Press Releases
MansionBet drives engagement with Spotlight Sports Group blog content
Online sportsbook, MansionBet, has rolled out Spotlight Sports Group editorial content across their blog, with the aim of attracting and engaging a new audience during the resumption of sport. The long-form articles focus on racing, football and a host of other sports as the sporting world begins to return from the coronavirus lockdown.
The analysis provides high quality, authoritative tipping content that educates audiences and helps inform their customers betting decisions. Written by experts across the Spotlight Sports Group, the content will have a dedicated betting angle.
With the build-up to the Premier League return underway, and racing returning to UK and Ireland, there has not been a better time to engage new customers. Spotlight Sports Groups team of content creators focuses on educating new audiences, but also providing in-depth coverage for regular sports betting customers.
The blog content gives MansionBet a wealth of social activity to drive new customer engagement and be at the forefront of breaking sports news and analysis. Alongside football and racing, the blogs analyse and preview darts, motorsports, boxing and look ahead to the new NFL season in September.
Discussing the partnership and the benefits of using blog content, Spotlight Sports Group, Account Director, B2B Content Darren Hale said:
‘We know that customers are constantly looking for more news, analysis and discussions on all sports, particularly football and horseracing. Our blog content supports MansionBet’s drive for acquisitions and retaining customers with in-depth previews and the latest news as, thankfully, major global sports begin again.
‘Our research shows that customers are spending more time than ever researching their betting angles and our blog content supplements MansionBet’s offering perfectly. We know that new customers are moving to MansionBet and we want to educate them and inform them of their next bets.
Dana Bocker, Head of Integrated Marketing at MansionBet agreed, saying: ‘We wanted our blog to be a source of relevant information for sports fans; Spotlight Sports Group are able to provide us with content that is both knowledgeable and entertaining on a wide range of sports. Their expertise will increase engagement and traffic to our blog, as well as strengthen awareness whilst bolstering our marketing efforts.’
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Professional Fighters League and Sportradar Announce Comprehensive Global Betting Distribution Partnership
The Professional Fighters League (PFL) today announced a strategic agreement with Sportradar for global betting data and betting streaming rights, marking a major evolution in how fans engage and experience the excitement of the PFL.
The exclusive agreement establishes Sportradar as a foundational pillar of the PFL’s global betting and gaming strategy, spanning the full betting lifecycle, from official data and pricing to live streaming, in-play markets, and real-time fan experiences. Together, PFL and Sportradar are delivering one of the most advanced and integrated betting ecosystems available in professional mixed martial arts.
The distribution of PFL betting content and AV content to Sportradar’s global network of 800 sportsbook operators creates additional opportunities for the League to engage with fans worldwide and opens new revenue generating opportunities.
Sportradar’s access to official PFL data fuels a comprehensive range of in-play betting markets, including innovative next generation solutions such as the League’s first-ever official real-time betting product to unlock live wagering opportunities during fights.
Furthermore, Sportradar distributes the official PFL stream to licensed sportsbooks worldwide through its Watch & Bet network. This allows operators to offer live PFL fights within regulated betting environments, driving increased visibility for the league and incremental betting engagement across global markets.
“Partnering with Sportradar allows the PFL to deliver a best-in-class betting product that matches the scale, professionalism, and global ambition of our league,” said PFL CEO John Martin. “From live streaming and official data to in-play betting and fan engagement tools, this partnership materially strengthens our commercial offering and supports long-term growth as the PFL continues to expand its global event calendar.”
Moritz Gloeckler, EVP Rights and Strategic Projects at Sportradar, said: “The PFL is one of the most dynamic and fastest growing sports leagues in the world right now and Sportradar is well positioned to help the League capture that fan interest. We’re pleased to work with them to create innovative solutions that drive engagement and transform the fan experience.”
Strategically, the partnership supports revenue growth, drives increased betting activity and global handle, and enhances fan engagement through immersive, real-time experiences. It plays a central role in expanding the PFL’s audience and commercial footprint heading in 2026 and beyond.
The post Professional Fighters League and Sportradar Announce Comprehensive Global Betting Distribution Partnership appeared first on Americas iGaming & Sports Betting News.
Fanatics Casino
RLX Gaming expands US reach through Fanatics Casino launch
RLX Gaming, the iGaming aggregator and supplier of unique content, has successfully launched its comprehensive content portfolio with Fanatics Casino in the United States.
RLX Gaming’s extensive library of in-house and third-party titles is now available to Fanatics Casino players in New Jersey and Pennsylvania, following a soft launch in the Keystone State.
Top-performing RLX Gaming slots including Temple Tumble, Bonsai Dragon Blitz, and The Great Pigsby have been rolled out, alongside a wide selection of other releases from some of the industry’s most creative studios.
Fanatics Casino is available in Michigan, New Jersey, Pennsylvania and West Virginia on iOS and Android and offers players a chance to explore a wide array of classic and modern casino games, including slots, blackjack, roulette, progressive jackpots and video poker. Each game is crafted to deliver authentic casino action, ensuring endless entertainment.
The latest pivotal partnership reaffirms RLX Gaming’s dedication to providing dynamic, global-ready content that drives innovation in the online casino sector.
Matthew Hockenjos, Commercial Account Manager for North America at RLX Gaming, said: “Our collaboration with Fanatics Casino represents a major milestone for RLX Gaming as we strategically broaden our footprint across North America.
“Fanatics Casino’s focus on delivering outstanding entertainment is perfectly aligned with our core mission, and we are excited to bring our engaging slot experiences to its players in New Jersey and Pennsylvania.”
Kieron Shaw at Fanatics Casino, added: “We are delighted to integrate RLX Gaming’s extensive and captivating portfolio into our platform. This collaboration strengthens our commitment to offering a premier online casino experience, guaranteeing our players access to top-tier titles with a proven resonance for players across New Jersey and Pennsylvania.”
The post RLX Gaming expands US reach through Fanatics Casino launch appeared first on Americas iGaming & Sports Betting News.
Belatra
Belatra celebrates 33rd anniversary at SiGMA South America
Belatra Games, the specialist online slots developer, is marking its 33rd anniversary at this year’s SiGMA South America, taking place in São Paulo, Brazil, where the company will welcome partners, clients, and industry friends to celebrate the milestone at Booth M70.
The event provides the perfect backdrop for Belatra to reflect on more than three decades of innovation in the global iGaming industry. Since its founding, the company has earned a reputation for creating engaging and immersive gaming experiences, powered in part by long-standing partnerships across international markets.
Visitors to the Belatra stand will have the chance to meet the LatAm team based in Buenos Aires, led by Head of Accounts LatAm Lucila M. Barletta, and discover more about the company’s latest titles and the opportunities emerging across LatAm. Members of Belatra’s European team will also be present in São Paulo to celebrate the milestone together with partners and guests.
To mark the occasion, Belatra will also host a special stand celebration, inviting guests to raise a glass with the team while taking part in an exclusive booth giveaway featuring a selection of prizes.
Celebrations will take place during the exhibition at Booth M70 at the Transamérica Expo Center, where Belatra is excited to welcome industry partners and celebrate 33 years of innovation together.
Sergey Chernyavski, Belatra Games’ CCO, said: “Celebrating 33 years of Belatra at SiGMA South America is a special moment for our team. A huge part of our success has been inspired by relationships within the iGaming community and events like this give us a chance to say thanks to our partners and friends. LatAm and Brazil are big markets for us and we look forward to showcasing our latest titles and plans for the region.”
The post Belatra celebrates 33rd anniversary at SiGMA South America appeared first on Americas iGaming & Sports Betting News.
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