eSports
BEYOND EPIC Presents MegaFon as “The Fastest Partner”
Russian mobile operator MegaFon support for esports tournament from Beyond The Summit and ESforce Holding: branding of the media space and the contest “Cosplay without overpayments”.
MegaFon became a partner of the international Dota 2 tournament BEYOND EPIC with $250.000 prize pool. The company has the unique status: “The Fastest Partner of BEYOND EPIC”. The tournament will be held from June 15 to 28. It will be held by the largest esports holding in Russia and Eastern Europe, ESforce Holding, together with the Beyond The Summit, North American Studio.
MegaFon will provide extensive support for the esports tournament’s integration into the media space (support will take place on the RuHub Studio channels on Twitch, in the RuHub and EPICENTER social networks), as well as an interactive section “Cosplay without overpayments”.
In addition to large-scale integration into the media space of the tournament, MegaFon will hold a competition “Cosplay without overpayments”, emphasizing the main idea and name of the operator’s new tariff line — #BezPereplat (#WithoutOverpayments in English). Fans of the game will be able to show how a creative approach allows you to recreate your favorite character at no great cost. Photos of contestants from all over Russia will be broadcast in RuHub Studio, during which the Studio’s star commentators will choose the finalists. The winner will be determined by a multi-thousand audience of BEYOND EPIC on the final day of the tournament in a Twitch chat. The contestant with the highest number of votes will receive the main prize — iPhone 11 Pro.
Ekaterina Goncharova, Head of Internet Marketing, MegaFon:”We are happy to open up new digital opportunities for our important audience — esports, who value technology and communication quality. Continuing our immersion in the world of esports, in which MegaFon was one of the pioneer brands, we strive to create spectacular moments for fans and surprise them with interesting activities-all this is waiting for the audience of BEYOND EPIC. Earlier, our company and ESforce Holding successfully held the MegaFon Winter Clash international tournament, organized a unique 5G esports tournament, and implemented the first multi-channel esports campaign in Russia — “Esports starts with you”. The project, which helped the brand build effective communication with the esports audience, was awarded a bronze award at the Effie Russia Awards 2019 and a gold at the MarSpo Awards 2019.”
Sergey Barkhudaryan, Commercial Director, ESforce Holding:”The esports community is very demanding about Internet speed and quality of communication, which is why MegaFon’s involvement in esports is so valuable. Our joint projects have already found a response in the hearts of esports fans and received prestigious awards from the expert community. We are excited to be writing a new collaborative chapter in the digital world of BEYOND EPIC!”
Beyond EPIC will be held in two divisions: Europe/CIS and China, with a total prize pool of $250,000. Ninjas in Pyjamas, Team Unique, Virtus.pro, OG, PSG.LGD, Vici Gaming, Royal Never Give Up and other famous teams will compete for the title of champion. The group stage for teams from Europe and the CIS will be held from 15 to 24 June, while teams from China will play from 21 to 25 June. The playoffs for teams from Europe and the CIS will be held from June 25 to 28, during which the prize pool of $200 thousand will be drawn. The Chinese division will compete for the championship from June 26 to 28, sharing $50 thousand of the prize pool.
The ESforce Holding tournament operator Epic Esports Events, known for its flagship EPICENTER tournaments, and RuHub Studio, whose Dota 2 broadcasts in 2019 became the most viewed worldwide, are responsible for organizing and broadcasting the tournament in Russian. The joint C Beyond the Summit tournament with the support of MegaFon is designed to combine the experience of three outstanding esports companies and present the audience with bright confrontations of the best teams of the CIS, Europe, and China.
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PlayVS, the leading esports platform in North America, announced a multi-year partnership with Zenni Optical, the world’s leading online eyewear retailer. This partnership establishes Zenni as the official eyewear partner of PlayVS, bringing exclusive benefits to PlayVS’ esports community.
As part of this collaboration, Zenni will serve as the official eyewear partner of the PlayVS Cup, the annual national esports championship for high school students. The Cup provides top scholastic esports teams from across the country with an opportunity to compete for a national title and earn recognition and awards, including college scholarships. Zenni’s partnership will help power scholarship prizes for Cup finalists, furthering PlayVS’ dedication to empowering students and supporting their educational and athletic ambitions. These scholarships not only aid with alleviating financial strain, but also highlight esports as a viable pathway to academic and professional success.
Zenni’s eyewear will also be included in the prize packages that PlayVS Cup champions and PlayVS Awards winners receive, providing students with high quality eyewear to complement their gaming performance. Additionally, Zenni will offer members of the PlayVS community exclusive discounts on eyewear.
“We are excited to partner with PlayVS and expand our ongoing support of the gaming and esports community. Empowering a dedicated high school esports program that not only will generate awareness around the importance of eye health to a new generation of gamers but also support their academic pursuits is such an amazing opportunity for Zenni to partner with,” said Robb Chiarini, Head of Partnerships, Licensing, & Events at Zenni Optical.
Through this partnership, Zenni will also be integrated into PlayVS’ content series, Road to the PlayVS Cup, a set of videos showcasing different esports programs across the nation as they compete to earn a spot in the PlayVS Cup.
“Partnering with Zenni is a natural fit for us as we continue to grow the high school esports community. Zenni shares our commitment to supporting students in both esports and academics. By joining forces with Zenni, we’re empowering students with scholarships and enabling them to partake in healthy competition to foster their esports careers. We’re excited to work together and bring Zenni’s eyewear to our community of gamers,” said Jon Chapman, CEO of PlayVS.
The post PlayVS Announces Multi-year Partnership with Zenni Optical appeared first on Gaming and Gambling Industry in the Americas.
Genius Sports Limited has signed new partnerships with Bayes Esports and GRID Esports (GRID) to provide sportsbooks with the highest-quality official esports offering.
GRID, as the only game data platform directly working with the game publishers will provide Genius Sports with exclusive access to official live esports data from League of Legends, and VALORANT, the fastest-growing betting esports title, alongside Ubisoft’s Rainbow Six data, and a robust portfolio of CS2 and Dota2 data from the global tournaments by BLAST and Champion of Champions.
Genius Sports’ sportsbook partners will also be able to access official streaming and data visualizations powered by official GRID data.
Bayes Esports is helping power Genius Sports’ esports offering with its highly granular Live Match Data. As the exclusive data partner of key esports tournament organisers such as ESL FACEIT Group, Bayes Esports covers the majority of official live data for Counter-Strike 2 and Dota 2 esports, which brings in some of the highest revenue for sportsbooks.
Genius Sports will further enhance its offering with Bayes Esports’ data product suite, including low-latency video and live data-powered widgets. Select Genius Sports products will be available through Bayes Esports’ distribution in return.
Going forward, Genius Sports will provide sportsbooks worldwide with an end-to-end esports trading product across pre-match and in-play, powered by ultra low-latency data to guarantee sharp odds and maximum market uptime. Through this product, sportsbooks can unlock new revenues by reaching a highly engaged audience with high-octane, year-round content.
“We are thrilled to announce these new partnerships with Bayes and GRID, two leaders in their field, to create an unrivalled esports content suite for our sportsbook partners. As the new home of esports for sportsbooks, we will provide our partners with the highest-quality data and odds on the most prestigious titles in the sport,” said Matt Stephenson, Global Partnerships Director at Genius Sports.
The post Genius Sports Signs Partnerships with Bayes Esports and GRID appeared first on European Gaming Industry News.
The Esports Integrity Commission (ESIC) has announced that DACH CS GmbH (DACH CS), a tournament organiser seeking to revitalise competitive Counter-Strike in Germany, Austria and Switzerland, has officially joined ESIC membership.
By joining ESIC, DACH CS commits to upholding the highest standards of competitive integrity. The membership requires the league to implement ESIC’s Integrity Programme across all of its tournaments, tackling key issues such as match-fixing, cheating, and doping, fostering a culture of fair play within the region.
As an ESIC member, DACH CS will integrate ESIC’s codes of conduct, actively cooperate in investigations, and enforce ESIC’s rulings. This commitment aligns DACH CS with global best practices, ensuring that the DACH Counter-Strike esports scene operates with a proven integrity framework.
Stephen Hanna, Chief Executive Officer of ESIC, said: “DACH CS’s dedication to rebuilding and strengthening the competitive Counter-Strike scene in the DACH region makes them a valuable addition to ESIC’s growing membership. Their commitment to competitive integrity and fair competition aligns perfectly with our mission to safeguard esports. We look forward to working closely with them to support a sustainable and transparent ecosystem for players, teams, and stakeholders in the region.”
Anton Christoph, Founder & Managing Director of DACH CS, said: “At DACH CS, we’re on a mission to take the Counter-Strike Scene in Germany, Austria, and Switzerland to old and new heights! We’re super excited to be joining forces with ESIC, as we’re confident that this is a vital step in keeping our community’s most prized values at the heart of our operations. By teaming up with ESIC and aligning with their globally recognised integrity standards, we’re making a promise to you, our players, teams and stakeholders, to provide a competitive environment that’s both trusted and well-structured. We are excited to work closely with ESIC to build a sustainable and respected esports landscape in the DACH region.”
The post DACH CS Joins as Member of Esports Integrity Commission appeared first on European Gaming Industry News.
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