Canada

American Gaming Association Policy Principles Offer Framework to Advance Casino Payments Modernization

Published

6 years ago

June 17, 2020

Customers Increasingly Seek New Payment Options in Light of COVID-19

The American Gaming Association (AGA) released new Payments Modernization Policy Principles, reflective of an 18-month, collaborative industry effort, that provide a framework for regulatory flexibility allowing digital payments on the casino floor. The principles come at a time when the majority (57%) of past-year casino visitors report the option for digital or contactless payments on the casino floor is important to them because of the COVID-19 pandemic.

Enabling payment choice allows casino customers the ability to supplement cash with safe and secure digital payment options on the casino floor. This not only improves responsible gaming efforts by equipping customers with digital tools to help them monitor their gaming and set limits, but also provides operators, regulators, and law enforcement increased transparency into matters of anti-money laundering and monitoring of financial transactions.

“Advancing opportunities for digital payments has been one of our top priorities since my first day at the AGA. It aligns with gaming’s role as a modern, 21^st century industry and bolsters our already rigorous regulatory and responsible gaming measures,” said Bill Miller, AGA president and CEO. “The COVID-19 pandemic made it all the more important to advance our efforts to provide customers with the payment choice they are more comfortable with and have increasingly come to expect in their daily lives.”

Early last year, the AGA convened a working group of members to evaluate the regulatory, processing, and consumer landscape related to expanding payment options on the casino floor. The Payments Modernization Policy Principles, the product of that collaborative effort, seek to educate state and tribal regulators who are considering expanding payment choice:

Equip customers with more tools to wager responsibly.
Give customers payment choice and convenience.
Ensure state laws enable a flexible regulatory approach, capable of keeping pace with evolving forms of digital payments.
Address heightened customer public health concerns.
Provide customers confidence in digital payment security.
Create a uniform regulatory environment for casino operators, suppliers, and regulators.
Empower law enforcement to better identify offenders through digital payment analysis.

The principles reflect the AGA’s ongoing coordination with regulators, card networks, responsible gaming and problem gambling advocates, financial institutions, and other key players in the payments ecosystem.

Recent AGA research found that 59 percent of past-year casino visitors are less likely to use cash in their everyday lives because of the COVID-19 pandemic. This translates to customer preferences on the casino floor, as more than half (54%) indicate that they would be very likely to utilize a digital or contactless payment option when they gamble.

The AGA is supporting regulator, operator, and supplier efforts to introduce digital payments as part of a number of contactless measures to promote public health on the casino floor.

More information on the AGA’s payments modernization efforts and the full policy principles are available here.

Alberta

Incentive Studios launches five games with bet365 in Alberta

Published

17 hours ago

July 23, 2026

Wladimir P.

incentive-studios-launches-five-games-with-bet365-in-alberta

Incentive Games, via its real-money gaming division Incentive Studios, has launched five titles with bet365 in Alberta, the company said on July 23, 2026.

The rollout makes Kicker, Mega Flight, Mega Flight Boost, Velocity and Squid Game Red Light Green Light Cashout available to bet365 players in the province. Incentive Games described it as Incentive Studios’ first launch in Alberta.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said: “We are delighted to see our real-money games launch with bet365 in Alberta. As one of the world’s leading operators, bet365 has consistently demonstrated its commitment to delivering high-quality player experiences, making them an ideal partner as we continue expanding across North America.

“Launching in Alberta represents another important step for Incentive Studios and we’re excited to bring five of our most popular titles to players in the province.”

Rich Graham, bet365 Associate VP of Gaming, said: “Incentive Games has become an important partner for bet365 with its fresh, unique approach to game development, particularly in emerging verticals.

We’re really pleased to be furthering our partnership by being their first partner in Alberta, and are confident local players will love their products.”

Incentive Games said the Alberta go-live follows recent launches in Ontario, Brazil and Pennsylvania as it targets further growth in regulated markets.

The post Incentive Studios launches five games with bet365 in Alberta appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Ahmed Baker

Incentive Games enters Alberta with bet365

Published

17 hours ago

July 23, 2026

GamingAmericas.com

incentive-games-enters-alberta-with-bet365

Incentive Games, the leading B2B iGaming software provider, through its real-money gaming division Incentive Studios, has expanded its North American footprint after taking five of its titles live with globally renowned online operator bet365 in Alberta.

The launch sees Kicker, Mega Flight, Mega Flight Boost, Velocity and Squid Game Red Light Green Light Cashout made available to bet365 players in the province, marking Incentive Studios’ first launch in Alberta and another important milestone in the company’s continued expansion across regulated North American markets.

The rollout brings Incentive Studios’ growing portfolio of crash and arcade-style games to players across Canada’s newest regulated gaming province, as the company continues to prioritise licenced market entries.

The partnership builds on the long-standing relationship between Incentive Games and bet365, with the companies continuing to work together to deliver engaging gaming experiences across multiple jurisdictions.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said: “We are delighted to see our real-money games launch with bet365 in Alberta. As one of the world’s leading operators, bet365 has consistently demonstrated its commitment to delivering high-quality player experiences, making them an ideal partner as we continue expanding across North America.

“Launching in Alberta represents another important step for Incentive Studios and we’re excited to bring five of our most popular titles to players in the province.”

Rich Graham, bet365 Associate VP of Gaming, said: “Incentive Games has become an important partner for bet365 with its fresh, unique approach to game development, particularly in emerging verticals.

We’re really pleased to be furthering our partnership by being their first partner in Alberta, and are confident local players will love their products.”

The Alberta launch continues Incentive Studios’ momentum across regulated markets, following recent launches in Ontario, Brazil and Pennsylvania, as the studio continues to grow its presence across North America and beyond.

18+ • Please gamble responsibly • BeGambleAware.org

The post Incentive Games enters Alberta with bet365 appeared first on Americas iGaming & Sports Betting News.

Alberta

St8 extends TonyBet partnership to Alberta after securing supplier registration

Published

2 days ago

July 22, 2026

Wladimir P.

st8-extends-tonybet-partnership-to-alberta-after-securing-supplier-registration

St8 has extended its partnership with TonyBet into Alberta, expanding their Canada footprint following an earlier launch in Ontario this year.

Under the expanded agreement, TonyBet will use St8’s game aggregation platform through a single API integration. St8 said this provides access to its wider catalogue of casino content for players in Alberta.

St8 said the Alberta rollout follows its newly acquired registration to operate in the province as an iGaming Services Supplier, allowing it to provide aggregation services to licensed operators in the market. The company said its platform connects partners to more than 200 game providers via a single API.

David Fall, Business Development Manager at St8, said:

“Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”

Kiryl Liudvikevich, Head of Product at TonyBet, said:

“We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”

The post St8 extends TonyBet partnership to Alberta after securing supplier registration appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.