PropellerAds, one of the world’s leading multi-source performance advertising platforms, has released new insights and forecasts ahead of Chinese New Year 2026, highlighting the period as a major peak for mobile traffic, eCommerce spending and entertainment-driven campaigns.

As Chinese New Year approaches, consumers across Asia—and in global regions with large Chinese communities—are preparing for one of the most significant cultural and shopping periods of the year. For eCommerce advertisers, the holiday represents not only a surge in seasonal demand but also a valuable opportunity to capture high-intent users, accelerate short-term sales and build long-term customer relationships.

Backed by real-time data and advanced targeting capabilities, PropellerAds enables advertisers to capitalize on this annual traffic spike with performance-focused campaign strategies tailored to holiday-driven consumer behavior.

Understanding Consumer Behavior During Chinese New Year

Online engagement rises sharply during the Chinese New Year period. In China, average daily internet usage approaches seven hours, creating multiple touchpoints for digital advertising. Similar patterns are observed across Southeast Asia—including Malaysia, Singapore, Indonesia and Vietnam—as well as Hong Kong, Macau and Taiwan.

Beyond Asia, increased eCommerce activity is also seen in markets such as Australia, Canada, the United States and parts of the EU, driven by holiday interest and large overseas Chinese communities in cities like Sydney, San Francisco, London and Vancouver.

High-performing eCommerce categories during this period typically include food and beverages, snacks, kitchenware, health supplements, electronics and apparel, all of which consistently deliver strong conversion rates across both direct-to-consumer and affiliate models.

Optimized Campaigns and Targeted Offers

Successful Chinese New Year campaigns start with a clear product focus and precise audience targeting. Advertisers are encouraged to prioritize a single high-demand product or limited-time holiday offer, supported by Chinese New Year-themed creatives that resonate culturally and emotionally with users.

CPA-based campaigns on leading platforms such as Shopee, Lazada, Zalora and Pomelo Fashion benefit from pre-built landing pages that streamline the path to purchase. PropellerAds supports these campaigns with a wide range of scalable ad formats, including Popunder, Push, In-Page Push, Interstitial, Telegram Mini App Ads and Survey Exit Ads.

Advanced targeting and retargeting options allow advertisers to reach high-intent users, while personalization based on geography, browsing behavior and holiday interests helps improve click-through rates, average order value and overall ROI.

Landing Page Experience and Conversion Optimization

During peak shopping periods, conversion efficiency is critical. High-performing landing pages clearly present pricing, key benefits and product details, supported by high-quality visuals or short-form video content.

Checkout flows should be optimized for speed and simplicity, offering guest checkout, mobile payment options such as Apple Pay and Google Pay, and full price transparency to reduce cart abandonment. Automated email workflows—including welcome sequences, abandoned cart reminders, post-purchase follow-ups and re-engagement campaigns—play a key role in driving repeat purchases and improving retention.

Data-Driven Growth and Post-Holiday Planning

Performance during Chinese New Year relies on continuous monitoring and optimization across the funnel. Key metrics include:

• Acquisition stage: Customer acquisition cost (CAC), return on ad spend (ROAS)

• On-site experience: Conversion rate, average order value (AOV), bounce rate, checkout completion rate

• Retention stage: Repeat purchase rate, customer lifetime value (LTV), repurchase cycle

The holiday traffic surge also gives advertisers a chance to test new products, refine creatives and expand into Asian markets with lower long-term risk.

Looking Beyond the Festive Season

PropellerAds continues to strengthen its focus on China and the broader Asian region beyond Chinese New Year. The platform is streamlining integrations with tracking and analytics systems, simplifying campaign setup and management for advertisers and partners. At the same time, PropellerAds is developing new, eCommerce-specific tools designed to improve targeting precision and performance outcomes.

To support ongoing market expansion and industry collaboration, PropellerAds will participate in several major offline events throughout 2026, including AW Forum in Dubai, Global Game Connect 2026 in Sri Lanka (hosted by Huidu), SIGMA Asia in the Philippines, GTC 2026 China in Shenzhen, ChinaJoy in Shanghai, and GTC China in Shanghai.

Through data-driven solutions, scalable ad formats and active engagement across Asia, PropellerAds is positioning advertisers to maximize Chinese New Year performance—and sustain growth long after the holiday ends.

The post eCommerce Sales Surge During Chinese New Year 2026: How PropellerAds Helps Advertisers Maximize Performance appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Incentive Games has announced a new partnership with Loto-Québec, the Crown corporation of the Government of Québec responsible for the province’s lottery, casino and online gaming operations and the sole legal gaming operator in the region.

The agreement, delivered through Incentive Studios, the real-money gaming division of Incentive Games, allows Loto-Québec to access the studio’s expanding portfolio of real-money Crash and Arcade titles, bringing fresh and innovative gameplay experiences to players across Québec.

As Incentive Games’ first client in Canada, Loto-Québec will roll out a curated selection of Incentive Studios’ real-money Crash games. These titles feature distinctive bonus mechanics and fast-paced gameplay designed to appeal to modern regulated-market audiences.

The games are being supplied to Loto-Québec via the Light & Wonder platform, building on Light & Wonder’s existing partnership with Incentive Games and enabling a smooth and efficient launch of Incentive Studios’ content.

This collaboration represents a significant step forward for Incentive Games, providing a strategic entry point into the Canadian market while further strengthening its reputation as a trusted global supplier of real-money gaming content. For Loto-Québec, the partnership supports its ongoing commitment to offering high-quality, fully regulated gaming entertainment to players in the province.

Commenting on the partnership, Ahmed Baker, Chief Commercial Officer at Incentive Games, said:

“Partnering with Loto-Québec marks an important milestone for Incentive Games as we continue to expand across regulated markets. Loto-Québec is a highly respected and trusted operator with a strong focus on responsible play and premium entertainment. We’re excited to introduce our real-money Crash games to Québec and showcase how our game design approach delivers something genuinely fresh and engaging for players in the region.”

The first real-money titles from Incentive Studios’ portfolio are now live with Loto-Québec, with additional launches planned throughout 2026.

The post INCENTIVE GAMES PARTNERS WITH LOTO-QUÉBEC TO LAUNCH REAL-MONEY GAMES IN THE PROVINCE OF QUÉBEC, CANADA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

ACR Poker has wrapped up its flagship Dual Mystery Bounty Venom tournaments, delivering more than two weeks of high-octane online poker action and awarding over $11 million in total prize pools to players from around the world.

The hugely popular series once again surpassed expectations, smashing guaranteed prize pools and cementing the Venom brand as one of the biggest and most exciting events on the online poker calendar.

The Venom No-Limit Hold’em (NLH) event comfortably exceeded its $8 million guarantee, generating a massive $9,182,500 prize pool, with $4,591,250 allocated to mystery bounties. Meanwhile, the Venom Pot-Limit Omaha (PLO) tournament surpassed its $2 million guarantee, creating a $2,092,500 total prize pool, including $1,046,250 in bounties.

In the NLH event, 28-year-old Portuguese poker professional Pedro “MatasSembolas” Neves emerged victorious after outlasting a formidable field of 3,673 entrants. Following a three-way deal with ‘BALDOUS’ and ‘basaboy’, Neves captured the Venom title and secured a total payout of $728,281, made up of $630,327 in prize money and $97,953 in bounties.

Reflecting on his victory, Neves said:

“It feels great to win such a big tournament. The Venom is one of the most well-known events on the schedule, so finishing in first place is very satisfying and something I’m really happy about.”

Despite finishing runner-up, UK player ‘BALDOUS’ claimed the largest overall payday of the tournament. By landing the top $500,000 and $150,000 mystery bounties, ‘BALDOUS’ walked away with $510,378 in prize money and an incredible $729,931 in bounties, totaling $1,240,310.

In the PLO Venom, ‘StickyMinaj’ topped an 837-player field, earning the $209,860 first-place prize along with $104,062 in bounties to cap off an impressive performance.

ACR Pro Chris Moneymaker praised the series, saying:

“The Mystery Bounty Venoms had it all — huge fields, nonstop action, and unforgettable moments — and showed why it’s one of the most exciting formats in online poker. Congratulations to all the winners and to everyone who landed those incredible bounties — now bring on the next one!”

Fans looking to relive the action can catch a full recap of the NLH final table on ACR Poker’s Twitch channel, featuring commentary from ACR Pros Chris Moneymaker and Jon Pardy, alongside ACR Team Online member Svitlana Dryha.

While the Dual Venom tournaments have concluded, the action on ACR Poker continues. Players can now take part in the $1 million guaranteed Moneymaker Mystery Million, the popular weekly high-stakes tournament Phil’s Thrill, and a packed schedule of additional events.

The post MONSTER VENOM TOURNAMENTS ON ACR POKER AWARD OVER $11 MILLION IN PRIZE POOLS TO PLAYERS AND DELIVER BIG POKER ACTION appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.