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American Gaming Association Policy Principles Offer Framework to Advance Casino Payments Modernization

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Customers Increasingly Seek New Payment Options in Light of COVID-19

The American Gaming Association (AGA) released new Payments Modernization Policy Principles, reflective of an 18-month, collaborative industry effort, that provide a framework for regulatory flexibility allowing digital payments on the casino floor. The principles come at a time when the majority (57%) of past-year casino visitors report the option for digital or contactless payments on the casino floor is important to them because of the COVID-19 pandemic.

Enabling payment choice allows casino customers the ability to supplement cash with safe and secure digital payment options on the casino floor. This not only improves responsible gaming efforts by equipping customers with digital tools to help them monitor their gaming and set limits, but also provides operators, regulators, and law enforcement increased transparency into matters of anti-money laundering and monitoring of financial transactions.

“Advancing opportunities for digital payments has been one of our top priorities since my first day at the AGA. It aligns with gaming’s role as a modern, 21st century industry and bolsters our already rigorous regulatory and responsible gaming measures,” said Bill Miller, AGA president and CEO. “The COVID-19 pandemic made it all the more important to advance our efforts to provide customers with the payment choice they are more comfortable with and have increasingly come to expect in their daily lives.”

Early last year, the AGA convened a working group of members to evaluate the regulatory, processing, and consumer landscape related to expanding payment options on the casino floor. The Payments Modernization Policy Principles, the product of that collaborative effort, seek to educate state and tribal regulators who are considering expanding payment choice:

  1. Equip customers with more tools to wager responsibly.
  2. Give customers payment choice and convenience.
  3. Ensure state laws enable a flexible regulatory approach, capable of keeping pace with evolving forms of digital payments.
  4. Address heightened customer public health concerns.
  5. Provide customers confidence in digital payment security.
  6. Create a uniform regulatory environment for casino operators, suppliers, and regulators.
  7. Empower law enforcement to better identify offenders through digital payment analysis.

The principles reflect the AGA’s ongoing coordination with regulators, card networks, responsible gaming and problem gambling advocates, financial institutions, and other key players in the payments ecosystem.

Recent AGA research found that 59 percent of past-year casino visitors are less likely to use cash in their everyday lives because of the COVID-19 pandemic. This translates to customer preferences on the casino floor, as more than half (54%) indicate that they would be very likely to utilize a digital or contactless payment option when they gamble.

The AGA is supporting regulator, operator, and supplier efforts to introduce digital payments as part of a number of contactless measures to promote public health on the casino floor.

More information on the AGA’s payments modernization efforts and the full policy principles are available here.

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Alberta

EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch

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EveryMatrix has received conditional licensing approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) to offer its iGaming technology in Alberta.

The approval allows the supplier to provide casino and sports platform technologies to licensed operators in the province, which is expected to launch a regulated iGaming market in July. Alberta would become Canada’s second regulated iGaming territory after Ontario.

At launch, EveryMatrix said it will offer titles from its in-house studio Fantasma Games and aggregated content, with plans to expand its portfolio over time.

The company said the Alberta approval adds to its North American licensing footprint, which includes Ontario (since 2022) and US states New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania. EveryMatrix also said it has signed agreements to deliver platform and in-house gaming content in Alberta.

Rani Axon, Market Manager, North America, EveryMatrix, said: “Entering Alberta marks an exciting step for the Group as we expand further into one of North America’s most attractive regulated markets. This approval shows the strength of our compliance team and our readiness to meet regulatory requirements in any market.”

The post EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AGLC

EveryMatrix secures licensing approval in Alberta Canada

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EveryMatrix has received conditional licensing approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) to offer its iGaming technology in the Canadian province, marking another step in the company’s expansion across North America.

The approval enables the Group to provide its award-winning casino and sports platform technologies to licensed operators in Alberta, soon to become Canada’s second regulated iGaming territory following Ontario.

Alberta’s regulated iGaming market is expected to launch in July this year, opening the door for licensed operators to enter the province under its new framework.

At launch EveryMatrix will offer premium titles from its in-house studio, Fantasma Games, as well as aggregated content with further opportunities to expand its portfolio.

The approval further strengthens EveryMatrix’s position as a tier-1 provider in North America, where it already holds licences in multiple North American jurisdictions, including Ontario since 2022, New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania.

With a population of approximately five million, high digital adoption, and one of the strongest GDP per capita profiles in North America, Alberta is a high-potential iGaming jurisdiction.

EveryMatrix has already secured commercial opportunities in the province, with agreements in place to deliver both platform and in-house gaming content.

Rani Axon, Market Manager, North America, EveryMatrix, said: “Entering Alberta marks an exciting step for the Group as we expand further into one of North America’s most attractive regulated markets. This approval shows the strength of our compliance team and our readiness to meet regulatory requirements in any market.”

The post EveryMatrix secures licensing approval in Alberta Canada appeared first on Americas iGaming & Sports Betting News.

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BetGuard

iGaming Ontario Launches BetGuard Self-exclusion Tool

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iGaming Ontario has launched BetGuard, a tool that enables individuals aged 19 and older to voluntarily opt out of all Ontario regulated online gaming platforms through one online portal. By opting out through BetGuard.ca, players are prevented from accessing their existing accounts, creating new accounts, or receive marketing communications from any regulated igaming site in Ontario. This launch supports the government’s commitment to protecting players through strong and responsible gaming safeguards.

“BetGuard is designed with one simple principle in mind: if you need take a break from the entire regulated igaming market, you can. Player choice is key to the sustainability of our market, and that includes the choice to opt out,” said iGaming Ontario President and Chief Executive Officer Joseph Hillier.

BetGuard benefits:

• Offers a dedicated website where anyone 19 years of age and older can opt out of online gaming in a few minutes without the need to visit individual igaming websites.

• Incorporates all igaming websites in Ontario’s regulated market, including OLG’s.

• Allows Ontarians to choose to opt out of online gambling for a term of 6 months, 1 year, 5 years or a custom term.

• Informs operators not to send direct marketing to individuals who have opted out.

• Offers a dedicated customer care line.

The launch of BetGuard reflects a shared commitment across government, industry and the responsible gaming community to provide Ontarians with an igaming market that has robust safeguards the unregulated market does not.

Ontario’s open and competitive igaming market has generated $262 million in 2025-26 in revenue that has been re-invested back into the province. The Government of Ontario has also invested over $421 million since 2018 in initiatives such as gambling-related public education and awareness programs, responsible gaming support, campaigns, and research.

The post iGaming Ontario Launches BetGuard Self-exclusion Tool appeared first on Americas iGaming & Sports Betting News.

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