Baltics
Enlabs launching a new brand in Latvia

Enlabs introduces a new prime brand called Laimz. The new brand is launched in Latvia on Enlabs new proprietary gaming platform.
Laimz is a modern, fresh, local brand focused on fun and entertainment. The name Laimz is a combination of the word Laime meaning luck in Latvian and ending ”z” which resonates with modern and trendy, and also plays with the word for lime fruit – from which the logotype heritage. Laimz will offer a gender-neutral mobile-first casino and bingo product, something completely new to the Latvian market.
“Laimz is a very important milestone for Enlabs. Our previous growth story was based on acquisitions and development of existing brands. Laimz is our first fully inhouse developed brand. We strongly believe that now is the best time to present a quintessence of our technical, product and marketing experience. We strongly believe we have several unique selling points with this brand, and that it will fit very well into our multibrand strategy. The Laimz brand is a great challenge we now will take on, and prove to ourselves that we once again can repeat success!” says Dainis Niedra, Managing Director of CEE.
“We launch our new brand on the Latvian market first for a very obvious reason – Latvia is our largest market and it is where Enlabs was the first operator granted an online license. So this our playground where we do field tests on new concepts, ideas and products. We thoroughly analysed the market and wanted to design a refreshing offering with a clear market fit. The casino vertical represents more than 72% of the Latvian online gaming market, and show the highest growth among all the product verticals. We will also be the first operator to offer bingo to the market, and there are long time retail bingo traditions in Latvia. That’s how the Laimz Casino & Bingo concept was born.” comments George Ustinov, CEO.
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Baltics
Bombay announces strategic C-Suite appointments with a view towards regulated online growth

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Bombay Group is pleased to announce two strategic appointments to its C-Suite, Rhiannon Bach as Chief Marketing Officer (CMO), and Lauren Findlay as Chief Digital Officer (CDO). Bach and Findlay join the executive leadership team at a pivotal moment in the Group’s evolution.
The Group encompasses Bombay Club Tallinn, the exclusive Bombay Yacht and Jet, a collection of high-end restaurants and bars, the five-star Burman Hotel, and most recently the launch of Yolo.com, a newly licensed, Estonian-regulated online casino. Yolo.com is set to become a unique digital destination where players can unlock exclusive rewards and experiences across Bombay’s prestigious offline assets. Bombay forms part of Yolo Group’s luxury B2B and B2C offering, covering a suite of online and land-based options.
Bach will lead the global marketing and advertising for Bombay Group, overseeing the company’s Clubs, maritime operations, and expanding hospitality and concierge brands. Her mandate includes strengthening brand identity, elevating guest experiences and expanding loyalty and VIP engagement across markets. With a career spanning four continents, Bach brings more than 15 years of senior leadership experience in casino marketing, hospitality, and technology. She has held executive roles with multinational casino operators in Macau, Australia, and the United States, and most recently served as Head of North American Growth for Atomize RMS, a Sweden-based hospitality technology company.
Findlay is tasked with leading the Group’s new flagship online casino, Yolo.com, and driving the digital transformation of Bombay Group’s luxury offline ecosystem into a seamlessly integrated premium digital experience. She brings over 15 years of combined experience in iGaming, agency, and e-commerce, having previously held senior leadership roles including Commercial Strategy Director at LeoVegas Group, Chief Marketing Officer within Happy Hour Group. More recently, she has served as Fractional CCO/CMO for multiple start-ups and scale-ups through her consultancy. Her expertise lies in go-to-market launches, brand development, and optimising commercial performance across digital acquisition and retention operations.
“We are delighted to welcome Rhiannon and Lauren to the executive leadership team,” said Kevin McGowen, Chief Executive of Bombay Group. “The combined and extensive international backgrounds of both individuals and proven track record make these executive appointments exceptionally well-suited to lead Bombay’s digital and marketing strategies as we continue to expand globally.”
These appointments underscore Bombay Group’s commitment to investing in world-class leadership and delivering innovative, memorable experiences to guests worldwide.
The post Bombay announces strategic C-Suite appointments with a view towards regulated online growth appeared first on European Gaming Industry News.
Baltics
SEOBROTHERS ambassador Jevgenijs Aleksejevs crowned IBF Europe Middleweight boxing champion

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Latvian boxer and SEOBROTHERS ambassador Jevgenijs “The Hurricane” Aleksejevs has captured the IBF Europe Middleweight title, defeating Poland’s Przemysław Zyśk in a commanding performance at the KOK 127 World Series event, held on Saturday night at the Xiaomi Arena in Riga.
The victory continues Aleksejevs’ unbeaten streak and marks his second major title. In September 2024, the 32-year-old claimed the IBO European Middleweight belt.
Eugene Ravdin, Head of PR at SEOBROTHERS, said: “Congratulations to Jevgenijs and all the team behind him. This title took an awful lot of effort from an awful lot of people. We’re proud of Jevgenijs. Winning the IBF Europe title confirms his place among Europe’s top middleweights.”
Aleksejevs dictated the pace from the opening bell, targeting the body and mixing in precise combinations. Zyśk, known for his resilience and inconvenient style, attempted to disrupt Aleksejevs’ rhythm through frequent clinches, but struggled to find momentum.
As the fight progressed, Aleksejevs showcased his technical versatility — alternating between body and head attacks, using sharp uppercuts, and controlling the distance.
The final rounds saw the Polish fighter pushing for a knockout, but Aleksejevs’ composure and defense ensured a decisive finish. The judges delivered a unanimous decision: 100-89, 99-90, and 98-91, all in favour of Aleksejevs.
Aleksejevs said: “To be honest, I got sick a day before the fight – I didn’t tell anyone, but I felt like I was run over by a truck. Still, to stand here now as European champion is incredible.”
“In the first round, I landed some good shots, but then I decided to slow down and not waste too much energy. My opponent is a tough, tricky boxer. Even though I wasn’t at my best physically, I stuck to the plan and it worked.”
The post SEOBROTHERS ambassador Jevgenijs Aleksejevs crowned IBF Europe Middleweight boxing champion appeared first on European Gaming Industry News.
Anna Borisenkova
Stakelogic Live and Optibet Double Down on Live Casino with Branded Blackjack and Roulette Launches

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Stakelogic Live has reinforced its position in the Baltic market with the launch of exclusive branded live casino tables for Optibet, the leading sportsbook and casino brand in the region and part of global iGaming powerhouse Entain.
Following the successful rollout of Optibet-branded roulette and Optibet-branded blackjack, players in Latvia and Estonia can now enjoy both premium tables, which are now live via Pariplay’s Fusion aggregation platform.
Developed and streamed from Stakelogic Live’s state-of-the-art studio, both blackjack and roulette tables have been fully customised to reflect Optibet’s distinctive branding. Hosted by native-speaking professional dealers and filmed in high definition, the games offer an immersive environment tailored to Optibet’s local player base, combining high production values with seamless gameplay.
This partnership marks a continued strategic expansion for Stakelogic Live, which has rapidly become one of the most sought-after providers of branded and bespoke live casino environments in Europe.
Neil Tanti, Head of Sales at Stakelogic, said: “Optibet is a flagship brand across the Baltic states and we’re proud to bring their identity to life in the live casino space. This collaboration goes beyond adding tables to a lobby, it’s about creating an immersive branded universe that players can connect with. The launch is just the next step in what we expect to be a long and fruitful partnership.”
Anna Borisenkova, Head of Live Casino at Optibet, said: “Optibet has built its reputation on delivering premium gaming experiences with a strong local identity. Partnering with Stakelogic Live to create branded blackjack and roulette tables allows us to enrich that experience even further. These games reflect our brand and set the stage for a truly standout live casino offering across Latvia and Estonia.”
The post Stakelogic Live and Optibet Double Down on Live Casino with Branded Blackjack and Roulette Launches appeared first on European Gaming Industry News.
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