Press Releases
MansionBet drives engagement with Spotlight Sports Group blog content
Online sportsbook, MansionBet, has rolled out Spotlight Sports Group editorial content across their blog, with the aim of attracting and engaging a new audience during the resumption of sport. The long-form articles focus on racing, football and a host of other sports as the sporting world begins to return from the coronavirus lockdown.
The analysis provides high quality, authoritative tipping content that educates audiences and helps inform their customers betting decisions. Written by experts across the Spotlight Sports Group, the content will have a dedicated betting angle.
With the build-up to the Premier League return underway, and racing returning to UK and Ireland, there has not been a better time to engage new customers. Spotlight Sports Groups team of content creators focuses on educating new audiences, but also providing in-depth coverage for regular sports betting customers.
The blog content gives MansionBet a wealth of social activity to drive new customer engagement and be at the forefront of breaking sports news and analysis. Alongside football and racing, the blogs analyse and preview darts, motorsports, boxing and look ahead to the new NFL season in September.
Discussing the partnership and the benefits of using blog content, Spotlight Sports Group, Account Director, B2B Content Darren Hale said:
‘We know that customers are constantly looking for more news, analysis and discussions on all sports, particularly football and horseracing. Our blog content supports MansionBet’s drive for acquisitions and retaining customers with in-depth previews and the latest news as, thankfully, major global sports begin again.
‘Our research shows that customers are spending more time than ever researching their betting angles and our blog content supplements MansionBet’s offering perfectly. We know that new customers are moving to MansionBet and we want to educate them and inform them of their next bets.
Dana Bocker, Head of Integrated Marketing at MansionBet agreed, saying: ‘We wanted our blog to be a source of relevant information for sports fans; Spotlight Sports Group are able to provide us with content that is both knowledgeable and entertaining on a wide range of sports. Their expertise will increase engagement and traffic to our blog, as well as strengthen awareness whilst bolstering our marketing efforts.’
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Affiliate Management
N1 Faces: Daria Maichuk — “Communication as the Key to Strong, Effective Partnerships in Affiliate Marketing”
In iGaming, many things start with a simple “hi” in chat. Messages turn into long conversations, calls follow one after another, yet the goal remains the same — to make traffic profitable. Behind every dialogue is a person with their own background, approach, and communication style — and that’s exactly what defines the success of any partnership.
Partners need to see more than just a messenger account — they need to see a real person they can trust with their traffic and their goals.
N1 Faces is a series of short and lively interviews where N1 Partners introduces the managers behind the affiliate program: their values, their workflows, and their unique management styles.
Today’s spotlight is on Daria Maichuk, Affiliate Manager at N1 Partners, who shares her journey into the industry, her approach to building reliable long-term partnerships, and how she maintains internal balance while working at a fast pace.
Daria Maichuk
Affiliate Manager, N1 Partners
Daria is the kind of manager whose calm mindset, attentiveness, and quick reaction become obvious within the first minutes of communication. She maintains a fast pace, yet always leaves room for a genuine conversation — and that’s what makes working with her both easy and productive.
How did you get into the affiliate industry, and when did you realize it was the right fit for you?
I entered the industry in 2019, starting as an account manager at an advertising network. We worked with push, pops, native — and I had the chance to dive into each vertical.
After four years, I felt the need to focus on one direction and look at the market from another angle — to understand how different traffic sources operate. The role of an affiliate manager offered exactly that: an opportunity to explore the product in depth, build long-term relationships with partners, see campaign launches from the inside, and directly influence performance.
Why N1 Partners? What aligned in terms of values and approach?
I had known about the company for a long time — since 2020. We ran push-traffic tests together, and met often at conferences. I always noticed the team’s energy, openness, and genuine passion for their work. N1 Partners felt like a place where people truly love what they do.
When the opportunity to join the team appeared, I immediately felt that the rhythm and atmosphere matched me perfectly.
What advice would you give yourself in your first month on the job?
Don’t be afraid of the information flow — trust yourself more. At first everything may seem overwhelming, but over time each puzzle piece falls into place, especially once real practice begins.
How do you usually start communication with a new partner? What’s important to understand in the first five minutes?
It’s ideal when both sides have time for a quick call — to meet, exchange expertise, and discuss all details and expectations for upcoming launches. We share the results we aim to see by certain deadlines, while the partner outlines their vision — which GEOs they want to run now and what conversion they expect.
For me, it’s important to understand how open the partner is, how willing they are to share details about their launch plans, and which approaches they intend to use. Our goal is always the same: find terms that are mutually beneficial.
How do you build trust with a partner to ensure productive cooperation?
Personal communication is key, and conferences help immensely. Face-to-face interaction allows you not only to discuss business but also to learn more about the person. Small details can significantly improve future communication and make it more trusting.
Sometimes one meeting is enough for the dialogue to become smoother, faster, and more efficient.
This personal contact becomes a bridge that simplifies any further work.
Are there cases when you need to give tough feedback? How do you do it while preserving trust and a good working relationship?
Yes, it happens — and in such situations I always rely on statistics and concrete data. Numbers speak for themselves, which keeps the conversation transparent, grounded, and efficient. We look at facts together and make decisions based on them.
Constructive feedback with clear recommendations often becomes the most valuable tool for mutual growth.
What personal communication rules help you maintain speed without sacrificing quality?
I follow several principles: be polite, listen carefully, ask the right questions, avoid interrupting, and clarify anything that may cause misunderstanding.
These simple rules help keep both the pace and the quality of communication high.
What energizes you outside of work, and how does it help in working with partners?
Anything connected to movement and social interaction: sports (three workouts a week), yoga, walking my dog, warm moments with family and friends.
Time spent outside work helps me recharge, stay balanced, and maintain my energy levels. Thanks to this, I remain attentive, calm, and ready for constructive dialogue with partners.
If not iGaming, then… who would you be?
As a child, I dreamed of becoming a flight attendant — I loved the atmosphere of travel and the feeling of being close to the sky.
Speaking of my current interests, I would probably choose marketing — maybe performance or targeted advertising. I’ve always been drawn to its dynamics and opportunities for creativity.
Name the Top-3 tools you can’t imagine an affiliate manager working without.
CRM systems and convenient communication channels
They structure daily workflow, simplify interaction, and help keep important details organized.
Monitoring dashboards and analytics tools
They make it possible to evaluate traffic quality, build reports, and make data-driven decisions.
Work devices & messengers
The backbone of daily communication — calls, quick discussions, approvals, and keeping constant contact with partners.
Phone, laptop, Telegram, and MS Teams are my essentials.
Join N1 Partners
To discuss a new launch, choose the right terms for your traffic, or test an offer, you can contact Daria directly.
N1 Partners provides everything partners need to stay ahead and achieve results: high-converting products, regular analytics with optimization recommendations, and full support from the team.
Become a partner: https://n1.partners/
N1 Partners is more than just an affiliate program. The company brings together 14+ casino and betting brands, operates in 10+ Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive conditions for top partners — CPA up to €700 and RevShare up to 45%.
More than 14,000 partners trust N1 Partners for its transparency, flexibility, and an approach where people and communication quality play a central role.
The post N1 Faces: Daria Maichuk — “Communication as the Key to Strong, Effective Partnerships in Affiliate Marketing” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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Daria Maichuk