Industry News
MGA Games pull a surprise by unveiling Leticia Sabater as one of their new Spanish Celebrities with an online campaign
- MGA Games have dazzled its operators with a unique and unprecedented online identity reveal of the new face for its range of Spanish Celebrity slots.
- · As part of a creative and original introductory campaign, the national operator partners of MGA Games have today received a very special message from Leticia Sabater, the star of the campaign and new game that launches in August.
- · The slot, Leticia Sabater Show, promises to be another top seller for MGA Games.
The operator partners of MGA Games have been the first to find out that the most recent new face for the Spanish Celebrities series, which comes out on 24 August of this year, will be none other than the charismatic singer and former presenter Leticia Sabater.
Aware of the setbacks and distance limitations imposed by the current situation, MGA Games has opted for launching a creative online campaign where the operator is challenged to complete a series of questions to decipher the name of the new star of MGA Games. It’s a quiz in which the operator becomes a “contestant” and using only their knowledge and their mettle as a true “Spanish Celebrities Expert”, they are able to find out before anyone else that Leticia Sabater is one of the new faces of Spanish Celebrities from MGA Games.
In order for the operators to get the award, they are required to answer questions, follow clues and show that they know the company’s games inside-out. If they suceed, they will be rewarded with a personalised video message from the artist, dedicated to each of the operators, to the sounds of her summer song “Vete pal carajo tra tra”. An original and fun idea, which as usual for MGA Games’ presentations, took all by surprise. “From the outset we were certain that we wanted a fun, exclusive and personalised experience for each of our operators,’ comments Joan Sanahuja, CEO of MGA Games. ‘It’s part of our philosophy of indulging, listening to and surprising our customers,” he explains.
Reactions to the new campaign have been coming thick and fast, and MGA Games commented that “this morning we’ve received dozens of calls and messages congratulating us on the campaign, especially its light-hearted and cheerful tone. We’ve been told it’s a real breath of fresh air’… ” adds Joan Sanahuja.
As well as getting her summer hit out there and heard by all, last week Leticia Sabater was also revealed as the eleventh contestant on the Mediaset reality show La casa fuerte. It’s part of a whole summer of achievements for Leticia, culminating in the launch of the Leticia Sabater Show on 24 August, which promises to no doubt be another of the brand’s top sellers. To sum up, MGA Games’s latest recruit will certainly be making her presence felt this summer.
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Balkans
CT Interactive Appoints Martin Dimitrov as its New Commercial Manager
CT Interactive has appointed Martin Dimitrov as its new Commercial Manager. Martin brings over eight years of experience in sales, client management and business development, with the past two years dedicated to the dynamic iGaming industry.
Throughout his career, Martin has managed a diverse portfolio of clients and partners, successfully developing and strengthening long-term commercial relationships. His active participation in key industry events has enabled him to build an extensive professional network and maintain a strong, up-to-date understanding of market trends and dynamics.
Martin’s strong leadership and strategic thinking allow him to identify new business opportunities, drive sustainable growth and support partners with tailored commercial solutions. His collaborative approach and results-driven mindset make him a trusted point of contact for clients and colleagues alike.
With his deep understanding of the iGaming landscape and proven commercial expertise, Martin Dimitrov is a valuable addition to the CT Interactive team.
The post CT Interactive Appoints Martin Dimitrov as its New Commercial Manager appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
blask
Greece Led Europe’s iGaming Growth in 2025 — Now the Drivers Are Fully Explained
In the second half of 2025, Greece emerged as Europe’s fastest-growing iGaming market. While several major jurisdictions slowed or declined, Greek market demand rose by more than 50% between June and December, standing out as one of the year’s clearest growth stories.
According to data from Blask, the surge was not the result of a single tournament or seasonal spike. Instead, it reflected a structural shift driven by a combination of sports momentum, regulatory reform and casino market dynamics — factors that can now be traced in detail through Blask’s newly released Market Explanation feature.
Continuous sports momentum without demand gaps
Greece’s growth was underpinned by a tightly stacked sports calendar that sustained engagement across multiple months. EuroBasket 2025 in late August, the kickoff of the Stoiximan Super League, UEFA Champions League matchdays under the new league-phase format, and the EuroLeague season featuring Greek clubs created a continuous rhythm of high-interest betting cycles throughout autumn.
Rather than short-lived peaks followed by sharp declines, demand remained elevated well beyond individual events. This is a pattern clearly visible on the Blask Index trend line.
Casino reform reshaped demand behavior
One of the most significant contributors came from the casino segment. Greece’s decision to raise RNG stake limits from €2 to €20 altered the mechanics of the market, allowing online casinos to absorb demand during sports off-peak periods.
As sports-led acquisition increasingly converted into casino play, operators reported double-digit iGaming growth. Market Explanation analysis shows that this effect persisted over time, confirming the shift as structural rather than seasonal.
Enforcement redirected demand to licensed operators
Regulatory action further reinforced the upward trend. In December, Greek authorities blocked approximately 11,000 illegal gambling domains. Instead of suppressing demand, the move redirected player interest toward licensed platforms, strengthening regulated market performance.
The impact was amplified by the adoption of IRIS instant payments, which reduced deposit friction and improved conversion from interest to activity.
From tracking trends to understanding causes
To surface these drivers, Blask has introduced Market Explanation — an AI-powered layer within the Blask Index that allows users to click on any country’s trend line and instantly see a sourced breakdown of the forces behind the movement. Sports calendars, regulatory changes, casino dynamics and macro factors are analyzed together, turning raw demand signals into actionable market context.
Greece’s 2025 performance illustrates how this approach changes market analysis. Rather than simply observing that demand is rising, operators, suppliers and investors can now see why it is happening — and which levers are shaping the trajectory of a market in real time.
The post Greece Led Europe’s iGaming Growth in 2025 — Now the Drivers Are Fully Explained appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Crypto Turnkey
GR8 Tech Delivers 1.6× Higher Deposit Conversion and 3× Reduction in Transaction Costs for Crypto Turnkey Clients
Unlock Your Crypto Advantage at ICE Barcelona 2026
The post GR8 Tech Delivers 1.6× Higher Deposit Conversion and 3× Reduction in Transaction Costs for Crypto Turnkey Clients appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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