Compliance Updates
Pinnacle re-launches in Sweden as fully licensed operator

Pinnacle has re-opened its Swedish site after a two-year absence in which it applied for a licence under the new regulatory regime.
The company received approval from the Swedish regulator in December 2019 but has waited for the right moment to launch. When Swedish football, the Allsvenskan, was given the green light to start this weekend, Pinnacle decided to open its doors once more with a full array of markets in time for the new season.
Pinnacle will offer a wide-range of sports and eSports betting in Sweden, covering all major sports and including Allsvenskan Women. Pinnacle is already a market leader in eSports betting and with Sweden being one of the biggest eSports markets in the world, there is significant room for growth. Before leaving the market in 2018 Pinnacle saw consistent double-digit annual growth in eSports betting in Sweden.
Pinnacle will bring its well-known high-volume, low-margin model to Swedes betting online. With an average margin of just 3.7% compared to an industry average of 7.2%, Pinnacle offers some of the best value and fairest pricing available. The company operates a responsible, fair and transparent model for customers, which is evidenced by the fact that the business has been granted a licence to operate in Sweden, which has one of the most stringent regulatory regimes globally.
Paris Smith, CEO of Pinnacle, said: ”This re-launch is a proud moment as Sweden is a key market for us, with many loyal customers having used Pinnacle over many years. The Swedish regulator is one of the most respected in the world and we are proud to meet the incredibly high standards they require to be recognised as a licensed operator. We believe that satisfying the requirements in Sweden means we can do it anywhere.
”We left the market on good terms and are returning as a fully licensed, regulated operator. We fully embrace the Swedish regulations and wanted to do things in the right way. Having done so, we now see this as an opportunity to contribute to a serious gaming environment in Sweden long-term and to be a key part in the development of the market.”
Pinnacle believes the long-term economic impact of a well-regulated online betting regime in Sweden could be notable, with a significant increase in the volume of bets in the coming years.
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BetterGambling
BetterGambling Exclusive Report: 800+ UK Casino Operators Face Closure as 2026 Regulations Trigger Industry Apocalypse

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BetterGambling, the UKâs independent gambling industry think tank, released its comprehensive Market Intelligence Report, indicating over 800 casino operators will be forced out of the UK market by 2027, the largest industry slump in British gambling history.
The study, authored by BetterGamblingâs stable of former casino bosses and regulatory experts, projects a precipitous 30-40% drop in authorised operators as the 2026 regulatory landscape renders continued operation economically non-viable for the low-to-midsized players.
âWe are witnessing the greatest scale of change since the Gambling Act 2005. Our analysis proves that this is not just market consolidation â itâs a structural realignment of an industry that today supports 2,262 licensed operators as of March 2024,â said Diana Tunsu, Reviewer at BetterGambling.
Key findings from the BetterGambling report include:
⢠680-900 operators anticipated to exit the market by the end of 2027 (30-40% of the current market)
⢠New casino launches will drop by 60-70% relative to 2024 levels
⢠White-label operations will see a 45-55% closure rate as a result of shifts in platform economics
⢠Stand-alone casinos will see 40-50% market consolidation as a result of compliance barriers
⢠Total first-year compliance investment of £800,000-2.8 million per operator.
The Compliance Investment Reality
BetterGamblingâs in-depth analysis of operators reveals the true cash investment required for 2026 compliance. The regulatory fee alone will remove ÂŁ100 million from the industry annually, and technology infrastructure upgrades will cost individual operators between ÂŁ500,000 and ÂŁ2 million.
âThe economics are straightforward. Operators with GGY below ÂŁ3 million per year are faced with a stark choice: spend significantly on compliance or consider strategic options including withdrawing from the market,â explained Diana Tunsu.
For more detailed analysis of the impact on different forms of casinos, see our in-depth UK Casino Reviews section.
White-Label Market Transformation
White-label casino businesses are recognized as being severely tested in this report, with 45-55% predicted to merge or close down. Of the estimated 350-450 current white-label businesses, BetterGambling predicts 200-300 will survive past 2027.
âWhite-label operators have a complex equation,â said the BetterGambling research team.
âThey must navigate through the same compliance for independent operators when handling revenue-sharing arrangements with platform providers.â
The post BetterGambling Exclusive Report: 800+ UK Casino Operators Face Closure as 2026 Regulations Trigger Industry Apocalypse appeared first on European Gaming Industry News.
Compliance Updates
UKGC Introduces New Deposit Limit Rules

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The UK Gambling Commission (UKGC) is going to implement new deposit limit rules to help customers manage their spending.
Operators are currently required to offer tools so customers can easily set personal budgets for gambling at registration or when they first deposit money into their gambling account. To increase consumer empowerment the Commission is amending the rules to provide further consistency and clarity for customers when setting financial limits. These changes focus on how these limits are defined and communicated to customers.
From 30 June 2026 all online operators must provide customers with the opportunity to set a âdeposit limitâ which is based solely on the amount a customer pays into their account over a set duration. To avoid confusion, only this form of limit may be called a âdeposit limitâ.
In addition, gambling businesses will also be able to offer different limits, such as loss limits or limits where withdrawals are also taken into account.
The improvements to the rules are coming into effect in stages, and a key milestone is the set of previously announced changes which will come into effect on 31 October 2025 and require all gambling businesses to:
⢠prompt their customers to set a financial limit before they make their first deposit and make it easy for them to review and alter their limit
⢠remind consumers every six months to review their account and transaction information to help customers maintain control of their gambling spend
⢠offer financial limits using free text at an account level to help customers set meaningful limits
⢠provide financial limit setting facilities via a link on the homepage and deposit pages which are clearly visible and accessible, with the number of clicks to reach these facilities minimalised
⢠action all customer requests to decrease a financial limit immediately.
Helen Rhodes, Commission Director of Major Policy Projects, said: âOur work will help empower consumers to have greater awareness and control over their gambling. These further changes will also bring consistency and clarity for those consumers choosing to set deposit limits, while still supporting gambling businesses to offer customer choice for different forms of limits.â
The post UKGC Introduces New Deposit Limit Rules appeared first on European Gaming Industry News.
Compliance Updates
MGA Introduces Self-Assessment Tool to Help Individuals Assess Gambling Habits

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As part of its ongoing commitment to player protection, the Malta Gaming Authority (MGA) has announced the launch of an online Self-Assessment Tool, available in both English and Maltese, designed to help individuals reflect on their gambling habits and behaviour.
Developed in close collaboration with several key local organisations â namely Sedqa, Caritas Malta, the OASI Foundation and the Responsible Gaming Foundation â the tool is completely anonymous, free to use and accessible to all.
Rooted in the Problem Gambling Severity Index â a widely recognised, evidence-based screening tool â the questionnaire comprises nine straightforward questions. These aim to assess the extent of an individualâs gambling behaviour while also considering broader social and environmental influences.
The tool encourages self-reflection in an accessible way, helping players consider whether they may benefit from reaching out for professional guidance. Should a userâs results indicate the need for further support, they will be directed to one of the participating organisations, each of which serves as a trusted point of contact for advice and care. Information is also available on safer gambling tools, such as setting limits or using global bet-blocking tools.
This initiative represents a collaborative, people-first approach to player protection, working alongside local entities in Malta and Gozo to ensure that anyone experiencing gambling-related harm is not only informed but also supported.
The MGA encourages players to use the tool regularly as a way to monitor changes in their gambling behaviour over time and stay mindful of any change that may occur.
The post MGA Introduces Self-Assessment Tool to Help Individuals Assess Gambling Habits appeared first on European Gaming Industry News.
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