eSports
BEYOND EPIC Presents MegaFon as “The Fastest Partner”
Russian mobile operator MegaFon support for esports tournament from Beyond The Summit and ESforce Holding: branding of the media space and the contest “Cosplay without overpayments”.
MegaFon became a partner of the international Dota 2 tournament BEYOND EPIC with $250.000 prize pool. The company has the unique status: “The Fastest Partner of BEYOND EPIC”. The tournament will be held from June 15 to 28. It will be held by the largest esports holding in Russia and Eastern Europe, ESforce Holding, together with the Beyond The Summit, North American Studio.
MegaFon will provide extensive support for the esports tournament’s integration into the media space (support will take place on the RuHub Studio channels on Twitch, in the RuHub and EPICENTER social networks), as well as an interactive section “Cosplay without overpayments”.
In addition to large-scale integration into the media space of the tournament, MegaFon will hold a competition “Cosplay without overpayments”, emphasizing the main idea and name of the operator’s new tariff line — #BezPereplat (#WithoutOverpayments in English). Fans of the game will be able to show how a creative approach allows you to recreate your favorite character at no great cost. Photos of contestants from all over Russia will be broadcast in RuHub Studio, during which the Studio’s star commentators will choose the finalists. The winner will be determined by a multi-thousand audience of BEYOND EPIC on the final day of the tournament in a Twitch chat. The contestant with the highest number of votes will receive the main prize — iPhone 11 Pro.
Ekaterina Goncharova, Head of Internet Marketing, MegaFon:”We are happy to open up new digital opportunities for our important audience — esports, who value technology and communication quality. Continuing our immersion in the world of esports, in which MegaFon was one of the pioneer brands, we strive to create spectacular moments for fans and surprise them with interesting activities-all this is waiting for the audience of BEYOND EPIC. Earlier, our company and ESforce Holding successfully held the MegaFon Winter Clash international tournament, organized a unique 5G esports tournament, and implemented the first multi-channel esports campaign in Russia — “Esports starts with you”. The project, which helped the brand build effective communication with the esports audience, was awarded a bronze award at the Effie Russia Awards 2019 and a gold at the MarSpo Awards 2019.”
Sergey Barkhudaryan, Commercial Director, ESforce Holding:”The esports community is very demanding about Internet speed and quality of communication, which is why MegaFon’s involvement in esports is so valuable. Our joint projects have already found a response in the hearts of esports fans and received prestigious awards from the expert community. We are excited to be writing a new collaborative chapter in the digital world of BEYOND EPIC!”
Beyond EPIC will be held in two divisions: Europe/CIS and China, with a total prize pool of $250,000. Ninjas in Pyjamas, Team Unique, Virtus.pro, OG, PSG.LGD, Vici Gaming, Royal Never Give Up and other famous teams will compete for the title of champion. The group stage for teams from Europe and the CIS will be held from 15 to 24 June, while teams from China will play from 21 to 25 June. The playoffs for teams from Europe and the CIS will be held from June 25 to 28, during which the prize pool of $200 thousand will be drawn. The Chinese division will compete for the championship from June 26 to 28, sharing $50 thousand of the prize pool.
The ESforce Holding tournament operator Epic Esports Events, known for its flagship EPICENTER tournaments, and RuHub Studio, whose Dota 2 broadcasts in 2019 became the most viewed worldwide, are responsible for organizing and broadcasting the tournament in Russian. The joint C Beyond the Summit tournament with the support of MegaFon is designed to combine the experience of three outstanding esports companies and present the audience with bright confrontations of the best teams of the CIS, Europe, and China.
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eSports
S8UL announces participation in five titles at Esports World Cup 2025: Chess, EAFC 25, Tekken 8, COD: Warzone, and Apex Legends
S8UL, a global name in esports and gaming content, has officially announced its participation in five titles at the highly anticipated Esports World Cup (EWC) 2025, set to take place in Riyadh, Saudi Arabia from July 7 to August 24. The first wave of titles includes Chess, EAFC 25, Tekken 8, Call of Duty (COD): Warzone, and Apex Legends, with more titles and the official rosters to be revealed in the coming weeks.
This move marks a significant milestone for Indian esports. By entering globally competitive titles such as EAFC, Warzone, Apex, Tekken, and Chess, S8UL becomes one of the first Indian organizations to compete at this scale and across such a diverse mix of esports titles. It reflects a clear step toward going global, showing how Indian esports is moving from regional success to a much bigger stage. With this participation, S8UL reinforces the message that Indian esports orgs are ready to compete at the highest level, alongside some of the biggest names in the international esports scene.
To kick off the campaign, S8UL launched a quirky and fast-paced announcement video featuring popular content creator BeYouNick and its star-studded roster of creators. The storyline follows a raid at the S8UL gaming house by an ‘EWC Squad’, leading to a string of humorous reveals and cryptic clues — ultimately leaving fans with just enough answers to be excited, and just enough mystery to keep them hooked. The video has already garnered more than 2.8 million views on Instagram and over 738K views on YouTube, sparking massive fan engagement and applause across platforms.
“The announcement video was our way of involving the community right from the start — showcasing that S8UL’s strength lies not just in gameplay but in storytelling,” said Animesh Agarwal aka 8Bit Thug, Co-founder and CEO, S8UL.“This is a defining moment for Indian esports. Our entry into titles like EAFC, Warzone, Apex, Tekken and Chess is not just participation — it’s a statement. S8UL is going global. We’re stepping into arenas that many never imagined an Indian org could enter, and we’re doing it with heart, skill and intent. We’re not just here to play — we’re here to make a mark. And this is just the first stop in that journey.”
But S8UL’s plans for EWC 2025 go far beyond team participation. The organization is gearing up for one of its biggest campaigns yet, with a pan-India journey across 20+ cities in the lead-up to the World Cup. Fans can expect never-before-seen content, IRL experiences, roster reveals, exclusive behind-the-scenes access, and opportunities to travel and celebrate with the team. This campaign will bring together India’s vibrant gaming community — from brand partners and creators to hardcore fans and casual gamers — and unify them under one flag.
Featuring the largest prize pool in esports history and 24 of the world’s biggest esports titles, the Esports World Cup will also crown a Club Champion — the top-performing esports organization across all games. With over 50,000 square meters of space dedicated to fan activations, global pop culture integrations, and entertainment, the event promises to be the largest gaming festival on the planet.
As the only Indian content and esports org to have won at the prestigious Esports Awards, and with creators who continue to redefine the boundaries between competitive play and pop culture, S8UL is leading India’s global gaming revolution — and the Esports World Cup 2025 is just the next stop.
The post S8UL announces participation in five titles at Esports World Cup 2025: Chess, EAFC 25, Tekken 8, COD: Warzone, and Apex Legends appeared first on European Gaming Industry News.
Galaxy Esports Ltd has become a member of the Esports Integrity Commission (ESIC). This new membership reflects Galaxy Esports’ commitment to safeguarding competitive integrity and promoting ethical standards in the esports industry.
By joining ESIC, Galaxy Esports reaffirms its dedication to fair play and professionalism by adopting the ESIC Integrity Program across its activities. Galaxy Esports joins an extensive list of the world’s largest esports stakeholders who rely on ESIC’s Integrity Programme for their competitive integrity and governance needs.
Stephen Hanna, Chief Executive Officer of ESIC, said: “We are pleased to welcome Galaxy Esports to the ESIC membership network. Galaxy’s proactive adoption of ESIC’s standards represent a positive step for the competitive integrity of their tournament offerings. We look forward to supporting their journey and working together to uphold the values of fairness and transparency in esports.”
Yurii Tereshchenko, CEO of Galaxy Esports, said: “Having been involved in esports for many years, I have witnessed its evolution and the increasing need for structured integrity frameworks. At a pivotal point in the industry’s growth, ESIC has emerged as a vital organization in establishing and upholding standards of fair play. We are proud to become a member of ESIC and view this as a significant milestone in Galaxy Esports’ development and our ongoing commitment to competitive integrity.”
The post Galaxy Esports Becomes a Member of the Esports Integrity Commission appeared first on European Gaming Industry News.
PlayVS, the leading esports platform in North America, announced a multi-year partnership with Zenni Optical, the world’s leading online eyewear retailer. This partnership establishes Zenni as the official eyewear partner of PlayVS, bringing exclusive benefits to PlayVS’ esports community.
As part of this collaboration, Zenni will serve as the official eyewear partner of the PlayVS Cup, the annual national esports championship for high school students. The Cup provides top scholastic esports teams from across the country with an opportunity to compete for a national title and earn recognition and awards, including college scholarships. Zenni’s partnership will help power scholarship prizes for Cup finalists, furthering PlayVS’ dedication to empowering students and supporting their educational and athletic ambitions. These scholarships not only aid with alleviating financial strain, but also highlight esports as a viable pathway to academic and professional success.
Zenni’s eyewear will also be included in the prize packages that PlayVS Cup champions and PlayVS Awards winners receive, providing students with high quality eyewear to complement their gaming performance. Additionally, Zenni will offer members of the PlayVS community exclusive discounts on eyewear.
“We are excited to partner with PlayVS and expand our ongoing support of the gaming and esports community. Empowering a dedicated high school esports program that not only will generate awareness around the importance of eye health to a new generation of gamers but also support their academic pursuits is such an amazing opportunity for Zenni to partner with,” said Robb Chiarini, Head of Partnerships, Licensing, & Events at Zenni Optical.
Through this partnership, Zenni will also be integrated into PlayVS’ content series, Road to the PlayVS Cup, a set of videos showcasing different esports programs across the nation as they compete to earn a spot in the PlayVS Cup.
“Partnering with Zenni is a natural fit for us as we continue to grow the high school esports community. Zenni shares our commitment to supporting students in both esports and academics. By joining forces with Zenni, we’re empowering students with scholarships and enabling them to partake in healthy competition to foster their esports careers. We’re excited to work together and bring Zenni’s eyewear to our community of gamers,” said Jon Chapman, CEO of PlayVS.
The post PlayVS Announces Multi-year Partnership with Zenni Optical appeared first on Gaming and Gambling Industry in the Americas.
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