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Digital Fuel Marketing welcome Gala Bingo, Lindar Media and Puntt on board

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iGaming industry veterans Digital Fuel Marketing are pleased to welcome three new brands onto their expanding client roster

Beginning work earlier this year, Digital Fuel Marketing are operating paid media management services for Gala Bingo, a well-known brand who are rocking a fierce new look and badass attitude for 2020. Undergoing a complete rebrand of the site they are living their “best life – bolder, brighter, ballsier – and blasting the online bingo world with a gust of fresh fun… Bingo Like A Boss.” Originating in 1991, Gala Bingo have gone from strength to strength ever since and their fresh new look targets “slots aficionados, scratch fans and bingo lovers” as they offer “top entertainment that will delight and excite. It’s time to come out and play, YOLO!”

Puntt joined the Digital Fuel Marketing client line-up in May. Puntt is a brand new online betting platform, made for esports and its communities. The Puntt platform is powered by pool betting, also known as pari-mutuel or tote betting. Created by RPGG Media Ltd and based in Liverpool UK, Puntt has been built by a team of gamers, software developers, and esports fans with backgrounds in the betting and gaming industry. Digital Fuel Marketing are exclusively managing Puntt’s affiliate programme.

Also joining the Digital Fuel Marketing client portfolio are Lindar Media’s MrQ. Launched in August 2018, MrQ was created by Lindar Media to bring new life into the world of online bingo. Licensed by the UK Gambling Commission, MrQ can be described as a new generation gaming site. With one-of-a-kind software and real cash wins, with no wagering requirements – they say players won’t want to play anywhere else. With over 400 Bingo sites in the UK alone, MrQ are trying to be better, not the same. Digital Fuel Marketing are supporting MrQ with their paid media and acquisition strategy.

Toby Oddy, Founder and CEO at Digital Fuel Marketing commented: “Digital Fuel Marketing are thrilled to add both Gala Bingo, Lindar Media and Puntt to our client list. All three brands offer something unique to the iGaming market. We are excited to work with prestige brand Gala Bingo, helping to deliver on their exciting rebrand in the market, Lindar Media’s open, no-fluff values fit perfectly with Digital Fuel Marketing’s straight-talking approach, and Puntt’s esports player betting proposition is a unique and exciting product to bring to market. As an expert iGaming agency we are pleased to support clients, both existing and new, in reaching new customers during this uncertain time.”

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Arena Platform

Evoplay expands product portfolio with Arena platform

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Evoplay has launched Evoplay Arena, a free-to-play platform designed to bring players together through competitive, community-driven slot tournaments.

Built entirely around demo gameplay, the platform allows users to compete without deposits or real-money involvement. Players can join a wide range of tournaments—including daily, weekly, monthly, and seasonal formats—earning points and climbing leaderboards based on their performance.

Getting started is simple. After registering and selecting a tournament, players are automatically entered upon their first spin. Each competition clearly outlines its rules, duration, featured game, and scoring mechanics, while live leaderboards provide real-time updates throughout the event.

Scoring systems vary depending on the tournament format, typically factoring in results such as win values or applied multipliers. Once a tournament concludes, final standings are published and rewards are distributed to top performers.

Depending on the format, players can earn digital certificates or Arena Coins. Certificates highlight standout performances, while Arena Coins act as an in-platform currency, rewarding consistent participation and success.

Evoplay Arena also introduces Legends of Arena, a seasonal leaderboard that tracks performance across multiple tournaments. Players accumulate seasonal points automatically, with top-ranked participants receiving additional rewards at the end of each cycle.

Designed for both experienced slot players and casual competitors, the platform offers structured, leaderboard-based gameplay, risk-free access to popular Evoplay titles, and social features such as player chat to enhance interaction.

Ivan Kravchuk, CEO at Evoplay, said:
“Evoplay Arena introduces a new way for players to experience our games through competition and progression, without the need for real-money play. It’s built around accessibility, transparency, and long-term engagement, reflecting our commitment to delivering diverse and entertaining experiences.”

The post Evoplay expands product portfolio with Arena platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gaming Awards

Soft2Bet shortlisted in three categories at SBC Awards Europe

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Soft2Bet has been shortlisted in three categories at the SBC Awards Europe, highlighting the strength of its platform, gamification suite, and ongoing product innovation across key European markets. The recognition follows a year of strong performance and sustained business growth.

The company is nominated in the Acquisition & Retention Partner category for its proprietary Motivational Engineering Gaming Application (MEGA), as well as for Platform Provider of the Year. In addition, MEGA Clawee—a nostalgic claw-machine concept reimagined for online play—has been shortlisted for Industry Innovation of the Year.

Driving Performance Through Innovation

Soft2Bet’s recent results underline its strategy, with notable EBITDA growth, increased sportsbook revenue, and strong overall brand performance over the past 12 months. These achievements reflect the effectiveness of its performance-focused B2B model, which combines product innovation, MEGA-driven gamification, localisation, and regulatory compliance to support growth in highly competitive markets.

The Platform Provider of the Year nomination recognises the company’s all-in-one platform, integrating player account management, payments, CRM, segmentation, bonus and loyalty tools, risk management, and gamification into a single, mobile-first system. This unified approach enables operators to launch quickly, adapt to local requirements, and scale efficiently across both casino and sportsbook verticals.

Gamification at the Core

At the heart of Soft2Bet’s engagement strategy is MEGA Clawee, which brings a remote-controlled claw machine into the digital space. By blending skill-based gameplay with instant rewards, it creates a compelling retention loop designed to boost player engagement and long-term value.

Harrison Barrett, VP of Business Development at Soft2Bet, said:
“Being shortlisted in three categories at SBC Awards Europe is a strong endorsement of our vision. We focus on delivering high-performing platforms, meaningful localisation, and engaging product experiences that keep players coming back. MEGA plays a central role in that strategy, transforming engagement into long-term retention and value.”

For Soft2Bet, the nominations mark another milestone in a period of continued commercial growth, product expansion, and industry recognition, as it supports operators in launching, localising, and scaling through advanced platform technology and engagement-driven solutions.

The post Soft2Bet shortlisted in three categories at SBC Awards Europe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Italy

REEVO Partners with StarVegas

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REEVO has announced a new partnership with StarVegas, a well-established online gaming brand in Italy. Through this collaboration, REEVO’s in-house games are now available on the StarVegas platform, further strengthening REEVO’s presence in one of Europe’s most competitive regulated markets.

This partnership marks another important milestone in REEVO’s ongoing expansion strategy, as the company continues to grow its global footprint by bringing its high-quality gaming experiences to leading operators worldwide. By going live with StarVegas, REEVO reinforces its commitment to delivering engaging, performance-driven content that resonates with players and supports operator growth.

For REEVO, this collaboration highlights its ability to partner with trusted brands in key markets and deliver content that enhances player engagement and platform performance.

Karl Grech, Head of Business Development at REEVO, said: “Partnering with StarVegas is an exciting step for REEVO as we continue to expand our presence in regulated European markets. Italy is a highly competitive and dynamic market, and we are proud to bring our games to StarVegas players. This collaboration reflects our focus on delivering high-quality content that drives engagement, supports operator success, and creates long-term value.”

Paolo Marchi, Brand Manager of StarVegas, added: “The integration of REEVO within StarVegas marks an important milestone in our growth strategy in Italy. By combining a strong content portfolio with trusted partners, we aim to further strengthen our positioning and offer players an even more complete and diversified gaming experience. We are excited to start this collaboration and explore new opportunities together.”

The post REEVO Partners with StarVegas appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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