Canada
American Gaming Association Policy Principles Offer Framework to Advance Casino Payments Modernization
Customers Increasingly Seek New Payment Options in Light of COVID-19
The American Gaming Association (AGA) released new Payments Modernization Policy Principles, reflective of an 18-month, collaborative industry effort, that provide a framework for regulatory flexibility allowing digital payments on the casino floor. The principles come at a time when the majority (57%) of past-year casino visitors report the option for digital or contactless payments on the casino floor is important to them because of the COVID-19 pandemic.
Enabling payment choice allows casino customers the ability to supplement cash with safe and secure digital payment options on the casino floor. This not only improves responsible gaming efforts by equipping customers with digital tools to help them monitor their gaming and set limits, but also provides operators, regulators, and law enforcement increased transparency into matters of anti-money laundering and monitoring of financial transactions.
“Advancing opportunities for digital payments has been one of our top priorities since my first day at the AGA. It aligns with gaming’s role as a modern, 21st century industry and bolsters our already rigorous regulatory and responsible gaming measures,” said Bill Miller, AGA president and CEO. “The COVID-19 pandemic made it all the more important to advance our efforts to provide customers with the payment choice they are more comfortable with and have increasingly come to expect in their daily lives.”
Early last year, the AGA convened a working group of members to evaluate the regulatory, processing, and consumer landscape related to expanding payment options on the casino floor. The Payments Modernization Policy Principles, the product of that collaborative effort, seek to educate state and tribal regulators who are considering expanding payment choice:
- Equip customers with more tools to wager responsibly.
- Give customers payment choice and convenience.
- Ensure state laws enable a flexible regulatory approach, capable of keeping pace with evolving forms of digital payments.
- Address heightened customer public health concerns.
- Provide customers confidence in digital payment security.
- Create a uniform regulatory environment for casino operators, suppliers, and regulators.
- Empower law enforcement to better identify offenders through digital payment analysis.
The principles reflect the AGA’s ongoing coordination with regulators, card networks, responsible gaming and problem gambling advocates, financial institutions, and other key players in the payments ecosystem.
Recent AGA research found that 59 percent of past-year casino visitors are less likely to use cash in their everyday lives because of the COVID-19 pandemic. This translates to customer preferences on the casino floor, as more than half (54%) indicate that they would be very likely to utilize a digital or contactless payment option when they gamble.
The AGA is supporting regulator, operator, and supplier efforts to introduce digital payments as part of a number of contactless measures to promote public health on the casino floor.
More information on the AGA’s payments modernization efforts and the full policy principles are available here.
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Adam Pentecost Chief Revenue Officer at Gaming Corps
Gaming Corps Taps Betty to Boost Content Options for Ontario Players
Gaming Corps, a publicly traded game development firm located in Sweden, has entered into a new distribution deal with Betty, one of the rapidly expanding iGaming operators in Ontario. The agreement enhances Betty’s platform with Gaming Corps’ growing collection of content, increasing options for players in a market where the brand currently provides over 2,800 slot titles.
Thanks to the collaboration, Betty customers will soon enjoy the latest slot releases from Gaming Corps, featuring 3 Easter Pigs, the latest chapter in the well-known 3 Pigs series, which adds a new seasonal element to one of the studio’s most iconic franchises. Players will also gain access to the latest release, Vendetta Fury, from DEGEN Studios, Gaming Corps’ newest RGS partner.
This launch leverages the solid success of the broader 3 Pigs franchise, featuring games like 3 Pigs of Olympus and 3 Pigs of the Caribbean that are already part of Gaming Corps’ collection. These are included with the studio’s wider range of Slots, Plinko, Mine, Crash, and Table games.
Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Ontario has become one of the most exciting regulated markets in North America, and Betty has built an impressive reputation by offering players both quality and variety. We’re delighted to partner with such a progressive operator and look forward to showcasing how our latest content can bring something genuinely different to their already rich portfolio.”
Paraskeva Smirnova, Senior Casino Operations Manager at Betty, added: “Betty has built its identity on being a homegrown Ontario brand with a clear focus on what local players want. Working with Gaming Corps allows us to continue that mission, adding content that stands out and gives our players something new to discover alongside the thousands of titles we already host.”
The post Gaming Corps Taps Betty to Boost Content Options for Ontario Players appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Adam Pentecost Chief Revenue Officer at Gaming Corps
Gaming Corps partners with Betty to expand content choice in Ontario
Gaming Corps has signed a new distribution agreement with Betty, one of Ontario’s fastest-growing iGaming operators. The deal adds Gaming Corps’ expanding suite of content to Betty’s platform, strengthening the choice for players in a market where the brand already offers more than 2,800 slot titles.
Through the partnership, Betty customers will soon have access to the latest Gaming Corps slot releases, including 3 Easter Pigs, the newest instalment in the popular 3 Pigs series, which introduces a fresh seasonal twist on one of the studio’s most recognisable franchises. Players will also have access to Gaming Corps’ newest RGS partner, DEGEN Studios’, latest release, Vendetta Fury.
This launch builds on the strong performance of the wider 3 Pigs franchise, with titles such as 3 Pigs of Olympus and 3 Pigs of the Caribbean already established within Gaming Corps’ portfolio. These sit alongside the studio’s broader offering of Slots, Plinko, Mine, Crash and Table games.
Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Ontario has become one of the most exciting regulated markets in North America, and Betty has built an impressive reputation by offering players both quality and variety. We’re delighted to partner with such a progressive operator and look forward to showcasing how our latest content can bring something genuinely different to their already rich portfolio.”
Paraskeva Smirnova, Senior Casino Operations Manager at Betty, added: “Betty has built its identity on being a homegrown Ontario brand with a clear focus on what local players want. Working with Gaming Corps allows us to continue that mission, adding content that stands out and gives our players something new to discover alongside the thousands of titles we already host.”
The post Gaming Corps partners with Betty to expand content choice in Ontario appeared first on Americas iGaming & Sports Betting News.
Canada
Peter & Sons Goes Live in Ontario with Ellipse Entertainment
Innovative iGaming studio Peter & Sons has strengthened its North American footprint by launching its portfolio in Ontario through a new partnership with Ellipse Entertainment, a fully licensed operator in the province.
The collaboration marks another step in the studio’s international expansion, bringing its distinctive slot titles to one of the most dynamic regulated markets in North America. Players in Ontario can now access Peter & Sons’ games via HighFlyerCasino.com, Ellipse Entertainment’s flagship platform designed specifically for the local market.
Entering a Key Regulated Market
Ontario has quickly established itself as a leading jurisdiction for regulated iGaming, attracting both operators and content providers seeking long-term growth opportunities. With a strong regulatory framework and a growing player base, the province offers a stable environment for companies looking to scale their presence in North America.
By partnering with Ellipse Entertainment, Peter & Sons gains access to a platform that prioritizes compliance, security, and user experience. HighFlyerCasino.com combines a wide-ranging portfolio of casino content with a seamless interface tailored to local players, ensuring a high-quality gaming experience.
Distinctive Content Meets Local Demand
Peter & Sons has built a reputation for delivering unconventional slot experiences, characterized by indie-inspired visuals, imaginative storytelling, and highly detailed game worlds. Its portfolio stands out in a crowded market, appealing to players looking for something beyond traditional slot design.
The launch in Ontario introduces these unique titles to a broader audience, aligning with increasing demand for diverse and engaging content within regulated markets. As competition intensifies, distinctive game design has become a key differentiator for studios aiming to capture player attention and retention.
Building a Long-Term Partnership
The partnership reflects a shared commitment to delivering premium entertainment within a trusted regulatory environment. Both companies are focused on creating value for players while ensuring compliance with Ontario’s gaming standards.
Yann Bautista, Founder and Commercial Director at Peter & Sons, said:
“We are delighted to launch our portfolio with Ellipse Entertainment and bring our games to players in Ontario. The region has quickly established itself as a key regulated market in North America, and HighFlyerCasino.com provides a strong platform for introducing our distinctive titles to Canadian audiences.”
Larry Galansky, Founder of Ellipse Entertainment, added:
“We are pleased to welcome Peter & Sons to our platform as we continue expanding our entertainment offering. Their games are known for their artistic style and engaging gameplay, and we are confident they will resonate strongly with our audience.”
As the Ontario market continues to grow, partnerships like this highlight the importance of combining innovative content with reliable distribution platforms. For Peter & Sons, the move represents a strategic step toward strengthening its global reach while delivering its unique gaming experiences to new audiences.
The post Peter & Sons Goes Live in Ontario with Ellipse Entertainment appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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