Press Releases
Spotlight Sports Group bringing customers closer to Premier League action
Spotlight Sports Group is bringing customers it’s uninterrupted studio commentaries from every single Premier League game for the remainder of the disrupted season. With each match attracting a huge global audience, Spotlight Sports Group offers it’s commentaries in up to 15 languages to help businesses interact with their international audiences. For the first time ever, the commentaries will be showcased live on www.spotlightsportsgroup.com for free for all Saturdays Premier League clashes.
Already in use by a number of major bookmakers, the commentaries are a simple plug and play solution which has demonstrated upturn and increased betting activity. Research with existing partners shows customers dwell time increased to 32 minutes whilst listening.
Since the Premier League ceased for the global Covid-19 customers have searched elsewhere for their football fix, with the Belurisan league seeing an unprecedented upturn in betting figures, whilst the Bundesliga, La Liga and Serie A followed suit more recently. However, eyes are all fixed on the return of the biggest league in the world today and bookmakers are expected to see an increase in new and existing customers flood to their sites. Spotlight Sports Group commentaries have been developed to engage and retain your customers for longer with the solution fixed to the background while customers are free to browse your site.
Alongside footballs return, this has been a huge month for racing in the UK and Ireland with the start of the classics on Guineas weekend last week and the wonderful Royal Ascot currently taking place. Spotlight Sports Group is also the home of official commentary for all horseracing meetings in Britain and Ireland on a daily basis. Commentaries on each race as it unfolds with our racing experts informing punters through previews, analysis and discussion between races.
Talking about the demand for audio to supplement sportsbooks Spotlight Sports Group, Group Operations Director, Cheryl Westerman said:
‘’The global Covid-19 pandemic has changed the way we will watch and interact with sport for the foreseeable future, with games and meetings behind closed doors. We want to bring customers closer to the action whilst they are having a bet. Our commentaries are delivered in a host of languages to engage international audiences and keep those customers informed throughout the 90 minutes of the match. With the in-play market so critical to bookmakers our research shows that those listening to the match are likely to stay on sites for longer and therefore are placing more in-play bets’’.
Tune in to Saturday’s commentaries including two huge matches affecting the top and bottom of the league, Brighton v Arsenal and West Ham v Wolves on www.spotlightsportsgroup.com
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Highlight Games’ platform clears Italy’s ADM collaudo certification
Company plans to roll out SOCCERBET with LALIGA archive footage on its own platform in Italian retail after the World Cup.
Highlight Games Limited said its proprietary platform has passed Italy’s ADM collaudo process, the technical certification required for gaming platforms. The company announced the approval on 14 July 2026 from London.
Following the conclusion of the World Cup, Highlight said it will launch its Spanish SOCCERBET product featuring archive LALIGA footage on its own platform across Italian retail channels. The company added that operators will transfer to Highlight’s platform over the months that follow.
The supplier said the certification allows it to deliver its content via its own “zero-cost streaming technology” in Italy and gives it control over its product roadmap in what it called its most important market.
Steven Holmes, CEO, Highlight Games said: ‘This is a huge moment for Highlight as we bring our video-based technology stack to the Italian market and join a select few who are able to offer an officially ADM certified platform. Italy is where SOCCERBET has proven itself time and again and passing the ADM collaudo means we can now deliver that content on our own platform, with our zero-cost streaming solution, exactly as it was designed to be experienced.
‘Owning the technology end to end means we control our own roadmap, resulting in faster launches, smoother integrations for our operator partners and a richer experience for players. Our products consistently perform at the top of the market wherever they are live, and with our platform now officially certified in Italy, we have everything in place to build on that momentum.’
The post Highlight Games’ platform clears Italy’s ADM collaudo certification appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine
The 10-week phased event runs Daily Heats through September 6, with raffles awarding more than $100,000 in $109 tickets each week.
PokerStars is allocating more than $800,000 worth of $109 Daily Heat (Phase 1) tickets through its “Ticket Machine” promotion ahead of the Sunday Million 20th Anniversary Finals (Phase 2) on Sunday, September 6.
The Sunday Million 20th Anniversary is being run as a 10-week phased tournament, with Daily Heats running now through September 6. Players who advance from a $109 Daily Heat carry their stack into the Finals, with PokerStars noting that only one stack may be carried through to Phase 2.
To enter the Ticket Machine, players must opt in to the “Ticket Machine” ICE Challenge and complete weekly poker challenges. Each completed challenge adds entries to a Saturday raffle, with PokerStars saying more than $100,000 in $109 Daily Heat tickets will be awarded each week. Players can complete each challenge up to four times, for a maximum of 24 raffle entries per week.
PokerStars said that, after the first two weeks of Daily Heats, 270 players from more than 40 countries have already qualified for the Finals, including 50 who qualified into Phase 1 via satellites. Brazil and Ukraine lead the qualifiers list with 33 players each, according to the operator.
The operator has set a $5 million guarantee for the Sunday Million 20th Anniversary. Additional qualification routes include satellites starting at $0.55, special edition Spin & Go’s from $0.75, and “Wildcard Wins”, described by PokerStars as a new leaderboard promotion running until July 19. PokerStars also said players redeeming a $530 Bronze Pass will receive “25% extra value in the bundle” for a limited time, including an additional $109 Sunday Million 20th Anniversary ticket and $23.50 in tournament tickets.
The post PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show
Kickoff Roulette Ronaldinho launches with a Gold Number mechanic and English/Portuguese language support.
CreedRoomz has named former football star Ronaldinho as brand ambassador for its new live casino game show, Kickoff Roulette Ronaldinho. The supplier said the title is now available for integration by B2B partners.
The company positions the product as a roulette-led live game show built around a football theme, running from a virtual studio. According to CreedRoomz, the game includes a “Gold Number Mechanic” where randomized lucky numbers can add multipliers from x50 to x700.
When asked about the crossover between football and casino entertainment, Ronaldinho said: “The fact that football is a global passion also helps, so I believe everyone will like “Kickoff Roulette Ronaldinho” for that reason.. and for the innovation of everything that is happening.”
CreedRoomz said the game is available in English and Portuguese, framing Portuguese language support as relevant for operators targeting Brazil and other Portuguese-speaking audiences. Armen Mnaskanian, Head of Sales Department at Creedroomz, said: “Bringing Ronaldinho into the CreedRoomz family represents a massive leap forward for live casino entertainment. Football and iGaming both thrive on passion and excitement. By fusing Ronaldinho’s legendary star power with powerhouse monetization mechanics, we are giving our partners the ultimate competitive edge and a next-generation casino offering.”
The post CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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