stability for businesses that rely on alternative payments.”
SPAYZ.io is also supporting merchants with round‑the‑clock operational and technical assistance, including incident management, route adjustments and customisable configurations. This ensures that payment models can be adapted quickly to market conditions without placing additional strain on merchant teams.
“The launch reinforces SPAYZ.io’s commitment to building infrastructure that supports the evolving needs of high‑risk merchants and strengthens the company’s position as a leader in local payment solutions across high‑growth regions,” Tatjana said.
The post SPAYZ.io Launches P2P Agent Dashboard for High Risk Merchant Payment Operations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Carsten Koerl Founder and CEO of Sportradar
Sportradar Introduces Playradar, Delivering Sports-Data-Backed Casino Content to Operators Around the Globe
New brand to link sportsbook and casino experiences via exclusive hybrid content.
Sportradar Group AG, a prominent worldwide sports technology firm that develops engaging experiences for sports enthusiasts and bettors, today unveiled Playradar, a specialized brand providing a comprehensive ecosystem of interconnected gaming experiences for international operators. This signifies the subsequent phase in the development of Sportradar’s iGaming operations.
Sportradar has recently appointed Edo Haitin, the former CEO of Playtech Live, to head its iGaming division as part of this expansion. Haitin offers over 20 years of experience in iGaming operations, live casino development, and executive leadership, contributing senior-level knowledge to enhance Sportradar’s iGaming expansion.
Playradar will leverage Sportradar’s live and historical sports data and AV streams, combined with casino games, to create unique, proprietary, hybrid products featuring:
- Live 24/7 Experience Centre – players will be offered a game and a live stream to watch simultaneously on the same screen, blending sports viewing and gaming for pure engagement or betting real money. This creates a community and opportunities for players to interact in real-time, sharing tips, game preferences and reactions.
- Live & Historical Streaming Sports/Casino Hybrid Content – transforming real sporting moments into interactive event driven gameplay by blending live and historical sports streaming with casino mechanics to create innovative hybrid gaming experiences. A live prediction product will also be powered by Sportradar’s live data.
- Premium iGaming Content – virtual sports and a full suite of casino games, from slots and table games to arcade and crash, developed to the highest standards for a positive player experience.
Sportradar is exceptionally poised to expand its iGaming operations by leveraging its current game studio, sports data knowledge, streaming abilities, and worldwide distribution network. The marketing, acquisition, and retention technologies of the company utilize profound understanding of player behavior across both betting and iGaming sectors, strengthening Sportradar’s connections with sportsbook and casino operators globally. Since most of Sportradar’s clients already function in both areas, iGaming serves as an organic pathway to foster sustained monetization and lifetime value in conjunction with betting.
Playradar will function solely in regulated markets, incorporating responsible gaming and integrity into each product it offers. Game launches are planned for 2026, starting in the UK, North America, and Latin America. The complete product lineup will include classic table games, arcade games, slots, and virtual sports.
Carsten Koerl, Founder and CEO of Sportradar, said: “iGaming represents a natural and scalable extension of our business, and a strategic acceleration of our long-term growth roadmap. Playradar content is designed to provide optimized cross-sell between the worlds of sport and casinos, helping operators to increase player value and session length at a time when engagement and retention are key to operational sustainability. In Edo, we have an experienced and proven industry leader to drive the business forward, with the support of a passionate and dedicated team.”
Edo Haitin, EVP of iGaming added: “By combining our unrivalled experience in sports data and live streaming, along with a proven track record of product development, we aim to create hybrid content and gaming experiences to capitalize on the rising popularity of sports casino consumption. We’re uniquely positioned to seamlessly blend live and historical sports events, innovative gaming mechanics, and casino content and have the advantage of being able to distribute games to an already licensed portfolio of operators. I’m incredibly excited to be further strengthening our iGaming business through Playradar and to grow it into a leader in iGaming content, leveraging Sportradar’s existing resources and the highly experienced and skilled team already in place.”
The post Sportradar Introduces Playradar, Delivering Sports-Data-Backed Casino Content to Operators Around the Globe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI
Table Trac Introduces Patent-Pending Artificial Intelligence Technology for Table Games
Table Trac Inc. (TBTC) has received patent-pending status from the U.S. Patent and Trademark Office for its proprietary AI-driven Table Games Manager / Manager Trainer. The system leverages machine learning trained on decades of table games transactional data and pit player data to create distinct player personas designed to challenge both human pit managers and artificial intelligence systems.
The solution is delivered through a realistic gaming floor simulation environment, allowing the generation of a simulated gaming floor to be configured. Each training session utilizes a randomized mix of the player personas, creating a continually changing set of scenarios that never repeat. This approach enables trainees to compete head-to-head against the AI, optimize floor decisions to improve yield, and better understand the factors driving each decision.
While initially developed for table games management and training, the underlying artificial intelligence, simulation, and decision support framework has broader applicability across the CasinoTrac platform. Management is exploring additional use cases for this technology across the Company’s suite of casino management solutions, reinforcing CasinoTrac’s long-term product roadmap and innovation strategy.
The post Table Trac Introduces Patent-Pending Artificial Intelligence Technology for Table Games appeared first on Americas iGaming & Sports Betting News.
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