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Spotlight Sports Group bringing customers closer to Premier League action

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Spotlight Sports Group is bringing customers it’s uninterrupted studio commentaries from every single Premier League game for the remainder of the disrupted season. With each match attracting a huge global audience, Spotlight Sports Group offers it’s commentaries in up to 15 languages to help businesses interact with their international audiences. For the first time ever, the commentaries will be showcased live on www.spotlightsportsgroup.com for free for all Saturdays Premier League clashes.

Already in use by a number of major bookmakers, the commentaries are a simple plug and play solution which has demonstrated upturn and increased betting activity. Research with existing partners shows customers dwell time increased to 32 minutes whilst listening.

Since the Premier League ceased for the global Covid-19 customers have searched elsewhere for their football fix, with the Belurisan league seeing an unprecedented upturn in betting figures, whilst the Bundesliga, La Liga and Serie A followed suit more recently. However, eyes are all fixed on the return of the biggest league in the world today and bookmakers are expected to see an increase in new and existing customers flood to their sites. Spotlight Sports Group commentaries have been developed to engage and retain your customers for longer with the solution fixed to the background while customers are free to browse your site.

Alongside footballs return, this has been a huge month for racing in the UK and Ireland with the start of the classics on Guineas weekend last week and the wonderful Royal Ascot currently taking place.  Spotlight Sports Group is also the home of official commentary for all horseracing meetings in Britain and Ireland on a daily basis. Commentaries on each race as it unfolds with our racing experts informing punters through previews, analysis and discussion between races.

Talking about the demand for audio to supplement sportsbooks Spotlight Sports Group, Group Operations Director, Cheryl Westerman said:

‘’The global Covid-19 pandemic has changed the way we will watch and interact with sport for the foreseeable future, with games and meetings behind closed doors. We want to bring customers closer to the action whilst they are having a bet. Our commentaries are delivered in a host of languages to engage international audiences and keep those customers informed throughout the 90 minutes of the match. With the in-play market so critical to bookmakers our research shows that those listening to the match are likely to stay on sites for longer and therefore are placing more in-play bets’’.

Tune in to Saturday’s commentaries including two huge matches affecting the top and bottom of the league, Brighton v Arsenal and West Ham v Wolves on www.spotlightsportsgroup.com

 

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Spinomenal Debuts “Coin Freeze – Hold & Hit 3×3” for Winter 2026

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Leading iGaming content provider Spinomenal has officially expanded its popular “Hold & Hit” series with the launch of Coin Freeze – Hold & Hit 3×3. Released on January 8, 2026, this compact, high-action title combines a classic winter aesthetic with a sophisticated collection mechanic designed to drive win momentum.

Set against a frosted gold frame with falling snowflakes, the game utilizes a 3×3 grid that belies its significant win potential, capped at a massive x5,000 multiplier.

The Mechanics: Precision and Collection

The game relies on a unique distribution of symbols to trigger its most lucrative features. While 777s serve as the Wild—substituting for regular symbols—the real progression is driven by two specialized bonus icons.

  • Bonus Symbols: Appear exclusively on reels one and three.

  • Bonus Collect Symbol: Appears exclusively on the central reel (reel two).

Immediate Value Mechanic: One of the standout features of Coin Freeze is the instant collection. If a Bonus Collect symbol lands alongside Bonus or Jackpot symbols without triggering the full Bonus Game, it still gathers all visible values and adds them to the player’s total win for that spin.

The Bonus Game: Snowballing Wins

Landing the Bonus Collect on reel two alongside one or more Bonus symbols on the outer reels triggers the core feature. All triggering symbols lock in place, and the player is granted three initial spins.

Key Feature Highlights:

  • Sticky Symbols: Only Bonus and Bonus Collect symbols appear during the round.

  • Multipliers: Individual coins can land with multipliers of x1, x2, x5, x7, x10, or x15.

  • Triple Collection: Every time a new Bonus symbol lands, its value is added to every Bonus Collect symbol currently on the grid.

  • Respins: Any new symbol resets the spin counter to three.

  • Bonus Blast: A random base-game feature that can drop extra symbols to force a Bonus Game entry.

Four In-Game Jackpots

The title features four fixed jackpot levels that can be triggered by specific symbols during the Bonus Game:

  1. Grand

  2. Major

  3. Minor

  4. Mini

“Every spin with Coin Freeze – Hold & Hit 3×3 delivers real value,” said Omer Henya, CO-CEO of Spinomenal. “By locking coins in place and letting wins grow, we’ve created a feature where momentum compounds and players can see their fortune stack up.”

The post Spinomenal Debuts “Coin Freeze – Hold & Hit 3×3” for Winter 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Darts Sponsorship 2026

Mr Vegas Extends Title Sponsorship of PDC Grand Slam and Nordic Darts Masters Through 2027

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Mr Vegas, the rapidly growing online casino brand under the Immense Group umbrella, has officially extended its title sponsorship of two premier PDC events—the Grand Slam of Darts and the Nordic Darts Masters—for an additional two years.

This renewal ensures that Mr Vegas remains at the forefront of the “darting revolution” through the end of 2027, building on a successful association that has seen the sport’s global viewership reach record highs.

2026 Tournament Schedule

The extension secures Mr Vegas as the naming partner for two of the most distinct events on the PDC calendar, spanning both the prestigious ranking system and the international World Series circuit.

Event Location 2026 Dates
Mr Vegas Nordic Darts Masters Forum Copenhagen, Denmark June 5–6, 2026
Mr Vegas Grand Slam of Darts WV Active Aldersley, Wolverhampton Nov 14–22, 2026

The “Littler Effect” and Explosive Audience Growth

The decision to extend comes as darts experiences a “breakout” era of mainstream popularity, largely driven by the emergence of Luke Littler.

The 2025 Mr Vegas Grand Slam of Darts final, where Littler defeated Luke Humphries 16–11, became an instant classic, helping Littler secure the world #1 ranking. The broader metrics for the sport reflect this surge in interest:

  • Peak Viewership: The 2025 World Championship final peaked at 3.1 million UK viewers, the highest non-football audience for Sky Sports in a year.

  • Global Reach: The PDC reported a 29% year-on-year growth in international audience figures.

  • Expansion: The Grand Slam of Darts is set to expand from a 32-player to a 48-player field in 2026 to accommodate the growing talent pool.

Strategic Confidence Amidst Regulatory Shifts

While the partnership extension is a celebratory milestone, Marco Trucco, CMO at Immense Group, used the announcement to address the evolving UK fiscal landscape, specifically the recently adjusted gaming duty.

“Our decision to extend our partnership with the PDC is a statement of confidence in the future of legal and safe online gambling in the UK,” said Trucco. “Unfortunately, the new gaming duty will hit the sport leagues and teams that chose to partner with regulated, UK-facing operators… in that context, we are doubling down on our commitment to the sport.”

Adam Perfect, Head of Commercial for the PDC, added that the energy brought by Mr Vegas is “starting to build a strong legacy” for the brand within the darting community.

The post Mr Vegas Extends Title Sponsorship of PDC Grand Slam and Nordic Darts Masters Through 2027 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Kansas Lottery Partners with IWG to Expand iLottery with Retail-Inspired eInstants

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Kansas Lottery has officially selected Instant Win Gaming (IWG) as its primary partner for eInstant game content, marking a major expansion of the state’s digital lottery program. The agreement, announced on January 8, 2026, will see IWG supply its full portfolio of digital “scratch” games to Kansas players, building on the lottery’s successful iLottery launch in February 2025.

Strategic Milestone for Kansas iLottery

Kansas becomes the 33rd NASPL/WLA member lottery and the 9th in the U.S. to adopt IWG’s digital content. The partnership focuses on “digital transformation”—taking the mechanics players love from physical retail scratchers and reimagining them for the mobile screen.

  • Retail Synergy: IWG will develop games specifically inspired by Kansas’ top-performing retail tickets, ensuring familiarity for long-time players.

  • Constant Refresh: Using IWG’s InstantRGS (Remote Game Server), the Kansas Lottery will maintain a consistent roadmap of new titles to keep the digital lobby fresh.

  • Rapid Onboarding: IWG’s server is already integrated with the Pollard Catalyst™ platform, which powers the Kansas iLottery system, allowing for a seamless technical rollout.

The “Catalyst” for Growth

The Kansas Lottery’s iLottery program originally went live on February 13, 2025, achieving the record for the fastest full-featured implementation in U.S. history (just 10 months from scoping). By tapping IWG, the Lottery is shifting from its “Loyalty-First” phase into a high-growth “Content-First” phase.

“Their experience transforming retail scratch styles into successful digital formats made this partnership an easy decision,” said Stephen Durrell, Executive Director of the Kansas Lottery. “We’re excited for Kansas players to experience the depth and quality of IWG’s portfolio.”

Market Impact and Roadmap

Feature Details
Partner Instant Win Gaming (IWG)
Integration Pollard Catalyst™ Cloud-Native Platform
Target Audience 235,000+ “PlayOn” Loyalty Members
Game Strategy Retail-to-Digital “Scratcher” Mechanics
U.S. Context 9th U.S. State to deploy IWG eInstants

Jason Lisiecki, Executive Vice President at IWG, noted that the Kansas strategy aligns perfectly with IWG’s leadership in the North American space, focusing on scaling engagement through high-performing, proven mechanics.

The post Kansas Lottery Partners with IWG to Expand iLottery with Retail-Inspired eInstants appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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