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MansionBet drives engagement with Spotlight Sports Group blog content

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Online sportsbook, MansionBet, has rolled out Spotlight Sports Group editorial content across their blog, with the aim of attracting and engaging a new audience during the resumption of sport. The long-form articles focus on racing, football and a host of other sports as the sporting world begins to return from the coronavirus lockdown.

The analysis provides high quality, authoritative tipping content that educates audiences and helps inform their customers betting decisions. Written by experts across the Spotlight Sports Group, the content will have a dedicated betting angle.

With the build-up to the Premier League return underway, and racing returning to UK and Ireland, there has not been a better time to engage new customers. Spotlight Sports Groups team of content creators focuses on educating new audiences, but also providing in-depth coverage for regular sports betting customers.

The blog content gives MansionBet a wealth of social activity to drive new customer engagement and be at the forefront of breaking sports news and analysis. Alongside football and racing, the blogs analyse and preview darts, motorsports, boxing and look ahead to the new NFL season in September.

Discussing the partnership and the benefits of using blog content, Spotlight Sports Group, Account Director, B2B Content Darren Hale said:

‘We know that customers are constantly looking for more news, analysis and discussions on all sports, particularly football and horseracing. Our blog content supports MansionBet’s drive for acquisitions and retaining customers with in-depth previews and the latest news as, thankfully, major global sports begin again.

‘Our research shows that customers are spending more time than ever researching their betting angles and our blog content supplements MansionBet’s offering perfectly. We know that new customers are moving to MansionBet and we want to educate them and inform them of their next bets.

Dana Bocker, Head of Integrated Marketing at MansionBet agreed, saying: ‘We wanted our blog to be a source of relevant information for sports fans; Spotlight Sports Group are able to provide us with content that is both knowledgeable and entertaining on a wide range of sports. Their expertise will increase engagement and traffic to our blog, as well as strengthen awareness whilst bolstering our marketing efforts.’

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Alex Malchenko Head of Sales at Evoplay

Evoplay expands Brazil presence through Oleybet partnership

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Evoplay, the award-winning game development studio, has further strengthened its position in Brazil’s regulated market through a new partnership with local operator Oleybet.

With a strong focus on the supplier’s high-performing slot portfolio, the agreement sees 24 of Evoplay’s titles available on Oleybet’s online casino.

The rollout supports the operator’s strategy to enhance its casino offering with visually rich content tailored to local player preferences.

Oleybet, a brand operated by Lindau Gaming S.A. in Brazil, continues to grow as a key player in the country’s evolving iGaming landscape, offering sportsbook, online casino and live casino products.

The brand is focused on delivering a high-quality and secure user experience, underpinned by robust compliance standards and a strong commitment to responsible gaming.

The partnership enables Evoplay to further expand its reach in one of Latin America’s most promising regulated markets, as Brazil continues to offer opportunities for both suppliers and operators.

By leveraging Sportingtech’s platform, the integration ensures a seamless rollout of Evoplay’s content, allowing Oleybet to scale its games offering while maintaining operational efficiency.

Alex Malchenko, Head of Sales at Evoplay, said: “Brazil remains a key focus for Evoplay, and partnering with Oleybet is another key strategic move in strengthening our presence in this dynamic market.

“Our portfolio is designed to deliver strong engagement across diverse player demographics, and we’re confident our games will resonate well with Oleybet’s audience as they continue to grow their offering.”

Robson Salvador, Ombudsman Director at Lindau, added: “We are very pleased to partner with Evoplay, a provider known for innovation and high-quality gaming experiences.

“This collaboration reinforces Oleybet’s commitment to offering a diverse and engaging portfolio to Brazilian players, always aligned with the highest standards of compliance and responsible gaming. We see this partnership as an important step in strengthening our positioning in Brazil’s regulated market.”

The post Evoplay expands Brazil presence through Oleybet partnership appeared first on Americas iGaming & Sports Betting News.

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BMM Testlabs

BMM Testlabs hires Michael Minor as SVP and North America BD lead

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Minor will lead land-based gaming sales strategy and customer engagement across the region.

BMM Testlabs has appointed Michael Minor as Senior Vice President & North America Market (NAM) Leader, Business Development, the company said.

In the role, Minor will lead land-based gaming sales strategy and customer engagement across North America, with a mandate to expand BMM’s regional presence and relationships with manufacturers, suppliers, and operators.

Minor brings more than 20 years of experience in business development leadership, client engagement, and sales strategy, according to BMM. He previously held senior roles at NEXTEQ, Pavilion Payments, and IGT.

Kirk White, Global President, Land-Based Gaming & Inspections, said, “Michael is a respected leader with deep experience across the North American gaming market. He understands our customers, knows how to build strong teams, and has a proven track record of delivering growth. With BMM’s full NAM coverage for certification services, we are excited to welcome Michael to BMM, supporting our client-engagement experience as we expand our services across the region.”

Minor said, “I am excited to join BMM Testlabs at such an exciting time for the company as the industry highly values what BMM is offering for Compliance and QA services. BMM has a strong reputation and focus on quality, speed, and integrity, and I look forward to working with our customers and teams across North America to support their growth and success.”

More data as follows:
  • BMM Testlabs: https://bmm.com/ Company site for confirmation of the executive appointment and BMM’s testing and certification services.
  • American Gaming Association: https://www.americangaming.org/ Trade body resource for North American gaming market context referenced in the appointment.
  • Pavilion Payments: https://www.pavilionpayments.com/ Background on one of Minor’s prior employers cited in the release.
  • IGT: https://www.igt.com/ Background on one of Minor’s prior employers cited in the release.

The post BMM Testlabs hires Michael Minor as SVP and North America BD lead appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BMM TESTLABS WELCOMES EXPERIENCED GAMING EXECUTIVE MICHAEL MINOR AS SENIOR VICE PRESIDENT & NAM LEADER, BUSINESS DEVELOPMENT

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BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Michael Minor has joined the Company as Senior Vice President & North America Market (NAM) Leader, Business Development.

In this role, Minor will lead land-based gaming sales strategy and customer engagement across the region, helping expand BMM’s presence and strengthen relationships with manufacturers, suppliers, and operators.

Minor brings more than 20 years of leadership experience in managing business development teams, client engagements, and sales strategies, and in-depth knowledge of gaming technologies and enterprise platform solutions. He previously held senior-level roles at NEXTEQ, Pavilion Payments, and IGT, where he led major initiatives and supported large-scale deployments of systems and technologies.

Kirk White, Global President, Land-Based Gaming & Inspections, said, “Michael is a respected leader with deep experience across the North American gaming market. He understands our customers, knows how to build strong teams, and has a proven track record of delivering growth. With BMM’s full NAM coverage for certification services, we are excited to welcome Michael to BMM, supporting our client-engagement experience as we expand our services across the region.”

Minor said, “I am excited to join BMM Testlabs at such an exciting time for the company as the industry highly values what BMM is offering for Compliance and QA services. BMM has a strong reputation and focus on quality, speed, and integrity, and I look forward to working with our customers and teams across North America to support their growth and success.”

 

The post BMM TESTLABS WELCOMES EXPERIENCED GAMING EXECUTIVE MICHAEL MINOR AS SENIOR VICE PRESIDENT & NAM LEADER, BUSINESS DEVELOPMENT appeared first on Americas iGaming & Sports Betting News.

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