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Digital Fuel Marketing welcome Gala Bingo, Lindar Media and Puntt on board

Published

5 years ago

June 18, 2020

Reading Time: 2 minutes

iGaming industry veterans Digital Fuel Marketing are pleased to welcome three new brands onto their expanding client roster

Beginning work earlier this year, Digital Fuel Marketing are operating paid media management services for Gala Bingo, a well-known brand who are rocking a fierce new look and badass attitude for 2020. Undergoing a complete rebrand of the site they are living their “best life – bolder, brighter, ballsier – and blasting the online bingo world with a gust of fresh fun… Bingo Like A Boss.” Originating in 1991, Gala Bingo have gone from strength to strength ever since and their fresh new look targets “slots aficionados, scratch fans and bingo lovers” as they offer “top entertainment that will delight and excite. It’s time to come out and play, YOLO!”

Puntt joined the Digital Fuel Marketing client line-up in May. Puntt is a brand new online betting platform, made for esports and its communities. The Puntt platform is powered by pool betting, also known as pari-mutuel or tote betting. Created by RPGG Media Ltd and based in Liverpool UK, Puntt has been built by a team of gamers, software developers, and esports fans with backgrounds in the betting and gaming industry. Digital Fuel Marketing are exclusively managing Puntt’s affiliate programme.

European Gaming Congress 2024 (Warsaw, Poland)

Also joining the Digital Fuel Marketing client portfolio are Lindar Media’s MrQ. Launched in August 2018, MrQ was created by Lindar Media to bring new life into the world of online bingo. Licensed by the UK Gambling Commission, MrQ can be described as a new generation gaming site. With one-of-a-kind software and real cash wins, with no wagering requirements – they say players won’t want to play anywhere else. With over 400 Bingo sites in the UK alone, MrQ are trying to be better, not the same. Digital Fuel Marketing are supporting MrQ with their paid media and acquisition strategy.

Toby Oddy, Founder and CEO at Digital Fuel Marketing commented: “Digital Fuel Marketing are thrilled to add both Gala Bingo, Lindar Media and Puntt to our client list. All three brands offer something unique to the iGaming market. We are excited to work with prestige brand Gala Bingo, helping to deliver on their exciting rebrand in the market, Lindar Media’s open, no-fluff values fit perfectly with Digital Fuel Marketing’s straight-talking approach, and Puntt’s esports player betting proposition is a unique and exciting product to bring to market. As an expert iGaming agency we are pleased to support clients, both existing and new, in reaching new customers during this uncertain time.”

EveryMatrix Press Releases

Marc Burroughes appointed Chief Commercial Officer Casino at EveryMatrix

Published

3 hours ago

April 8, 2025

George Miller

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Reading Time: < 1 minute

Marc Burroughes has been appointed Chief Commercial Officer (CCO) of EveryMatrix’s Casino division, driven by CasinoEngine, the group’s flagship integration platform powering global tier-1 operators to record growth.

Burroughes has spent close to two decades in the iGaming industry including senior roles at IGT, Light & Wonder and OpenBet with extensive commercial experience setting strategies and managing tier-1 customers in integrating content from leading game studios, platforms and aggregation solutions.

Reporting to casino business unit CEO Stian Enger, he will be responsible for commercial strategy across EveryMatrix’s CasinoEngine business unit that generated €2.8 billion in Gross Gaming Revenue (GGR) for customers in 2024, processing more than 73 billion game rounds.

His new CCO role involves a multitude of responsibilities including defining and setting the commercial strategy for CasinoEngine; delivering the forthcoming EngageSuite ecosystem to existing and new clients; working closely with the SlotMatrix and EveryMatrix Games teams to help customers move to a full platform solution and more.

Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “Marc has a strong track record working in senior positions for some of the industry’s major providers and delivering premium casino solutions for tier-1 brands.

“As we continue to grow at pace, and as our casino business unit goes from strength-to-strength, we’re looking to accelerate this even further in the months and years ahead under Marc’s commercial leadership.”

Marc Burroughes, CCO, Casino, EveryMatrix, said: “When the opportunity came to join EveryMatrix on their journey to rapid growth there was only one answer I could give.

“The group’s casino division is among the best I’ve seen in my 17 years in the industry and it still has room to significantly grow. I want to maximise all the opportunities we’ve identified and I’m confident we can achieve some big targets.”

The post Marc Burroughes appointed Chief Commercial Officer Casino at EveryMatrix appeared first on European Gaming Industry News.

Aristocrat Interactive

Logifuture enters Mexico as Zoom Soccer via Aristocrat Interactive partnership

Published

3 hours ago

April 8, 2025

GamingAmericas.com

logifuture-enters-mexico-as-zoom-soccer-via-aristocrat-interactive-partnership

Logifuture, a leading supplier of award-winning iGaming products, has entered the Mexican market with Zoom Soccer, via its partnership with Aristocrat Interactive.

Zoom Soccer is a one-of-a-kind 24/7 virtual sports feed that delivers ultra-realistic, fully simulated matches and outcomes, featuring teams and leagues designed to feel familiar to fans. Built to complement real football offerings, it provides a non-stop, immersive betting experience.

With over 30,000 additional pre-match and in-play betting events each month, Zoom Soccer ensures sportsbooks stay engaging – not just during off-seasons but also during quieter moments of the day or week when real football options are limited. Thanks to existing partner integrations, it attracts tens of millions of bets every month.

The integration of Zoom Soccer is facilitated by Logifuture’s existing collaboration with Aristocrat Interactive. Through Aristocrat’s digital gaming platform, Logifuture is bringing its sophisticated products to millions of players across emerging markets, including Africa, Eastern Europe, Latin America and Central America.

Niccolo Cassettari, Chief Business Development Officer at Logifuture, said : “We’re thrilled that sports fans in Mexico will now be able to experience Zoom Soccer, our 24/7 feed of virtual leagues built for sportsbook users. Offering both pre-match and in-play betting, it delivers an experience that closely mirrors real football, keeping users always engaged.

“As the demand for engaging nonstop sports content grows, this integration helps operators deliver. With a broader pre-match lineup and a live section constantly packed with soccer events, Zoom Soccer enhances the sportsbook experience for customers in Mexico.”

Morten Hauge, Head of Sports at Aristocrat Interactive iGaming & Sports, said: “Our partnership with Logifuture allows us to bring innovative and engaging virtual sports experiences to new audiences.

“The addition of Zoom Soccer in Mexico is a great example of how we’re expanding our digital portfolio to meet the growing demand for high-quality, immersive betting content. We’re excited to see how players respond and look forward to continued collaboration with Logifuture.”

The post Logifuture enters Mexico as Zoom Soccer via Aristocrat Interactive partnership appeared first on Gaming and Gambling Industry in the Americas.

Baltics

Playson powers ahead in Europe with Fenikss partnership

Published

4 hours ago

April 8, 2025

George Miller

playson-powers-ahead-in-europe-with-fenikss-partnership

Reading Time: < 1 minute

Award-winning slots provider delivers array of top-performing titles to Latvian operator via Relax Gaming’s aggregation platform

Playson, the accomplished digital entertainment supplier, has continued to cement its impressive European market presence after launching its games portfolio with Latvian operator Fenikss.

Operating under the industry renowned NOVOMATIC group, Fenikss is one of Latvia’s leading operators with a vast online and land-based slot offering and comprehensive sportsbook.

The agreement sees Playson support Fenikss’ commercial ambitions and expansion strategy with the supplier’s leading titles, including Royal Coins 2: Hold and Win, Book of Gold: Multichance, and Royal Joker: Hold and Win, now available on the operator’s website.

Playson continues to strengthen its European footprint and the latest integration, facilitated by Relax Gaming’s aggregation platform, underlines the supplier’s commitment to establishing itself within highly mature regulated markets.

Blanka Homor, Sales Director at Playson, said: “We are pleased to enjoy further growth in Europe with this exciting partnership with Fenikss, who will benefit from an array of our strongest performing titles.

“We are confident Fenikss’ significant Latvian presence, combined with our stimulating and graphically driven slots, will lead to impressive business growth.

Martins Opmanis, Head of I-Gaming Department at Fenikss, said: “Playson’s slots continue to be in high demand across Europe and we are delighted to host a selection of their titles on our online platform.

“We are confident they will complement our diverse offering perfectly and look forward to watching this collaboration flourish.”

The post Playson powers ahead in Europe with Fenikss partnership appeared first on European Gaming Industry News.